Cluster Essays on W or ld Youth Cultures
AN J ALI GE R A
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V H E N W I D E S P R E A D P U B L I CzyxwvutsrqponmlkjihgfedcbaZYXWV
o u t r a g e c o u l d n o t s te m th e sat-
e l l i te i n v a s i o n o f th e I n d i a n skie s, I n d i a n p are n ts to o k th e n e x t
b e st ste p . A s s e l f - a p p o i n te d g u a r d i a n s o f I n d i a n c u l t u r e a n d
m o ral i ty , th e y b a n n e d " o b s c e n e " p r o g r a m m e s f r o m th e i r l i v i n g
r o o m s . O n to p o f m o s t p a r e n ts ' h i t list w e re th e m u s i c c h a n n e l s
M T V a n d C h a n n e l V , w h i c h th e y saw as p o l l u t i n g th e i r w a r d s '
i m a g i n a t i o n w i t h a l i e n A m e r i c a n i m ag e s . Pr e d i c tab l y , th e s am e
c hannels
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m o st p o p u l a r w i th
In d i an
y o u t h . M o r e o v e r , th e M T V e x p e r i e n c e i n I n d i a has b e l i e d zyxwvutsrqponmlkj
globo-
phobes''fears b y h e r a l d i n g a f o l k a n d r e g i o n a l m u s i c re v i v al , e v e n
t h o u g h th e se m i g h t h av e c o m e p a c k a g e d i n th e g l o b a l b e at o f
W o r l d M u s i c . T h i s p a p e r w i l l f o l l o w th e m u t a t i o n o f th e P u n j a b i
h arv e st d a n c e Bh a n g r a i n t o W o r l d M u s i c b y t r a c i n g its " r e t u r n
b a c k h o m e " to g ras p th e s i g n i f i c a n c e o f g l o b a l m u s i c a l f lo w s i n
th e f o r m a t i o n o f " d i f f e r e n t, y o u t h f u l , su b je c ti v i ti e s" at o n e p arti c u l a r site i n T r a n s l - A s i a .
2
A l t h o u g h d i f f e r e n c e is a s s u m e d to p l ay a s i g n i f i c a n t r o l e i n
th e c o n s ti tu ti o n o f y o u t h s u b c u l t u r a l i d e n ti ti e s , s u b c u l t u r a l theo r y has tr a d i ti o n a l l y th e m a ti z e d d i f f e r e n c e i n r e l a t i o n to
ag e,
g e n e r a ti o n , a n d class. B o t h Br i t i s h s u b c u l tu r e a n d A m e r i c a n
c o u n te rc u l tu re
are
eng end ered
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class a n ta g o n i s m s
ev en
t h o u g h Br i t i s h s u b c u l tu r e ' s w o rk i n g - c l as s th ru s t m i g h t c o n f l i c t
w i th A m e r i c a n c o u n te r c u l tu r e ' s m i d d l e - c l as s l o c a t i o n . A s c lass
c e ase d to b e a n i m p o r t a n t s i g n i f i e r i n " i n f o r m a t i o n " so c ieties,
d i f f e r e n c e c a m e to b e th e m a ti z e d a l o n g g e n d e r a n d rac e l i n e s.
Eth n i c i ty , h o w e v e r, c o n t i n u e s to b e a m a jo r o m i s s i o n o f n e w su b -
ARIEL:
A Review of International
English
Literature,
32:4, O c t o b e r 2 0 0 1
212
A N JA LI G ERA RO Y
c u l tu r a l th e o ry o f B i r m i n g h a m U n i v e rs i ty ' s C e n t r e f o r C o n t e m p o r a r y C u l t u r a l Stu d i e s . Esse n ti al i st ac c o u n ts o f i d e n ti ty i n m o d e rn i ty , r a n g e d a l o n g u n i ti e s o f l an g u ag e , n a t i o n , r e g i o n , f ai l to
e x p l i c ate the i d e n ti ty p o l i ti c s i n v o l v e d i n th e c o n s t r u c t i o n
of
So u t h A s i a n y o u t h f u l su b je c ti v i ti e s. M u l t i c u l t u r a l setting s n e c e ssitate the i n v e s ti g ati o n o f y o u t h s u b c u l tu r e s a l o n g l i n e s o f rac e ,
g e n d e r , a n d e th n i c i ty a l o n g w i t h o t h e r t r a d i t i o n a l m a r k e r s . T h e
i m b r i c a t i o n o f rac e , class, g e n d e r , a n d e th n i c i ty i n Br - Bl a c k
( Br i ti s h Bl a c k ) o r Br - A s i a n ( Br i ti s h A s i a n ) y o u t h c u l tu r e s , f o r
i n s tan c e , e x p e l s t h e m f r o m th e w o r k i n g - c l a s s / h i g h c u l t u r e o p p o s i t i o n . Si m i l ar l y , m i d d l e - c l as s y o u t h o n th e I n d i a n s u b c o n ti n e n t m e e ts w i t h its w o r k i n g c lass c o u n t e r p a r t i n a p u b l i c sp ac e
that c u ts ac ro ss t r a d i t i o n a l class d i v i s i o n s to c o n s tr u c t I n d i a n
y o u t h s u b c u l tu r e s . T h i s c alls f o r a d i f f e r e n t c o n c e p t u a l
stru c -
tu re , w h i c h c a n a c c o u n t f o r the g l i d i n g , e l e c ti v e i d e n ti ti e s o f
the p o s t m o d e r n e ra. T h e s e i d e n ti ti e s are p r o d u c e d i n a sp ac e
i n w h i c h th e l o c a l , th e n a t i o n a l , a n d th e tr a n s n a ti o n a l are i n te rtw i n e d w i th o n e a n o th e r . T h i s p o s t m o d e r n sp ac e c r e a te d
ad v anc ed
te le c o m m u n ic atio n
te c h n o l o g i e s ,
new m ed ia,
g l o b a l c ap i tal p r o d u c e s c u l t u r a l p r o d u c t s th at are
by
and
c i rc u l ate d
t h r o u g h tr a n s n a ti o n a l n e tw o r k s to a w o r l d w i d e a u d i e n c e .
A r j u n A p p a d u r a i ' szyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHG
Modernity at Large p r o v i d e s o n e s u c h m o d e l f o r th e c o n s i d e r a t i o n o f tr a n s n a ti o n a l c o m m u n i t y f o r m a t i o n s
a n d s h i f t i n g su b je c tiv itie s i n th e n e w g l o b a l p ro c e s szyxwvutsrqponmlkjihgfe
(35). A p p ad u r a i v iew s the p r e s e n t g l o b a l i z i n g w av e as d o m i n a t e d b y m ass
m e d i a t i o n a n d m i g r a t i o n . H e a c c o r d s p r i m a c y to th e i m a g i n a ti o n i n th e c o n s t r u c t i o n o f th e se lf i n a w o r l d d o m i n a t e d b y
m ass m e d i a a n d i m ag e s . A p p a d u r a i ' s n o t i o n o f
m e d iasc ap e
i n c o r p o r a te s b o t h th e m e t h o d o f th e d i s s e m i n a t i o n o f i m ag e s
t h r o u g h n e w t e l e c o m m u n i c a t i o n t e c h n o l o g i e s as w e l l as th e
w o r l d c r e ate d b y th e se i m ag e s . El e c t r o n i c m e d i a e stab l i sh
th e
i m a g e as th e p r i m e re al i ty i n th e m e d i a s c a p e , t h o u g h th e se i m ag es are d i f f e r e n tl y i n f l e c t e d d e p e n d i n g o n th e i r m o d e , th e i r
h a r d w a r e , th e i r a u d i e n c e s a n d th e in te re sts o f th o se w h o o w n
a n d c o n t r o l t h e m . M e d i a s c a p e s tr a n s m i t a l arg e a n d c o m p l e x
r e p e r to i r e
o f i m ag e s ,
n arrati v e s, a n d e th n o s c a p e s to
g lo b al
v ie w e rs, i n w h i c h th e w o r l d o f c o m m o d i t i e s a n d w o r l d o f n e w s
a n d p o l i ti c s are p r o f o u n d l y m i x e d . A s a re su l t, m ass a u d i e n c e s
213
RESIST IN G B H A N G R A
t h r o u g h o u t th e w o r l d e x p e r i e n c e th e m se l v e s as a c o m p l i c a t e d
an d in te rc o n n e c te d
re p e rto i re o f p ri n t, c e l l u l o i d , e l e c tro n i c
sc re e n s, a n d b i l l b o a r d s . A s th e p r o d u c t i o n o f l o c al i ty i n a w o r l d
d o m i n a t e d b y i m ag e s c a n n o t b e a c c o u n t e d f o r t h r o u g h th e o l d
sense o f p l ac e , A p p a d u r a i a n d Br e c k e n b r i d g e su b stitu te f o r it
the t e r mzyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
site. T h e y d e f i n e th e site as " a sp ati al v o rte x , i n w h i c h
c o m p l e x h i s to r i c a l p ro c e sse s c o m e i n to c o n j u n c t i o n w i th g l o b a l
p ro c e sse s that l i n k s u c h sites to g e th e r"zyxwvutsrqponmlkjihgfedcbaZYXWVUT
( 15 ) . T h e y see s u c h sites
as g e n e r a ti n g p r i s m ati c stru c tu re s, w h i c h are l o c a l b u t also f u n d a m e n ta l l y i n te rac ti v e w i th o th e r s u c h stru c tu re s. T h e l o c al i ti e s
c o n s tr u c te d t h r o u g h s u c h sites re p l ac e e arl i e r c e n tre - p l ac e m o d els w i th a " g l o b a l s tru c tu re f o r the c o n t i n u o u s ( a n d p o te n ti al l y
i n f i n i te ) f l o w o f i m ag e s a n d i d e o l o g i e s t h r o u g h p a r ti c u l a r sites."
T h e y also i n t r o d u c e the n o t i o n o f d e te r r i to r i a l i z a ti o n to d e l i n k
sp atiality a n d te rri to ry i n the p r o d u c t i o n o f sites ( 15 ) .
R a m i n d e r K a u r a n d V i r i n d e r S. K a l r a " p r o p o s e th e i m a g i n e d
sp ati al a r e n a o f T r an s l - A s i a n o t as a fixed are a o f the w o r l d b u t as
a c o n t i n u o u s m o v e m e n t o f i m a g i n e d a n d ac tu al are n as. T o a
g re ate r o r lesser e x te n t, So u t h A s i a is o n e o f th e m a n y r e f e r e n c e
p o i n ts o f T r a n s l - A s i a , b u t n o t n e c e ssari l y its o r i g i n a r y l o c a t i o n "
( 2 2 3 ) . T r a n s l - A s i a a n d Bh a n g r a m u s i c i l l u strate A p p a d u r a i ' s n o ti o n o f th e m e d i a s c a p e . T r a n s l - A s i a is a n i n s tan c e o f d e te r r i to r i a l i z e d sp ac e w i t h m u l t i p l e sites i n t e r l i n k e d t h r o u g h a d v a n c e d
t e c h n o l o g i e s . H o w e v e r , d e s p i te th e u n c e a s i n g f l o w o f i m a g e s
and
id eo lo g ies
th ro u g h
th e se
sites,
th e y
are
i n f l e c te d
by
th e s o c i o c u l t u r a l re al i ti e s o f th e i r p a r t i c u l a r n e i g h b o u r h o o d s .
Bh a n g r a m u s i c n o w p lay s a s i g n i f i c an t r o l e i n the c o n s t r u c t i o n
o f this tr a n s n a ti o n a l g l o b a l c o m m u n i t y . T h e p r o d u c e r s a n d c o n s u m e r s o f Bh a n g r a are d i s tr i b u te d ac ro ss a sp ac e th at c a n n o t b e
d e m a r c a t e d a l o n g n atio n - state , l i n g u i s ti c , a n d se c tari an b o u n d arie s. Si m i l arl y , w h i l e e ac h site o f Bh a n g r a m u s i c a l p r o d u c t i o n
i n Transl- A sia — M u m b a i , T o r o n to , N e w Y o rk , o r Bi r m i n g h a m
— is e m b e d d e d i n its p a r t i c u l a r h i sto ry , it is i n te rac ti v e w i th o t h ers. If Br - A s i a n Bh a n g r a artists c o l l a b o r a te w i th f o l k artists, f o l k
a n d n a t i o n a l are s i m i l a r l y h y b r i d i z e d b y th e i r c o n ta c t w i th W este r n tu n e s. T h i s le ad s to the f o r m a t i o n o f v i r tu a l c o m m u n i t i e s
th at c u t ac ro ss n atio n - state b o r d e r s e v e n t h o u g h e a c h site m i g h t
214
A N JA LI G ERA
RO Y
a n n e x the g l o b a l to its o w n p a r ti c u l a r n e e d s . T h e d i a s p o r i c p u b l i c s p h e r e a n d e l e c tr o n i c m e d i a p l ay the s am e r o l e i n th e p r o d u c tio n
o f tr a n s n a ti o n a l
p o stm o d e rn
su b je c tiv itie s
th at
th e
H a b e r m a s i a n p u b l i c s p h e r e a n d the p r i n t m e d i a d i d i n th e c o n s ti tu ti o n o f m o d e r n su b je c tiv itie s a n d the n ati o n - state . Bh a n g r a
f lo w s t h r o u g h the e l e c tr o n i c
m e d i a ac ro ss a d i a s p o r i c
sp ac e
c o n s tr u c te d
m u sic c hanne ls.
m usic
b y tr a n s n a ti o n a l
Bh a n g r a
p r o d u c e d an y w h e r e i n T r a n s l - A s i a is s i m u l ta n e o u s l y av ai l ab l e i n
Jal l an d h ar, M u m b a i , So u t h a l l , a n d N e w Y o r k to c o n s u m e r s d i v i d e d a l o n g l i n g u i s ti c , class, g e n d e r, a n d r ac i al o r n a t i o n a l l i n e s .
D e s p i te th e d i v e r g e n c e i n th e c o n d i t i o n s o f p r o d u c t i o n , d i s tri b u ti o n , v ie w in g , a n d re c e p ti o n ,
it c re ate s a s h a r e d
Bh a n g r a
m e d i a s c a p e a r o u n d w h i c h d i v e rse y o u t h f u l c o m m u n i t i e s
are
c o n s tr u c te d .
T h e i d e n ti ty p o l i ti c s o f y o u t h s u b c u l tu r a l m o v e m e n t s
c e n tre d
o n th e s y m b o l i c c ap i tal o f Bh a n g r a m u s i c is e n a b l e d b y th e c o n v e r g e n c e o f i m p r o v e d te c h n o l o g i e s ,
new
m ed ia, and
c ap i tal o n a n e w l y v a l o r i z e d m a r g i n . T h e r u r a l P u n j a b i
d a n c e is d e te r r i to r i a l i z e d a n d d e c o n t e x t u a l i z e d
g lo b al
h arv e st
i n th e p ro c e ss
o f its v a l o r i z a ti o n . Bu t its d i s e n g a g e m e n t f r o m a n
o rig inary
n e i g h b o u r h o o d n o t o n l y f ac ilitate s its r e i n v e n t i o n as W o r l d M u sic b u t also r a d i c a l l y alte rs i d e n ti ty f o r m a t i o n p atte rn s i n p o stm o d e r n v i rtu al i ti e s . T h e c u l t u r a l e sse n ti al i sm o f Bh a n g r a as the
d a n c e o f a sp e c i f i c l i n g u i s ti c c o m m u n i t y is r e p l a c e d b y a n e w
i d e n ti ty p o l i ti c s i n w h i c h m u l t i p l e i d e n ti ti e s are c o n s tr u c te d
r e l a ti o n to Bh a n g r a
in
as a c u l t u r a l si g n i f i e r. I w i l l a tte m p t to
iso late the d i s ju n c tu re s
i n th e m e d i a t i o n o f th e m u s i c a l f l o w
o f Bh a n g r a f r o m th re e s u c h sites i n T r an s l - A s i a — the Br - A s i a n ,
m i d d l e - c l as s u r b a n I n d i a n a n d P u n ja b i — b e f o r e f o c u s i n g o n its
r o l e i n the c o n s t r u c t i o n o f " d i f f e r e n t, y o u t h f u l , su b je c tiv itie s" i n
In d i a . I hav e n a m e d a n n e x a ti o n s o f Bh a n g r a at these sites,zyxwvutsrqponmlk
Vilay -
etibhangra ( Br i ti s h Bh a n g r a ) , Desibhangra ( In d i a n Bh a n g r a ) a n d
Punjabibhangra
( Bh a n g r a o f P u n ja b ) t h o u g h e a c h is f o r m e d i n
r e l a ti o n to a n d i n f l u e n c e s o th e rs i n c o m p l e x w ay s.
3
V i l a y e t i b h a n g r a d e m o n s tr a te s h o w e th n i c d i f f e r e n c e
as e m -
b o d i e d i n f o l k f o r m s c a n b e c o - o p te d i n the c o n s t r u c t i o n o f a n
anti- rac ist d i s c o u rs e t h r o u g h a m u l ti - e th n i c so l i d ari ty . Bh a n g r a ' s
a tta c h m e n t to a n A s i a n i d e n ti ty i n Br i t a i n is a n i n s tan c e
of
RES IS T IN G B H A N G R A
215
the i d e n ti ty p o l i ti c s o f n e w s o c i al m o v e m e n t s ( H e t h e r i n g t o nzyxwvutsrqponm
29-
3 0 ) . T h e i d e n ti ty p o l i ti c s o f Br - A s i a n y o u t h s u b c u l tu r e s r e q u i r e s
the d i s p l a c e m e n t o f g i v e n i d e n ti ti e s r o o t e d i n l a n g u a g e , r e l i g i o n , n a t i o n , a n d so o n , w i th e l e c ti v e i d e n ti ti e s . K a u r a n d K a l r a
c ite i d e n ti ti e s c l u s te r e d a r o u n d B h a n g r a as g l i d i n g i d e n ti ti e s i n
w h i c h y o u t h f r o m G u ja r a t i a n d Be n g a l i l a n g u a g e g r o u p s i d e n tify th e m se l v e s w i t h B h a n g r a b a n d s u s i n g P u n j a b i l a n g u a g e .
Bh a n g r a , as A s i a n m u s i c , th u s p arti c i p ate s i n th e p o l i ti c s o f the
s u b m e r g e n c e o f d i f f e r e n c e i n th e c ate g o ry " A s i a n " f o r c o n s tr u c ti n g a s t r o n g an ti - rac i st A s i a n re si stan c e . Bu t w h i l e u n d e r l i n i n g the i m p o r t a n c e o f Bh a n g r a as a n e t h n o - c u l t u r a l s i g n i f i e r
a r o u n d w h i c h Br - A s i a n i d e n ti ti e s h av e b e e n c o n s tr u c te d , o n e
m u s t k e e p i n m i n d Sanjay Sh a r m a ' s w a r n i n g , " m u s i c a l sites o f
Bh a n g r a / p o s t Bh a n g r a . . .are sp ac e s to b e s tr u g g l e d o v e r a n d
w o n i n o u r u n d e r s t a n d i n g th at th e s i g n i f i e r ' A s i a n ' c a n b e o n e
o f m a n y t e m p o r a r y p o s i ti o n a l i ti e s th at o f f e r us strate g ic p lac e s
f r o m w h i c h to s p e ak i n th is rac ist Br i t a i n " ( 3 4 ) .
Sh a r m a ' s e m p h a s i s o n th e " t e m p o r a r y " status o f th e " p o s i ti o n ality " su g g ests th at i d e n ti ti e s c l u s te r e d a r o u n d a g e n e r a l i z e d d if f e r e n c e c a n b e a l te r n a te d w i t h p a r t i c u l a r i z e d d i f f e r e n c e i f so
r e q u i r e d . T h e i n v o l v e m e n t o f Bh a n g r a w i t h d i f f e r e n t c o m m u n i ty f o r m a t i o n s i l l u strate s th is a l t e r n a t i n g m o v e m e n t p e rf e c tl y .
A p a r t f r o m its c e n tr al i ty to A s i a n an ti - rac i st p o l i ti c s , it p a r ti c i p ate s i n b l a c k an ti - rac i st d i s c o u r s e as w e l l as a m i c r o n a t i o n a l i s t
c e l e b r a t i o n o f P u n j a b i i d e n ti ty . I n th e f irst tw o , it s u b s u m e s d if f e r e n c e ; i n th e t h i r d , it ac c e n tu ate s d i f f e r e n c e . T h e c e l e b r a t i o n
o f B h a n g r a i n th e c o n s t r u c t i o n o f a d i s ti n c ti v e A s i a n i d e n ti ty
a n d its c ro s s - c u l tu ral l i n k w i t h b l a c k d i s c o u r s e o f te n m ak e s o n e
f o rg e t th at Bh a n g r a s i m u l ta n e o u s l y i n s c ri b e s a s p e c i f i c P u n j a b i
i d e n ti ty , as r e f l e c te d
i n th e
m u l t i p l e i d e n ti ty stran d s i n its
Br - A s i a n p r a c ti ti o n e r s . Fo r this r e as o n th e r e t e n t i o n o f P u n j a b i
l a n g u a g e ly ric s th at has b e e n c i t e d as a n ac t o f l i n g u i s ti c resistan c e m u s t b e v i e w e d as a d o u b l e c o d i n g strateg y . V i r i n d e r S.
K al r a' s analy sis o f th e su b v e rsiv e ly ric s o f Bh a n g r a so ng s o v erl o o k s th at th e i r c o m p l e x d o u b l e c o d i n g p e r m i ts o n l y P u n j a b i
sp e ak e rs to ac c ess c e r ta i n m e t a lev els ( 8 2 ) . O n e m u s t also rem e m b e r th at t h o u g h A p a c h e I n d i a n w e n t o n to b e c o m e So u t h
A s i a n c o m m u n i t y ' s m o s t c e l e b r a te d e t h n o - c u l t u r a l s i g n i f i e r a n d
216
A N JA LI G ER A RO Y
w as ac tiv e ly i n v o l v e d i n Br i t i s h b l a c k an ti - rac i st d i s c o u rs e , h i s
" r e t u r n to ro o ts " y e a r n i n g s p r o d u c e a l i n g u i s ti c r a th e r t h a n p o l i ti c al l o c al i ty . Si m i l a r l y , d e s p i te Ba l l y Sag o o ' s e c l e c ti c r e m i x i n g
1
o f al l I n d i a n m u s i c , h e l o c ate s h o m e i n th e P u n j a b i l a n g u a g e . '
M a n y i n the Br i t i s h b r i g a d e p r o u d l y a c k n o w l e d g e th e i r d e b t to
P u n j a b i f o l k si n g e rs
like K u l d i p
M anak and
M a l k i t Si n g h . '
1
A t th e s am e ti m e , th e i r d e si re to m a k e a g l o b a l i m p a c t re f le c ts
A s i a n y e a r n i n g s to p l ay i n a m u l t i c u l t u r a l g l o b a l sp ac e . Fo r i n -
stan c e , Ba l l y Sa g o o has l a u n c h e d h is o w n l a b e l ,zyxwvutsrqponmlkjihgfedcba
Ishq, to p r o m o t e
n o t o n l y A s i a n b u t also m u s i c f r o m a n y w h e r e o n th e g l o b e . A s
Bh a n g r a artists m a i n t a i n , Bh a n g r a ' s e m b l e m a t i c statu s as th e
e t h n o c u l t u r a l s i g n i f i e r o f A s i a n i d e n ti ty p re v e n ts t h e m
e n t e r i n g th e m a i n s t r e a m . Bu t the e x p a n s i o n o f
fro m
Bh a n g r a s c a p e ,
t h r o u g h its e n th u s i as ti c r e c e p t i o n b y y o u t h o f a l l n ati o n al i ti e s ,
l i n g u i s ti c g r o u p s , r e l i g i o n s a n d rac es, m i g h t s o o n c l e ar a sp ac e
f o r Bh a n g r a i n the m a i n s t r e a m . If the p re s e n t Bh a n g r a rag e c o n ti n u e s a n d sp re ad s ac ro ss m o r e c o n ti n e n ts , Bh a n g r a m i g h t s o o n
attai n th e statu s o f g l o b a l m u s i c l i k e r ap o r re g g ae th at is h e a r d
f r o m N e w Y o r k to N e w D e l h i . T h e i n t e r m i n g l i n g o f g l o b a l a n d
7
r e g i o n a l stran d s o u t l i n e d ab o v e s h o u l d n o t b e p r o b l e m a t i c i n
p o s t m o d e r n i s m . Fo r p o s t m o d e r n i s m p e r m i ts th e c o e x i s te n c e o f
m u l t i p l e e le c tiv e i d e n ti ti e s that e n g ag e w i t h th e sp e c i f i c p o l i ti c s
o f p a r ti c u l a r n e i g h b o u r h o o d s . Sh a r m a m ak e s this p o i n t u s i n g
Stu art H a l l ' s c o n c e p t o f " n e w e th n i c i ti e s , " w h i c h " sp e ak f r o m a
p a r ti c u l a r p l ac e , o u t o f a p a r ti c u l a r h isto ry , o u t o f a p a r ti c u l a r
e x p e r i e n c e , a p a r ti c u l a r c u l tu r e w i t h o u t b e i n g c o n t a i n e d b y that
p o s i t i o n " ( Sanjay Sh a r m azyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLK
4 1 ) . O n e c a n b e Br - A s i a n , I n d i a n , a n d
P u n ja b i w i t h o u t h a v i n g to b e o n e o r the o th e r.
T h e e m b le m atic
statu s o f B h a n g r a i n c o n s t r u c t i n g
A sian
y o u t h s u b c u l t u r a l su b je c tiv itie s has r e s u l te d i n th e s u p p r e s s i o n
o f o t h e r n arrati v e s a n d h o m o g e n i z a t i o n o f e t h n i c
d if f erenc e.
T h i s is a m atte r o f c o n s i d e r a b l e c o n c e r n a m o n g Br - A s i a n artists.
T h e r e f o r e , c o n t r i b u t o r s to Disorienting
Rhy thm s s tro n g l y u n d e r -
l i n e th e n e e d f o r Br - A s i a n y o u t h s u b c u l tu r e s to ste e r c l e ar o f
c u l t u r a l e sse n ti al i sm s o f th e so rt attac h e d w i t h Bh a n g r a f o r resi sti n g n e o - o ri e n tal i s t strai n s i n Br i t i s h c u l t u r a l stu d i e s. W h i l e
m o s t essay s i n this c o l l e c t i o n a c k n o w l e d g e Bh a n g r a ' s r o l e i n
p r o v i d i n g the So u t h A s i a n y o u t h i n Br i t a i n a d i s ti n c ti v e v o i c e ,
RESIST IN G B H A N G R A
217
th e y o p p o s e " a n e t h n i c i d e n ti ty p o l i ti c s th at is ab so l u ti st o r esse n tialist, th at o f f e rs o n l y m a n a g e m e n t o f i d e n ti ty b y s i n g u l a r l y
3 ) . Sanjay Sh a r m a finds
e m p o w e r e d i n d i v i d u a l s " ( Sh a r m a et a l .zyxwvutsrqponmlkjihgfedcbaZYXWVU
m a i n s t r e a m a c a d e m i c ac c o u n ts " u n d e r w r i t t e n b y a p r o b l e m a t i c
o f c u l t u r a l a u th e n ti c i ty that su p p re sse s o t h e r p o ssi b l e n ar r ativ es o f Bh a n g r a " ( 3 5 ) . R u p a H u q , s i m i l arl y , o b je c ts to G i l l e s p i e
c l a i m i n g th at " i t [ b h a n g r a ] has b e c o m e a f o c a l p o i n t f o r the
p u b l i c e m e r g e n c e o f a Br i t i s h y o u t h c u l t u r e w h i c h tran s c e n d s
t r a d i t i o n a l d i v i s i o n s a n d asp ire s to a sense o f e t h n i c u n i t y . . . . It is
f o r m a n d sty le th at Br i t i s h A s i a n y o u t h c a n c l a i m as th e i r o w n
a n d b e p r o u d o f : n e i t h e r g o r i ( w h i te ) n o r k a l a ( b l ac k ) it has
m a d e A s i a n y o u t h b o t h a u d i b l e a n d v i si b l e f o r the first t i m e "
( G i l l e s p i e q t d . i n H u q 6 3 ) . H u q is p a r ti c u l a r l y i r k e d by " th e
c o m i n g to g e th e r o f the tri b e s " r h e to r i c th at h o m o g e n i z e s e th n i c d i f f e r e n c e ( 6 3 ) . T h e r e f o r e , w h i l e a c k n o w l e d g i n g Bh a n g r a
as a nzyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
"affirm ative
m om ent i n th e f o r m a t i o n o f a n A s i a n i d e n tity d i s c o u r s e i n th e e arl y 8 0 s , " Sanjay Sh a r m a re ite rate s that
Bh a n g r a is "one of the p ro c e sse s f o r s o m e A s i a n y o u t h p o s i t i o n i n g th e m se l v e s i n Br i t i s h so c i e ty " ( 3 5 - 3 9 ; e m p h a s i s a d d e d ) .
W h i l e th e c o n t r i b u t o r s to Disorienting Rhy thm s h av e m a d e a n
i m p r e s s i v e e f f o rt to r e c l a i m Bh a n g r a f r o m its e sse ntialist o r u n i tary d e f i n i t i o n s , th e y o c c l u d e o t h e r m u s i c a l c o u n te r n a r r a ti v e s
e m e r g i n g f r o m o t h e r l i n g u i s ti c r e g i o n s . Fo r e x a m p l e , the G u ja rati d a n c e m u s i c dandiy a c a n b e f u r n i s h e d w i t h a s i m i l a r su b v e rsiv e n e ss. Se c o n d , th e i r e x c l u s i v e c o n c e r n w i th Br i ti s h A s i a n
Bh a n g r a erases the c u l t u r a l re sistanc e o f Bh a n g r a m u ta ti o n s at
o t h e r sites. It w o u l d b e i n te r e s ti n g to f o c u s o n th e p l u r a l , c o n t i n g e n t n a tu r e o f i d e n ti ty f o r m a t i o n s r e a l i z e d t h r o u g h Bh a n g r a o n
o th e r sites o f Tran s l - A s i a. T h o u g h these i d e n ti ti e s are ne c e ssarily
p r o d u c e d i n c o n j u n c t i o n w i th Br - A s i a n r e i n v e n t i o n o f Bh a n g r a ,
th e y m i g h t b e i n f l e c t e d b y s p e c i f i c s o c i o - p o l i ti c a l n u a n c e s o f
th e i r p a r t i c u l a r n e i g b o u r h o o d s .
A s K a u r a n d K a l r a p o i n t o u t, th e g l o b a l f l o w o f y o u t h m u s i c
c u l tu r e s m a k e s it i m p o s s i b l e f o r t h e m to b e c o n t a i n e d b y n at i o n a l b o u n d a r i e s d e s p i te th e i r e m e r g i n g f r o m p a r t i c u l a r n at i o n a l n e i g h b o u r h o o d s . Ye t e a c h n e i g h b o u r h o o d b r i n g s its o w n
p a r t i c u l a r i n f l e c t i o n th at c h a l l e n g e s h o m o g e n i z a t i o n . Vilay etibhangra's resistiv ity has its o r i g i n s i n a w o rk i n g - c l as s y o u t h su b c u l t u r e th at resists th e w h i te ru l i n g - c l as s c u l tu r e f r o m a sp ac e
218
A N JA LI G ERA RO Y
o u ts i d e o f , a n d i n o p p o s i t i o n to , th e ru l i n g - c l ass c u l t u r e a n d is
r o o t e d i n th e s p e c i f i c p r o b l e m s o f w o rk i n g - c l as s r a c i a l m i n o r i ties i n th e W e st. T h e s o u n d s m i x e d m o s t f r e q u e n tl y w i t h tr a d i ti o n a l Bh a n g r a b eats, the b l a c k r h y th m s o f rap , re g g ae , a n d so
o n , h i n t at the s tr o n g b o n d i n g b e tw e e n
the b l a c k a n d
th e
b r o w n w o r k i n g c lasses i n Br i t a i n . T h e h i s to r i c c o l l a b o r a t i o n
8
b e tw e e n A p a c h e I n d i a n a n d M a x i Pri e st, w i th Pri e st i n t o n i n g
th e P u n ja b i ly ric s h i n ts at th e e m e r g e n c e o f a n o p p r e s s e d m i -
n o r i ty c o u n te r - d i s c o u r s e w i t h a n o n - e l i ti s t f o c u s .zyxwvutsrqponmlkjihgfedc
Vilay etibhangras b l a c k al l e g i an c e s r e c a l l b l a c k c u l t u r a l n a t i o n a l i s m w i t h a
s i m i l a r e m p h a s i s o n A s i a n c u l t u r a l v alu e s, l a n g u a g e a n d c u l tu re . H o u s t o n A . Ba k e r j r . , i n " H y b r i d i t y , the R a p R a c e a n d P e d ag o g y f o r th ezyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDC
19 9 0 s , " c e l e b r a te d th e tr an s f o r m ati v e b l a c k
e n e rg i e s i n the h y b r i d s o u n d s o f r a p th at m a n i p u l a t e d h i g h
te c h n o l o g y f o r h u m a n ears a n d th e h u m a n b o d y ' s i n n o v a ti v e
ab i l i ti e s. D e s c r i b i n g r a p as " a n i n t e r n a t i o n a l , m e t r o p o l i t a n hy b r i d , " Ba k e r c alls it the " f o r m o f a u d i t i o n " th at re f u se s to s i n g
a n th e m s o f " w h i te m a l e h e g e m o n y " ( Ba k e r 5 4 4 ) . Br - A s i a n
Bh a n g r a m u s i c is also a n " i n t e r n a t i o n a l , m e t r o p o l i t a n h y b r i d "
that a p p r o p r i a te s r e g i o n a l f o l k d i f f e r e n c e f o r th e g l o b a l to c o n test the h e g e m o n y o f E u r o p e a n h i g h c u l tu r e .
T h e 19 9 0 s Bh a n g r a re v iv al i n In d i a , f o l l o w i n g its r e s u r g e n c e
i n Br i t a i n , illu strate s h o w d i f f e r e n t sites i n tr a n s n a ti o n a l sp ac e
hav e a n i m p a c t o n o n e an o th e r, t h o u g h the s o c i o p o l i ti c a l c o n d i tio n s o f p a r ti c u l a r n e i g h b o u r h o o d s m i g h t s p aw n d i f f e r e n t f o r m s
o f resistiv ity . T h e f ac to rs that c o n t r i b u t e d to th e 19 9 0 s Bh a n g r a
re s u rg e n c e i n Br i t a i n — the p o s t m o d e r n v a l o r i z a ti o n o f d i f f e re n c e , th e i n t r o d u c t i o n o f e th n i c i ty as a m a r k e r i n c u l t u r a l stu d ies, g l o b a l i z a ti o n , i m p r o v e d c o m m u n i c a t i o n te c h n o l o g i e s , a n d
th e e x o ti c i z a ti o n o f W o r l d M u s i c b y the m u s i c i n d u s tr y — are al l
w e l l k n o w n . T h e tr a n s n a ti o n a l c h ar ac te r o f Bh a n g r a m u s i c e n su res th at s o m e issues i n the I n d i a n re v i v al i n te rse c t w i t h th o se
i n Br i t a i n . Bu t the 19 9 0 s Bh a n g r a w av e i n I n d i a w as p r o d u c e d
b y the c o m b i n e d o n s l a u g h t o f i m p r o v e d satellite te c h n o l o g i e s ,
p r i v ati z ati o n o f I n d i a n te l e v i si o n , a n d the b o o m i n th e
m usic
i n d u stry . T h e m o s t i m p o r t a n t f ac to r, h o w e v e r, w as th e p a c k a g i n g
o f Bh a n g r a as W o r l d M u s i c . Bh a n g r a c a m e b ac k r i d i n g o n the
9
w av e o f G r e e k , A r a b i c , a n d L a t i n o m u s i c a l o n g w i th Y a n n i a n d
219
RESIST IN G B H A N G R A
R i c k y M a r t i n . W h i l e Bh a n g r a ' s v a l o r i z a ti o n is l i n k e d w i th its b ei n g p e r c e i v e d as K o o l , it si g n i f i e s a n i n stan c e o f Fo l k rath e r t h a n
A s i a n K o o l to m i d d l e - c l as s u r b a n I n d i a n y o u t h .
1 0 0
Ba c k h o m e i n
In d i a , K o o l n e s s is n o t c l assi f i e d a l o n g a b l a c k / A s i a n o p p o s i t i o n
b u t a c l as s i c al / f o l k , n a t i o n a l / r e g i o n a l , u r b a n / r u r a l d i v i d e . Et h n i c f o l k is n o t u s e d to o p p o s e w h i te H i g h c u l tu r e ; i t c o n f r o n ts
the ari s to c rati c , c lassic al, n a t i o n a l c u l tu r e w i t h r e g i o n a l , f o l k
d if f erenc e.
T h e e m e r g e n c e o f A s i a n K o o l ad d re sse s th e Br i t i s h ste re o ty p i n g o f A s i a n s a n d takes p l ac e i n th e r a c i a l p o l i ti c s o f Br i t a i n . T h e
i n v o c a t i o n o f a p o si ti v e l y i n f l e c t e d d i f f e r e n c e i n the
c o n s tru c -
ti o n o f a n an ti- rac ist c o u n te r d i s c o u r s e is f ar r e m o v e d f r o m the
c o n s u m p t i o n o f d i f f e r e n c e at m e t r o p o l i t a n c e n tre s i n In d i a . In
c o n tras t to its p r i v i l e g i n g i n an ti- rac ist d i s c o u r s e i n the W est, v ern a c u l a r d i f f e r e n c e w as e ras e d i n the p ro g re ssi v e m a r c h to w ard s
n a t i o n h o o d a n d m o d e r n i t y i n In d i a . N o t w i t h s t a n d i n g its " U n i t y
i n D i v e r s i ty " r h e to r i c , I n d i a n n a t i o n a l i s m m a r g i n a l i z e d d i f f e re n c e b y f o l l o w i n g a u n i l i n e a r r o u te to a c u l tu r e i n se n si ti v e to
m o d e r n i z a t i o n . D e s p i te its ri tu al i s ti c p ae an s to e th n i c d iv ersity ,
the c e n t r a l i z e d i n s ti tu ti o n s o f th e I n d i a n n ati o n - state c r e a te d a
h o m o g e n i z i n g n arrati v e o f th e n a t i o n th at w as re si ste d
i n r e g i o n a l r u r a l p o c k e ts . T h e n arrati v e o f the n a t i o n
o nly
e ras e d
l i n g u i s ti c , r e g i o n a l , r e l i g i o u s d i f f e r e n c e to c o n s ti tu te a m i d d l e class I n d i a n su b je c t w i t h th e a i d o f a c e n t r a l i z e d p o w e r stru c tu re , b u re au c rac y , l e g i s l atu re , a n d e d u c a t i o n .
T h e d i f f e r e n c e i n th e c o n s t i t u t i o n o f su b je c tiv ity i n th e m o d e r n n a t i o n state a n d i n p o s t n a t i o n a l c o m m u n i t i e s is i m p o r t a n t
i n u n d e r s t a n d i n g h o w m i d d l e - c l as s u r b a n I n d i a n y o u t h su b c u l tu r e s a p p r o a c h d i f f e r e n c e . T h e m i d d l e - c l as s u r b a n I n d i a n
y o u t h w as n u r t u r e d o n i d e al s o f n a t i o n h o o d a n d c o s m o p o l i t a n i s m th at i n f e r i o r t i z e d v e r n a c u l a r d i f f e r e n c e . T h e
m i d d l e - c l as s
u r b a n I n d i a n y o u th ' s e n c o u n t e r w i t h th e v a l o r i z a t i o n o f d i f f e re n c e i n the g l o b a l le ad s to a r e v a l u a ti o n o f r e g i o n a l v e r n a c u l a r
tr ad i ti o n s th at resists n ati o n al i s t m a r g i n a l i z a t i o n o f the r e g i o n a l .
Bu t v e r n a c u l a r r e g i o n a l d i f f e re n c e
h a d to b e e x o t i c i z e d
as
W o r l d M u s i c to b e attrac tiv e to this g r o u p .
T h i s c o n trasts s h a r p l y w i t h th e c r i ti q u e o f th e p a c k a g i n g a n d
c o m m o d i f i c a t i o n o f e t h n i c m u s i c as W o r l d M u s i c a m o n g
its
220
A N JA LI G ERA RO Y
Br - A s i a n p r a c ti ti o n e r s . V i e w i n g W o r l d M u s i c ' s p o p u l a r i t y as a
f a l l o u t o f the c u r r e n t c e l e b r a t i o n o f e th n i c i ty i n b o t h p o p u l a r
a n d a c a d e m i c d i s c o u r s e , Sh a r m a , H u t n y k , a n d Sh a r m a state,
" Et h n i c i t y is i n . C u l t u r a l d i f f e r e n c e is i n . M a r g i n a l i t y is i n "zyxwvutsrqponml
( 1) .
T h e y d e te c t a n e o - o ri e n tal i s t s trai n i n the i n te re s t i n A s i a n m u sic : " C o n s u m p t i o n o f th e O t h e r is al l th e rag e f o r late c ap i tal i s m . Fi n al l y , it ap p e ars th at th e ' c o o l i e ' has b e c o m e c o o l . " T h e
p re s e n t p r i v i l e g i n g o f d i f f e r e n c e i n th e W est is r e m i n i s c e n t o f
p r e v i o u s n a tu r a l i z a ti o n s o f o th e rn e s s as i n th e t u r n to A f r i c a n
p r i m i ti v e s o r I n d i a n sp i ri tu al i ty . A s state d e arl i e r, th e
p resent
t r e n d also r e s p o n d s to c e r ta i n c rises i n the W est, f o r e x a m p l e ,
the p e r c e i v e d d e m i s e o f W e s te r n p o p / r o c k m u s i c as i t lo ses its
m a r k e t sh are . T h e m a r g i n is o n c e a g a i n at th e se rv ic e o f th e
c e n tre . Fi rst, it exists as a site f o r th e re c o v e ry o f th o se " a u t h e n ti c " s o u n d s that the W e st is b e l i e v e d to h av e lo st. Se c o n d , it p r o v id e s u n l i m i t e d m a te r i a l to th e n o v e l ty h u n g r y m u s i c i n d u s t r y i n
s e arc h o f n e w tu n e s af te r h a v i n g s tr e tc h e d th e l i m i ts o f W e s te r n
r o c k / p o p . L i n k i n g W o r l d M u s i c ' s e n th u s i as ti c r e c e p t i o n to its
o t h e r i n g a n d c o m m o d i f i c a t i o n , c ri ti c s s u c h as A s h w a n i Sh a r m a
d i sag re e w i th C h a m b e r s ' s o p ti m i s ti c s u g g e s ti o n th at " th e shif ti n g , c o n t i n g e n t c o n tac ts o f m u s i c a l a n d c u l t u r a l e n c o u n t e r s "
m ay d i s r u p t h e g e m o n i c o r d e r i n g g i v e n th e p o w e r stru c tu re s i n
w h i c h th e y w o r k ( 18 ) . T h e c o i n i n g o f the t e r m W o r l d M u s i c ,
a c c o r d i n g to Sh a r m a , is p art o f a c o m p l e x m a r k e t i n g strateg y
u s i n g d i f f e r e n c e as a u n i q u e s e l l i n g p r o p o s i t i o n ( 2 2 ) .
T h e p a c k a g i n g o f e t h n i c m u s i c as W o r l d M u s i c i n th e g l o b a l
sp ac e d e m o n s tr a te s
tw o c o n t r a d i c t o r y strain s. O n o n e h a n d ,
W o r l d M u s i c is e n d o w e d w i t h a u th e n ti c , r e a l a n d h u m a n v al u e s
that th e t e c h n o l o g i z e d W e st is b e l i e v e d to h av e lo st. T h i s p e r p e tu ates the c u l t o f a u th e n ti c i ty i n w h i c h th e s o - c al l e d " t r a d i t i o n a l "
s o u n d s are p r i v i l e g e d o v e r e c l e c ti c e x p e r i m e n t a t i o n . I n the p r o cess, t r a d i t i o n a l taste h i e r a r c h i e s o f te n g e t i n v e r t e d i n th e g l o b al sp ac e a n d the f o l k as a l o w c u l t u r a l f o r m is e x o t i c i z e d o v e r
the c l assi c al . O n th e o t h e r h a n d , m i g r a n t p r o d u c t i o n s are ess e n ti al i z e d as th e y fit i n t o th e p o l i ti c s o f h y b ri d i ty . T h e s o l u t i o n
is to
filter
a u th e n ti c i ty t h r o u g h th e f r a m e o f h y b r i d i ty . T h e
r e w o r k i n g o f t r a d i t i o n a l m u s i c w i t h W e s t e r n t e c h n o l o g y is,
th e re f o re , p r e s e n te d as e n h a n c i n g th e m u s i c . Sh a r m a c ites th e
RES IS T IN G
221
BH A N G RA
e x a m p l e o f Bal l y Sa g o o to i l l u strate th e c o m m o d i f i c a t i o n o f e th n i c d i f f e r e n c e . H e sh o w s h o w the p o s i t i o n i n g o f Bal l y Sa g o o as
th e m i g r a n t su b je c t, d r a w i n g o n e th n i c d i f f e r e n c e to
new
h y b ri d m usic,
o v erlo o ks
Sag o o ' s p a r ti c u l a r
p ro d u c e
g ro und ing
i n t r a d i t i o n a l Bh a n g r a a n d b l a c k m u s i c c u l tu re s . Sh a r m a c o n c l u d e s b y w a r n i n g th at th e c e l e b r a t i o n o f h y b r i d " e t h n i c " is a
n e o - o r i e n ta l i s t m o v e i n th e c o - o p t i o n a n d c o n t a i n m e n t o f " O t h e rn e s s " f o r th e r e p r o d u c t i o n o f h e g e m o n i c c u l t u r e ( Sh a r m a et
al .zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
2 5 ) . Br - A s i a n y o u t h s u b c u l tu r e ' s p r o d u c t i o n o f a su b v e rsiv e
A s i an c o u n te rd i sc o u rse ,
r e je c ti n g
c u l t u r a l e s s e n ti al i s m o f
th e
m e t r o p o l i t a n as w e l l as l o c a l v ariety , is a te s ti m o n y to its resistan c e to c o n t a i n m e n t . A c o n s i d e r a b l e b o d y o f w o r k f o c u s i n g o n
the sp e c i f i c f o r m s th at Br - A s i a n c u l t u r a l re si stan c e takes is av ailab l e i n Br i t i s h c u l t u r e stu d i e s. O n e n e e d s to t u r n to th e p o t e n tial f o r re si stan c e at o t h e r sites i n T r a n s l - A s i a . In l i g h t o f this, w e
n o w e x a m i n e th e m i d d l e - c l as s u r b a n I n d i a n y o u th ' s
e n c o u n te r
w i t h Bh a n g r a as W o r l d M u s i c .
D e s i b h a n g r a is r o b b e d o f its s u b a l te r n resistiv ity b y its l arg e l y
m i d d l e - c l as s c o n s ti tu e n c y . U n l i k e Br - A s i a n y o u t h w h o u se Bh a n g r a to m a r k e th n i c d i f f e r e n c e , I n d i a n m i d d l e - c l as s y o u t h tu rn s
to Bh a n g r a as W o r l d M u s i c to p a r ti c i p a te
i n th e c e n tr e .
If
Br - A s i a n y o u t h a p p r o p r i a te s W o r l d M u s i c as a n e th n i c v e r n a c u l ar i d i o m , I n d i a n y o u t h tu n e s i n t o it to e n t e r a c o s m o p o l i t a n
g l o b a l sp ac e . Bh a n g r a m u s i c is s a n i ti z e d o f its s t r o n g w o r k i n g class, an ti - rac i al a n te c e d e n ts as I n d i a n m i d d l e - c l as s y o u t h ap p r o p r i a te s it f o r th e a r t i c u l a t i o n o f a d i f f e r e n t su b jec tiv ity . O n e
i m p o r t a n t d i f f e r e n c e b e tw e e nzyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLK
Vilay etibhangra a n d Desibhangra is
th e c lass a n d l a n g u a g e d i v i d e b e tw e e n th e p r o d u c e r s a n d c o n s u m e rs . U n l i k e Br - A s i a n Bh a n g r a artists, w h o s e m u s i c is d e e p l y
i m p l i c a t e d i n th e p o l i ti c s o f th e i r l arg e l y w o rk i n g - c l as s n e i g h b o u r h o o d s , th e m i d d l e - c l as s u r b a n I n d i a n a u d i e n c e
c o nsum es
th e m u s i c a l p r o d u c t i o n s o f r e g i o n a l f o l k artists.
Co m p ared
to
Br - A s i a n y o u t h , I n d i a n m i d d l e - c l as s
y o u th ' s
r e t u r n to e th n i c i ty has b e e n m o r e p r o b l e m a t i c d u e to its b e i n g
e m b e d d e d i n th e d i s c o u r s e o f m o d e r n i z a t i o n . In th e
n e g ati v e
r e a d i n g o f e th n i c i ty i n b o t h n a t i o n a l i s m a n d m o d e r n i ty , e th n i c ity w as a c u l t u r a l i s m o n e d i s c a r d e d to p ro g re s s to w ard s a m o d e rn i ty p r e s e n te d as a c u l t u r a l . P o s t m o d e r n i s m ' s v a l o r i z a t i o n o f
222
A N JA LI G ER A RO Y
e th n i c i ty o f f e rs, i n s te ad , a n al te rn ati v e r o u te th at le ad s i n a
g l o b a l d i r e c t i o n e v e n as l i n k s w i t h h o m e are r e a f f i r m e d . W h i l e
th e re is n o c o n s c i o u s i d e n ti ty f o r m a t i o n a r o u n d m u s i c a l g e n re s
o n the s u b c o n ti n e n t, the m e r e e x e rc i se o f c h o i c e f o r a c e r ta i n
k i n d o f m u s i c c o n tai n s a g e r m o f re sistan c e . A n g e l a M c R o b b i e
has a r g u e d th at y o u t h c u l tu re s n e e d n o t b e p r o d u c e d u n d e r
c o n d i t i o n s o f w o rk i n g - c l ass p u r i ty zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQ
( 15 ) . T o n y Be n n e t, s i m i l arl y ,
su g g ests that the re l ati o n s o f c u l tu r e a n d p o w e r s h o u l d n o t b e
se e n as n e c e ssarily g e n e r a t i n g re sistan c e o r re sistanc e s ( 16 8 ) .
T h e y m i g h t " g e n e rate o th e r f o r m s o f c r i ti c a l r e a c ti o n o r i n te rac ti o n that are n o t i n te l l i g i b l y d e s c r i b e d as re sistiv e " ( 16 8 ) . T h e
c a r to g r a p h y b e tw e e n " c o m p l i a n c e a n d re si stan c e " th at Be n n e t
i d e n ti f i e s c a n a c c o u n t f o r the c o m p l e x f l o w o f Bh a n g r a t h r o u g h
h i g h l y d i f f e r e n ti a te d p o w e r re l ati o n s ( 16 9 ) .zyxwvutsrqponmlkjihgfedcbaZYXW
Desibhangra's
resistiv ity, e m e r g i n g o u t o f the u n c e r t a i n z o n e o f c o m p l i a n c e a n d
re sistanc e , c a n n o t p r o d u c e the c o n s c i o u s l y an ti- rac ist p o l i ti c s
o f Vilay etibhangra.
I n d i a n y o u t h s u b c u l tu re s m i m i c A m e r i c a n
c o u n t e r c u l t u r a l ang st 5am its a f f l u e n c e . W h i l e I n d i a n m i d d l e class y o u t h m i g h t af f e c t A m e r i c a n c o u n t e r c u l t u r a l p o stu re s,
the b a c k g r o u n d o f p o v e rty a n d u n e m p l o y m e n t n i p s p o te n ti a l
re v o l t. P r o d u c e d at th e b o u n d a r i e s o f c o m p l i a n c e a n d resistan c e , m i d d l e - c l as s I n d i a n y o u t h s u b c u l t u r a l re sistan c e assu m e s
less o v e rt f o r m s m a r k e d a l o n g g e n e r a ti o n a l r a th e r t h a n class,
rac e , o r e th n i c m a r k e r s . D e p r i v e d o f o p p o r t u n i t i e s f o r o v e rt p o l i ti c al a c d o n , m i d d l e class I n d i a n y o u t h s u b c u l tu re s resist b y acts
o f p etty r e b e l l i o n s u c h as e x p r e s s i n g a p r e f e r e n c e f o r a lif esty le
o f w h i c h the p r e v i o u s g e n e r a t i o n d i s ap p ro v e s . Si n c e the p a r e n tal g e n e r a t i o n is c o m m i t t e d to a n ati o n al i s t a g e n d a , the g e n e rati o n a l w ar i n th e I n d i a n s u b c o n t i n e n t is f o u g h t o v e r th e selec tiv e
a d o p t i o n o f " W e s te r n " lif esty les — l a n g u a g e , attire , m u s i c . A s
U l f H a n n e r z has n o t e d i n th e case o f N i g e r i a n s , m i d d l e - c l as s u rb a n I n d i a n y o u t h th e re b y asp ires to p arti c i p ate i n th e C e n t r e
( q td . i n P i n n e y 11) . U n l i k e Br - A s i a n y o u t h , it d o e s n o t u se th e
sp ac e c re ate d b y W o r l d M u s i c to assert e th n i c d i f f e r e n c e b u t to
p arti c i p ate i n m e t r o p o l i t a n c u l tu r e . T h e p o i g n a n t i n c o n g r u i t y
b r o u g h t o u t b y A r j u n A p p a d u r a i i n the r e p l i c a t i o n o f c o s m o p o l i tan c u l tu re s at T h i r d W o r l d sites m ay b e se e n i n m i d d l e - c l as s
u r b a n I n d i a n y o u th ' s t u r n to W o r l d M u s i c i n a n i m i tati v e g estu re , I n d i a n y o u t h t u r n to its o w n m u s i c w i th the g az e o f the
223
RES IS T IN G B H A N G R A
W e s te r n Se l f th at i m b u e s I n d i a n m u s i c w i th a n e x o ti c O th e r n e s s .
It r e p r o d u c e s the Se l f s e x o ti c i z a ti o n o f the O t h e r u n aw ar e th at
it o c c u p i e s th e O t h e r ' s sp ac e i n th e W e s te r n i m a g i n a t i o n . W h i l e zyxwvutsrqpon
Vilay etibhangra
d raw s o n e th n i c d i f f e r e n c e i n f o r m i n g Br - A s i a n
s u b c u l tu r e s to se p arate itse lf f r o m w h i te c u l t u r a l
heg emo ny ,
Desibhangra e x o ti c i z e s d i f f e r e n c e to i d e n ti f y w i t h the d o m i n a n t
c u l tu r e . M i d d l e - c l a s s u r b a n I n d i a n y o u t h c u l tu re s o th e r r e g i o n al e th n i c c u l tu r e s ju s t as w h i te A m e r i c a n y o u t h c o u n t e r c u l t u r e
v a l o r i z e d a n d o t h e r e d n o n - W e s te r n c u l tu re s . Fo r m i d d l e - c l as s
u r b a n I n d i a n y o u t h , f o l k m u s i c is th e c arn i v al e s q u e z o n e o f p l e asu re a n d re le ase . In a n a m b i v a l e n t f a s c i n a ti o n f o r " a u th e n ti c "
v alu e s o f th e " f o l k " s i m i l a r to A m e r i c a n c o u n te r c u l tu r e s , it su c c u m b s to th e au th e n ti c i ty n arrati v e w i t h w h i c h W o r l d M u s i c is
u n d e r w r i t t e n . In the m i d d l e - c l as s u r b a n I n d i a n y o u th ' s i m a g i nary , f o l k c u l tu re s are i m b u e d w i th a v itality a n d au th e n ti c i ty
th at p a r e n ta l c u l tu r e s are b e l i e v e d to l ac k. It o p p o s e s these p ar e n ta l c u l tu r e s t h r o u g h a m e t r o p o l i t a n a p p r o p r i a t i o n o f " f o l k "
v alu e s. T h u s , m i d d l e - c l as s u r b a n I n d i a n y o u t h c u l tu r e c o n sti tu tes a " d i f f e r e n t, y o u t h f u l , su b je c tiv ity " a l o n g g e n e r a ti o n a l
l i n e s r a th e r th a n c lass o r e th n i c i ty u n l i k e Br - A s i a n y o u t h s u b c u l tu re s. Bu t a m o v e aw ay f r o m c u l t u r a l e sse n ti al i sm i n f a v o u r o f
e le c tiv e i d e n ti ti e s s i m i l a r to Vilay etibhangra m ay also b e o b s e r v e d
i n the f o r m a t i o n o f m i d d l e class u r b a n y o u t h su b je c tiv itie s. A s i n
Vilay etibhangra,
m i d d l e - c l as s u r b a n I n d i a n y o u t h d e m o n s trate s
th at y o u d o n ' t hav e to b e P u n ja b i to d a n c e to Bh a n g r a . Be sid e s,
m i d d l e class u r b a n I n d i a n y o u t h , w i t h o u t i n t e n d i n g to , d e c o n stru c ts the c u l t u r a l n arrati v e o f the n a t i o n a n d rev erses its h i g h /
lo w heg em o ny .
Unlike
Vilay etibhangra
that o p p o s e s
W e s te r n
f r o m th e sp ac e o f p o p u l a r c u l tu r e , Desibhangra
high
c u l tu r e
b e l o n g s to A p p a -
d u r a i ' s c o n te s te d p u b l i c c u l t u r a l sp ac e i n w h i c h th e r e g i o n a l ,
th e n a t i o n a l , a n d th e g l o b a l i n te rse c t. A p p a d u r a i u ses the t e r m
" p u b l i c c u l t u r e " to d e s c r i b e a zone o f c u l t u r a l d e b ate th at is i n te rl i n k e d w i th g l o b al i z ati o n :
Fro m this p o in t o f view , the co ntestato ry character o f p u b lic c u ltu re
has m u c h to d o w ith the tensio ns an d c o ntrad ic tio ns betw een natio nal sites an d transnatio nal c u ltu ral p ro cesses. These tensio ns g enerate arenas w here o ther registers o f c u ltu re enco unter, interro g ate,
224
A N JA LI G ERA RO Y
a n d c o n t e s t o n e a n o t h e r i n n e w a n d u n e x p e c t e d w a ys . T h u s n a t i o n al cu lt u r e seeks to co-op t a n d r e d e fin e m o r e lo ca l, r e gio n a l, o r
fo lk cu lt u r a l fo r m s . C o m m e r c i a l cu lt u r e (esp ecia lly i n t h e c i n e m a ,
t e le vis io n , a n d t h e a u d i o in d u s t r y) seeks to p o p u l a r i z e cla ssica l
fo r m s . Ma s s c u lt u r a l fo r m s seek to co- op t fo lk i d i o m s . T h i s zo n e o f
con t est a t ion a n d m u t u a l ca n n ib a liza t io n — in wh ich n a t io n a l, m ass,
a n d f o l k c u l t u r e p r o v i d e b o t h m i l l a n d g r i s t f o r o n e a n o t h e r — is a t
t h e ve r y h e a r t o f p u b l i c m o d e r n i t y i n I n d i a .
(5)
A p p a d u r a i ' s e m p h as i s o n c o n te s tati o n ,
r a th e r t h a n
d ialo g u e,
c a n h e l p o n e u n d e r s t a n d the d i f f e r e n t w ay s r e g i o n a l f o l k , n ati o n a l , a n d d i a s p o r i c c a n n i b a l i z e o n e an o th e r. W h i l e m u c h has
b e e n m a d e o f th e e x p atri ate a n d n a ti o n a l c o - o p t i o n o f f o l k i n
th e i r p a r ti c u l a r ag e n d as, f o l k ' s c o m p l i c i t y has b e e n o v e r l o o k e d .
T h e f o l k p lay s a l o n g w i t h the p o s t m o d e r n p r i v i l e g i n g o f the m arg i n i n th e g l o b a l a n d the r e i n s ta te m e n t o f the r e g i o n a l i n the
n a t i o n a l to stake its o w n c l a i m i n th e n a ti o n a l as w e l l as the g l o b al p o l i ti c s a n d e c o n o m y . T h e f e ti s h i z ati o n o f m u s i c is b r o u g h t
a b o u t i n th e c ase o f Bh a n g r a b y a c o m p l e x m a r k e t c a p i ta l i s m i n
w h i c h m u s i c lab e ls, artists, a n d the m e d i a c o l l ab o r ate w i t h i m p r o v e d te c h n o l o g i e s to al te r the c o n d i t i o n s o f the p r o d u c t i o n ,
d i s t r i b u t i o n , a n d r e c e p t i o n o f m u s i c . T h e l o g i c o f th e
m ar k e t-
p l ac e w o r k s r e s p e c ti n g n o class, n o r e g i o n a l , n o n a t i o n a l af f i l i ati o n s. T h e
s e l e c ti o n
and
r e c o r d i n g o f m u s i c , its
p ac kag ing ,
the m e d i a o f d i s s e m i n a t i o n are al l i m b r i c a t e d i n a m a r k e t i n g
strateg y th at c a n n o t b e e x p l a i n e d as a n a p p r o p r i a t i o n o f
the
m a r g i n . Bh a n g r a is a p e r f e c t e x a m p l e o f m u t u a l c a n n i b a l i z a t i o n
i n w h i c h n a ti o n a l , m ass, g l o b a l , a n d f o l k p r o v i d e b o t h " m i l l a n d
g rist f o r o n e an o th e r . " If Br - A s i a n Bh a n g r a artists c o - o p t e th n i c
d i f f e r e n c e i n th e i r an ti- rac ist a g e n d a , f o l k Bh a n g r a artists n e e d
th e i r p a tr o n a g e
to g a i n i n t e r n a t i o n a l r e c o g n i t i o n . If i n t e r n a -
ti o n a l m u s i c lab e ls m a r k e t d i f f e r e n c e as a u n i q u e s e l l i n g p r o p o s i ti o n , h o m e g r o w n m u s i c e n te rp ri s e s
are o n l y to o
hap p y
to
c ap i tal i z e o n th e m a r k e t f o r W o r l d M u s i c .
G i v e n th e c o n n i v a n c e o f P u n j a b i f o l k artists i n th e c o m m o d i fication
o f e th n i c d i f f e r e n c e ,zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONM
Punjabibhangra,
like
Desibhangra,
c a n n o t b e e q u i p p e d w i th c o n s c i o u s re si stan c e . In s te ad o f f o l l o w i n g th e c u r r e n t f a s h i o n f o r l o o k i n g f o r re si stan c e i n th e m o s t
u n l i k e l y p l ac e s, o n e m i g h t f r u i tf u l l y p u r s u e a n al te rn ati v e p a t h
i n u n d e r s t a n d i n g Punjabibhangra's
n e g o ti ati o n o f d iasp o ric a n d
RESIST IN G
225
BH A N G RA
n a t i o n a l a p p r o p r i a t i o n s . W h i l ezyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONM
Punjabibhangra
p arti c i p ate s i n
its o w n c o m m o d i f i c a t i o n b y o p e n i n g itse lf to g l o b a l f o rc e s, it is
i n s c r i b e d w i th a m u l t i p l e c o d i n g th at in v ite s d i f f e r e n t f o r m s o f
i n v o l v e m e n t. T h i s s i g n i f i c a ti o n sy stem p e r m i ts P u n j a b i sp e ak e rs
a l e v e l o f i n v o l v e m e n t th at m i g h t n o t b e p o s s i b l e f o r th o se n o t
e m b e d d e d i n the P u n j a b i s o c i o - c u l tu r a l c o n te x t. T h e e sse n c e
o f Bh a n g r a
lie s i n th e
p e rf o rm ati v e
asp e c t o f
i n te r ac ti o n s
b e tw e e n th e p e r f o r m e r a n d th e c r o w d th at p r o d u c e a p e c u l i a r
f o r m o f i d e n t i f i c a t i o n a n d r e c o g n i t i o n . W h e n p e r f o r m e d as a
c e l e b r a to r y r i t u a l to m a r k a n a u s p i c i o u s m o m e n t i n the l i f e o f
th e c o m m u n i t y , it is s h i e l d e d f r o m the p r o f a n e sp ac e o f th e g l o b al c o m m o d i t y m a r k e t.
P u n ja b is o n e o f th e r e g i o n a l v e r n a c u l a r s s u p p r e s s e d b y the
m as te r n arrati v e o f th e n a t i o n . P o l i t i c a l re si stan c e to th e c e n tr e
i n the d e m a n d f o r a se p arate state i n th ezyxwvutsrqponmlkjihgfedcbaZYXWV
19 8 0 s w as th e m o s t
v io lent exp ressio n
o f r e g i o n a l d i s c o n te n t.
The
Pu n jab i
lan-
g u ag e ' s m u s i c re v i v al , o n th e o t h e r h a n d , c o n te sts th e n a t i o n a l
m as te r n arrati v e at a l i n g u i s ti c l e v e l b y c h a l l e n g i n g th e
Hindi
h e g e m o n y at th e c e n tr e . T h e r e s u r g e n c e o f f o l k also u p se ts the
c lassic al f o l k h i e r a r c h y m a s q u e r a d i n g as a n
i n te rd e p e n d e n c e
i n n a ti o n a l i s t d i s c o u r s e . Fo l k re si stan c e , e v e n o f th e w e ak k i n d ,
n e e d s to b e d i s t i n g u i s h e d f r o m f o l k p a tr o n a g e
in
m useum s,
t o u r i s m , a n d f estiv als t h r o u g h w h i c h th e c e n tr e f o ssiliz e s h e r i tag e. Bh a n g r a f o l k artists, n o t w i t h s t a n d i n g th e e l e m e n t o f au to e x o t i c i z a t i o n i n th e i r p e r f o r m a n c e s ,
h av e a n n e x e d th e g l o b a l
to u n s e at c lassic al I n d i a n m u s i c a l c u l tu r e s b o t h o n th e n a t i o n a l
a n d th e i n t e r n a t i o n a l stag e. T h e n e w m e d i a , te c h n o l o g i e s ,
m ark e ts h av e c r e a te d a g l o b a l sp ac e th at has b e e n
and
em anc ip a-
to ry f o r f o l k v o i c e s. T h e f o l k h av e a n n e x e d this sp ac e to u s h e r a
n e w l i f e o f f o l k l o r e i n t o th e i n f o r m a t i o n ag e. A p a r t f r o m c h a n g i n g th e c e n t r e / r e g i o n
d y n a m i c s , Punjabibhangra
has p l a y e d a
v i tal r o l e i n th e c o n s t r u c t i o n o f th e s ac re d i n th e P u n j a b i d i a s p o r a i n I n d i a a n d a b r o a d . T h e r e is a c o n s i d e r a b l e
m ig rant
P u n j a b i p o p u l a t i o n n o t o n l y i n U K a n d C a n a d a b u t also w i t h i n
d i f f e r e n t p arts o f I n d i a d i s p l a c e d b y th e
Parti ti o n o f
In d i a
i n 19 4 7 . D e p r i v e d o f a h o m e l a n d i n p h y s i c al sp ac e , these P u n ja b i s r e c o n s tr u c t a sense o f p l ac e t h r o u g h r i tu a l
to w h i c h Bh a n g r a is c e n tr a l . Punjabibhangra
p erf o rm anc e
m a r k s o u t a sp ac e
226
A N JA LI G ERA RO Y
i n w h i c h P u n j a b i sp e ak e rs ac ro ss th e g l o b e c o n s tr u c t a p l ac e
Punt h o u g h th e r e e n a c t m e n t o f c o l l e c ti v e m e m o r i e s . A s r i tu a l ,zyxwvutsrqponm
jabibhangra
al l o w s r o o m f o r th e p e r f o r m a n c e o f P u n j a b i i d e n tity i r r e s p e c ti v e o f th e p u r i t y o r h y b r i d i t y o f th e f o l k g e n r e
emp lo y ed .
Ev e n t h o u g h Desibhangra
a n d Punjabibhangra
are n o t c o n s c i o u s l y re sistan t, g e n e r a t i o n a l a n d r e g i o n a l o p p o s i t i o n i n
I n d i a n y o u t h s u b c u l t u r a l p o l i ti c s h e l p s to d e c o n s tr u c t th e c u l tu ralist m as te rn arrati v e o f th e p r e v i o u s g e n e r a t i o n . T h e c u l t u r a l
e sse n ti al i sm o f I n d i a n c lassic al a n d f o l k trad i ti o n s c o n s tr u c te d
a l o n g th e h i g h / l o w d i v i s i o n s has e ras e d o th e r ac c o u n ts . T h o u g h
I n d i a n n a t i o n a l i s m has alw ay s e m p h a s i z e d g re at a n d little trad i ti o n i n te r d e p e n d e n c y , th e r e c o g n i t i o n o f f o l k has b e e n c o n ti n g e n t o n its a c c e p ta n c e o f a n i n f e r i o r p o s i t i o n . M i d d l e - c l a s s
u r b a n I n d i a n y o u t h s u b c u l tu r e s , w h i l e e x o t i c i z i n g a n d o t h e r i n g
the f o l k , u n w i tti n g l y d e stab l i z e th e c lassic al f o l k h i e r a r c h y . Si m ilarly , Vilay etibhangra
c re ate s a g l o b a l s p ac e th at p ro v e s to b e
e m a n c i p a t o r y f o r tr a d i ti o n a l l y d i s a v o w e d c u l tu r e s , w h i c h m i g h t
n o w c o n s ti tu te tr a n s n a ti o n a l l o c al i ti e s th at c o n f l i c t w i t h th e p o l itic s o f th e natio n- state . It also p e r m i ts a v i r tu a l s p h e re f o r th e
e x p r e s s i o n o f a y o u t h f u l re v o l t ag ain st m i d d l e - c l as s v alu e s o n a
n a t i o n a l a n d i n t e r n a t i o n a l l e v e l . T h i s is, o f c o u rs e , p o s s i b l e o n l y
if s u p p re s s e d n arrati v e s e x p l o i t th e n e w g l o b a l sp ac e ' s c e l e b rati o n o f d i f f e r e n c e w h i l e e f f e c tiv e ly re s i s ti n g its c o m m o d i f i c a t i o n .
N O TES
1 Bhangra is a harvest ritual of the Punjab region in N orth India. Brightly
dressed villagers dance vigorously in a large circle, accompanied by powerful
drumming and also by clapping and singing. Dancers in pairs give spontaneous
solo displays that include virile jumps and even acrobatics. Though at one time
danced primarily by men, it is now performed by the entire community. It dates
back to aroundzyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDC
4 0 0 BC originating in the worship of the Hindu god Shiva by
Punjabi farmers. The present forms of Bhangra evolved a few hundred years
ago. Twelve pure forms of Bhangra marked along gender, sectarian, national
lines have been traced along the D oab region of Punjab cutting across India
and Pakistan. These have made a smooth transition to non-agrarian settings
and the farmer's joy at a bountiful harvest is transferred to any celebration.
Bhangra performance contexts include the two harvest festivals Lohri (January
14 ) and Baisakhi (A pril 13 ) , some Sikh religious festivals and all birth related
rituals like in wedding sangeets (musical evenings) and baaraats
(wedding procession), naam karan
(naming ceremony) and m undan
(tonsure). Though a
communal participatory ritual, professional Bhangra performers may also be
invited to stage shows as well perform at family or community gatherings. The
RES IS T IN G B H A N G R A
227
earliest Punjabi immigrants to U K carrier! the harvest ritual across to the new
land. But the Bhangra fever began in the mid - 19 8 0 s with the arrival of A pache
Indian who mixed it with black music. A pache Indian is not only responsible
for constructing the most visible ethnocultural signifier of Asian identity in
Britain but also for " returning it back" home. Its success abroad caused an implosive movement back home, kicked off by the irrepressible Sikh Daler M ehdi.
See Raminder Kaur and V irinder S Kalra, who coined the term " Transl-A sia."
" Different, Youthful, Subjectivities" is borrowed from the title of a Chapter in
M cRobbie's Postm odernism
and Popular
Culture.
zyxwvutsrqponmlkjihgfedcbaZYXWVUTS
zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
Given the strong collaboration between Bhangra artists and the facility with
which both the artists and their music traverse the globe, these categories must
be defined in terms of how each sites annexes the global rather than generic
categories.
Born Steve Kapur to Indian parents in Handsworth, Birmingham in 19 6 7 ,
A pache Indian truly arrived in 19 9 3 when he jumped to the top of the charts.
Suffusing the ever popular Ragga style with the extremely influential U K
Bhangra beat, A pache Indian's sound was typical o f the flavour of the thriving
Handsworth musical scene. A pache Indian has been cited as the first true International Asian pop arust. Though not as visible today, he has also achieved an
emblematic status as the best known signifier of Br-Asian identity, almost as well
known as vindaloo.
http://www.karmasound.com/artisLs/apache/pressreleases
/bestof.htm, 15 . 0 0 hrs, 2 8 A pr. 2 0 0 1.
Bally Sagoo is best known in India f or his remixes of Hindu film music an d
internationally as a crossover artist. But while speaking of his new album Star
Crazy 2, he mentions going " home" to the Punjab to record the album. He also
presses home the point that, unlike the previous two, this one was clearly aimed
at Punjab. See House and Dar's talk with Bally Sagoo and Radical Sista 111 " ReM ixing Identities: O n the Turn Table, '( 8 2 ) .
zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJ
M alkit Singh is a well-known singer from Punjab who has become an international celebrity, thanks to the Br-A sian's recognition of him as a strong influence and Bally Sagoo's remixes of his songs. Kuldip M anak belongs to an
earlier generation of folk artists who operated within Punjab.
I have made a distinction between global music and W orld M usic. W hile W orld
M usic is a label to denote all non-W estern music as a marketing ploy, global
music is a truly international music with its producers and audience spread all
over the globe.
In the collaboration between A pache Indian and M axi Priest, the fact that
Priest sang in Punjabi was cited as an example of multicultural translation.
W orld M usic was a label created by music companies in the eighties to market
non-A nglo A merican music to Western consumers. Its packaging as W orld M usic helps music companies exoticize non-W estern ethnic music to capitalize on
the fad for ethnicity. The phenomenal growth of W orld M usic is contingent
upon its othering and the cult of authenticity. The valorization of certain artists
as representatives of authentic ethnic national musical cultures answering a
Western desire to return an organic wholeness located in indigenous languages
and traditional instruments is reminiscent of previous primitive returns. This
essentialist privileging of an imagined authenticity is matched with a paradoxical ethic of hybridity whereby ethnic music is electronically enhanced.
" Kool" is the projection of a desire for vitality, joy and style on a black otherness. However, while the perceived " koolness" of black culture led to its adoption by youth subcultures, the myth of Asian cultures as erudite, spiritual, and
hardworking imbues them with a rather uncool aura. The arrival of Bhangra on
the Br-Asian musical scene has been one of the main factors in dissociating
Asian culture from the perceived squareness of Sitar music, Yoga, and classical
dance.
228
A N JA LI G ERA RO Y
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