Are Melbourne Corporate Limousines Suitable for Corporate Events

2021

The Master Thesis analyzed the luxury automotive sector formalizing a definition and proposing a classification of customers, based on their attitude. The research analyzed the main strategies in the field of marketing and supply chain, highlighting the ma in differences with the theoretical models.

2011

Branded bus services have been implemented in many cities to make the bus network more legible, to improve the image of bus transit and to increase the awareness of bus services for greater patronage. Branded bus services have been classified into three broad categories for local or CBD shuttles, radial routes to the CBD from suburban areas and orbital or crosstown connector routes. The key attributes of these types of branded bus services, such as the vehicle livery, route design, service frequency, infrastructure, signage, information and promotion, are examined with examples from cities in Australia, New Zealand and North America. The recent experience with branded bus services in various major cities was investigated and described, including examples from Perth,

Journal of Revenue and Pricing Management, 2018

What is the future of luxury? Using scenario planning, this paper explores four possible futures of luxury set in 2030. Scenario 1, Trading Up to Luxury, discusses how consumers with increased wealth aspire to buy luxury products and experiences. Scenario 2, Prestige Luxury, focuses on the behaviours of the seriously wealthy and examines how the mega-rich influence luxury markets. Scenario 3, Enrichment and Experiential Luxury, illustrates how the concept of luxury has become less about materialism and more about experiences. Scenario 4, Craft and Authentic Luxury, illustrates how the exclusivity of luxury is framed by craftsmanship, history and uniqueness. This paper is based on an examination of the evolution of luxury as a concept and highlights eleven contemporary drivers of change including the democratisation of luxury, demanding consumers and premium pricing. The study allows those involved in luxury industries to understand change and, using the scenarios, to position their products or experiences.

2016

Table 3: Italian airports in total concession and the associated term of concession Airport management companies Airport Concession term AdR S.p.a. Roma Fiumicino and Ciampino Up to 2044 SEA S.p.a. Milano Linate and Malpensa Up to 2041 SAVE S.p.a. Venezia Tessera Up to 2027 SAGAT Torino Caselle Up to 2035 Aeroporto di Genova S.p.a. Genova Up to 2020 SACBO S.p.a. Bergamo Up to 2042 Source: Data provided by Assaeroporti-"Regime giuridico dei principali aeroporti italiani"-www.assaeroporti.com Current legislation 8 has also extended total concession to other companies that meet certain requirements. Under the new rules, airport companies are allowed to manage the airport for forty years, after which time, the assets under concession revert to ENAC ownership. In order to receive such a

The International Journal of Management, 2018

The purpose of this paper is to make a correlation analysis of the responses of customers of a particular brand & make of Light Commercial Vehicle regarding various attribute ratings of a Commercial luxury minibus. Further it also seeks to determine the underlying benefits consumers are looking from a Luxury light Commercial Vehicle by classifying them according to their relative importance they put in the attribute ratings by using factor analysis. It has been revealed from findings of the study that organisations / customers are purchasing Light commercial luxury minibus due to several considerations and these considerations can be further attributed into to major factors which may be labelled as Economic benefit factor and Social benefit factor.

Municipal Engineer, 2002

The development of public transport services is a key element of all local sustainable transport strategies. Achieving modal switch from car users requires marketing systems be changed to identify and target suitable non-users of public transport, rather than just enlarging custom by existing users. However, in the public transport field, marketing is still essentially designed to only address the existing customer base. This is particularly acute among bus operators, who rarely even market effectively to their existing customer base, and have a poor image among car users. This paper draws on the practical experience of some of the relatively few local bus operators and local authorities who have identified and won new markets, including modal shift from car. It looks at the sort of services they have developed, the marketing strategies adopted, and at how the stakeholders worked together. In addition, it provides hard evidence as to the benefits of marketing bus services properly, suggesting that patronage gains of around 5-7% should be possible, even without major investment or legislative change. In conclusion, seven key features of good practice are identified that need to be part of developing bus services to serve sustainable transport policies. These are CUSTOMISATION, COOPERATION ,

Total worldwide sales of premium luxury and entry luxury saloons and sports cars are of the order of 1.5 million units a year (Scheele, 1995: 190). The major luxury markets today are the USA, Germany, UK and Japan. The £21.1 billion UK new car market competes with France and Italy, to be the second biggest in Europe behind Germany (Harbour, 1997: 7,22). The new registration of luxury marques' cars in 1997 in UK alone was 154,506 units (MAVEL, 1997: 59). In other markets, especially in South East Asia there are, of course, significant sales of luxury cars. However, these are limited to total volume either by the overall industry size or by local market conditions and preferences. Accordingly, the luxury car market overall is currently undertaking a social change with luxury brands seeming less remote, less different, and less exclusive with the quality of life improving. As a result, increasing competition between makes has intensified the importance of brand identity. As product standards continue to rise, the perceived image of a car make plays a key role in the buying decision. The premium marques such as BMW, Lexus, and Mercedes-Benz must develop attributes and values that reflect changing social values which influence buyers emotionally, in order to maintain their positions in different regions of the global market.

Mobilities, 2013

Despite an increasing number of workers requiring to travel extensively in carrying out their work, there are significant gaps in knowledge related to how business travellers make use of journey time. This paper addresses this gap in knowledge by examining the journey-time behaviours of business people travelling by car on work-related journeys. One of the central focuses of the paper is on the extent to which business travellers use mobile communication technologies and the extent to which they experience a pressure to remain in 'perpetual contact' with colleagues and clients while travelling.

Transportation Planning and Technology, 2009

This paper discusses important design aspects of the ‘taxi-like’ car fleet system used to transport VIPs during the Athens 2004 Olympic Games. This system included more than 600 vehicles, two large depots, a call center, 1300 drivers and more than 100 management staff, and provided 24-hour service to approximately 3500 clients during the 15-day period of the Games. Three aspects of the system design played a critical role in the system’s success: the development of robust operating principles, the accurate planning of resources, and the design of an effective management structure. The methods used in these three areas are presented, and the system design is evaluated by measurements collected during operation. The issues presented in this paper are relevant to the design and management of car fleet transport systems for large events.

Turizam Znanstveno Strucni Casopis, 2009

Service quality perception is one of the key determinants of customer satisfaction and repeat purchase. As such, it has received considerable attention in the marketing literature. Quality issues in the car rental industry, however, have received less attention. Furthermore, there is lack of a scale developed to measure service quality in car rental services. Th is paper aims to develop a measurement scale in accordance with the procedure recommended by and . Empirical studies were conducted in two waves. First, qualitative research was undertaken in the form of 23 in-depth interviews that produced 61 items describing tourists' perceptions. Th en, a quantitative study was used to purify the scale items and to examine dimensionality, reliability, factor structure and validity. Finally, an 18-item RENTQUAL scale with the following six factors emerged: comfort, delivery, safety, handing over, ergonomics and accessibility. Results show that safety is the most important factor in car rental services. Paper also presents scale development procedure, discussion, implications and limitations.