This is the final preprint version of the publication
Maran, T. (2022). Semiotics in ecology and environmental studies. In Pelkey, J. &
Walsh Matthews, S. (eds.,) Bloomsbury Semiotics 2: Semiotics in the Natural and
Technical Sciences. Bloomsbury.
There are some differences in wording and pagination.
Semiotics in Ecology and Environmental Studies
Timo Maran
Introduction
There are fundamental similarities and connections between ecology and semiotics.
Both disciplines derive from the same episteme of systemic or structural thinking
established in the late nineteenth and early twentieth centuries. Both classic ecology
and semiotics (semiology) have also viewed their research objects as possessed of
structural organization. In 1935, Arthur G. Tansley proposed the concept of the
ecosystem as the structural and functional system of organisms and the environment
they inhabit. In a similar way, early semiotics saw language (but also mythologies and
literature) as intrinsically organized and comprised of elements and their relations (e.g.
in the semiology of Ferdinand de Saussure and the structural anthropology of Claude
Lévi-Strauss). Both fields have given a principal ontological position to relations and
go to great lengths to study relations. In ecology, ecological relations such as predation,
parasitism, competition, herbivory, and so on, have been the principal entities of
research. Meanwhile, in Peircean semiotics a main object of study – the sign – is
understood as a mediated relation.
There are also many examples wherein semiotic theories and concepts have
been included within ecology and environmental studies. The adoption of semiotics
within ecology has aided in foregrounding information and communication processes
in nature, and also in articulating the relations between human culture and ecosystems.
This chapter provides an overview of semiotics in population, community, and
ecosystem ecology, and also overviews various usages of semiotics in environmental
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studies, as well as describes the ecosemiotic paradigm as an explicit synthesis of
ecology and semiotics.
In the second half of the twentieth century, the influence of ecology and other
biosciences on the humanities became noticeable. This movement led to the
development of various novel paradigms (media ecology, cultural ecology) that
adopted ecological concepts (environment, ecosystem, symbiosis), and also led to the
rise of interest towards environmental issues as research objects (e.g. in ecocriticism
and environmental history). In semiotics, the introduction of the concept of the
semiosphere by Juri Lotman (2005) as a sphere of sign processes in a loose metaphoric
relation with the biosphere, and the adoption of the Umwelt concept originally coined
by Jakob von Uexküll (1982) in biosemiotics to denote species-specific perceptual
worlds, are some markers of this development. Furthermore, there have been subdisciplines in semiotics that have come close to the subject matter of ecology because
of their interest in spaces, spatial relations, and artefacts (e.g. urban semiotics, Krampen
1979). The interrelations between the biosciences and the humanities culminated in the
development of the environmental humanities at the beginning of the twenty-first
century, which as of now forms a contemporary context for interpreting the relations
holding between semiotics and ecology. Besides these general developments, in the
second half of the twentieth century specific paradigms of zoo-, eco-, and biosemiotics
emerged with the aim of bridging different fields of biology and semiotics, and with an
ambition towards interdisciplinary syntheses. With its longer history, biosemiotics has
been especially active in making many semiotic concepts accessible to ecology. It is
also worth noting that several people working in the field (e.g. Kalevi Kull, Almo
Farina, Riin Magnus) have professional involvement both in semiotics and ecology.
For the most part, the historical influences between ecology and semiotics
appear to be unidirectional – ecological concepts have been adopted by different
paradigms of the humanities, but very seldom do we find cases wherein semiotic
concepts and methods have been used in ecology (although the number of such works
has been growing in recent decades). So what, in principle, could the role of semiotics
be in ecology and environmental studies, and why should we aspire to such a synthesis?
Based on a review of the literature, the following main motivations for incorporating
the semiotic approach into ecology can be distinguished:
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1. Including animal agency in the understanding of ecological processes. The
question of how animals perceive, select, and modify their environments is
relevant for a number of ecological topics, such as protecting habitats for
endangered species or controlling pest damage in medicine, agriculture, or
forestry (e.g. Shaw et al. 2013). Including the animal perspective is mostly
achieved by applying Uexküll’s Umwelt theory or its elaborations (such as the
landscape of fear, Bleisher 2017, or environmental continua, Manning et al.
2014).
2. Including human communicative and cultural processes in the subject matter of
ecology. This is especially relevant for topics where environmental processes
depend on human culture or behavior. For instance, studies of urban ecology or
semi-natural ecosystems would remain incomplete without the inclusion of the
human cultural component, due to the effect that humans have in shaping these
environments (e.g. Hess-Lüttich 2016).
3. Bridging the sciences and the humanities for the purpose of enriching the
theory, conceptions, and methods of ecology, or for envisioning the synthesis
of the ecologies and the humanities into one sphere of knowledge. This
approach is often related to the process of proposing new concepts for ecology
(e.g. propagating the informational, cybernetic, or cognitive approach, Farina et
al. 2005; Farina & Pieretti 2013), or for building new methodological
frameworks (as in ecosemiotics).
Upon examining how semiotics has been conceptually included in ecological studies,
there are several methods of concept-building which can be distinguished: existing
ecological concepts are reinterpreted by adding some semiotic content (e.g. semethic
interaction, semiotic niche, applying semiotic concepts directly within ecology: signs
in the form of environmental signs, a code as an ecological code); original concepts
that have derived from the theoretical synthesis of semiotics and ecology (eco-field,
sign-field) are proposed; or concepts which have a broader interdisciplinary usage and
have been naturalized both in semiotics and ecology (Umwelt, affordance) are used. As
it stands, all of these conceptual tools have been proposed by different authors, often
one concept at time and based on diverse disciplinary insights.
Integrating ecology and semiotics seems promising as a number of dedicated
research methods have been provided and applied as part of their synthesis. For
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instance, Italian semiotician and landscape ecologist Almo Farina has developed the
method of ecofield analysis that combines Uexküll’s Umwelt theory with the spatial
description of landscapes and the allocation of resources. The ecofield is a meeting
point of an animal’s biological needs and the properties and resources of the landscape.
“The term eco-field is the contraction of the words ‘ecological field’, and means the
physical (ecological) space and the associated abiotic and biotic characters that are
perceived by a species when a functional trait is active.” (Farina & Belgrano 2004:
108). In addition, Farina proposes describing organism-environment relations as a
Need–Function–Ecofield (or interface)–Resource sequence (Farina 2012: 23) wherein
functions and resources are mediated by a semiotic component—the ecofield—that
animals need to perceive and interpret correctly in order to make use of resources.
Ecofield analysis has been practically tested by Roberto Pizzolotto (2009) in a study of
the distribution of Carabid beetles in various natural and anthropogenic habitats in Italy.
He concludes that the “eco-field is a valuable approach for developing tools to reveal
natural trends, and that the study of life strategies as descriptors of an organism’s
perception of the natural environment may lead to a practical application of the ecofield hypothesis […] eco-field is not merely an eco-mathematical model; its ecological
dimensions result from the life histories and interactions of living organisms. The ecofield has been strictly related to species traits, which are one of its determining
characteristics when species interfere with perceived ecological factors” (Pizzolotto
2009: 146).
Anther more established method is Kalevi Kull’s distinction between 0-, 1-, 2-,
and 3-nature as different levels of environmental mediation in the nature-culture
continuum. “Zero nature is nature itself (e.g., absolute wilderness). First nature is the
nature as we see, identify, describe and interpret it. Second nature is the nature which
we have materially interpreted, this is materially translated nature, i.e. a changed nature,
a produced nature. Third nature is a virtual nature, as it exists in art and science.” (Kull
1998: 355). Kull’s typology is an effective conceptual tool for analyzing semi-natural
communities, hybrid natures, and the interrelations between culture and nature. The
typology has been applied in organizing the intertwining of culture and nature in sacred
landscapes (Heinapuu 2016) and herbal medicine (Sõukand 2005). Other proposals for
semiotically-motivated research methods are the Naturesyns model (Møller 2009),
Ecological Repertoire Analysis (Maran 2020), and Anxious Semiotics (Whitehouse
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2015). The presence of several original research methods also signals the strength of
the synthesis between ecology and semiotics.
Population ecology and species conservation
In ecology, a division is often made between population ecology and ecosystem
ecology, while in-between these major ecological schools we may locate community
ecology. In population ecology, the research interests are in the demographics of
different species, a species usage of resources, and the relations they have with other
species living in the same habitats (ecological relations). Population ecology also has a
strong link with conservation biology, predicated on the question of what requirements
are needed for the given species to thrive. In the study of animal populations, semiotics
can be employed in various ways. First, (bio)semiotics can be used to explain the
ecological role of animal morphology – what meanings an animal can achieve in
ecological relations. Kalevi Kull has emphasized the role of organic form as a
constituent of ecosystems: “production of ecosystem as the result of multiple ‘organic
design’ by the organisms living in the ecosystem.” (Kull 2008: 3213). Animal form has
had a central focus in the German-language biological tradition, e.g. in the work of
Adolf Portmann (animal appearance), and has more recently been elaborated in Czech
biosemiotics under the concepts of semiotic co-option and semantic organs (Kleisner
2015). An important principle of this approach is understanding that animal form is
semiotically open and able to gain new meanings, and that these can become engaged
in new ecological relations.
Several authors at the crossroads of ecology and semiotics have contemplated
the semiotic mediatedness of organism-environment relations. Aside from Almo
Farina’s ecofield concept (described above), Jesper Hoffmeyer (2008) has proposed the
semiotic niche concept to emphasize the many properties and resources of the
ecological niche which are presumed to be involved for the interpreting subject. For
instance, in making use of an environment for nesting, a bird like the chaffinch needs
to recognize a suitable location for nesting, secure the territory from rivals, and build a
nest from twigs, moss, and other vegetative material (on the semiotic aspects of niche
construction, see Peterson et al. 2018). Here an animal obtains an active role in creating
a correspondence between its own genetic and bodily information and environmental
information. In ecological studies, an animal’s individual connection to the
5
environment is often discussed under the Umwelt concept (e.g. in landscape ecology,
Manning et al. 2014; in sensory ecology, Jordan, Ryan 2015).
With regards to the ecological relations holding between species, the semiotic
approach is mostly related to the role of communication in ecological relations. It is
generally accepted in ecology that the availability of information and communication
may have quite a significant effect on ecological relations (Schmidt et al. 2010).
Interspecies communication may have an effect on habitat selection, migratory routes,
accessibility, food preferences, and so on. “The evidence is strong that interspecific
information transfer influences the distributions of animals relative to each other, as
evidenced by the number of studies […] Information flow between species can
influence the position in space and time of different species, whether it be temporary
groups around a predator or resource or stable associations between species in mixedspecies groups or between species with shared territorial locations.” (Goodale et al.
2010: 359). The semiotic approach may shed light on these aspects in more specific
ways, including how the particular messages, codes, and media that are used in animal
communication influence ecological and interspecies relations.
The semiotic approach in ecology also helps to decipher how the physical
environment acts as a medium in the message exchange between species. Russian
ecologists and semioticians Elina Vladimirova and John Mozgovoy (2003, also
Vladimirova 2009) have proposed signal field theory to describe the type and
abundance of animal tracks and traces in a given area, and thereafter use the latter as
the basis on which to analyze the diversity of meaning-relations in the environment.
Sign field analysis has also enabled the characterization of the semiotic intensity of the
environment, inasmuch as a number of functional classes of environmental objects
provoke reaction on behalf of the animal.
Focusing on the semiotic mediatedness of the animal-environment relationship
is important for animal conservation and species protection, as it is in animal Umwelten
wherein the environment becomes usable for other animals. Distinctions and
categorizations between “structural habitat units (e.g., land cover types) as perceived
by humans may not represent functional habitat units for other organisms” (Van Dyck
2012: 144). The Umwelt approach allows for better scrutinizing the accessibility of
environments for animals in the face of various anthropogenic effects like
anthropogenic niche construction or human interference in information processing
(Van Dyck 2012). It may also be that human-altered environments inhibit animals not
6
because of the lack of some resource, but because of the deficient competencies of
animals in recognizing their resources. For instance, if the abundance of prey species
diminishes quickly, will a predator be capable of finding and developing a novel image
of prey, as has been noticed in black-footed ferrets with regards to the declining prey
populations of prairie dogs (Candland 2005)? The Umwelt-centered view will lead to
different responses and countermeasures as regards environmental change. Besides
protecting physical environments and land areas, attention needs to be on working with
animal Umwelten in order to provide animals with necessary cues for orienting in the
environment, or for altering animal Umwelt by training them to survive in novel
environments (Van Dyck 2012; Shier 2016). In several works, Morten Tønnessen has
elaborated on Umwelt theory to make it more suitable for analyzing the changing
relations between an animal and its environment (the concepts of Umwelt transition,
Umwelt trajectory, Tønnessen 2009, 2014). Umwelt theory may also be a valuable tool
in more general strategies of nature protection as it makes it possible to describe and
value the environment from the perspective of different non-human species (e.g. in
regard to wolves, Tønnessen 2010; Drenthen 2016).
Community ecology
Community ecology focuses the combination, distribution, and dynamics of species in
local biological communities or ecosystems. Here the semiotic approach may be
included to untangle the role that semiotic processes such as interspecies
communication, animal cultures, and ecological heritage, play in shaping the biological
communities. Semiotics can further target specific communicational conventions that
are used in biological communities. An example of such an approach can be found in
Sánchez-García et al. (2017), wherein various relations of bark beetles in the forest
ecosystem have been analyzed using eco-field networks (representamen networks).
According to this study, relevant information is shared among forest species via the
combination of various scents that together comprise the communication medium of
odourtope.
Kalevi Kull has proposed the concept of the consortium, which emphasizes the
basic semiotic structure of biological communities. A consortium is a “group of
organisms connected via (sign) relations, or groups of interspecific semiosic links in
biocoenosis.” (Kull 2010: 347). It may be that in the evolution and development of the
community structure, semiotic processes like habitat choice, recognition, and learning
7
play a major role. This is the idea behind the concept of ecological fitting wherein
organisms themselves select and adjust their location and relations with the resources,
species mates, and other species within the ecosystem (Janzen 1985; Kull 2020).
According to the ecological fitting hypothesis, species’ co-existence in biological
communities does not result from the long-term co-evolution of the species, but results
from more rapid processes of relational fitting. An example of such a fitting process
can be habitat preference, which is based on the risk assessments that animals make
concerning the presence of predators (such descriptions of the environment have been
called landscapes of fear, Bleicher 2017). By looking for, and finding, a good spot to
inhabit, individuals belonging to various species, are, in fact, creating the composition
of the biological communities.
Jesper Hoffmeyer (2008) has proposed describing ecological relations and food
webs by foregrounding semiotic relations and by applying the ideas of semiotic
habituation and symbolization. He has proposed the concept of semethic interaction to
describe the way existing patterns, structures, and routines tend to become sources of
interpretation between species: “Whenever a regular behavior or habit of an individual
or species is interpreted as a sign by some other individuals (conspecific or alterspecific) and is reacted upon through the release of yet other regular behaviors or habits,
we have a case of semethic interaction” (Hoffmeyer 2008: 189). To give an example,
the blossoms of daisies, dandelions, and other plants transmit messages about the
presence of nectar to flies, butterflies, and other insects; the habits of pollinators to visit
colorful plants is in turn used by the crab spiders Thomisidae, who lurk in blossoms;
and the crab spiders’ habit of sitting in the blossoms is made use of by the parasitic mud
dauber wasps Sceliphron sp., many species of which are specialized in catching spiders.
Semethic interactions form cascades of linkages based on habits and the recognition
occurring between different species in biological communities (e.g. in predator-prey
networks).
There are several approaches in ecology that aim to study the spatial
organization of biological communities (e.g. landscape ecology, acoustic ecology).
Spatial ecological analysis often uses large-scale modelling and applies it to big data
sets. For instance, in acoustic ecology, hundreds of microphones can be simultaneously
used to map the changing patterns of biophonies, geophonies, and technophonies. Here
semiotics can be included as a method of organizing and categorizing data. Farina and
colleagues (2016) have proposed an Ecoacoustic Event Detection and Identification
8
(EEDI) method wherein properties and meanings attributed to earlier events are
combined with computerized analyses of datasets. The methods allow for analyzing
soundscapes in large land areas and in long-term monitoring programs.
In addition to organismal activity and semethic interactions, we may also
assume broader communicative conventions and codes arising in local communities.
The idea of interspecies communicative conventions has been proposed by several
authors and designated by many terms: acoustic codes (Malavasi et al. 2013),
ecoacoustic codes (Farina 2018a), ecological codes (Kull 2010; Maran 2017a).
Malavasi and colleagues (2014) argue that birds’ songs establish cross-species
conventions (acoustic codes), and that these conventions allow birds themselves to
regulate their density in biological communities. By listening, adapting, and tuning in
to the morning chorus, individual birds receive information about the crowdedness of
the habitat and location of unoccupied areas and resources. Maran (2017a) has proposed
a broader interpretation of ecological codes as partially shared and distributed
interspecies conventions wherein the code incorporates both environmental and
communicational aspects, and wherein every participant uses a partial variation of a
code. The further distinction in ecological codes can be made between: “(1) distribution
codes, where animal activities and communication through the process of self-assembly
organize the spatial and temporal organization of the animals; (2) significational codes,
where an environmental affordance is perceived and interpreted similarly by various
species that results in shared or non-random use of the corresponding resource; (3)
identity codes, where the ecological code is centred on a species or group that has
significance or is charismatic to a broad number of species in the given ecological
community; (4) symbolic codes, where the code is centred on the specific patterns of
colour (or another modality) that have a shared meaning for a number of species; and
(5) archetypical codes, where the ecological code is centred on the meaning relation
that is valid for a broad number of different species due to the general physiological,
ecological or behavioural constitution of the organisms.” (Maran 2017a: 130–131).
Examples of ecological codes include eyespots, yellow-black coloration, hissing, and
other warning signs. The presence of ecological codes opens up possibilities for
complex interspecies regulation in ecosystems.
System ecology
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System ecology studies the large-scale structure of ecosystems by paying attention to
the distribution and movement of matter and energy (described as pools, flows, trophic
levels, bioproduction, etc.). According to this objective, system ecology has developed
a complex body of mathematical methods to model ecosystems. On this scale of
generalization, the semiotic activity of organisms as well as the dynamics of
populations is usually considered as a variation below statistical relevance. At the same
time, it has been proposed that besides webs of energy and matter, ecosystems also
consist of information networks. “Strong positive feedbacks in information processing
can define or reinforce levels of organization—from a cell to an individual to symbioses
all the way to an ecosystem and the biosphere […]. Information stored at higher order
levels of organization, such as social groups, communities or ecosystems, can be used
by lower level systems, such as individual organisms and cells. In this way, information
processing occurs across scales of space and time, and can create and maintain physical
or energetic structures” (O'Connor et al. 2019).
System ecologists Bernard C. Patten and Eugene Odum (1981) have argued that
this informational layer consisting of an enormous number of local feedback cycles is
the main reason why ecosystems retain their relatively stable structure and do not
disperse into myriads of chaotic events. They further describe informational processes
that allow for the connection of different entities and layers of the ecosystem as
mapping—processes which correspond to iconic representation in semiotic jargon—
and amplification, in which a small causal trigger can have a major output effect on
account of semiotic mediation. The informational layer of the ecosystem mostly
comprises the activities of organisms which through homeostasis and self-preservation
aim for stability at the local level. This property of living systems to retain their
organization has been called coherence by Robert Ulanowicz (2010), who connects the
latter with communication and biosemiosis. Through the feedback organismal
regulation may cumulate in a more general system-wide regulation (lasting population
densities or community structures). In some cases, however, also the non-living
environment may become an agent carrying system-wide information (Lévêque 2003:
96). An example of such process would be the seasonal changes in coastal ecosystems,
wherein the change of chemical composition (pH, DH, organic compounds) in water
signals the beginning of the reproduction cycle for a variety of species.
The semiotic regulatory layer of the ecosystem has been termed an information
network (Patten & Odum 1981) or communication network (Lévêque 2003: 95). Danish
10
system scientist Søren N. Nielsen (2007) has rightly recognized the semiotic character
of this layer and proposed that it should be called semiotype in parallel to genotype and
phenotype. Nielsen has argued for the inclusion of the semiotic approach in ecological
modelling that would take into account the role of meaning-making (qualities) at
different levels of ecological systems. Following Bernard C. Patten (1990), organismal
meaning-making can be included within ecological models as input and output environs
(formalized but phenomenological equivalents of Uexküll’s Merkwelt and Wirkwelt).
Nielsen suggests that system ecology would benefit from including the understanding
of second-order (cybernetic) systems, which are underdetermined, partly autonomous,
ontically open, and reactive (Nielsen 2016). Nielsen has further proposed that the
particular approach could be named ecosystem semiotics and that “in order to
understand the action of humans toward our environment and fellow/companion
species on our planet, it is very important to have a further look on and improved
understanding of the semiotic processes in the ecosystems” (Nielsen 2007: 100).
Semiotic regulation in the ecosystem is contextual and cumulative; it includes
and combines patterns and perceivable properties of the inanimate environment with
the perception, interpretation, and behavioral action of single organisms together with
their memory, experience, and evolutionary past, as well as the communication
networks in and between species. This makes the semiotic layer of the ecosystem very
difficult to rationalize by conventional scientific methods. The numerous tiny acts of
meaning-making organize and regulate the ecosystem in its every joint and connection,
forming a complex multilayered network (Nielsen 2016). Describing these indirect
regulating hubs in semiotic terms is notably present in the works of eminent system
ecologist Bernard C. Patten. He has considered the ecosystem as a “model-making
complex adaptive system,” wherein the internal model-making of living agencies
together with physical resources and the forces of natural selection lead to the active
auto-evolutionary self-design (Patten 1998: 151). In a more global, biospheric sense,
the semiotic regulatory layer of the ecosystem can be described as the
(bio)semiosphere, following Jesper Hoffmeyer: “the semiosphere is a sphere just like
the atmosphere, the hydrosphere, and the biosphere. It penetrates to every corner of
these other spheres, incorporating all forms of communication: sounds, smells,
movements, colors, shapes, electrical fields, thermal radiation, waves of all kinds,
chemical signals, touching, and so on. In short, signs of life. (Hoffmeyer 1996: vii).”
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Environmental studies
Environmental studies is a denotation for a broad interdisciplinary field that combines
the approaches of the humanities, social sciences, environmental sciences, and biology
for studying human interactions with the environment. There are various possibilities
for using semiotic theories in environmental studies. In this overview, I will cover
approaches that focus on human communicational or cultural relations with the
environment and that afford the environment with some realist or agential properties. I
exclude numerous works wherein semiotic theories have been applied for analyzing
environmental representations as objects within media discourses (e.g. Douglas,
Veríssimo 2013; Dobrin 2018), as well as poststructuralist criticism (mostly departing
from the philosophies of Deleuze, Foucault, Baudrillard, but see Beever’s 2013 critical
synthesis) of Western societies that occasionally include environmental topics. An
adjunct field that has some overlap with semiotics is ecolinguistics as developed by
Arran Stibbe (2012; 2015) and colleagues to critically scrutinize the functioning of
language in ecological crises.
In the works of several authors we find the aspiration to integrate perspectives
of ecological science and the humanities into a non-dualistic interdisciplinary
framework. Often such endeavors derive their motivation from semiotics. Combining
semiotics and Actor-Network Theory (ANT) has been proposed for the non-dualistic
treatment of culture-natures (Ivakhiv 2002; Maran 2015; Jepson et al. 2011). Adrian
Ivakhiv has called his ANT-inspired approach multicultural ecology and described this
as a “perspective that acknowledges the cultural embeddedness of any and all ideas
nature, accepts the coexistence of multiple cultural-ecological practices, and gests, at
least in a preliminary way, a normative dimension by which such practices can be
compared and evaluated” (Ivakihiv 2002). It is worth noting that ANT as originally
developed by Bruno Latour was influenced by Greimas’ actant analysis and has also
been called “material semiotics” (Law 2008).
Another surface of syntheses lies between semiotics and multi-perspectivist
anthropology (mostly deriving from the works of Eduardo Viveiros de Castro). In this
tradition, Eduardo Kohn (2007, 2013) has studied the relations between humans,
domestic animals, and wild animals in South American nature-cultures by combining
local cosmologies with the Peircean typology of signs. According to this approach,
humans and other animals are grounded by iconic and indexical semiosis which creates
the united ecology of selves. In a similar way, Nils Lindahl Elliot (2019) has applied
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Peircean categories in analyzing tourist experience in tropical America, considered in
terms of the degrees of mediatedness organizing the perception and observation of
wildlife. On the opposite side of the Earth, Almo Farina has found inspiration from
traditional Mediterranean agricultures in suggesting the rural sanctuary model for
promoting the co-existence of small-scale economy, local cultures, and biological
diversity. The rural sanctuary “is defined as an area where farming activity creates
habitats for a diverse assemblage of species that find a broad spectrum of resources
along the season […] A Rural Sanctuary represents an ecosemiotic agency in which
human eco-fields and animal eco-fields interact.” (Farina 2018b: 139). Farina
emphasizes the positive impact of human activities on other species as traditional
agriculture often makes landscapes patchier and more heterogenic.
There are also approaches that undermine the boundaries of human material or
literary culture by aiming to build a direct synthesis between culture and the
environment. This view is expressed by medievalist Alfred K. Siewers in his vision of
an ecosemiosphere that “literally means an ecological bubble of meaning (borrowing
the term “semiosphere” from semiotics)” (Siewers 2014: 4), wherein the term “extends
earlier definitions of specific symbolic cultures as semiospheres, or meaningful
environments, into physical environments” (Siewers 2011: 41). Deriving from the
works of Juri Lotman, Kati Lindström (2010) has suggested that the landscape may
enter into a dialogic relationship with culture by providing perceptual markers that act
as a second code of communication. Such a relationship leads to enhanced cultural
autocommunication and thus enhances cultural creativity. Kadri Tüür (2009, 2016) has
argued for overcoming the representational view of nature and using the concept of
biotranslation for describing relations between animal meaning-making and literary
depictions. It is noteworthy that semiotics has been influential in many applied fields
of environmental studies such as landscape studies (Abrahamsson 1999; Lindström et
al. 2011; Claval 2005), ecological restoration (Rochford 2017), ecological design
(Ávila, 2020), and environmental education. In environmental education especially,
communicating and mediating environmental knowledge to students is a practical
concern, as in the case of learning about plants and other organisms that are very
different from humans (Affifi 2013). In this context, environmental literacy with a
semiotic emphasis on interpretation has been used both as a theoretical concept
(Stables, Bishop 2001), and also for encouraging the practical skill of reading traces
and tracks (Lekies, Whitworth 2011).
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There are a number of critical concepts which denote the collapse of naturecultures or the negative effects of human activities on the meaning-making of other
species. Ivar Puura’s (2013) concept of semiocide describes “a situation in which signs
and stories that are significant for someone are destroyed because of someone else’s
malevolence or carelessness, thereby stealing a part of the former’s identity.” Examples
of semiocide are the replacement of natural meadows with golf courses or primeval
forests with mono-cultural plantations. A similar critical concept to describe harmful
semiosis is that of semiotic pollution, as in the effect of excessive light or sound signals
produced by modern human civilization to other life forms (Posner 2001). Semiotic
pollution may disturb the code, contact, message, participants, and other aspects of the
sign process. German semiotician Ronald Posner draws our attention to the parallel
between chemical contamination and semiotic pollution as both increase physiological
stress in biological organisms. In some cases, the environmental object may also
demonstrate dissent or non-concordance with the human interpretation. The concept of
dissent was used in this context by Australian semiotician David Low (2008), who
emphasized the necessity of including the environment as a semiotic subject into the
study of environmental communication. According to his view, environmental
processes enter into environmental communication as dynamical objects of the sign in
the sense of C.S. Peirce. For example, the pollutants in water act as dynamical objects,
whereas their perceived characteristics and effects act as immediate objects of the sign.
In such situations, people search for the correspondence between dynamical and
immediate objects – that is, they adjust and adapt their sign-mediated knowledge
towards the environmental processes themselves.
In another type of dynamic interaction, cultural norms are projected onto nature
and the material environment through human activities. Here, cultural oppositions like
city and forest or native and non-native may through applied rules and actions influence
the structure of biological communities (Magnus, Remm 2018; Maran 2015). Prisca
Augustyn (2013) has further demonstrated the role of language structures (framing,
metaphors, oppositions) in the human understanding, appreciation, and manipulation
of nature. Semiotic modelling provides a tool to explicate the grounds of human
understandings of the environment, and to playfully rearrange these by altering the
grounds of modelling (Maran 2020, forthcoming). On a more general scale, the type of
semiosis dominant in culture may also influence culture-nature relations and local
ecologies. Alf Hornborg (1996; 2001) has demonstrated how the dominance of abstract
14
sign systems may lead to ecosystem dissolution. He has distinguished between sensory,
linguistic, and economic signs, and has shown how each subsequent sign type becomes
more detached from the practices of human living within the ecosystem. Using the
example of native South American peoples, Hornborg has shown that adoption of
abstract economical sign systems becomes a main reason for the dismantling of local
nature-cultures. As seen from this overview, semiotics is mostly applied in
environmental studies for establishing a common framework in the study of naturecultures, or for critical treatment of human effects on the environment.
Ecosemiotics
Ecosemiotics (also semiotic ecology) is an explicit synthesis of ecology and semiotics
that started to develop in the 1990s. The concept was originally proposed by German
semiotician Winfried Nöth (1996), although there is also a prehistory with earlier
variations of the name used in the early 1990s (ecological semiotics, environmental
semiosis). In the development of ecosemiotics, it is especially professor Kalevi Kull of
the Tartu School who has had a leading role (for an overview, see Maran 2018). Over
the years, many authors have explicitly elaborated ecosemiotics, including Almo
Farina, Timo Maran, Morten Tønnessen, Riin Magnus, Alf Hornborg, Ernst HessLüttich, Alfred K. Siewers, Kadri Tüür, and Matthew Clements. Depending on the
author, the scope of ecosemiotics has been understood as having either a more
humanitarian or scientific focus. For instance, ecosemiotics has been defined as “the
study of sign processes which relate organisms to their natural environment,” (Nöth
2001: 71), “a branch of semiotics that studies sign processes as responsible for
ecological phenomena” (Maran, Kull 2014: 41), or as the semiotic discipline
investigating “human relationships to nature which have a semiosic (sign-mediated)
basis” (Kull 1998: 351).
In the twenty-first century, ecosemiotics has gained more disciplinary unity and
developed a shared framework that covers both semiosis in the biological realm and
cultural representations of nature. For instance, Kalevi Kull has described the aim of
the field holistically: “The role of semiotics for ecology is to constitute a certain
theoretical frame that would allow to approach, without any dualism, the analysis of
semiosphere as the natureculture whole. This includes description and explanation of
natural emergence of meaningfulness in organic communication, and of the
communicative basis of organic forms and relations.” (Kull 2008: 3211). Deriving from
15
the more recent concepts of socio-ecological systems (Bodin 2017) and biocultural
diversity (Sobo 2016), we can claim that ecosemiotics studies semiotic processes
present in and responsible for constituting local biocultural wholes (or nature-cultures).
Contemporary ecosemiotics can be characterized as treating sign processes taking place
on many different levels of the biosemiosphere: from the potential of the environment
to evoke semiosis, to the meaning-making and communication of animals, to semiotic
networks in ecosystems, up to cultural representations and the symbolization of nature
in culture (cf. Maran 2020, forthcoming). Ecosemiotics has categorized environmental
semiosis and signification (elaborating concepts of perceptual affordance, tacit signs,
environmental meta-signs, Maran 2017b) and combined these with cultural
representations of nature (under concepts like nature-text, environmental-cultural
hybrid signs, Maran 2017b, 2020). As Morten Tønnessen (2020) has demonstrated,
ecosemiotics is also effective across various scales of generality in its study of both
local and globalized semiotic processes. This broad scope allows ecosemiotics to
analyze very different objects (nature writing, eco-cinema, urban trees, alien species,
medicine plants, etc.) by pinpointing interactions, cross-effects, and hybridizations
between different levels of semiotic phenomena.
Maran and Kull (2014) have brought out eight main principles of ecosemiotic
research:
1. The structure of ecological communities is based on semiosic bonds;
2. Changing signs can change the existing order of things. Living organisms
change their environment on the basis of their own images of that environment;
3. Semiosis regulates ecosystems. Meaning-making both stabilizes and
destabilizes them;
4. Human symbolic semiosis (with its capacity of de-contextualization) and
environmental degradation are deeply related;
5. Energetically and biogeochemically, human culture is a part of the ecosystem.
Semiotically, culture is both a part and a meta-level of the semiosic ecological
network;
6. The environment as a spatial-temporal manifestation of an ecosystem functions
as an interface for semiotic and communicative relations;
7. Narrative description is inadequate for the description of ecological semiosis;
16
8. The concept of culture is incomplete without an ecological dimension. A theory
of culture is incomplete without the ecosemiotic aspect.
These principles are comprehensive in the sense that they have a broad focus which
covers the semiotics of ecological relations as well as the semiotics of human
connections with ecosystems, and in a metalevel role covers the ecological dimension
within the humanities.
Aside from its usage in environmental humanities and education science,
ecosemiotics has also found applications in practical ecological research. The
ecosemiotic approach appears to be very suitable for analyzing semi-natural
environments and hybrid natures. For instance, Low and Peric (2012) have applied
ecosemiotics in analyzing human agency in the distribution of weeds and the related
construction of meanings, Maran (2015) has started from ecosemiotics in his survey of
the spread and cultural interpretations of novel species (golden jackal, Canis aureus),
and Magnus and Remm (2018) have provided an ecosemiotic analysis of the
distribution and cultural history of urban tree species. Morten Tønnessen (2020) has
recently elaborated on Umwelt theory in his analysis of the change in Amazonian
culture-natures by focusing on two species of monkeys, the red howler monkey
(Alouatta seniculus) and the blackheaded squirrel monkey (Saimiri vanzolinii). Marcos
S. Karlin (2016) has further applied ecosemiotics for mapping the resilience of the local
semiosphere by juxtaposing locally- and globally-available species knowledge in
Salinas Grande, Argentina. Based on the examples above, ecosemiotics appears to be
practically usable in various case studies and applied to various research objects. The
development of ecosemiotics in the last twenty-five years is an encouraging sign for
the viable synthesis of ecology and semiotics.
Perspectives and challenges
Semiotics appears to possess strong potential for contributing to the ecological sciences,
owing to a robust analytical framework that covers informational and communicational
processes in both the biological realm and human culture. There are encouraging
examples of such integration (e.g. research done by Almo Farina), but the broad-scale
synthesis of ecological and semiotic research is a task still to be undertaken. In working
towards this synthesis, the following challenges must be addressed:
17
1. Developing a non-structural semiotics that would include conceptual tools and
research methods for working with heterogenic, open, dynamical, and
potentially unlimited systems. Compared to human linguistic and cultural
systems that have been the model object for semiotics, ecosystems are special
due to the presence of a vast number of species and energetic and material
openness. Analyzing such systems would require a critical revision of semiotic
methodology.
2. Elaborating the frame of analysis to cover processes with different semiotic
complexity. The success of applying semiotics in ecological research appears
to depend on methods that can address the interrelations of different types of
semiotic processes (e.g. environmental affordances, signification, animal
communication, cultural representation, meaning-making and symbolization in
human discourses). Some progress has been achieved in this integration,
especially in ecosemiotics, but there is still progress to be made.
3. From an ecological perspective, a critical question appears to be how to include
and integrate qualitative descriptions and animal phenomenal perspectives into
existing ecological methods and conceptual systems. There are topics where this
integration has been quite successful (ecoacoustics, theory of niche
construction), but on a broader scale integration still needs to be achieved.
There are ongoing detrimental processes to our planet—climate change, species loss,
accumulation of waste—that urge science to find new and effective ways to address
environmental problems. Part of this challenge is bridging the natural sciences with the
humanities, and on the object-level bridging biodiversity conservation with human
discourses and meanings. In this context, developing the synthesis between ecology
and semiotics is an endeavor both timely and very necessary.
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