An exploration of the effect of employee engagement on
performance in the petrochemical industry
by
Dinko Herman Boikanyo
20947224
Mini-Dissertation submitted for the degree Masters in Business
Administration (MBA) at the Potchefstroom Business School of
the North West University
Study Leader: M. M. Heyns
2012
i
REMARKS
The reader is reminded of the following:
The editorial style as well as the references referred to in this dissertation follow the
format prescribed by the NWU Referencing Guide (2012). This practice is in line with
the policy of the Programme in the Potchefstroom Business School to use the Harvard
Style in all scientific documents.
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ABSTRACT
Title: An exploration of the effect of employee engagement on performance in the
petrochemical industry
Key terms: Engagement, vigour, dedication, absorption, quality, total quality
management, organisational performance, petrochemical industry
The general aim of the study was to determine the effect of employee engagement on
performance in a form of quality in the petrochemical industry. This type of study has
never been conducted within this particular environment and as such a valuable
contribution could be made to more effective performance management within this
context.
Two questionnaires were administered, namely the Utrecht Work Engagement Scale
(UWES) and Total Quality Management. A response rate of 83% was obtained from a
sample of 200 employees.
The data showed a statistically significant positive relationship between employee
engagement and TQM dimensions. The data also showed that there were some
significant differences for various demographic groups and their level of engagement.
Managers need to enable an organisation to attract, develop and retain highly engaged
employees to ensure a sustainable competitive advantage.
Limitations within the study were identified and recommendations for future research
were made.
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ACKNOWLEDGEMENTS
I would like to express my sincere thanks and appreciation to the following people,
without whom this research would not have been possible:
My first gratitude goes to the Father, the Son (my Lord and Saviour Jesus Christ)
and the Holy Spirit, for carrying me throughout this enduring and yet so enriching
project.
Ms Marita Heyns, my supervisor, for her professional guidance and contributions in
completing the dissertation.
Mr Sibusiso Ndzukuma for his assistance regarding the statistical processing.
Mr. Keith Hanson for the language editing.
My wife, Dorcas Boikanyo, for your love, support and patience. Also to my precious
family; Odirile, Kutlwano, Kemoneilwe, Reabetswe and Lefa for their love and hugs.
My mother for reminding me of the importance of always being humble and my
father for instilling in me the value of a good education. Also to my brothers and
sister for their love and influence in my life.
A special word of thanks to the Sasol management for granting me permission to
conduct the research and employees who completed the questionnaires.
To the PBS and the various lecturers that have influenced my life in ways I still need
to explore. It was worth every minute.
My study group. You guys have been amazing for the entire 3 years. Thank you for
always being willing to help and for the amazing support.
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TABLE OF CONTENTS
Page
Abstract
iii
Acknowledgements
iv
List of Tables
ix
List of Figures
x
List of Appendices
x
CHAPTER 1: CONTEXTUALISATION OF THE STUDY
1.1
INTRODUCTION
1
1.2
BACKGROUND
1
1.3
PROBLEM STATEMENT
2
1.4
OBJECTIVES
5
1.4.1
Primary Objective
5
1.4.2
Secondary Objectives
5
1.5
SCOPE OF THE STUDY
6
1.6
RESEARCH METHODOLOGY
6
1.6.1
Phase 1: Literature Review
6
1.6.2
Phase 2: Empirical Study
7
1.6.3
Participants
8
1.6.4
Measuring Instruments
8
1.6.4.1
Validity and Reliability Defined
8
1.6.4.2
Instruments
9
1.6.5
Statistical Analysis
10
1.7
VALUE-ADDED AND LIMITATIONS OF THE STUDY
11
v|Page
1.8
LAYOUT OF THE STUDY
11
1.9
CHAPTER SUMMARY
12
CHAPTER 2: THEORETICAL OVERVIEW
2.1
INTRODUCTION
13
2.2
EMPLOYEE ENGAGEMENT
13
2.2.1 Definition of Employee Engagement
13
2.2.2 Categories of Employee Engagement
16
2.2.3 Antecedents and Consequences of Engagement
17
2.2.4 Measuring Employee Engagement
22
2.2.5 Employee Engagement in Context
23
2.2.6 SUPPLY CHAIN PERFORMANCE
26
2.3.1 Supply Chain Management
26
2.3.2 Supply Chain Performance Measurement
28
2.3.3 Quality
29
2.3.4 Total Quality Management
31
2.4
33
CHAPTER SUMMARY
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CHAPTER 3: EMPIRICAL RESEARCH METHODOLOGY
3.1
INTRODUCTION
34
3.2
RESEARCH APPROACH
34
3.3
RESEARCH DESIGN
36
3.4
SAMPLE
36
3.5
VALIDITY AND RELIABILITY
38
3.5.1 Validity in quantitative research
38
3.5.2 Reliability in quantitative research
39
3.6
MEASURING INSTRUMENTS
40
3.6.1 The Utrecht Work Engagement Scale
40
3.6.2 Total Quality Management Questionnaire
42
3.7
44
PROCEDURE
3.7.1 Preliminary Arrangements
44
3.7.2 Ethical Aspects
44
3.7.3 Administration of the measuring instruments
45
3.7.4 Data capturing and feedback
45
3.8
STATISTICAL ANALYSIS
45
3.9
RESEARCH HYPOTHESIS
47
3.10
CHAPTER SUMMARY
47
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CHAPTER 4: EMPIRICAL RESULTS AND DISCUSISION
4.1
INTRODUCTION
48
4.2
BIOGRAPHICAL INFORMATION
48
4.3
DESCRIPTIVE STATISTICS
50
4.3.1
Employee Engagement
50
4.3.2
Total Quality Management
52
4.4
FACTOR ANALYSIS
54
4.4.1
Employee Engagement
54
4.4.2
Total Quality Management
57
4.5
PRODUCT-MOMENT CORRELATIONS
60
4.6
T-TEST AND ANOVA
62
4.6.1
Gender
62
4.6.2
Age group
63
4.6.3
Race
64
4.6.4
Level of employment
65
4.6.5
Duration of employment
67
4.6.6
Qualification
68
4.7
DISCUSSION
70
4.8
CHAPTER SUMMARY
73
CHAPTER 5: CONCLUSIONS, LIMITATIONS AND RECOMMENDATIONS
5.1
INTRODUCTION
75
5.2
CONCLUSIONS
75
5.2.1
Conclusions regarding the specific theoretical objectives
75
5.2.2
Conclusions regarding the specific empirical objectives
77
5.3
LIMITATIONS
78
5.4
RECOMMENDATIONS
79
5.4.1
Recommendations for the organisation
79
5.4.2
Recommendations for future research
81
5.5
CHAPTER SUMMARY
82
REFERENCES
83
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LIST OF TABLES
Table
Description
Page
1
Features of the two main research paradigms
35
2
Characteristics of the target population of Sasol Wax
37
3
Internal consistency analysis
43
4
Biographical profile of the respondents
49
5
Mean values of vigour, dedication and absorption
50
6
Results of the Work and Well-being survey (UWES)
51
7
Results of the Total Quality Management questionnaire
52
8
Results of the factor loadings for employee engagement
55
9
Results of the factor reliability of the dimensions of engagement
55
10
Descriptive statistics of the two dimensions of employee engagement
56
11
Results of the factor analysis of TQM
58
12
Results of the factor reliability of the dimensions of TQM
59
13
Descriptive statistics of the dimensions of TQM
59
14
Correlation co-efficients between engagement and TQM
61
15
Results of the t-tests for gender
62
16
Descriptive statistics and ANOVA results for the age group
63
17
Descriptive statistics and ANOVA results for the race
65
18
Descriptive statistics and ANOVA results for the level of employment
66
19
Descriptive statistics and ANOVA results for the employment duration
67
20
Descriptive statistics and ANOVA results for the qualification
69
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LIST OF FIGURES
Figure Description
Page
1
Penna‟s Hierachy of Engagement
18
2
Overall employee engagement levels in South Africa
25
3
Mean values of the UWES dimensions
50
4
Mean values of the two dimensions of employee engagement
56
5
The mean values of the dimensions of TQM
60
LIST OF APPENDICES
Appendix Description
Page
A
Letter of approval from the General Manager of Sasol Wax
100
B
UWES and TQM questionnaires
101
x|Page
CHAPTER 1: CONTEXTUALISATION OF THE STUDY
1.1
INTRODUCTION
This study focuses on the effect of employee engagement on the performance of the
supply chain in a petrochemical industry.
This chapter provides the background and problem statement of this study. The primary
and secondary objectives of the study are subsequently presented, together with the
methodology used, in order to achieve these objectives. Limitations of the study are
also highlighted. It concludes with an overview of the structure of the study by briefly
describing the content of each chapter.
1.2
BACKGROUND
To survive and compete successfully in today‟s turbulent economic environment,
organisations require employees to be pro-active, show initiative and remain committed
to performing at high standards (Bakker & Leiter, 2010:181). Organisational agility
requires employees who exhibit energy and self-confidence and demonstrate genuine
enthusiasm and passion for their work (Bakker & Schaufeli, 2008:147). Summing up,
modern organisations need an engaged work force.
Employees who are engaged want to contribute, have a sense of belonging, defend the
organisation, work hard and are not interested in moving to other employers.
Employees, who are not engaged, cause a gap between employees‟ effort and their
organisational effectiveness. This significantly affects an organisation‟s financial
performance (Minton-Eversole, 2007).
The focus of this research will be on the influence of engagement on supply chain
performance in a petrochemical company. This company operates production facilities
in South Africa and supplies a range of chemicals to local and international markets. Its
competitive advantage lies in its people and its unique technology and products. The
manufacturing of good quality products is not only dependent on the technology and
operating equipment used, it is also dependent on the operators and effective
1
management of the whole supply chain.
The performance of the supply chain is
dependent on the workers having pride in their work. The degree to which these
employees are engaged is therefore critically important for the success of the business.
1.3
PROBLEM STATEMENT
In recent years, there has been a great deal of interest in employee engagement. Many
have claimed that employee engagement predicts employee outcomes, organisational
success, and financial performance (e.g. total shareholder return) (Bates, 2004:45).
Thus the literatures indicate that employee engagement is closely linked with
organisational performance outcomes. Casual observation suggests that much of the
appeal to organisational management is driven by claims that employee engagement
ensures bottom-line results. Indeed, at least one HR consulting firm (Hewitt Associates
LLC, 2005) indicates that they „„have established a conclusive, compelling relationship
between engagement and profitability through higher productivity, sales, customer
satisfaction, and employee retention.‟‟
On the other hand, companies with disengaged employees suffer from waste of effort
and ineffective talent, earn less commitment from the employees, face increased
absenteeism and have less customer orientation, less productivity, and reduced
operating and net profit margins (Rampersad, 2006:19)
Stockley (2007) defines engagement as the extent to which an employee believes in the
mission, purpose, and values of an organisation, and demonstrates that commitment
through their actions as an employee and his or her attitude towards the employer and
customers. According to Gebauer (2008), engagement is a measure to determine the
level of buy-in by evaluating employees‟ behaviour. It measures the level of connection
employees feel with their employer, as demonstrated by their willingness and ability to
help their organisation succeed, largely by providing discretionary effort on a sustained
basis (Gebauer, 2008).
Robison (2007) classify employees into one of the following three categories: engaged,
not engaged, or actively disengaged. According to this author, engaged employees
2|Page
work with passion and feel a profound connection to their organisation. They drive
innovation and move the organisation forward. Not-engaged employees are employees
who are at work, but are making no active contribution to the success of the
organisation. They are putting in their time, but no energy or passion into their work.
Actively disengaged employees are not just unhappy at work, but also act out their
unhappiness. These workers undermine the efforts of engaged workers.
Over the past decade, there has been an increasing emphasis on supply chain
management as a vehicle through which firms can achieve competitive advantage in
markets (Collin, 2003:8). As Christopher (1998:130) states, it is not actually individual
companies that compete with each other nowadays; the competition is between rival
supply chains. Therefore, management of supply chains in a business environment has
a major financial impact on all the parties involved in the chain. Supply chain
management is the integration and management of supply chain organisations and
activities
through
co-operative
organisational
relationships,
effective
business
processes and a high level of information sharing to create high performing value
systems that provide member organisations with sustainable competitive advantage
(Handfield, 2002:38).
Morgan (2004:525) divides traditional performance measures into four categories:
financial, operations, marketing and quality. Financial measures are common measures
like stock turnover, current ratio, gross profit and gearing. Those metrics are available
after some time period, when the production action is already carried out. The problem
of using financial metrics is that those are not relevant in day-to-day operations.
According to Morgan (2004:525), actually financial metrics are more useful at top
management level, where the strategic decisions are made. Operations measures are
operations lead-time, labour utility, set-up time, machine utility and process. These
metrics are useful for low level management who are dealing with day to day business.
Marketing measures are market share, orders on hand, order lead-times, delivery
performance and actual marketing time .Quality measures are percentage of re-work,
rejects, conformance, scrap, liability costs and the kinds of measures that result in poor
product quality (Morgan, 2004:526).
3|Page
The costs of poor quality are the costs that result from products not meeting customer
specifications, or which do not meet the designer‟s design intent. These costs are
categorized into internal failure costs, including scrap and rework. It also includes
appraisal costs (inspection) and prevention costs (systems and procedures). External
costs include the cost of rework, inspection, and warranty investigations, which result
after the product has left the manufacturing facility (Jacobs & Chase, 2006).
This study will be limited to product quality as a measure of supply chain performance.
Quality today is studied under the overall umbrella of „Total Quality Management
(TQM)‟. Lau and Tang (2009:410) define TQM as the management philosophy and
company practices that aim to harness the human and material resources of an
organisation in the most effective way to achieve the objectives of the organisation.
TQM is further explained as a management-led process to obtain the involvement of all
employees, in the continuous improvement of the performance of all activities, as part of
the normal business to meet the needs and satisfaction of both the internal and external
customers.
Karia and Asaari (2006:30) define TQM practices (what an organisation does to
demonstrate its commitment to TQM) as a set of practical measures such as:
continuous improvement;
meeting customer requirements;
reducing re-work;
long-range thinking;
increased employee involvement and teamwork;
process redesign , competitive bench-marking;
team-based problem solving;
continuous monitoring of results; and
closer relationship with suppliers.
4|Page
Current research appears to fail in measuring the extent to which employee
engagement is related to TQM practices to reduce cost of poor quality. There is still a
void in academia and in practice about the effect of employee engagement, which is an
element of Organisational Behavior on the performance of the supply chain, which is an
element of Operations Management. There is a need to establish how the humanrelated issues can be translated into measurable business results, and also on the
impact of these human variables on the management of the value chain.
The research objectives of the study are outlined below.
1.4
OBJECTIVES
The research objectives are divided into primary and secondary objectives.
1.4.1 Primary Objective
The primary objective of this study is to investigate employee engagement and the
possible impact it has on the performance of the whole supply chain.
1.4.2 Secondary Objectives
To achieve the primary objective, the following secondary objectives include a need:
To conceptualise employee engagement and TQM by conducting a literature study.
To empirically assess the outcomes of employee engagement using the Utrecht
Work Engagement Scale (UWES) questionnaire.
To empirically assess the performance of the supply chain using TQM
questionnaires.
To determine the factor structures and internal consistencies of the UWES and TQM
questionnaires within the petrochemical industry.
To determine the relationship between the dimensions of engagement and TQM.
To determine the demographic differences in terms of age, gender, race, duration of
employment and qualification of employee engagement.
To make recommendations for future research and practice.
5|Page
The scope of the study is briefly outlined below.
1.5
SCOPE OF THE STUDY
The study involves principles of both Organisational Behaviour and Operations
Management. It will primarily focus on a petrochemical company in South Africa with its
unique challenges that are significant.
The research method used for the study is briefly discussed below.
1.6
RESEARCH METHODOLOGY
This section outlines the methodology that will be used to conduct this research which
consists of two phases; namely a literature review and an empirical study. A review of
the research design and research instrument to be used will also be outlined. Issues of
data collection and analysis in relation to this study will be provided.
1.6.1 Phase 1: Literature Review
The literature review of this study is conducted by means of a study of relevant scientific
journals, articles, books and research documents.
The following databases are considered:
SACat: National catalogue of books and journals in South Africa
Nexus: Databases compiled by the NRF of current and completed research in South
Africa
SAePublications: South African journals
EbscoHost: International journals on Academic Search Premier, Business Source
Premier, Communication and Mass Media Complete and EconLit
Emerald: International journals
ProQuest: International dissertations in full text
Internet: Google Scholar
SAMEDIA: Newspaper articles
A brief description of how the empirical study is carried out is discussed below.
6|Page
1.6.2 Phase 2: Empirical Study
The empirical research used to achieve the objectives of this study is based on a
descriptive research approach. This type of research is used when there is a clear
statement of the research problem and detailed information needs (Malhotra, 2007:82).
Cooper and Schindler (2008:151) indicate that such formalised studies are used to
achieve research objectives that involve characteristics associated with a subject
population, estimates of the proportions of a population that have these characteristics,
and the discovery of associations amongst different variables. This type of research
design was therefore identified as relevant to study the influence of employee
engagement on the performance in a petrochemical industry.
Tustin et al., (2005:86) indicate that the research methods used in this type of research
design are structured and quantitative in nature. Quantitative research seeks to quantify
data as compared to qualitative research that is unstructured, exploratory in nature and
based on small samples from the population (Malhotra, 2007:143). Thus the quantitative
research paradigm is based on positivism, therefore measuring social constructs
objectively, with the aim of testing certain research objectives based on the statistical
analyses of a set of theoretical variables. In contrast, the qualitative approach is holistic
in nature and aims at understanding the deeper meaning that people attach to everyday
life. This approach is subjective and makes use of inductive reasoning (Schurink &
Schurink, 2001:4). Cameron and Price (2009:213) emphasize that quantitative data
present significant practical advantages as it allows one to draw conclusions related to a
wider group and data, in addition, it can be statistically analysed. In view of the above
considerations, the quantitative approach was opted for as most suitable for the
purposes of this dissertation.
7|Page
1.6.3 Participants
The participants could be defined as an available sample of employees working in a
petrochemical industry. A random sample of a population of employees working is
targeted. The study population consists of the employees of the business unit within a
petrochemical industry. Workers from all levels; ranging from professional to skilled, are
included in the study population.
All the participants are briefed about the purpose of the study and why they are
requested to participate. They are also assured that their identities will remain
confidential. They are also informed that their participation is voluntary and that they are
free to withdraw from the study if they so desire at any time. Thus the participants are
free from any stress on account of their participation in the study.
1.6.4 Measuring Instruments
1.6.4.1 Validity and Reliability Defined
Reliability and validity are two key components to be considered when evaluating a
particular instrument. Reliability, according to Bless and Higson-Smith (2000), is
concerned with the consistency of the instrument, and an instrument is said to have
high reliability if it can be trusted to give an accurate and consistent measurement of an
unchanging value. The validity of an instrument, on the other hand, refers to how well
an instrument measures the particular concept it is supposed to measure (Whitelaw,
2001:108). He argues that an instrument must be reliable before it can be valid,
implying that the instrument must be consistently reproducible; and that once this has
been achieved, the instrument can then be scrutinized to assess whether it is what it
purports to be.
The reliability of the instruments is measured by the Cronbach alpha co-efficient which
is based on the average correlation of variables within a test (Schmitt, 1996:350). If a
construct yields a large alpha co-efficient, then it can be concluded that a large portion
of the variance in the test results for the construct is attributable to general and group
factors (Cortina, 1993:103). Schmitt (1996:351) suggests that the Cronbach alpha co8|Page
efficient should be greater than 0.70, for the data to be regarded as reliable and
internally consistent. Generally, alpha values above 0.70 are acceptable, although Field
(2005:668) states that, when attitudes and not abilities are tested, a score of up to 0.6
could still be held as acceptable.
1.6.4.2 Instruments
Two standardised questionnaires are used in the empirical study. A biographical
questionnaire; regarding participants' age, gender, race, education and years employed
is also included in the measuring battery.
The first questionnaire is the Utrecht Work Engagement Scale (UWES) which is used to
measure the levels of work engagement of the participants (Schaufeli, Salanova,
González- Romá & Bakker, 2002). According to the authors, the UWES includes three
dimensions, namely Vigour, Dedication and Absorption. The questionnaire consists of
17 questions and includes questions like "I am bursting with energy every day in my
work"; "Time flies when I am at work" and "My job inspires me”. The items of the
questionnaire are scored on a frequency-rating scale, varying from 0 (never) to 6
(always). This questionnaire has been used previously in South Africa. Storm (2002) for
example, obtained the following alpha coefficients for the UWES in a sample of 2396
members of the South African Police Service: Vigour: 0.78; Dedication: 0.89; and
Absorption: 0.78.
The second questionnaire is based on Total Quality Management (TQM). It was
adopted from Zhang et al., (2000) based on variables which include top management
commitment,
employee
involvement,
continuous
empowerment, customer focus and satisfaction.
improvement,
employee
The instrument was tested and
validated on 212 Chinese manufacturing companies. The overall values of Cronbach‟s
alpha for independent variables were above 0.8, which means that the constructs were
reliable to measure the non-financial performance. Employee involvement and
empowerment are analysed to determine if the concept of TQM is embraced. In order
for the company to meet customers' changing needs, it is important to have continuous
improvement which is a pivotal aspect of TQM. Because there is no business without
9|Page
customers, customer focus and satisfaction are also measured. A five-point Likert-scale
is used as a measuring system throughout, with the following scores: not satisfactory
(1), somewhat satisfactory (2), unsure (3), satisfactory (4) and very satisfactory (5).
The use of the interval scaling method enables the use of traditional statistical analyses
methods which are discussed below.
1.6.5 Statistical Analysis
In this study the data is captured and analyzed using the SPSS and STATISTICA
statistical programs (SPSS Inc, 2007; StatSoft, Inc, 2006), with the assistance of the
Statistical Consulting Services of the North-West University.
Exploratory factor analysis is used to examine constructed equivalence and to enhance
the reliability results of both the UWES and the TQM. The number of factors in the total
sample of the UWES and TQM is determined by the principal component analysis.
Subsequently components extraction is used to estimate the number of factors followed
by principal axis factoring extraction using a rotation method of direct Oblimin with
Kaiser normalisation and/or Varimax on the UWES and TQM. Descriptive statistics (e.g.
means and standard deviations) are used to analyse data. Cronbach alpha co-efficients
are used to determine the internal consistency of both instruments (the UWES and
TQM).
Pearson product-moment correlation co-efficients are used to specify the relationship
between the variables. In terms of statistical significance, the correlation is practically
significant at (p ≤ 0.05). Effect sizes (Cohen, 1988:15) are used to decide on the
practical significance of the findings. A cut-off point of 0.30 (medium effect) and 0.50 for
(large effect) are set for practical significance of correlation co-efficients.
T-tests and ANOVA were employed to determine differences between the groups in the
sample. Effect size (Cohen, 1988:15; Steyn, 1999:12) was used in addition to statistical
significance to determine the importance of relationships. Effect sizes served to indicate
whether the results obtained were practically significant.
10 | P a g e
1.7
VALUE-ADDED AND LIMITATIONS OF THE STUDY
This study‟s contribution will be to show what the degree (extent) of employee
engagement is, and the possible link between engagement and the impact it has on the
performance of the supply chain of the company. This type of study has never been
conducted within this particular environment, and as such a valuable contribution could
be made to more effective performance management within this context.
The use of questionnaires in the present research constitutes a limitation. At best, these
relationships could only be analyzed and described, not causality established.
Therefore, the establishment of relationships in the present study serves only to set-up
certain patterns which can be compared with previous theoretical research regarding
the chronological relationships of the different variables being studied.
Another limitation is that the study is done using a sample of employees working for one
petrochemical industry and might not represent the petrochemical industry as a whole.
The layout of the whole study is summarized below.
1.8
LAYOUT OF THE STUDY
This study is divided into five chapters:
Chapter one introduced the content of the paper and explained why the topic was
chosen for the research. The chapter presented the problem statement, the research
goals, methods and research limitations
Chapter two conceptualizes employee engagement and its effect on the
performance of the supply chain from the literature
Chapter three reports the research method that will be employed to achieve the
goals of the research project. Aspects that will be covered include research design,
measuring instruments that will be used to gather data and then data analyses
techniques will be discussed.
Chapter four focuses on the results of the study. The results will then be discussed
by focusing on the implications of the findings for managers.
11 | P a g e
Chapter five discusses the conclusion reached resulting from the study as well as
any recommendations that can be made to management and recommendations for
future studies.
1.9
CHAPTER SUMMARY
Chapter one provided the background and motivation including the problem statement,
primary and secondary objectives, scope, research methodology to be utilized,
limitations and layout of the study.
Chapter two will cover the literature relevant to this study.
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CHAPTER 2: THEORETICAL OVERVIEW
2.1 INTRODUCTION
The purpose of the literature review is to examine key concepts and related research
relevant to employee engagement and its effect on the performance of the supply chain.
The following topics are identified as important: defining employee engagement and its
importance, its antecedents and consequences as well as instruments used for
measuring it. The supply chain and the use of quality as a non-financial measure of its
performance are also reviewed. The concept of total quality management and its
importance are discussed. Each of these topics is reviewed and critiqued relevant to the
study.
2.2 EMPLOYEE ENGAGEMENT
Employee engagement is at the core of this research project; therefore, it is critical to
explore it thoroughly. There are sub-topics that are key concepts relevant to employee
engagement in this research. The first sub-topic addresses interpretations and
definitions of employee engagement. The second sub-topic explores different
categories of engagement. The third sub-topic addresses the antecedents and the
consequences of employee engagement. Fourthly, the instruments used for measuring
employee engagement are reviewed. Each element is reviewed in an effort to better
understand what employee engagement is, the importance of it, and how and why
employees become engaged.
2.2.1 Definition of Employee Engagement
It became evident from literature that employee engagement is defined differently by
various organisations and authors. These definitions are in most cases adapted to what
the organisations deem important for them.
13 | P a g e
Vance (2006:2) explains that there are common themes that emerge. Some of these
themes include employees‟ satisfaction with their work and being proud of their
employer. It includes the extent to which people enjoy and believe in what they do. It
also relates to the perception that their employer values what they could offer the
organisation. Stockley (2007) defines engagement as the extent that an employee
believes in the mission, purpose, and values of an organisation, and demonstrates that
commitment through their actions as an employee and their attitude towards the
employer and customers. Most often it has been defined as emotional and intellectual
commitment to the organisation (Baumruk, 2004:48; Richman, 2006:37), or the amount
of discretionary effort exhibited by employees in their jobs (Frank et al., 2004:12).
Gibson (2006) defines employee engagement as “a heightened emotional connection
that an employee feels for his or her organisation, that influences him or her to exert
greater discretionary effort to his or her work” (as cited by Khan, 2007:694). Gallup
Consulting (2008:11) describes employee engagement as “the extent to which
employees are psychologically connected to something or someone in the
organisation”.
Yet another prominent researcher defines personal engagement as “the harnessing of
the organisation‟s members‟ full selves to their work roles; in engagement, people
employ and express themselves physically, cognitively, and emotionally during role
performances” (Kahn, 1990:694). Personal disengagement refers to “the uncoupling of
selves from work roles; in disengagement, people withdraw and defend themselves
physically, cognitively, or emotionally during role performances”. Thus, according to
Kahn (1990:693), engagement means to be psychologically present when occupying
and performing an organisational role.
Rothbard (2001:656) also defines engagement as psychological presence, but goes
further to state that it involves two critical components: attention and absorption.
Attention refers to “cognitive availability and the amount of time one spends thinking
about a role”, while absorption “means being engrossed in a role and refers to the
intensity of one‟s focus on a role.”
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Burnout researchers define engagement as the opposite or positive antithesis of
burnout (Maslach et al., 2001:398). According to Maslach et al. (2001:399),
engagement is characterized by energy, involvement, and efficacy, the direct opposite
of the three burnout dimensions of exhaustion, cynicism, and inefficacy. Research on
burnout and engagement has found that the core dimensions of burnout (exhaustion
and cynicism) and engagement (vigour and dedication) are opposites of each other
(Gonzalez-Roma et al., 2006:166). Schaufeli et al. (2002:74) define engagement “as a
positive, fulfilling, work-related state of mind that is characterized by vigor, dedication,
and absorption.” They further state that engagement is not a momentary and specific
state, but rather, it is “a more persistent and pervasive affected cognitive state that is
not focussed on any particular object, event, individual, or behavior”.
In academic literature, engagement is said to be related to, but distinct from, other
constructs in organisational behavior.
Organisational commitment differs from engagement in that it refers to a person‟s
attitude and attachment towards their organisation. Engagement is not an attitude; it is
the degree to which an individual is attentive and absorbed in the performance of their
roles (Saks, 2006). And while organisational citizenship behavior involves voluntary and
informal behaviors that can help co-workers and the organisation, the focus of
engagement is one‟s formal role performance, rather than extra-role and voluntary
behavior.
Engagement also differs from job involvement. According to May et al. (2004:12), job
involvement is the result of a cognitive judgment about the need satisfying abilities of
the job and is tied to one‟s self-image. Engagement has to do with how individuals
employ themselves in the performance of their job. Furthermore, engagement involves
the active use of emotions and behaviors in addition to cognition. May et al. (2004:12)
also suggest that “engagement may be thought of as an antecedent to job involvement
in that individuals who experience deep engagement in their roles should come to
identify with their jobs.”
In summary, although the definition and meaning of engagement in the practitioner
literature often overlaps with other constructs, in the academic literature it has been
15 | P a g e
defined as a distinct and unique construct that consists of cognitive, emotional, and
behavioral components that are associated with individual role performance.
Furthermore, engagement is distinguishable from several related constructs, most
notably organisational commitment, organisational citizenship behavior and job
involvement.
2.2.2 Categories of Employee Engagement
According to the Gallup Consulting Organisation (The Gallup Organisation, 2004), there
are, in terms of engagement, different types of people: Engaged, not engaged and
actively disengaged.
Engaged
"Engaged" employees are builders. They are more committed to the organisation. They
are naturally curious about their company and their place in it. They perform at
consistently high levels. They want to use their talents and strengths at work every day.
They work with passion and they drive innovation and move their organisation forward.
They are less likely to leave the organisation.
Not Engaged
Not-engaged employees tend to concentrate on tasks rather than the goals and
outcomes they are expected to accomplish. They want to be told what to do just so they
can do it and say they have finished. They focus on accomplishing tasks versus
achieving an outcome. Employees who are not-engaged tend to feel their contributions
are being overlooked, and the company is not harnessing their potential. They often feel
this way because they do not have productive relationships with their managers or with
their co-workers.
Actively Dis-engaged
The "actively dis-engaged" employees are the "cave-dwellers." They are "consistently
against virtually everything." They are not just unhappy at work; they are busy acting out
their unhappiness .They sow seeds of negativity at every opportunity. Every day,
16 | P a g e
actively dis-engaged workers undermine what their engaged co-workers accomplish. As
workers increasingly rely on each other to generate products and services, the
problems and tensions that are fostered by actively dis-engaged workers can cause
great damage to an organisation's functioning. They increase the cost of the
organisation by low quality, customer dis-satisfaction, and missed opportunities.
2.2.3 Antecedents and consequences of engagement
In recent years, more studies have begun to look at the antecedents and consequences
of employee engagement. It is understandable that organisations wish to increase
employee engagement, given that engaged employees are willing to make use of their
full potential in their work roles in a positive way (Kahn, 1990:694), have better wellbeing (Hallberg & Schaufeli, 2006:120), are more productive and remain in their jobs for
longer (Saks, 2006:602; Schaufeli & Bakker, 2004:293).
Many researchers have tried to identify factors leading to employee engagement and
developed models to draw implications for managers. Their diagnosis aims to determine
the drivers that will increase employee engagement level.
Kahn
(1990:694)
proposed
three
antecedent
conditions
of
psychological
meaningfulness, availability and safety which provide opportunities for intervention to
increase levels of engagement. Psychological meaningfulness is influenced by work
characteristics, such as challenge and autonomy (Bakker & Demerouti, 2007:310).
Psychological availability depends on individuals having sufficient psychological and
physical resources, such as self-confidence, to invest in their role performances
(Hallberg & Schaufeli, 2006:121). Psychological safety stems from organisational social
systems, with consistent and supportive co-worker interactions and organisational
norms, allowing for greater engagement (Bakker & Xanthopoulou, 2009:157). This third
antecedent condition, psychological safety, offers the most potential for leadership to
influence engagement. Specifically, leadership that provides a supportive, trusting
environment allows employees to fully invest their energies into their work roles. Kahn
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(1990:694) established theoretical and initial empirical evidence for a link between
supportive leadership and employee engagement.
According to the Penna research report (2007), “meaning” at work has the potential to
be a valuable way of bringing employers and employees closer together, to the benefit
of both, where employees experience a sense of community, the space to be
themselves and the opportunity to make a contribution. . Employees want to work in the
organisations in which they find meaning in what they do. Penna (2007) researchers
have also come up with a new model they called “Hierarchy of engagement” which
resembles Maslow‟s “Hierarchy of needs” model.
Figure 1: Penna's Hierarchy of Engagement (2007)
In the bottom line there are basic needs of pay and benefits. Once these needs of the
employee are satisfied, then the employee looks to development opportunities, the
possibility for promotion and then leadership style will be introduced into the mix in the
model. Finally, when all the above cited lower level aspirations have been satisfied, the
18 | P a g e
employee looks to an alignment of value and meaning, which is displayed by a true
sense of connection, a common purpose and a shared sense of meaning at work.
The Blessing White (2008) study has found that almost 60% of the surveyed employees
want more opportunities to grow forward to remain satisfied in their jobs. Strong
manager-employee relationship is a crucial ingredient in the employee engagement and
retention formula.
Development Dimensions International (DDI, 2005) states that a manager must do five
things to create a highly engaged workforce. They are:
Align efforts with strategy
Empower
Promote and encourage teamwork and collaboration
Help people grow and develop
Provide support and recognition where appropriate
Perrin (2003:8) identifies the top ten work place attributes which will result in employee
engagement. The top three among the ten drivers listed by Perrin are:
Senior management‟s interest in employees‟ well-being
Challenging work
Decision making authority.
After surveying 10,000 NHS employees in Great Britain, Institute of Employment
Studies (Robinson et al., 2004) points out that the key driver of employee engagement
is a sense of feeling valued and involved, which has the components such as
involvement in decision making, the extent to which employees feel able to voice their
ideas, the opportunities employees have to develop their jobs and the extent to which
the organisation is concerned for employees‟ health and well-being.
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CIPD (2006) on the basis of its survey of 2000 employees from across Great Britain
indicates that communication is the top priority to lead employees to engagement. The
report singles out having the opportunity to feed their views and opinions upwards as
the most important driver of people‟s engagement. The report also identifies the
importance of being kept informed about what is going on in the organisation. The
oldest consulting organisation in conducting engagement surveys, Gallup, has found
that the manager is the key to an engaged work force. James Clifton, CEO of the Gallup
Organisation, indicates that employees who have close friendships at work are more
engaged workers (Clifton, 2008). Vance (2006) explains the fact that employee
engagement is inextricably linked with employer practices. To shed light on the ways in
which employer practices affect job performance and engagement, he presents a job
performance model. According to him, employee engagement is the outcome of
personal attributes such as knowledge, skills, abilities, temperament, attitudes and
personality, organisational context which includes leadership, physical setting and social
setting and HR practices that directly affect the person, process and context
components of job performance. The following list of eight commonly cited drivers of
employee engagement is adapted from Khan (2007):
Trust and integrity: How well do managers communicate and follow through?
Nature of the job: Is it mentally stimulating?
Alignment between employee performance and company performance: Do
employees understand how their work contributes to the company‟s performance?
Career growth opportunities: Are there opportunities for growth?
Pride in the company: Do employees gain self-esteem from being associated with
their company?
Co-workers or team members: Do they influence employees‟ level of engagement?
Employee development: Is the company developing the employee‟s skills?
Relationship with the person‟s manager: Do employees value their relationships with
their managers?
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Practitioners and academics tend to agree that the consequences of employee
engagement are positive (Saks, 2006:603). There is a general belief that there is a
connection between employee engagement and business results; a meta-analysis
conducted by Harter et al. (2002:272) confirms this connection. They concluded that,
“…employee satisfaction and engagement are related to meaningful business outcomes
at a magnitude that is important to many organisations”. However, engagement is an
individual-level construct and if it does lead to business results, it must first impact
individual-level outcomes. Therefore, there is reason to expect employee engagement
to be related to individuals‟ attitudes, intentions, and behaviours. Although neither Kahn
(1990:693) nor May et al. (2004:12) included outcomes in their studies, Kahn
(1992:322) proposed that high levels of engagement lead to both positive outcomes for
individuals, (e.g. quality of people‟s work and their own experiences of doing that work),
as well as positive organisational-level outcomes (e.g. the growth and productivity of
organisations).
The Gallup Organisation (2004) found critical links between employee engagement,
customer loyalty, business growth and profitability. They compared the scores of these
variables among a sample of stores scoring in the top 25 percent on employee
engagement and customer loyalty with those in the bottom 25 percent. Stores in the
bottom 25 percent significantly under-performed across three productivity measures:
sales, customer complaints and turnover. Gallup cites numerous similar examples. The
International Survey Research (ISR) team has similarly found encouraging evidence
that organisations can only reach their full potential through emotionally engaging
employees and customers (ISR, 2004).
In an extension of the Gallup findings, Ott (2007) cites Gallup research, which found
that higher workplace engagement predicts higher earnings per share (EPS) among
publicly-traded businesses. When compared with industry competitors at the company
level, organisations with more than four engaged employees for every one actively disengaged, experienced 2.6 times more growth in EPS than did organisations with a ratio
of slightly less than one engaged worker for every one actively dis-engaged employee.
The findings can be considered as reliable as the variability in differing industries was
controlled by comparing each company to its competition, and the patterns across time
21 | P a g e
for EPS were explored due to a „bouncing‟ increase or decrease which is common in
EPS (Ott, 2007).
Whilst this research does not show investors and business leaders exactly what
organisations are doing on a day-to-day basis to develop engaged employees, the
findings do demonstrate differences in overall performance between companies, and
Gallup‟s meta-analyses present strong evidence that highly engaged work groups within
companies out-perform groups with lower employee engagement levels, and the recent
findings re-inforce these conclusions at the workgroup level. The meta-analysis study
shows that top-quartile business units have 12 percent higher customer advocacy, 18
percent higher productivity, and 12 percent higher profitability than bottom-quartile
business units. In contrast, bottom-quartile business units experience 31 percent to 51
percent more employee turnover than those in the top quartile of workplace
engagement. This research into EPS provides a degree of proof that employee
engagement correlates to crucial business outcomes.
Shaffer (2004:22) reports that engagement efforts have resulted in a 76 percent decline
in work-related accidents. This was achieved by communicating to employees how they
can make a difference and providing them with the resources to do their jobs.
Vance (2006) reports that organisations with engaged employees were five times less
likely to have a safety incident than those who have non-engaged employees. An
engaged workforce is also seven times less likely to have a lost-time safety incident.
Engaged employees understand how their safety actions influences the overall success
of the business.
2.2.4 Measuring Employee Engagement
There are several instruments that can be used to assess work engagement. Those
who follow Maslach and Leiter‟s (1997, 2008:499) approach can use the MBI (Maslach
et al., 1996) to assess energy (low score on exhaustion), involvement (low score on
cynicism), and professional efficacy (high score on efficacy).
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An alternative instrument for the assessment of employee engagement is the Oldenburg
Burnout Inventory (OLBI) (Demerouti & Bakker, 2008; Demerouti, Bakker, Nachreiner, &
Ebbinghaus, 2002). This instrument was developed originally to assess burnout, but
includes both positively and negatively phrased items, and hence it can be used to
assess work engagement as well (Gonza´lez-Roma et al., 2006:166). Researchers
interested in assessing work engagement with the OLBI may recode the negatively
framed items. The OLBI includes two dimensions: one ranging from exhaustion to
vigour and a second ranging from cynicism (dis-engagement) to dedication. The
reliability and factorial validity of the OLBI has been confirmed in studies conducted in
Germany, Greece, the Netherlands, the USA, and South Africa (Demerouti & Bakker,
2008). Results of these studies clearly showed that a two-factor structure with vigour
and dedication (referred to as exhaustion and dis-engagement in several of these
studies) as the underlying factors fitted better to the data of several occupational groups
than alternative factor structures.
The most often used instrument to measure engagement is the Utrecht Work
Engagement Scale (UWES) (Schaufeli, Salanova, González- Romá & Bakker, 2002:72)
that includes three sub-scales: vigour, dedication, and absorption. The UWES has been
validated in several countries, including China (Yi-Wen & Yi-Qun, 2005:269), Japan
(Shimazu et al., 2008:511), South Africa (Storm & Rothmann, 2003:62), and the
Netherlands (Schaufeli & Bakker, 2003). All investigations used confirmatory factor
analyses and showed that the fit of the hypothesized three-factor structure to the data
was superior to that of alternative factor models. In addition, the internal consistencies
of the three subscales proved to be sufficient in each study.
2.2.5 Employee Engagement in Context
It is worth considering how employee engagement levels vary across occupations,
industries and globally. Much of the available international evidence comes from Gallup,
which has conducted Employee Engagement Index surveys in many countries.
Evidence from the USA (Johnson, 2004:4) indicates roughly half of all Americans in the
workforce are not fully engaged or they are disengaged. Furthermore, a Global
23 | P a g e
Workforce Survey conducted in 2005 by consultancy firm Towers Perrin found
disconcerting findings, again in the USA (Seijts & Crim, 2006:1). The survey involved
about 85,000 people who worked full-time for large and mid-sized firms; it found only 14
per cent of all employees worldwide were highly engaged in their job. The survey also
indicated that on a country-by-country basis, the percentages of highly engaged,
moderately engaged, and actively dis-engaged employees varied considerably.
Moreover, the results showed some interesting, perhaps counter-intuitive, findings. For
example, Mexico and Brazil have the highest percentages of engaged employees, while
Japan and Italy have the largest percentages of dis-engaged employees.
A useful comparison between a range of demographic segments, from job level (senior
executive,
director/manager,
supervisor/foreman,
specialist/professional,
non
management salaried and non-management hourly) to industry category (non-profit,
high
tech,
heavy
manufacturing,
insurance,
pharmaceuticals,
hospital
and
finance/banking) was carried out by Perrin (2003), who found a pattern across the
segments. Each group had only a small group of highly engaged respondents, a slightly
larger dis-engaged group, with the majority in the „moderately engaged group‟.
Across industries, engagement is substantially higher in the non-profit sector than in
every other sector looked at by Perrin (2003). This would appear logical, given that
people tend to be drawn to this sector through a sense of mission, rather than from any
prospect of high pay or wealth accumulation. This finding is also consistent with the
numerous definitions and views surrounding engagement, which identifies a „passion for
work‟ as being a key component factor (Truss et al., 2006; Brim, 2002 and Holbeche &
Springett, 2003). Indeed, the fact that the sector is traditionally not a high-paying one,
relative to the others studied, emphasises the fact that it is not possible to „buy‟
engagement in the conventional sense by offering better than average monetary
awards. Conversely, in another study comparing the public and private sectors, Truss et
al. (2006) found that groups in the public sector had a more negative experience of
work, they reported more bullying and harassment than those in the private sector, and
were less satisfied with the opportunities they had to use their abilities.
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Kock (2010) from The Human Resource Practice conducted a research into employee
engagement in South Africa. His research highlighted that employees in South Africa
are more engaged than their global counterparts. In South Africa, 76% of 767
respondents were fully engaged, 13% were undecided and 11% were disengaged.
Figure 2: Overall employee engagement levels in South Africa – Kock (2010)
Kock (2010) also found that there were differences in “intention to stay” depending on
how people viewed their current career status. The research showed that just under half
(47 percent) of the respondents stated they were ready for a new job at a new level and
17 percent said they were ready for a new job at the same level. Those who perceived
themselves to be “growing in their current job” had the highest intention to stay and
those who perceived themselves to "need a bigger job at a new level" had the lowest
intention to stay.
In addition, African participants showed lower intention to stay than White respondents
regardless of career status. Younger participants showed less intention to stay
regardless of career status. “Intention to stay” seemed, therefore, to be significantly
influenced
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by
perceptions
of
career
status,
racial
group
and
age.
2.3 SUPPLY CHAIN PERFORMANCE
Business organisations need to capitalize on Supply Chain (SC) capabilities and
resources to bring products and services to the market faster, at the lowest possible
cost, with the appropriate product and service features and the best overall value
(Gunasekaran et al., 2001:71). Performance measures are important to the
effectiveness of SC. Supply Chain Performance Measures (SCPM) serve as an
indicator of how well the SC system is functioning. Measuring SC performance can
facilitate a greater understanding of the SC and improve its overall performance
(Charan et al., 2008:512).
2.3.1 Supply Chain Management
The broader definition of supply chain management (SCM) determined by the Global
Supply Chain Forum is generally accepted as a norm (Cooper et al., 1997:2, Lambert et
al., 1998:2):
“Supply Chain Management (SCM) is the integration of key business processes from
end user through original suppliers that provides products, services, and information
that adds value for customers and other stakeholders”
Supply Chain Management (SCM) is the design of the firm‟s customer relationship,
order fulfillment and supplier relationship processes and the synchronization of these
processes of its suppliers and customers in order to match the flow of services,
materials and information with customer demand. The purpose of SCM is to design the
Supply Chain (SC) and to synchronize the key processes of the firm‟s suppliers and
customers, so as to match the flow of services, materials and information with customer
demand (Krajewski et al., 2007).
The term SC is used to describe the flow of goods from the very first process
encountered in the production of a product right through to the final sale to the end
consumer. SCM can be used to describe a number of concepts in the processes inside
a manufacturing organisation; purchasing and supply management occurring within
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dyadic relationships; the total chain; and finally, a total firm network. (Bruce et al.,
2004:151)
A good working definition of an SC is that described by Stevens (Stevens, 1989:3):
“A system whose constituent parts include material suppliers, production facilities,
distribution services and customers linked together via the feed forward flow of
materials and the feedback flow of information”.
Supply Chain Operations Reference model (SCOR) which was defined in the Supply
Chain Council (2005), defined an SC as follows (Supply Chain Council, 2005):
“The supply chain encompasses every effort involved in producing and delivering a final
product, from the supplier’s supplier to the customer’s customer. Five basic processes–
plan, source, make, deliver and return – broadly define these efforts, which include
managing supply and demand, sourcing raw materials and parts, manufacturing and
assembly, warehousing and inventory tracking, order entry and order management,
distribution across all channels, and delivery to the customer.”
Supply Chain Council (2005) defined that there are four basic processes in the SC:
plan, source, delivery and return. Plan refers to processes that balance aggregate
demand and delivery requirements. Sources are processes that transform a product to
a finished state to meet planned or actual demand. Delivery is a process in which the
finished goods are delivered to a customer. Return is defined as processes associated
with returning or receiving returned products. (Iskanius, 2006; Supply Chain Council,
2005)
Management of supply chains is called Supply Chain Management. SCM is a
substantially more extensive concept than logistics. SCM is defined as management of
upstream and downstream business relationships together with suppliers and
customers. SCM aims at producing large customer value with smaller total costs for the
whole SC. (Christopher, 1998) SCM encompasses co-operation of various functions
between suppliers and customers. Most essential divisions of SCM are those of
managing business relations and managing customers.
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2.3.2 Supply Chain Performance Measurement
Sambasivan (2009:347) defines measure as a more objective or concrete attribute that
is observed and measured and metric as an abstract, higher-level latent attribute that
can have many measures. Because SC is a network of firms that includes material
suppliers, production facilities, distribution services and customers linked together via
the flow of materials, information and funds (Gunasekaran et al., 2001:71), the
measures have been classified as follows: funds flow (cost and profitability), internal
process flow (production level flexibility, order fulfilment and quality), material flow
(inventory and internal time performance), sales and services flow (delivery
performance, customer responsiveness and customer satisfaction), information flow and
partner relationship process flow (supplier evaluation and sharing of information with
suppliers and customers).
According to Beamon (1999:275), a supply chain measurement system must place
emphasis on three separate types of performance measures: Resource measures
(generally costs); Output measures (generally customer responsiveness); and Flexibility
measures (Ability to respond to a changing environment). Each of these three types of
performance measures has different goals and purpose. Resource measures include:
inventory levels, personnel requirements, equipment utilization, energy usage, and cost.
Output measures include: customer responsiveness, quality, and the quantity of final
product produced. Flexibility measures are a system's ability to accommodate volume
and schedule fluctuations from suppliers, manufacturers, and customers (Beamon,
1999).
Many authors have classified performance measuring system (PMS) in different ways.
A basic classification offered by Cagnazzo et al. (2010:164) consists of grouping PMS
models into: Balanced models; Quality models; Questionnaire-based models;
Hierarchical models; and Support models.
Balanced Model: Balanced models consider the presence of both financial and nonfinancial indicators. In these models several separate performance measures which
correspond to diverse perspectives (financial, customer, etc.) are considered
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independently. Some of the important existing models are Performance Measurement
Matrix; Balanced Scorecard (BSC); and Performance Prism.
Quality Models: These are frameworks in which a great deal of importance is attributed
to Quality. An example of quality model is the Business Excellence Model (EFQMModel) (EFQM, 1999).
Questionnaire-based Models: These are frameworks based on questionnaires. The
Performance Measurement Questionnaire (PMQ) and TOPP System (a research
program studying productivity issues in Norwegian manufacturing industry) (Rolstadås,
1998:991) are examples.
Hierarchical Models: SCPM models that are strictly hierarchical (or strictly vertical),
characterised by cost and non-cost performance on different levels of aggregation are
classified as hierarchical models. Frameworks where there is a clear hierarchy of
indicators
are:
Performance
Pyramid;
Advanced
Manufacturing
Business
Implementation Tool for Europe (AMBITE); The European Network for Advanced
Performance Study (ENAPS) approach; and Integrated Dynamic Performance
Measurement System (IDPMS).
Support Models: Frameworks that do not build a performance measurement system but
help in the identification of the factors that influence performance indicators are
classified as support models. These models are: Quantitative Model for Performance
Measurement System (QMPMS); and Model for Predictive Performance Measurement
System (MPPMS) (Cagnazzo et al., 2010:164).
The focus of this study will be on quality as a non-financial measure of performance.
2.3.3 Quality
There is much published work on quality as a performance measure in supply chains
Beamon (1999:275).
Quality is most often defined as the ability of a product or service to consistently meet or
exceed customer expectations. Lillrank (2002:691) classifies quality definitions found in
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the literature to be divided into four categories: excellence, value for money, conformity
to requirements and meeting or exceeding customer requirements. Lillrank further
emphasises that excellence-based definitions include the idea that products or services
may include elements that are perceived as superior, which are often very subjective,
hard to measure and confuse quality with product segments or grades. The most widely
used definitions from the American Society for Quality and more recently ISO 9000 2000, are based on customer satisfaction, which may be achieved not only through
conformance to requirements but through some inherent characteristics of the product
or service, and the way it is presented and delivered to the customers (Barnes, 2009).
Bendell et al. (1995:44) argue that the importance of quality as an objective is now
widely recognised throughout the world. As a result of increasing customer demands
and the removal of barriers of trade, inefficient suppliers or suppliers of low quality
goods or services will find it difficult to survive. According to Stevenson (2002:403), the
degree to which a product or service successfully satisfies its intended purpose has four
determinants, which are listed below:
Design;
How well it conforms to the design;
Ease of use; and
Service after delivery.
According to Peters (1999:6), quality management originated from two ideas about how
to run organisations better. The first idea revolved around customers. If companies
could determine what its customers like, they could deliver it the same way every time.
Customers will come back to purchase such products and services, and will also tell
others about these products and services. The second idea that companies need to
explore is efficiency. If companies can figure out the most efficient way to produce a
product or service and stop wasting time, materials, replacing poor quality goods or
delivering unsatisfactory service, that company will be more successful.
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2.3.4 Total Quality Management
Total quality management (TQM) as defined by Mohrman et al. (1995:26) is an
approach to managing organisations, which emphasises the continuous improvement of
quality and customer satisfaction. It entails the application of systematic tools and
approaches for managing organisational processes with these ends in mind (continuous
improvement of quality and customer satisfaction), and involves the establishment of
structures such as quality improvement teams for maintaining focus and enacting
organisational improvement processes.
Lau and Tang (2009:410) define TQM as the management philosophy and company
practices that aim to harness the human and material resources of an organisation in
the most effective way to achieve the objectives of the organisation. TQM is further
explained as a management-led process to obtain the involvement of all employees, in
the continuous improvement of the performance of all activities, as part of the normal
business to meet the needs and satisfaction of both the internal and external customers.
Anjard (1998:238) further explains TQM as a visionary, cultural movement which
represents recognition of a management philosophy that encourages employees to
share responsibility for delivering quality services and products. Lau and Anderson
(1997:85) explain what each abbreviated letter in TQM means as follows:
The T-component of TQM: TQM implies a total, company-wide commitment to
quality and calls for everyone, including suppliers, to be responsible for quality and
involved in all the efforts to maintain or upgrade their work.
The Q-component of TQM: The major goal of quality management is to meet and
exceed customer expectations. Internal customers are as important as external
customers. Continuous improvement should be integrated into the management of
all systems and processes. Effective training should also teach and empower all
employees to understand and solve quality related problems.
The M-component of TQM: The broad nature of TQM efforts requires commitment of
top management to the process. Top management is responsible for creating clear
and visible values and to integrate these values into strategic business plans. TQM
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requires that all employees are to be involved and as a result it is important to reshape the organisational culture that supports it.
Karia and Asaari (2006:30) define TQM practices (what an organisation does to
demonstrate its commitment to TQM) as a set of practical measures such as:
continuous improvement;
meeting customer requirements;
reducing re-work;
long-range thinking;
increased employee involvement and teamwork;
process re-design , competitive benchmarking;
team-based problem solving;
continuous monitoring of results; and
closer relationship with suppliers.
The above involves the combined efforts of all members of the organisation – from
senior management to shop-floor employees. Mohrman et al. (1995:26) emphasise that
the key to TQM is the definition of quality as meeting customer requirements, and a
belief that the organisational capability to deliver quality is enhanced by continuously
improving the capacity of the work processes of the organisation to deliver value to
customers.
TQM has been widely implemented throughout the world. Many firms have arrived at
the conclusion that effective TQM implementation can improve their competitive abilities
and provide strategic advantages in the marketplace (Anderson & Sedatole, 1998:214).
Several studies have shown that the adoption of TQM practices enable firms to
compete globally (Allen & Kilimann 2001:110). Total quality has developed to what it is
today along with other business management philosophies. It is a diversified way to see
the growth of the whole business. TQM posits certain numerical and non -numerical
goals for a company. Reaching these goals is typically not easy. It requires support from
32 | P a g e
management, long-term strategic decision-making and motivated personnel (Garvin,
1988:319).
In general, product or service quality measures are essential to find out information that
is really important to customers about each product or service. This information can
help to drive the new product design process, which fit the customers‟ requirements
(Brown, 1996:84). Moreover, measuring product and service quality is identifying
information on what customers want as well as what dimensions of products or services
need to be measured and controlled.
2.4 CHAPTER SUMMARY
This chapter set out to review the evidence regarding the impact of employee
engagement. It began by looking at the general sentiment throughout the literature and
concluded that there is an over-riding belief in the literature that employee engagement
has measurable and significant effects on the organisation‟s success, e.g. the Gallup
Organisation cited numerous examples of increased corporate profitability due to
increased employee engagement. Engaged employees stay longer and contribute in a
more meaningful way. A highly engaged workforce is the sign of a healthy organisation,
whatever its size, geographical location and economic sector.
The concept of Quality as a measure of Supply Chain performance was also discussed.
Current research does not fully show the extent to which employee engagement is
related to TQM practices to reduce cost of poor quality. There is still a void in academia
and in practice about the effect of employee engagement on the performance of the
supply chain.
The next chapter presents the empirical research. The research methodology as well as
the results from the empirical study is presented.
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CHAPTER 3: EMPIRICAL RESEARCH METHODOLOGY
3.1 INTRODUCTION
This chapter discusses the research method and design with a view to achieving the
stated objectives of this research work. A thorough examination of the source of data,
the methods used in data collection and data analysis is carried out.
3.2 RESEARCH APPROACH
Methodology focuses on how we gain knowledge about the world (Denzin & Lincoln,
1994:99). The research philosophy depends on the way one thinks about the
development of knowledge. Two views in this regard dominate the literature, positivism
and phenomenology (Saunders et al., 2000:12). Positivism is an approach to social
research that seeks to apply the social science model of research to investigations of
social phenomena and explanations of the social world (Denscombe, 2002:18). If an
individual‟s research philosophy reflects the principles of positivism, then they will
probably adopt the philosophical stance of the natural scientist. They will prefer working
with an observable social reality and the end product of such research can be law-like
generalizations similar to those produced by the physical and natural scientist (Remenyi
et al., 1998:73).
Phenomenology or interpretivism has come to provide an umbrella term for a range of
approaches that reject some of the basic premises of positivism. This includes that
social reality is subjective, that humans react to the knowledge that they are being
studied, and that it is not possible to gain objective knowledge about social phenomena
(Denscombe, 2002:18). Researchers who are critical of positivism argue that rich
insights into this complex world will be lost if such complexity is reduced entirely to a
series of law-like generalizations. The terms most commonly used to differentiate these
paradigms with regard to their associated methods and techniques are quantitative and
qualitative respectively (Creswell, 1994:43).
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The quantitative or positivist approach is objective in nature and concentrates on
measuring phenomenon. This involves collecting and analysing numerical data and
applying statistical tests. The qualitative, phenomenological or interpretivist approach is
more subjective in nature and involves examining and reflecting on perceptions in order
to gain an understanding of social and human activities.
By quantitative methods, researchers mean the techniques of randomised experiments,
quasi-experiments, paper and pencil “objective” tests, multivariate statistical analysis,
sample surveys and the like. In contrast, qualitative methods include ethnography, case
studies, in-depth interviews and participant observation (Cook & Reichardt, 1979:9).
Quantitative research determines the quantity or extent of an outcome in numbers and
hence provides an exact approach to measurement. Qualitative research is subjective
in nature and leaves much of the measurement process to the discretion of the
researcher. This approach does not use rigorous mathematical analysis (Zikmund,
2003:111). Hussey and Hussey (1997:54) compare the features of the two main
research paradigms as follows:
Table 1: Features of the two main research paradigms
Positivism paradigm
Phenomenological paradigm
Tends to produce quantitative data
Tends to produce qualitative data
Uses large sample
Uses small samples
Concerned with hypothesis testing
Concerned with generating theories
Data is highly specific and precise
Data is rich and subjective
The location is artificial
The location is natural
Reliability is high
Reliability is low
Validity is low
Validity is high
Generalises from sample to
Population
Generalises from one setting to another
(Hussey and Hussey, 1997)
In the case of current research, quantitative data is required in order to measure the
level of employee engagement and determine its effect on the performance of the
petrochemical industry. It is also necessary to test the selected hypotheses and to
35 | P a g e
generalise from the sample to the overall population in the company. Therefore the
process of this research is primarily positivist or quantitative in that questionnaires are
used for the individual research
3.3 RESEARCH DESIGN
Research design is defined as the plan and structure of investigation so conceived as to
obtain answers to research questions (Blumberg et al., 2008:195). The design also
provides the overall framework for collecting the data. After the problem has been
formulated concretely, the design is developed as a format for the detailed steps in the
study (Leedy, 1997:94).
A survey design is used in this case. According to Kerlinger (1986:279) a survey design
attempts to determine the incidence, distribution, and inter-relationships among
sociological and psychological variables that focus on people, the vital factors
concerning people, as well as their beliefs, opinions, attitudes, motivations and
behaviour. Survey designs are also considered to be very accurate within sampling
error. A survey design is also considered to be probably the best adapted to obtaining
personal and social facts, beliefs, and attitudes (Kerlinger, 1986:25).
3.4 SAMPLE
Trochim (2000) describes a research population as a group that the researcher wants to
generalise from and the sample as the group of people that are selected to be in the
study. This was supported by Sekaran (2000:295) when he defined a sample as a subset of the population in question and comprises a selection of members from that
particular population. The definition of the sample is of vital importance as the results of
an investigation are not trustworthy more than the quality of the population or
representation of the sample.
The targeted population for this study is the employees of the business unit (Sasol
Wax) within a petrochemical industry (Sasol). Sasol Wax is one of the world's leading
specialists in petroleum and synthetic waxes and related products. Its global operations
36 | P a g e
comprise several production and blending plants throughout Europe, South Africa, the
USA, and China, and boasts of a few subsidiaries or joint ventures, legal entities and
representatives based in various countries. The target sample is employees working in
South African based production facilities which are in Sasolburg and Durban. The
company has about 583 employees. Workers from all levels; ranging from professional
to skilled, are included in the study population. Table 2 shows the characteristics of the
target population as provided by the Human Resources Department of Sasol Wax.
Random sampling is used to send the questionnaires to 200 employees. Leedy
(1997:205) defines randomisation of the probability sample to mean selecting a sample
from the whole population in such a way that the characteristics of each unit of the
sample approximate the characteristics of the whole sample. Randomisation for this
study is achieved by the researcher selecting, at random, employees from the total list.
The selection is unbiased since team leaders and managers are not able to select
respondents who they favour for the study.
Table 2: Characteristics of the target population of Sasol Wax
Item
Category
Total Employees
Gender
Race
Duration of
Employment
(years)
Qualification
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Male
Female
African
White
Coloured
Asian
0–2
3–5
6 – 10
> 10
Certificate
Matric
Diploma / Degree
Post-graduate
Frequency
Percentage
583
447
136
257
256
15
55
68
170
108
237
110
270
160
70
77
23
44
44
3
9
12
29
18
41
18
44
26
12
3.5 VALIDITY AND RELIABILITY
Validity and reliability are important factors to be considered during the data collection
process (Leedy, 1997:32).
3.5.1 Validity in quantitative research
Validity describes the extent to which a measure accurately represents the concept it
claims to measure (Punch, 1998:247). There are two broad measures of validity external and internal. External validity addresses the ability to apply with confidence the
findings of the study to other people and other situations, and ensures that the
conditions under which the study is carried out are representative of the situations and
time to which the results are to apply (Black, 1999:200). The sample of participants
drawn from the population of interest must be representative of that population at the
time of the study. Finally, representative samples should be drawn with reference to
relevant variables in the study, such as gender and age. Internal validity addresses the
reasons for the outcomes of the study, and helps to reduce other, often unanticipated,
reasons for these outcomes (Black, 1999:200).
Three approaches to assessing internal validity are content validity, criterion-related
validity, and construct validity (Eby, 1993:27; Punch, 1998:247).
Content validity is the weakest level of validity, and is concerned with the relevance and
representation of items, such as individual questions in a questionnaire, to the intended
setting. It is particularly important to measure this if the study is designed to ascertain
respondents' knowledge within a specific field, or to measure personal attributes such
as attitudes (Eby, 1993:27). It can be achieved through conducting a pilot study with
people who are similar to the intended study participants. Such relevance can be
supported by literature reviews and documentary evidence, where available.
Criterion-related validity is a stronger form of validity, established when a tool such as a
questionnaire can be compared to other similar validated measures of the same
concept or phenomenon (Eby, 1993:27). However, where no other measures exist, this
will not be possible.
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Construct validity involves demonstrating relationships between the concepts being
studied and the construct or theory that is relevant to them. There are several ways of
demonstrating construct validity, one of which is factor analysis.
Factor analysis refers to a number of statistical procedures used to determine
characteristics that relate to each other (Bryman & Cramer, 2004). Factor analysis is
particularly useful for examining the relationships between large numbers of variables,
dis-entangling them and identifying clusters of variables that are closely linked together
(Burns & Grove, 2005). The validity of the instruments used for the study is discussed
below.
3.5.2 Reliability in quantitative research
Leedy (1997:35) defines reliability as the consistency with which a measuring
instrument performs. Essentially, any research tool should provide the same information
if used by different people (inter-rater reliability), or if it is used at different times, for
example, on Friday morning and again on Sunday afternoon (test-retest reliability)
(Cormack, 2000). The internal consistency of research tools needs to be assessed.
Internal consistency is the relationship between all the results obtained from a single
test or survey. Internal consistency of items such as individual questions in a
questionnaire can be measured using statistical procedures such as Cronbach's alpha
co-efficient (Cronbach, 1951:297), randomly splitting all the responses to a question into
two sets, totaling the scores on the two sets, and working out the correlation between
the two sets. This is known as a 'split-half‟ test. A more sophisticated way of doing this
is to create all possible split halves and determine the average correlation between all of
them. Cronbach's alpha (1951:297) is an estimate of the average of all split-half
estimates of reliability.
Reliability is the proportion of variability in a measured score that is due to variability in
the true score (rather than some kind of error). A reliability of 0.9 means 90 per cent of
the variability in the observed score is true and 10 percent is due to error. A reliability of
80 to 90 percent is recommended for most research purposes.
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Methods of estimating the reliability of measurements do have some limitations; for
example, test-retest reliability is potentially flawed if respondents' previous experiences
in the first testing influence responses in the second testing (Carmines & Zeller,
1979:48). Moreover, intervening events between the two administrations may account
for differences between the two sets of results (Bryman & Cramer, 2004) and contribute
to flaws in external validity (Robinson Kurpius & Stafford, 2005).
The reliability of the instruments used for the study is discussed below.
3.6 MEASURING INSTRUMENTS
A biographical questionnaire was developed to gather information about the
demographical characteristics of the participants. Information to be gathered includes
age, gender, race, education, and number of years employed.
Two standardized questionnaires are used in the empirical study. The questionnaires
are shown in the Appendix.
3.6.1 The Utrecht Work Engagement Scale
The Utrecht Work Engagement Scale (UWES; Schaufeli, Salanova, Gonzilez-Romi &
Bakker, 2002) is used to measure work engagement.
Arguing that employee engagement cannot be effectively measured by using the
opposite scores of the Maslach Burnout Inventory (MBI), Schaufeli, Salanova et al.
(2002) developed a self-report questionnaire (the UWES) to assess employee
engagement. The UWES includes all three aspects of employee engagement, namely
vigour, dedication, and absorption.
Originally, the UWES included 24 items, while a large part of the vigour-items and
dedication-items were positively re-phrased MBI-items. These re-formulated MBI items
were subsequently supplemented with original vigour and dedication items and new
absorption items, to constitute the UWES-24.
After psychometric evaluation in two different samples of employees and students,
seven items appeared to be unsound and were therefore eliminated, resulting in a 1740 | P a g e
item questionnaire: six vigour items, five dedication items, and six absorption items
(Schaufeli, Salanova et al., 2002). The items concern aspects such as "At my work I am
bursting with energy" (vigour); "I am enthusiastic about my job (dedication); and "I am
immersed in my work" (absorption). Individuals who score high on vigour are usually
considered to have much energy and stamina when working, whereas those who score
low on vigour have less energy and stamina as far as their work is concerned. Those
who score high on dedication are considered to be able to strongly identify with their
work because it is experienced as meaningful, inspiring, and challenging, and they
usually feel enthusiastic and proud about their work. Those who score low feel neither
enthusiastic nor proud about their work.
Individuals who score high on absorption feel that they usually are contentedly
captivated in their work in that they have difficulty detaching from it because it carries
them away. Those who score low on absorption do not feel engrossed or immersed in
their work; neither do they have difficulty to detach from it. The three sub-scales
contained in engagement assist in assessing the different aspects of employee
engagement.
The UWES takes about 5 to 10 minutes to complete and may be used for individual
assessment as well as for group assessment. The instruction at the top of the UWES
test form guides the participant to indicate how often, if at all, he or she experiences the
aspects described in each item. The participant is subsequently requested to indicate
next to each statement an answer between 0 (never) and 6 (every day) that best
describes how frequently he or she feels that way. The UWES has furthermore been
designed to avoid bias that might result from specific connotations related to the term
"employee engagement". The title therefore reads: "Work & Well-being Survey" with
UWES between parentheses.
The mean scale score of the three UWES sub-scales is computed by totalling the
scores on the particular scale (vigour, dedication and absorption) and dividing the sum
by the number of items of the sub-scale involved. A similar procedure is then followed
41 | P a g e
for the total score. Hence, the UWES yields three sub-scale scores and/or a total score
that result in an answer between 0 and 6.
Storm (2002) obtained the following alpha co-efficients for the UWES in a sample of
2396 members of the South African Police Service: Vigour: 0.78; Dedication: 0.89; and
Absorption: 0.78.
3.6.2 Total Quality Management Questionnaire
The questionnaire was adopted from Zhang et al., (2000) based on variables which
include the following:
top management support
customer focus
supplier focus
employee empowerment
training and development
teamwork
process improvement
communication
strategy
A number of issues are investigated under top management's involvement including,
amongst others, whether top management has a clear vision when dealing with quality
issues Employee involvement and empowerment are analysed to determine if the
concept of TQM is embraced. In order for the company to meet customers' changing
needs it is important to have continuous improvement which is a pivotal aspect of TQM.
Because there is no business without customers, customer focus and satisfaction are
also measured. A five-point Likert-scale is used as a measuring system throughout with
the following scores: not satisfactory (1), somewhat satisfactory (2), unsure (3),
satisfactory (4) and very satisfactory (5).
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The instrument was tested and validated on 212 Chinese manufacturing companies
(Zhang et al, 2000). Table 3 lists Cronbach‟s alpha for different TQM implementation
scales. This table shows that the reliability co-efficients were above 0.838, indicating
that the constructs were reliable to measure the non-financial performance.
Table 3: Internal consistency analysis
Scales
Cronbach’s Alpha
1. top management support
: 0.892
2. customer focus
: 0.875
3. supplier focus
: 0.838
4. employee empowerment
: 0.857
5. training and development
: 0.885
6. teamwork
: 0.883
7. communication
: 0.857
8. strategy
: 0.914
9. process improvement
: 0.883
(Zhang et al, 2000:741)
Construct validity was confirmed through Confirmatory Factor Analysis by evaluating
convergent validity (factor loadings > 0.7, AVE > 0.5, Construct Reliability > 0.7),
discriminant validity (AVE > Corr2 ), face-content validity (questionnaire review by
experts on the field) and nomological validity (significant correlations among the latent
constructs and between them, and an independent variable, which they predict
satisfactorily). Based on the results for the reliability analysis and validity analysis which
were conducted, it is concluded that the TQM instrument is reliable and valid. The data
obtained through this instrument can be used for subsequent data analysis.
43 | P a g e
3.7 PROCEDURE
3.7.1 Preliminary Arrangements
Permission was given by the Managing Director of Sasol Wax (RSA) to use employees
of Sasol Wax for the study, see the Appendix. An e-mail was sent out to all line
managers requesting their co-operation in the completion of the questionnaires.
3.7.2 Ethical Aspects
Ethical considerations of confidentiality and privacy were addressed. A concerted and
conscious effort was made at all times to uphold this promise. A guarantee was given to
the respondents that their names will not be revealed in the research report.
The sampling technique used for this study was probability sampling. A list of all
employees was received from the Sasol Wax (RSA) HR department of the company. A
consecutive number was assigned to each of the employees from 1 to 583. A computer
program (Excel random generator) was then used to generate a list of random numbers
from which a sample of 200 employees was randomly drawn out of a population of 583.
An e-mail was sent to the selected employees to participate in the research. Hard
copies of the questionnaires were also distributed to those who have no access to email. The objectives and nature of the research were explained, as well as the different
constructs, and put in relation to the value it holds for the person and the organisation.
The questionnaires were conducted anonymously, requiring the people to respond
either directly by e-mail or indirectly via the boxes placed in the control rooms by means
of hard-copies.
Timelines were indicated on the questionnaires and agreed upon. Voluntary
participation was highlighted and participants were thanked for their involvement.
44 | P a g e
3.7.3 Administration of the measuring instruments
A covering letter was compiled and attached to the questionnaires. The purpose of the
letter was to encourage employees to understand the purpose of the study, to kindly ask
for their assistance and to motivate them to complete the questionnaire. The covering
letter also explained the auspices under which the study is conducted and the context of
employee engagement and TQM practices being investigated. The covering letter also
assured the respondent that the information will be kept confidential.
The researcher took full responsibility for the administration of the questionnaires and
helped with any queries the respondents had.
3.7.4 Data capturing and feedback
After the completed questionnaires were handed in, the data was captured in an MS
Excel spread sheet to facilitate statistical analysis. Written feedback will be given to
respondents who indicated that this was what they required. Feedback will also be
provided to the management of Sasol Wax regarding the response. The HR Department
of Sasol Wax also indicated that they would appreciate feedback from the study.
3.8 STATISTICAL ANALYSIS
The statistical analysis was carried out with the help of the SPSS and STATISTICA
statistical programs (SPSS Inc, 2007; StatSoft, Inc, 2006). Descriptive statistics and
effect sizes were used to decide on the significance of the findings. The results are to
be described and compared by way of mean and standard deviations. In this study, the
mean is to be used to measure the central tendency of the results. The standard
deviation presents the average distance of the individual scores from the mean.
The exploratory factor analysis (EFA) was carried out to determine the validity of the
UWES and the TQM questionnaires. The reason why EFA was used as opposed to
confirmatory factor analysis (CFA) was because of the small number of participants
45 | P a g e
(N=166). Hoelter (1983:325) recommended that a minimum of 200 participants should
be included before carrying out CFA; hence EFA was employed in this study.
Firstly, a simple principal components analysis was conducted on the items of the
questionnaires to determine the number of factors. For this purpose both the screet plot
and eigen values were evaluated. Secondly, a principal axis factoring analysis with a
direct Oblimin rotation was conducted in order to identify the factor loadings of the items
on both questionnaires. Communalities (r > 0.20) were evaluated to determine the
amount of variance each item explained in terms of the other items. The factor
correlation matrix was evaluated to determine if factors correlated with each other. In
cases where factors were related (r > 0.30) an Oblimin rotation was employed while a
Varimax rotation was employed when in cases where factors were not related (r < 0.30).
Cronbach alpha co-efficients were used to assess the reliability of the constructs that
are measured in this study.
Pearson product-moment correlation coefficients were used to specify the relationship
between the relevant variables. The product-moment co-efficient of correlation was
used to calculate the relationship between sets of ordered pairs in order to obtain more
precise approximations of the direction and degree of relationship. Product-moment coefficient of correlation is based on the related variation of the members of sets of
ordered pairs. If they vary together, it is said that there is a positive or negative
correlation as the case may be. Thus, if a relationship exists between the variables, it
can be termed a positive relationship. A negative relationship occurs when a decrease
in the measurement of one variable leads to an increase in the other variable
(Ferguson, 1981). If they do not co-vary, it is said that no relationship exists (Kerlinger &
Lee, 2000). In terms of statistical significance, it is decided to set the value at a 95%
confidence interval level p ≤ 0.05.
Effect sizes (Cohen, 1988; Steyn, 1999) are used in addition to statistical significance to
determine the practical significance of relationships. Effect sizes provide insight whether
obtained results are important (while statistical significance may often show results
46 | P a g e
which are of little practical relevance). The use of only statistical significance testing in a
routine manner has been regarded as problematic and various editors have appealed to
place more emphasis on effect sizes (Steyn, 1999). Cut-off points of 0.30 (medium
effect, Cohen, 1988) and 0.50 (large effect) are set for the practical significance of
correlation coefficients.
T-tests and ANOVA were employed to determine differences between the groups in the
sample. Effect size (Cohen, 1988:15; Steyn, 1999:12) was used in addition to statistical
significance to determine the significance of relationships. Effect sizes served to
indicate whether the results obtained were practically significant.
3.9 RESEARCH HYPOTHESIS
The following research hypotheses are formulated for the purposes of this study:
H1: Statistically and practically significant positive relationship exists between employee
engagement and TQM practices.
H2: There is a significant relationship between vigour and quality.
H3: There is a significant relationship between dedication and quality.
H4: There is a significant relationship between absorption and quality.
3.10 CHAPTER SUMMARY
This chapter dealt with all the aspects pertaining to the method used for the empirical
study. The choice and compilation of the participants, measuring battery, administration
and scoring of the measuring instruments were discussed and the statistical methods
used to analyse the data were discussed.
Chapter 4 deals with the report and discussion of results of the empirical study.
47 | P a g e
CHAPTER 4: EMPIRICAL RESULTS AND DISCUSSION
4.1 INTRODUCTION
The previous chapter gave an outline of the methodology and techniques applied to
conduct the empirical research. In this chapter the results of the empirical study are
reported and discussed. Firstly, the results from the biographical questionnaire will be
discussed and secondly, an interpretation of the data from the instruments used will be
presented. Finally, the hypotheses are tested and will be reported on.
4.2 BIOGRAPHICAL QUESTIONNAIRE
Before the descriptive information is discussed, this section introduces the biographical
profile of the sample (refer to Table 4). Biographical information is reported for gender,
age group, race, level of employment, duration of employment and qualification.
A total of 166 questionnaires were received representing a response rate of 83%.
Table 4 indicates the numeric dispersion of the sample. The sample consists of 166
subjects with 126 males (75.9%) representing the majority of the sample and 40
(24.1%) females comprising the minority of the sample.
Regarding age, the table depicts that the largest group is 85 (51.2%) of the sample that
indicated that they are between 31 and 40 years of age. The second largest group is 42
(25.3%) of the subjects that indicated that they are between the ages of 41 and 59
years. The 37 (22.3%) subjects in the 3rd largest group are between the ages of 21 and
30 years. There was only one person below 20 years and only one person above 60
years.
Regarding their race, the largest group is those 88 (53%) subjects of the sample who
indicated that they are Blacks. The second largest group (38.6%) was Whites whilst the
Indians and Coloureds were 4.2% and 3.6% respectively.
48 | P a g e
The majority of respondents are middle managers (50.0%) followed by junior employees
(37.7%) and senior management (13.9%). There was only one respondent in top
management.
Table 4: Biographical Profile of the Respondents
Item
Category
Frequency
Percentage
Gender
Male
126
75.9
Female
40
24.1
≤20
1
0.6
21 – 30
37
22.3
31 – 40
85
51.2
41 – 59
42
25.3
≥60
1
0.6
Black
88
53.0
White
64
38.6
Coloured
6
3.6
Indian
7
4.2
Other
1
0.6
Junior
59
35.5
Middle
83
50.0
Senior
23
13.9
Top
1
0.6
0–2
12
7.2
3-5
33
19.9
6 - 10
33
19.9
>10
88
53.0
Below Matric
5
3.0
Matric
59
35.5
Diploma / Degree
84
50.6
Post-graduate
18
10.8
Age Group (years)
Race
-
Level of Employment
Duration of Employment (years)
Qualification
49 | P a g e
Regarding qualification, majority (50.6%) of the respondents have either a diploma or a
degree followed by those who only have matric. 10.8% of the respondents have a postgraduate qualification while the minority (3%) do not have matric.
4.3 DESCRIPTIVE STATISTICS
4.3.1 Employee Engagement
Results for the employee engagement of the research are presented in Table 6. The
Utrecht Work and Wellbeing Survey was used. For the purpose of the study, the UWES
theoretical scores of vigour, dedication and absorption were calculated (Schaufeli &
Bakker 2003) and will be compared with the results obtained from the factor analysis.
Vigour = Mean (B1, B4, B8, B12, B15, B17) where B followed by a number refers to a
specific question on the UWES questionnaire as shown in Table 6.
Dedication = Mean (B2, B5, B7, B10, B13) and Absorption = Mean (B3, B6, B9, B11,
B14, B16). Table 5 and Figure 3 represent the mean values recorded.
Table 5: Mean values of Vigour, Dedication and Absorption
Dimension
Mean
Std. Deviation
Vigour
3.91
1.22
Dedication
4.09
1.45
Absorption
3.69
1.40
7.00
6.00
5.00
4.00
3.91
4.09
Vigour
Dedication
3.69
3.00
2.00
1.00
0.00
Figure 3: Mean values of UWES dimensions
50 | P a g e
Absorption
Sometimes
Often
Very Often
Always
Missing
Total
Mean
Standard
Deviation
B2
At my work, I feel bursting with
energy.
I find the work that I do full of
meaning and purpose.
Rarely
B1
Almost
Never
Answer Option
Never
Table 6: Results of the Work and well-being survey (UWES)
4
2
18
49
49
35
9
0
166
3.67
1.247
1
5
13
24
44
41
38
0
166
4.29
1.384
3
5
8
24
49
44
32
1
166
4.25
1.377
2
5
20
37
40
41
21
0
166
3.90
1.387
0
7
20
26
29
47
36
1
166
4.19
1.469
8
13
28
36
41
27
11
2
166
3.30
1.536
7
3
20
43
31
38
23
1
166
3.78
1.530
11
12
24
24
51
26
17
1
166
3.44
1.650
3
7
9
34
53
39
20
1
166
3.96
1.352
3
7
7
30
34
44
39
1
165
4.27
1.479
2
8
12
31
59
40
11
3
166
3.85
1.275
3
14
7
30
46
47
17
2
166
3.90
1.455
3
6
16
39
37
46
19
0
166
3.90
1.404
3
6
22
44
48
28
15
0
166
3.64
1.349
2
3
9
41
52
43
14
2
166
3.97
1.200
11
11
31
44
40
18
10
1
166
3.12
1.509
0
2
9
20
43
49
43
0
166
4.55
1.219
B3
B4
Time flies when I am working.
At my job, I feel strong and
vigorous.
B5
B6
I am enthusiastic about my job.
When I am working, I forget
everything else around me.
B7
My job inspires me.
B8 When I get up in the morning, I
feel like going to work.
B9 I feel happy when I am working
intensely.
B10 I am proud of the work that I
do.
B11
I am immersed in my work.
B12 I can continue working for very
long periods at a time.
B13
To me, my job is challenging.
B14 I get carried away when I am
working.
B15 At my job, I am very resilient,
mentally.
B16 It is difficult for me to detach
myself from my job.
B17 At my work, I always
persevere, even when things
do not go well.
51 | P a g e
4.3.2 Total Quality Management
Results for the total quality management of the research are presented in Table 7. The
total quality management questionnaire was used.
32
18
45
59
0
166
3.64
1.330
12
11
26
59
58
0
166
3.84
1.186
12
21
37
53
43
0
166
3.57
1.208
C5
0
12
25
72
56
1
166
4.04
.886
C6
1
14
30
65
56
0
166
3.97
.956
C7
11
31
27
49
48
0
166
3.55
1.267
C8
10
25
59
42
28
2
166
3.32
1.113
C9
2
23
45
59
35
2
166
3.62
1.011
C10
C11
C12
C13
C14
C15
C16
C17
C18
C19
My manager trust me in carrying out
my actions
Employees are empowered to take
corrective decisions on the spot
without looking up to managers for
their approval
I can decide the best way to do my
wok
I have all the required resources to
execute my job properly
Employees are encouraged to
participate in education and training
within the company
Employee training is provided in
quality principles
Senior managers allocate adequate
resources towards effort to improve
quality
There are rewards for quality
improvements
Financial incentives are used to
reward quality improvements
Non-financial incentives are used to
reward quality improvements
2
12
38
58
54
2
166
3.91
.981
5
22
24
56
59
2
166
3.86
1.135
20
33
36
53
24
0
166
3.17
1.249
16
22
25
68
35
166
166
3.51
1.235
10
28
33
57
38
166
166
3.51
1.190
17
35
25
45
43
1
166
3.38
1.345
25
30
40
43
28
0
166
3.11
1.309
13
37
50
42
24
0
166
3.16
1.162
36
40
34
34
22
0
166
2.80
1.346
37
37
36
38
18
0
166
2.78
1.318
29
24
59
34
20
0
166
2.95
1.240
52 | P a g e
Missing
Standard
Deviation
C4
Strongly Agree
Mean
C3
Slightly agree
Total
C2
There are clear quality goals identified
by top management
Top management often discusses the
importance of quality
Top level managers view quality as
more important than cost
Customers feedback is used to
determine customer requirements
Customer feedback is used as the
basis for measuring quality
We have a lot of customer complaints
related to quality
Quality and not price is the prime
criteria in supplier selection
Suppliers are treated as customers
whose feedback is important in the
quest for improvement
Long term relationship is encouraged
with suppliers
Slightly
Disagree
12
Strongly
disagree
C1
Neutral view
Table 7: Results of the Total Quality Management questionnaire
C22
C23
C24
C25
We use inspection for quality control
We have a program to find wasted
time and costs in all internal processes
C26
Management provide regular
customer/ supplier feedback
The quality management system
contributes to collection and
integration of information used for
decision making
The company practices continuous
improvement in communication
between employees and managers
Meeting and exceeding customer
expectation is accorded a higher
strategic priority than short-term
production target
Leaders in the organization try to plan
ahead for technological and
organisational changes that might
affect the future performance
C27
C28
C29
C30
35
50
25
0
166
3.14
1.261
25
43
26
54
17
1
166
2.97
1.271
18
39
40
53
15
1
166
3.05
1.168
9
24
33
69
31
0
166
3.54
1.115
6
15
31
58
56
0
166
3.86
1.095
26
21
53
41
25
0
166
3.11
1.265
12
32
47
50
25
0
166
3.27
1.150
8
30
50
61
17
0
166
3.30
1.034
13
30
32
56
34
1
166
3.41
1.225
11
26
44
59
26
0
166
3.38
1.126
18
18
30
65
35
0
166
3.49
1.244
Missing
36
The results of the factor analysis are shown below.
53 | P a g e
Strongly Agree
Standard
Deviation
People in the work unit share
responsibility for the success and
failure of their work
Work decisions are made through
consensus
We use statistical control charts to
control processes
Slightly agree
Mean
C21
Neutral view
Total
There is emphasis on team based
problem solving approach rather than
individual/department based approach
Slightly
Disagree
20
Strongly
disagree
C20
4.4 FACTOR ANALYSIS
4.4.1 Employee Engagement
In order to meet the research objectives; the proposed theoretical dimensions of
employee engagement had to be confirmed. Factor analysis was used to investigate the
intended scales in the UWES questionnaire. The Kaiser-Maier-Olkin test as well as
Bartlett‟s test of sphericity was conducted in order to evaluate sampling adequacy. KMO
takes values between 0 and 1, with small values meaning that overall the variables
have too little in common to warrant factor analysis. Values above 0.70 are usually
considered to be acceptable.
The KMO value for the engagement dimensions was 0.924. Bartlett‟s test of sphericity
was significant for this analysis. A number of factor solutions were investigated,
considering guidelines such as the Kaizer criterion (Eigen values larger than unity), the
screed plot, the amount of variance explained by the factors, as well as the clarity and
size of the factor loadings. Most importantly though, the factors should also make
sense. A principle axis factor analysis with direct oblimin rotation was performed.
The proposed dimensions of employee engagement did not result in strong factor
loadings and therefore the original dimensions were combined into two factors. The
factors were identified as dimensions of employee engagement, explaining a total of
59% of the variance in these questions. The factors were named as follows; Factor 1:
Vigour-Dedication and Factor 2: Absorption. (Table 8)
Vigour is characterised „by high levels of energy and mental resilience while working,
the willingness to invest effort in one‟s work, and persistence even in the face of
difficulties‟ (Schaufeli & Bakker, 2003). Dedication refers to being strongly involved in
one's work and experiencing a sense of significance, enthusiasm, inspiration, pride, and
challenge‟ (Schaufeli & Bakker, 2003). Items of Absorption loaded on Factor 2.
Absorption, is characterized „by being fully concentrated and happily engrossed in one‟s
work, whereby time passes quickly and one has difficulties with detaching oneself from
work‟ (Schaufeli & Bakker, 2003)
54 | P a g e
Table 8: The results of the factor loadings for employee engagement
Question
B8
B7
B4
B2
B9
B10
B5
B15
B6
B12
B14
B16
B3
B11
B17
B13
B1
When I get up in the morning, I feel like going to work.
My job inspires me.
At my job, I feel strong and vigorous.
I find the work that I do full of meaning and purpose.
I feel happy when I am working intensely.
I am proud of the work that I do.
I am enthusiastic about my job.
At my job, I am very resilient, mentally.
When I am working, I forget everything else around me.
I can continue working for very long periods at a time.
I get carried away when I am working.
It is difficult for me to detach myself from my job.
Time flies when I am working.
I am immersed in my work.
At my work, I always persevere
To me, my job is challenging.
At my work, I feel bursting with energy.
Factor
Vigour/Dedication
Absorption
.892
.843
.833
.832
.661
.574
.516
.503
.796
.692
.662
.632
.539
.468
.410
.400
.362
.316
.331
Following the identification and labeling of the factors, the internal consistency
(reliability) of the sub-scale scores were calculated and evaluated by means of
Cronbach‟s Alpha. The value of Alpha, the item-total correlations as well as the average
inter-item correlation were taken into account.
Factor reliability of the identified dimensions of employee engagement is presented in
Table 9.
Table 9: Results of the factor reliability for the identified dimensions of
engagement
Factor
Vigour-Dedication
Absorption
55 | P a g e
Cronbach's
Alpha
.921
.879
Cronbach's Alpha Based
on Standardized Items
.921
.880
N of Items
8
9
The factor reliabilities of the vigour-dedication dimension and absorption were 0.921
and 0.879 respectively indicating strong reliabilities.
Lastly, the new sub-scale scores were calculated, using the mean score on the items
per factor. Results are presented in Table 10 and Figure 4. These scores are similar to
the scores calculated from theoretical dimensions of vigour, dedication and absorption
shown in Table 5 and Figure 3 above.
Table 10: Descriptive statistics of the two dimensions of employee engagement
Factor
Mean
Minimum
Maximum
Range
Variance
Vigour-Dedication
3.977
3.472
4.289
.818
.075
Absorption
3.785
3.101
4.553
1.453
.198
7.00
6.00
5.00
4.00
3.98
3.78
3.00
2.00
1.00
0.00
Vigour-Dedication
Absorption
Figure 4: Mean values of the two factors of employee engagement
56 | P a g e
4.4.2 Total Quality Management (TQM)
As done above with employee engagement, the analysis of the data could only be done
once the proposed dimensions of total quality management had been confirmed. Factor
analysis was again used to investigate the construct validity of the scales in the
questionnaire. The Kaiser-Maier-Olkin test as well as Bartlett‟s test of sphericity were
obtained in order to evaluate sampling adequacy. KMO takes values between 0 and 1,
with small values meaning that overall the variables have too little in common to warrant
factor analysis. Values above 0.70 are usually considered to be acceptable.
The KMO value for the TQM questionnaire was 0.858. Bartlett‟s sphericity was
significant. A number of factor solutions were again investigated considering guidelines
such as the Kaizer criterion (Eigen values larger than unity), the screed plot, the amount
of variance explained by the factors, as well as the clarity and size of the factor
loadings.
For the TQM questionnaire, seven factors were identified, explaining 68.3% of variance.
The factors were named as follows:
Factor 1: Reward and Training
Factor 2: Supplier Focus
Factor 3: Empowerment
Factor 4: Top Management Support
Factor 5: Process Improvement
Factor 6: Customer Focus
Factor 7: Teamwork
Table 11 presents the results of factor analysis of TQM
57 | P a g e
Table 11: Results of the factor analysis of TQM
Factor
1
C17
C19
C16
C15
C18
C26
C27
C14
C30
C7
C8
C9
C11
C12
C10
C13
C2
C1
C3
C23
C24
C25
C28
C4
C5
C21
C22
C20
C29
C6
2
3
4
5
6
7
Reward
Top
and
Management Process
Supplier
Empowerment support
Customer Focus
Teamwork
Training
Focus
Improvement
.825
.642
.582
.209
.569
.567
.466
-.203
-.202
-.340
.436
-.233
-.382
.432
-.244
.358
.351
.278
-.218
.695
.663
-.295
.574
-.211
.770
.729
.668
.343
-.216
.751
.683
.207
.442
-.805
-.669
-.213
-.668
.277
-.357
-.334
-.736
-.699
-.854
-.813
.237
.226
-.550
.280
-.356
-.202
.230
Following the identification and labelling of the factors, the internal consistency
(reliability) of the sub-scale scores were calculated and evaluated by means of
Cronbach‟s Alpha. The value of Alpha, the item-total correlations as well as the average
inter-item correlation were taken into account. Factor reliability of the identified
dimensions of TQM is presented in Table 12.
58 | P a g e
Table 12: Results of the factor reliability for the dimensions of TQM
Factor
Reward and Training
Supplier Focus
Empowerment
Top Management Support
Process Improvement
Customer Focus
Teamwork
Cronbach's
Alpha
.880
.789
.754
.793
.803
.842
.648
Cronbach's Alpha Based
on Standardized Items
.882
.792
.753
.795
.806
.843
.659
N of Items
9
3
3
3
4
2
5
The reliability of six of the factors was well above 0.7 indicating strong reliability but the
teamwork dimension gave a factor reliability of only 0.648. An alpha value below 0.7 is
also deemed acceptable in social sciences (Field, 2009:675).
Lastly, the subscale scores were calculated, using the mean score on the items per
factor. Results are presented in Table 13 and Figure 5. Subsequent analyses were
performed using these factor scores.
Table 13: Descriptive statistics of the dimensions of TQM
Factor
Reward and Training
Supplier Focus
Empowerment
Top Management Support
Process Improvement
Customer Focus
Teamwork
59 | P a g e
Mean
3.129
3.620
3.396
3.685
3.477
4.012
3.219
Minimum
2.770
3.323
3.169
3.566
3.103
3.982
2.970
Maximum Range
3.479
.709
3.915
.591
3.512
.343
3.843
.277
3.861
.758
4.042
.061
3.564
.594
Variance
.064
.087
.039
.020
.098
.002
.060
Figure 5: The mean values of the dimensions of TQM
4.5 PRODUCT-MOMENT CORRELATIONS
The results of the product-moment correlation co-efficients between the constructs are
reported in Table 14. As indicated in the table, Vigour-dedication, Absorption and TQM
dimensions are normally distributed. It was therefore decided to use the Pearson
product-moment correlations for the two scales.
60 | P a g e
Table 14: Correlation co-efficients between Engagement and TQM dimensions
Reward
Vigourand
Dedication Absorption Training
VigourDedication
1
.806
Supplier
Focus
**
.421
**
.356
Top
Customer
Management Process
Improvement Focus
Empowerment Support
Teamwork
**
.501
**
.392
**
.325
**
.214
**
.397
**
Absorption
Reward and
Training
Supplier
Focus
.806**
1
.358**
.307**
.500**
.335**
.227**
.242**
.391**
.421**
.358**
1
.388**
.495**
.565**
.570**
.363**
.690**
.356
**
.307
**
.388
**
1
Empowerment
Top
Management
Support
Process
Improvement
Customer
Focus
.501
**
.500
**
.495
**
.339
**
.392
**
.335
**
.565
**
.270
**
.214
**
.242
**
.363
**
.471
**
.331
**
.392
**
Teamwork
.397
**
.391
**
.690
**
.318
**
.488
**
.538
**
.325**
.227**
.570**
.393**
**
.270
**
.393
**
.471
**
.318
**
1
.383
**
.359
**
.331
**
.488
**
**
1
.460
**
.392
**
.538
**
.359**
.460**
1
.419**
.419
**
1
.529
**
.339
.383
.413
**
**. Correlation is significant at the 0.01 level (2-tailed).
As can be seen in Table 14, there is a strong statistical and practical significant
correlation between Vigour-Dedication and Absorption as dimensions of the UWES
scale.
The table shows that reward and training dimension is positively correlated to vigourdedication as well as absorption (practically significant, medium effect).
Supplier focus is positively correlated to vigour-dedication and absorption (practically
significant, medium effect). Empowerment is positively correlated to vigour-dedication
as well as absorption (practically significant, large effect).
Top management support relates positively to vigour-dedication and absorption
(practically significant, medium effect). Process improvement shows a statistically
significant, positive relationship with vigour-dedication (practically significant, medium
effect), but it does not meet the cut-off point of 0.3 that was set for practical significance
when related to absorption.
Customer focus had a weak correlation with the two dimensions of engagement with r
which is below 0.3. Teamwork is positively correlated to both vigour-dedication and
absorption (practically significant, medium effect).
61 | P a g e
.529**
.413
**
1
4.6 T-TEST AND ANOVA
4.6.1 Gender
A t-test was conducted to test whether males and females responded differently to the
sections. The p-value and d-values (effect sizes) of the t-test are shown in Table 15
below. The questionnaire was completed by 126 males and 40 females.
Table 15: Results of the t-tests for gender
Vigour-Dedication
Absorption
Reward and Training
Supplier Focus
Empowerment
Top management support
Process improvement
Customer focus
Teamwork
Male
Female
Male
Female
Male
Female
Male
Female
Male
Female
Male
Female
Male
Female
Male
Female
Male
Female
N
126
40
126
40
126
40
124
40
126
40
126
40
126
40
126
40
126
40
Mean
3.9964
3.9125
3.7143
4.0681
3.1899
2.9694
3.6640
3.4833
3.4524
3.6938
3.7090
3.6083
3.5456
3.2750
4.0119
3.9625
3.2153
3.2350
Std.
Deviation
1.15836
1.10477
.99667
.88648
.86364
.95945
.89108
.79151
.92505
.99757
1.06998
.97223
.94520
.87303
.86825
.85775
.79048
.77379
p value
Effect
Size (d)
.687
.07
.046
.35
.173
.23
.254
.20
.160
.24
.597
.09
.110
.29
.754
.06
.891
.02
From the p-values in Table 15 for gender, it can be concluded that for absorption the pvalue is smaller than 0.05, indicating that the participants answered the questions in a
significantly different manner statistically. For the other dimensions, the p-values are
greater than 0.05 indicating the participants answered the questions in a significantly
similar manner statistically.
62 | P a g e
The effect size for absorption has a d-value of 0.426. This d-value is closer to the
practically visible difference value and can be considered practically visible.
4.6.2 Age group
Table 16 shows the results of the mean values calculated for the dimensions as a
function of the age group. The results of the ANOVA calculation are also shown.
Table 16: Descriptive statistics and ANOVA results for the age group
N
VigourDedication
21 - 30
31 - 40
41 - 59
Total
Absorption
21 - 30
31 - 40
41 - 59
Total
Reward and
21 - 30
Training
31 - 40
41 - 59
Total
Supplier
21 - 30
31 - 40
Focus
41 - 59
Total
Empowerment 21 - 30
31 - 40
41 - 59
Total
Top
21 - 30
management 31 - 40
41 - 59
support
Total
Process
21 - 30
improvement 31 - 40
41 - 59
Total
Customer
21 - 30
31 - 40
focus
41 - 59
Total
Teamwork
21 - 30
31 - 40
41 - 59
Total
63 | P a g e
37
85
42
164
37
85
42
164
37
85
42
164
37
84
41
162
37
85
42
164
37
85
42
164
37
85
42
164
37
85
42
164
37
85
42
164
Std.
Effect Sizes
Mean Deviation p value 21 - 30 with 31 - 40 with
3.9189
1.17749
3.9373
1.19554
0.02
0.62
4.1339
1.03018
0.18
0.16
3.9835
1.14788
3.6366
1.02227
3.6853
1.00213
0.05
0.01
4.1885
.82211
0.54
0.50
3.8032
.98496
3.3213
.78383
2.9765
.83026
0.42
0.06
3.2894
1.04999
0.03
0.30
3.1344
.89183
3.6126
.87317
3.5437
.89140
0.08
0.41
3.7642
.80707
0.17
0.25
3.6152
.86618
3.6149
1.03346
3.4029
.95205
0.21
0.30
3.6488
.83567
0.03
0.26
3.5137
.94449
3.6126
1.07011
3.6863
.96685
0.07
0.89
3.7222
1.19374
0.09
0.03
3.6789
1.04623
3.6284
.79193
3.3765
.96024
0.26
0.31
3.5714
.99125
0.06
0.20
3.4832
.93465
4.0946
.84851
3.9353
.89239
0.18
0.64
4.0119
.82999
0.10
0.09
3.9909
.86420
3.2865
.79238
3.0416
.70882
0.31
0.01
3.5095
.85677
0.26
0.55
3.2167
.78830
ANOVA
F
Sig.
.485
.617
4.540
.012
2.842
.061
.892
.412
1.230
.295
.111
.895
1.190
.307
.452
.637
5.419
.005
The p-values for Absorption and Teamwork are both below 0.05 indicating that there
was a statistically significant difference in the way the different age groups responded to
the questions. This is confirmed by the ANOVA results for the two dimensions. The
results for the effect sizes indicate that for Absorption, the d-values values were 0.54
and 0.5 for the age groups 21 – 30 and 31 – 40 respectively when compared to the 41 –
49 age groups. This indicates a medium practically visible difference. In the case of
Teamwork a medium practically visible difference is seen between the 31 – 40 and 41 –
59 age groups. For all the other dimensions with p-values above 0.05; there were no
significant differences in the responses by different age groups.
4.6.3 Race
Table 17 shows the results of the mean values calculated for the dimensions as a
function of race. The results of the ANOVA calculation are also shown.
According to the p-values and the ANOVA results; a significant difference is only
noticeable on the dimension of Absorption. However the effect sizes indicate that there
are some medium-practically visible and large-practically important differences in the
way different races responded to other dimensions.
64 | P a g e
Table 17: Descriptive statistics and ANOVA results for the different races
N
VigourDedication
Absorption
Reward and
Training
Supplier Focus
Empowerment
Top
management
support
Process
improvement
Customer focus
Teamwork
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
Black
White
Coloured
Indian
Total
88
64
6
7
165
88
64
6
7
165
88
64
6
7
165
87
63
6
7
163
88
64
6
7
165
88
64
6
7
165
88
64
6
7
165
88
64
6
7
165
88
64
6
7
165
Mean
3.8973
3.9563
4.8125
4.3393
3.9722
3.5632
3.9852
4.7778
4.2063
3.7983
3.0901
3.1302
4.0370
3.0000
3.1363
3.5977
3.6772
3.6111
3.1905
3.6115
3.3693
3.6797
3.6250
3.5000
3.5045
3.6174
3.7917
4.2222
3.0952
3.6848
3.5568
3.3633
3.6250
3.2500
3.4712
3.9261
4.0469
4.3333
4.0714
3.9939
3.2045
3.2052
3.5000
3.3429
3.2214
Std.
Effect Sizes
Deviatio p value Black with White with Coloured with
1.19452
1.06619
0.05
1.40701 0.23
0.65
0.61
.79292
0.37
0.36
0.34
1.14528
1.04710
.85854
0.40
.15713 0.00
1.16
0.92
.65868
0.61
0.26
0.87
.98333
.86414
.92488
0.04
.85394 0.09
1.10
0.98
.69685
0.10
0.14
1.21
.89239
.93197
.71333
0.09
1.20031 0.57
0.01
0.06
1.01575
0.40
0.48
0.35
.86485
.93386
.89473
0.33
1.58706 0.25
0.16
0.03
.81650
0.14
0.20
0.08
.94533
1.13184
.89384
0.15
.91084 0.19
0.53
0.47
1.22798
0.43
0.57
0.92
1.04846
.93136
.92574
0.21
.99687 0.54
0.07
0.26
.91287
0.33
0.12
0.38
.92822
.87277
.88065
0.14
.81650 0.63
0.47
0.33
.60749
0.17
0.03
0.32
.86248
.78841
.83015
0.00
.57619 0.81
0.37
0.36
.52554
0.18
0.17
0.27
.78640
ANOVA
F
Sig.
1.458
.228
5.207
.002
2.220
.088
.678
.567
1.374
.253
1.624
.186
.722
.540
.586
.625
.325
.807
4.6.4 Level of Employment
Table 18 shows the results of the mean values calculated for the dimensions as a
function of the level of employment. The results of the ANOVA calculation are also
shown.
65 | P a g e
Table 18: Descriptive statistics and ANOVA results for the level of employment
N
VigourDedication
Absorption
Reward and
Training
Supplier Focus
Empowerment
Top
management
support
Process
improvement
Customer focus
Teamwork
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
Junior
Middle
Senior
Total
59
83
23
165
59
83
23
165
59
83
23
165
59
81
23
163
59
83
23
165
59
83
23
165
59
83
23
165
59
83
23
165
59
83
23
165
Std.
Effect Sizes
Mean Deviation p value Junior with Middle with
3.6465
1.23476
4.1681
1.00429
0.42
0.02
4.1933
1.19981
0.44
0.02
3.9851
1.14056
3.5330
1.08862
3.9558
.87770
0.39
0.03
3.9686
.91827
0.40
0.01
3.8064
.97944
3.1382
.91565
3.0669
.91574
0.08
0.28
3.4010
.70967
0.29
0.36
3.1390
.89198
3.7062
.90990
3.5062
.82850
0.22
0.18
3.8406
.86963
0.15
0.38
3.6258
.86842
3.3814
1.02064
3.6235
.83864
0.24
0.32
3.4891
1.08313
0.10
0.12
3.5182
.94335
3.6441
1.02435
3.5783
1.08211
0.06
0.03
4.2319
.78775
0.57
0.60
3.6929
1.04310
3.4619
.89276
3.4307
.94781
0.03
0.31
3.7609
.95786
0.31
0.34
3.4879
.93084
4.0508
.86451
3.9578
.90798
0.10
0.81
4.0217
.73048
0.03
0.07
4.0000
.86603
3.2610
.78719
3.1518
.79055
0.14
0.36
3.4058
.73743
0.18
0.32
3.2263
.78252
ANOVA
F
Sig.
4.210
.016
3.699
.027
1.267
.284
1.741
.179
1.151
.319
3.758
.025
1.171
.313
.205
.815
1.040
.356
The p-values for vigour-dedication, absorption and top management support are all
below 0.05 indicating a significant difference in the way different levels of employment
responded. This is confirmed by the ANOVA results. The effect sizes indicate that there
are some medium-practically visible differences in the way the various levels responded
to the three dimensions.
66 | P a g e
4.6.5 Duration of Employment
Table 19 shows the results of the mean values calculated for the dimensions as a
function of the duration of employment. The results of the ANOVA calculation are also
shown.
Table 19: Descriptive statistics and ANOVA results for the duration of
employment
VigourDedication
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
Std.
N
Mean Deviation p value
12 4.4063
1.41534
33 3.9848
1.11180
33 3.9021
1.11979 0.59
> 10 yrs
Total
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
88
166
12
33
33
3.9420
3.9762
4.3704
3.6902
3.5926
1.13115
1.14293
1.02311
.93943
.99794
> 10 yrs
Total
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
88
166
12
33
33
3.8403
3.7995
3.7130
3.2088
2.9125
.96567
.98047
.87676
.83968
.76415
> 10 yrs
Total
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
88
166
12
33
33
3.1154
3.1368
3.8889
3.6667
3.5556
.92880
.88971
.80821
.94648
.88060
> 10 yrs
Total
Empowerment 0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
> 10 yrs
Total
86
164
12
33
33
88
166
3.5891
3.6199
3.9583
3.4545
3.3636
3.5256
3.5105
.84895
.86898
.97020
.96512
.85944
.96195
.94562
Absorption
Reward and
Training
Supplier
Focus
67 | P a g e
ANOVA
F
Sig.
.635
.593
2.073
.106
2.535
.059
.507
.678
1.213
.307
0.11
0.06
0.68
0.31
Table 19 continued
N
Top
management
support
Process
improvement
Customer
focus
Teamwork
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
> 10 yrs
Total
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
12
33
33
88
166
12
33
33
Mean
4.0000
3.5960
3.5758
3.7159
3.6847
3.9375
3.7273
3.3106
> 10 yrs
Total
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
> 10 yrs
Total
0 - 2 yrs
3 - 5 yrs
6 - 10 yrs
> 10 yrs
Total
88
166
12
33
33
88
166
12
33
33
88
166
3.3892
3.4804
4.1667
4.2424
3.7424
3.9830
4.0000
3.8167
3.0606
3.1333
3.2311
3.2201
Std.
Deviation p value
1.23091
1.10792
.99398 0.63
1.02153
1.04528
.91779
.83937
.75785 0.07
1.00133
.93298
.80716
.79177
.90244 0.11
.86586
.86340
.64644
.74075
.80104 0.03
.78354
.78420
ANOVA
F
Sig.
.584
.626
2.437
.067
2.045
.110
3.017
.032
According to the p-Value of 0.03 and the ANOVA results, a significant difference is only
observed for the dimension of teamwork.
4.6.6 Qualification
Table 20 shows the results of the mean values calculated for the dimensions as a
function of qualification. The results of the ANOVA calculation are also shown.
68 | P a g e
Table 20: Descriptive statistics and ANOVA results for the qualification
N
VigourDedication
Below Matric
Matric
Diploma/Degree
Post Graduate
Total
Absorption
Below Matric
Matric
Diploma/Degree
Post Graduate
Total
Reward and
Below Matric
Matric
Training
Diploma/Degree
Post Graduate
Total
Supplier Focus Below Matric
Matric
Diploma/Degree
Post Graduate
Total
Empowerment Below Matric
Matric
Diploma/Degree
Post Graduate
Total
Top
Below Matric
management
Matric
Diploma/Degree
support
Post Graduate
Total
Process
Below Matric
improvement
Matric
Diploma/Degree
Post Graduate
Total
Customer focus Below Matric
Matric
Diploma/Degree
Post Graduate
Total
Teamwork
Below Matric
Matric
Diploma/Degree
Post Graduate
Total
69 | P a g e
5
59
84
18
166
5
59
84
18
166
5
59
84
18
166
5
59
83
17
164
5
59
84
18
166
5
59
84
18
166
5
59
84
18
166
5
59
84
18
166
5
59
84
18
166
Mean
4.5000
3.8154
4.0037
4.2292
3.9762
4.4000
3.7476
3.8163
3.7245
3.7995
4.4000
3.1438
3.0238
3.2901
3.1368
4.6000
3.8418
3.4859
3.2157
3.6199
4.3500
3.5212
3.3899
3.8056
3.5105
4.2667
3.6780
3.7024
3.4630
3.6847
4.4500
3.5847
3.3720
3.3750
3.4804
4.8000
4.2288
3.8512
3.7222
4.0000
4.1200
3.2034
3.1683
3.2667
3.2201
Std.
Deviation p value
1.37784
1.23785
1.04860 0.37
1.18061
1.14293
1.05877
1.13665
.83231 0.54
1.07414
.98047
.59628
.84068
.90169 0.01
.81306
.88971
.36515
.84044
.85429 0.00
.78121
.86898
.60208
.93919
.96423 0.07
.82049
.94562
.92496
.99224
1.07549 0.50
1.11519
1.04528
.32596
.87913
.97135 0.06
.89216
.93298
.44721
.81644
.83153 0.00
.98850
.86340
.87864
.74694
.77873 0.07
.81746
.78420
ANOVA
F
Sig.
1.051
.372
.720
.542
4.225
.007
5.748
.001
2.416
.068
.792
.500
2.572
.056
4.539
.004
2.407
.069
The p-Values and ANOVA results from Table 20 indicate that significant differences are
only observed for the responses to reward and training, supplier focus and customer
focus with respect to the qualifications.
4.7 DISCUSSION
The general aim of the study was to determine the effect of employee engagement on
the performance in a form of quality in the petrochemical industry. To achieve the
general objective, specific objectives were determined and analysed through statistical
properties of the two measuring instruments (UWES and TQM), namely to determine
their construct validity, reliability as well as the correlation between the instruments, and
to determine the demographic differences between groups in the experience of
engagement and TQM principles.
To answer the first objective of the study with regard to the conceptualisation of
engagement and TQM, from the literature review, it came out that organisations wish to
increase employee engagement, given that engaged employees are willing to make use
of their full potential in their work roles in a positive way (Kahn, 1990:694), have better
wellbeing (Hallberg & Schaufeli, 2006:120), are more productive and remain in their
jobs for longer (Saks, 2006:602; Schaufeli and Bakker, 2004:293).
Mohrman et al. (1995:26) emphasise that the key to TQM is the definition of quality as
meeting customer requirements, and a belief that the organisational capability to deliver
quality is enhanced by continuously improving the capacity of the work processes of the
organisation to deliver value to customers.
The Gallup Organisation (2004) found critical links between employee engagement,
customer loyalty, business growth and profitability.
The second objective of this study was to determine the factor structure and internal
consistency of the UWES. The results of this study revealed that engagement is a two
factor model after the principle factor extraction was done. All the items loaded in total
70 | P a g e
on Factor 1 (labelled Vigour-Dedication) and Factor 2 (labelled Absorption). This twofactor model explained 59% of the total variance. However, in a study by Coetzer and
Rothmann (2007), they found acceptable fit for purpose statistics for the threedimensional structure of the UWES for employees in an insurance company. Storm and
Rothmann (2003) and Naudé (2003) established that there are high correlations
between work engagement dimensions (Vigour-Dedication and Absorption) by which
they suggested that work engagement as measured by the UWES, is a two-factor
construct. Therefore the results of this study also confirm that the UWES is a two-factor
construct.
The Cronbach Alpha co-efficients showed acceptable internal consistency for both
dimensions (0.92 for Vigour-Dedication and 0.88 for Absorption), which is above the
guideline as prescribed by Nunnally and Bernstein (1994). It can therefore be concluded
that the UWES as utilised in this research is a valid and reliable measuring instrument.
To answer the third objective, exploratory factor analysis was conducted on the TQM
and the results revealed that the questionnaire has a seven-factor structure with all the
items loading on those factors 68% of the total variance. Antony et al. (2002) also
identified seven critical factors for TQM. The reliability coefficients for their results
ranged from 0.62 to 0.95.
The reliabilities of six of the factors identified in this study ranged from 0.75 to 0.88
indicating strong reliability. The factor with a value of 0.65 was also retained as it is also
deemed acceptable in social sciences (Field, 2009:675). It can therefore be concluded
that the TQM questionnaire as utilised in this research is a valid and reliable measuring
instrument.
The fourth objective was to determine the relationship of the dimensions of engagement
and performance measure in the form of quality under the umbrella of TQM. The results
indicated a strong positive statistical and practical correlation between VigourDedication and Absorption as dimensions of the UWES scale. Previous studies by
Storm and Rothmann (2003) and Naudé (2003) indicated similar outcome of high
71 | P a g e
correlations between work engagement dimensions of vigour, dedication and
absorption. This correlation suggests that energetic and dedicated employees are highly
likely to be happy in their work to the extent that they are unlikely to detach themselves
from their work.
The results of the product-moment correlation coefficients between the constructs are
summarized as follows:
A positive correlation between reward-training and vigour-dedication as well as
absorption (practically significant, medium effect)
A positive correlation between supplier focus and vigour-dedication as well as
absorption (practically significant, medium effect)
A positive correlation between empowerment and vigour-dedication as well as
absorption (practically significant, large effect)
A positive correlation between top management support and vigour-dedication as
well as absorption (practically significant, medium effect)
A positive correlation between teamwork and vigour-dedication as well as absorption
(practically significant, medium effect)
Overall the results indicate that employee engagement has a positive relationship with
the dimensions of TQM which is used as a measure of quality, which is a non-financial
measure of performance. This finding is in agreement with the conclusions drawn by
practitioners and academics that the consequences of employee engagement are
positive (Saks, 2006:603). Kahn (1992:322) also proposed that employee engagement
leads to both positive outcomes for individuals, (e.g. quality of people‟s work and their
own experiences of doing that work), as well as positive organisational-level outcomes
(e.g. the growth and productivity of organisations).
72 | P a g e
With regard to the fifth objective, some significant differences were found between the
various demographic groups and their scores on engagement. The results are
summarized as follows:
Gender: Females were more engaged in terms of absorption, but had similar level of
engagement in terms of vigour-dedication.
Age group: Employees aged in the 41 – 59 category were slightly more engaged
than the other groups.
Race: The coloured group came out as the most engaged followed by the Indians
while the Blacks were the least engaged.
Level of employment: Employees in the middle and senior management levels were
the most engaged. Junior employees were the least engaged.
Duration of employment: Employees with 0 – 2 years experience were the most
engaged while the level of engagement was similar for the rest of the employees.
Qualification: Employees who had no matric qualification were the most engaged.
This study has shown that the use of the UWES is acceptable for measuring
engagement of employees in a petrochemical industry because of its construct validity
and high level of reliability.
The use of the TQM questionnaire was also suitable because of its construct validity
and high level of reliability.
4.8 CHAPTER SUMMARY
In this chapter the results of the empirical research are reported and discussed in terms
of the quantitative results.
Two questionnaires were administered, namely the Utrecht Work Engagement Scale
(UWES) and Total Quality Management.
A biographical questionnaire was also
developed to gather demographical data regarding the respondents.
Two factors were extracted from the UWES, accounting for 59% of the total variance.
73 | P a g e
The factors were labelled vigour-dedication and absorption. Seven factors were
extracted from the TQM, accounting for 68% of the total variance.
Acceptable Cronbach alpha co-efficients were found, demonstrating that a large portion
of the variance is explained by the dimensions (Nunnally & Bernstein, 1994).
Results indicated that the research hypothesis could be accepted and that there is
overall a positive correlation between employee engagement and TQM dimensions.
In Chapter 5 the conclusions pertaining to the research questions, the limitations of the
research and conclusions specific to future research and for the organisation are given.
74 | P a g e
CHAPTER 5: CONCLUSIONS, LIMITATIONS AND RECOMMENDATIONS
5.1 INTRODUCTION
The purpose of this chapter is to provide conclusions regarding the results obtained in
the empirical studies of this research. Conclusions are drawn with regard to the
research objectives. Furthermore, limitations that have been identified throughout the
course of the study are discussed. Finally, recommendations for the organisation are
made and research opportunities that emanate from this research are presented for
future research.
5.2 CONCLUSIONS
Conclusions regarding the specific theoretical objectives and the results of the empirical
study are made.
5.2.1 Conclusions regarding the specific theoretical objectives
In line with the specific objectives of this study; employee engagement, total quality
management as a non-financial measure of organisational performance as well as the
effect of employee engagement on performance were conceptualized from the
literature.
Most scholars use Schaufeli and Bakker‟s (2010); Schaufeli, Salanova, GonzálezRomá, & Bakker (2002) definition of employee engagement. Accordingly, employee
engagement is a positive, fulfilling, work related state characterized by vigour,
dedication, and absorption. Vigour means that employees have high energy levels and
great mental resilience. Dedication means being strongly involved in work and being
enthusiastic about and proud of one‟s work. Finally, absorption means being fully
concentrated on the work tasks and having the feeling that time flies.
The Gallup Organisation, potentially the most widely recognized name associated with
employee engagement due to their best selling book, “First, Break All the Rules,”
defines engaged employees as those who, “work with a passion and feel a profound
75 | P a g e
connection to their company” and “drive innovation and move the organisation forward”
(Gallup Management Journal, 2006).
Practitioners and academics tend to agree that the consequences of employee
engagement are positive (Saks, 2006:603). There is a general belief that there is a
connection between employee engagement and business results; a meta-analysis
conducted by Harter et al. (2002:272) confirms this connection. They concluded that,
“…employee satisfaction and engagement are related to meaningful business outcomes
at a magnitude that is important to many organisations”.
The Gallup Organisation (2004) found critical links between employee engagement,
customer loyalty, business growth and profitability. The International Survey Research
(ISR) team has similarly found encouraging evidence that organisations can only reach
their full potential through emotionally engaging employees and customers (ISR, 2005).
In an extension of the Gallup findings, Ott (2007) cites Gallup research, which found
that higher workplace engagement predicts higher earnings per share (EPS) among
publicly-traded businesses.
Many quality definitions revolve around the identification and satisfaction of customer
needs and requirements. All over the world, organisations are working hard to change
the ways of business and delivering services to customers. Customers' perception of
evaluating products and needs are also changing, driving companies to find ways of
ensuring that they move with the times and match ongoing customer needs. Gill
(2009:530) states that in any product, quality is meant to ensure that the customer
expectations are taken into consideration and that future customer needs are also
known, and that planning is done to meet the expectations.
Quality is most often defined as the ability of a product or service to consistently meet or
exceed customer expectations. Lillrank (2002:691) classifies quality definitions found in
the literature to be divided into four categories: excellence, value for money, conformity
to requirements and meeting or exceeding customer requirements. The most widely
used definitions from the American Society for Quality and more recently ISO 9000 2000, are based on customer satisfaction, which may be achieved not only through
76 | P a g e
conformance to requirements but through some inherent characteristics of the product
or service, and the way it is presented and delivered to the customers (Barnes, 2009).
According to Peters (1999:6), quality management originated from two ideas about how
to run organisations better. The first idea revolved around customers. If companies
could determine what its customers like, they could deliver it the same way every time.
Customers will come back to purchase such products and services, and will also tell
others about these products and services. The second idea that companies need to
explore is efficiency. If companies can figure out the most efficient way to produce a
product or service and stop wasting time, materials, replacing poor quality goods or
delivering unsatisfactory services, that company will be more successful.
Lau and Tang (2009:410) define TQM as the management philosophy and company
practices that aim to harness the human and material resources of an organisation in
the most effective way to achieve the objectives of the organisation. TQM is further
explained as a management-led process to obtain the involvement of all employees, in
the continuous improvement of the performance of all activities, as part of the normal
business to meet the needs and satisfaction of both the internal and external customers.
5.2.2 Conclusions regarding the specific empirical objectives
The second objective of this study was to determine the factor structure and internal
consistency of the UWES. The results of the factor analysis of the UWES confirmed a
two-factor model by using the simple principal factor analysis with a direct Oblimin
rotation. The first factor was labelled Vigour-Dedication and the second factor was
labelled Absorption. The results obtained using the principal component analysis
confirm the previous studies (Storm and Rothmann, 2003; Naudé, 2003; Bosman, 2005
and Lekutle, 2010) that have been done across different samples and occupational
groups in South Africa. The exploratory factor analysis conducted on the UWES
indicated a two-factor structure for the UWES, few studies, for example Van der Linde
(2004) found a two- factor structure of the UWES. A study by Storm and Rothmann
(2003) indicated that although the three-factor structure results were satisfactory, the fit
with data was superior with the one-factor or two-factor structure.
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To answer the third objective, exploratory factor analysis was conducted on the TQM
and the results revealed that the questionnaire has a seven-factor structure with all the
items loading on those factors 68% of the total variance. Antony et al. (2002) also
identified seven critical factors for TQM. The reliability co-efficients for their results
ranged from 0.62 to 0.95.
The fourth objective was to determine the relationship of the dimensions of engagement
and total quality management. Overall the results indicate that employee engagement
has a positive relationship with the dimensions of TQM which is used as a measure of
quality, which is a non-financial measure of performance. This finding is in agreement
with the conclusions drawn by practitioners and academics that the consequences of
employee engagement are positive (Saks, 2006:603).
With regard to the fifth objective, significant differences were found between the various
demographic groups and their scores on engagement. Females were more engaged in
terms of absorption, but had similar levels of engagement in terms of vigour-dedication.
Employees aged in the 41 – 59 category were slightly more engaged than the other
groups. The coloured group came out as the most engaged followed by the Indians
while the Blacks were the least engaged. Employees in the middle and senior
management levels were the most engaged. Junior employees were the least engaged.
Employees with 0 – 2 years experience were the most engaged while the level of
engagement was similar for the rest of the employees. Employees who had no matric
qualification were the most engaged
5.3 LIMITATIONS
The following limitations regarding the research were identified:
There was a low number of participants and the use of the participants within one
single organisation, which limit the generalisations that could be made from the
results. It also made it impossible to conduct a confirmatory factor analysis with the
instruments used. The findings reported in this study may not be generalised as the
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results were obtained from a single organisation that does not fully represent the
diverse South African population.
The cross-sectional survey design allows for the identification of the existence of
relationships between variables, but implies that more complicated forms of
infrequent connections could not be examined. Prospective longitudinal and quasiexperimental research designs are needed to further validate the interpreted
relationships within this study.
The questionnaires were available only in English. Most of the respondent‟s first
language is not English and this may have had an influence on the interpretation of
some of the questions.
5.4 RECOMMENDATIONS
Recommendations pertaining to the specific organisation used in this study, as well as
recommendations for further research, are made in this section.
5.4.1 Recommendations for the organisation
Research has shown that there is a link between levels of engagement and
organisational performance. Human resource practices that have a strong focus on
people have demonstrated a significant impact on improvements in productivity,
satisfaction and financial performance. In addition, engagement needs to be viewed as
a broad organisational strategy that involves all levels of the organisation (Frank et al.,
2004:12), a string of actions and steps, which require the contribution and involvement
of organisational members (Robinson et al., 2004), as well as consistent, continuous
and clear communications (Truss et al., 2006).
Companies with engaged employees have higher employee retention as a result of
reduced turnover and reduced intention to leave the company. They also have higher
productivity, profitability, growth and customer satisfaction.
Ten points or strategies called „the ten tablets” as suggested by Markos (2010) to keep
employees engaged are recommended.
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For managers, work of employee engagement starts at day one through effective
recruitment and orientation program, the work of employee engagement begins from the
top as it is unthinkable to have engaged people in the organisations where there is no
engaged leadership.
Managers should enhance two-way communication, ensure that employees have all the
resources they need to do their job, give appropriate training to increase their
knowledge and skill, establish reward mechanisms in which good job performance is
rewarded through various financial and non-financial incentives, build a distinctive
corporate culture that encourages hard work and keeps success stories alive, develop a
strong performance management system which holds managers and employees
accountable for the behaviour they bring to the workplace, place focus on topperforming employees to reduce their turnover and maintain or increase business
performance.
Quality is defined as how well a product does what it is supposed to do – how closely
and reliably it satisfies the specifications to which it is built. Managers must be quality
conscious and understand the link between high-quality goods and/or services, and
competitive advantage (Hellriegel, et al., 2001:67). Thus, the focus of the quality
viewpoint is the customer, who ultimately defines quality in the marketplace .
Providing high-quality products is not an end in itself. Successfully offering high-quality
goods and services to the customer will typically result in important benefits to the
organisation, namely a positive company image, lower costs and higher market share,
and decreased product unsuitability.
Total quality has developed to what it is today along with other business management
philosophies. It is a diversified way to see the growth of the whole business. TQM posits
certain numerical and non-numerical goals for a company. Reaching these goals is
typically not easy. It requires support from management, long-term strategic decision
making and motivated personnel (Garvin, 1988:319).
The operation process should identify the cost, quality and time that enable the
company to deliver a superior product and service to its targeted current customers. To
continue to be at the leading edge, the organisation must continually analyze and
80 | P a g e
systematically improve their business processes measures. Therefore, attention must
be given for continuous process improvement to meet the customers‟ requirements and
increase their market share.
Training and development of the employees is required to ensure competent people in
the long run. It is important to communicate with everyone in the organisation;
empowerment and delegation are largely about giving each employee a sense of
responsibility for manufacturing a product or for performing a service to satisfy
customers.
5.4.2 Recommendations for future research
Regardless of the limitations of the present study, the findings offer valuable
suggestions for future research.
The findings obtained in this study need to be replicated with larger sample groups in
order to draw conclusions about the factor-structure of the UWES and TQM in the South
African context.
It is recommended that larger samples with a more powerful sampling method be
utilised to enable generalisation of the findings to other similar groups in the
petrochemical industry. Longitudinal research is recommended to establish levels of
engagement and total quality over a period of time.
Participants
in
different
demographic
groups
experienced
different
levels
of
engagement. Possible reasons for this should be established by further research.
Evidence suggests that new employees score the highest on levels of engagement,
which may in part be due to the optimism and enthusiasm they experience upon starting
a new job. Further research is needed to determine exactly which attitudes they
possess at this stage and what elements they are so highly engaged with in their work.
Once these have been identified, managers can attempt to maintain that high level of
engagement employees experience at the beginning of their employment throughout
their entire period of employment by understanding clearly what predicts engagement
for those individuals.
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Future research could also consider individual differences as variables that might
predict employee engagement. Several personality variables, such as self-esteem, have
been found to be related to the concept of „burnout‟; so this might also be important for
engagement, given that engagement is the positive antithesis of burnout.
Another area for future research is to study the potential effect of managerial
interventions on employee engagement. There is already some evidence which
suggests that exchange-inducing interventions can remind employees of a sense of
obligation making them feel obliged to reciprocate (Ganzach et al., 2002:613).
Therefore, future research could investigate the extent to which interventions can create
a sense of obligation that leads to individuals reciprocating with higher levels of
engagement.
The relationship between employee engagement and business success were not
extensively quantified in this study. The opportunity exists to build on the findings by
developing a model to quantify business success as it relates to employee engagement.
5.5 CHAPTER SUMMARY
In this chapter conclusions regarding the theoretical and empirical objectives were
made. The limitations of the research were pointed out and recommendations were
made for the organisation in which the study took place, as well as for future research.
All theoretical and empirical objectives formulated for this research, have been attained.
82 | P a g e
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APPENDIX A
Letter of approval from the General Manager of Sasol Wax
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APPENDIX B
UWES and TQM Questionnaires
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