Australasian Road Safety Research, Policing and Education Conference 2012
4 - 6 October 2012, Wellington, New Zealand
The future shape of digital cars
Ronald Schroeter, Andry Rakotonirainy
Centre for Accident Research & Road Safety (CARRS-Q), Queensland University of Technology,
[email protected],
[email protected]
Abstract
Background Digital information is increasingly becoming available on all aspects of the
urban landscape, anywhere and anytime. Physical objects (c.f. the Internet of Things) and
people (c.f. the Social Web) are increasingly infused with actuators, sensors and tagged with
a wealth of digital information. Urban Informatics explores these emerging digital layers of the
city. However, very little is known about the challenges and new opportunities that these
developments may offer to road users. As we gradually spend more time using our mobile
devices as well as our car, the tension between appeasing our craving for connectedness
and road safety requirements grow farther apart.
Objective The aims of this paper are to identify (a) new opportunities that Urban Informatics
research can offer to our future cars and (b) potential benefits to road safety.
Methods 14 Urban Informatics research experts were grouped into seven teams of two to
participate in a guided ideation (idea creation) workshop in a driving simulator. They were
immersed into different driving scenarios to brainstorm innovative Urban Informatics
applications in different driving contexts. This qualitative study was then evaluated in the
context of road safety.
Outcomes There is a lack of articulation between Urban Informatics and Road Safety
research. Several Urban Informatics applications (e.g., to enhance social interaction between
people in urban environments) may provide benefits, rather than threats, towards road
safety, provided they are implemented ergonomically and safely.
Conclusions This research initiates a much-needed dialogue between Urban Informatics
and Road Safety disciplines, in the context of Intelligent Transport Systems, before the fast
approaching digital wave invades our cars. The dialogue will help to avoid driver distraction
issues similar to mobile phones use in cars. As such, it provides valuable information for
future regulators and policy makers in charge of shaping our future road transport landscape.
Key words: Intelligent Transport System, Urban Informatics, Social Media, In Vehicle
Information Systems.
1. Introduction
Place- and time-specific digital information is increasingly becoming available on all aspects
of the urban landscape. People (cf. the Social Web), places (cf. the Geo Web), and physical
objects (cf. ubiquitous computing, the Internet of Things, or Co-Operative Systems in the
automobile context) are increasingly infused with actuators, sensors, and tagged with a
wealth of digital information. Urban Informatics (Foth, 2009) explores these emerging digital
layers of the city at the intersection of people, place and technology (Figure 1). With the
majority of the world‟s population now living in urban environments, and Australia leading this
trend at over 89% (United Nations, 2008), these digital layers are playing an increasingly vital
role for an urbanised human race living in today‟s mega cities in terms of various dimensions
of sustainability: social, environmental and economic.
1
However, little is known about the challenges and new opportunities that these pervasive
digital layers may offer to road users as they are moving through the city. Car manufacturers
and the research community around Automotive User Interfaces and Interactive Vehicular
Applications (Auto-UI) aim at bridging the compromise between the joy of driving and road
safety (Figure 1 and Figure 2). As we gradually spend more time using our mobile devices as
well as our car, the distance between appeasing our craving for connectedness and road
safety requirements grow farther apart.
Figure 1: A driver passing through different digital layers of the city (based on Calabrese,
Kloekl & Ratti (2009))
It is a challenging task to advance the state of the art in vehicular user experiences, in order
to make cars both safer and more enjoyable places to spend time, because the concepts of
joy and safety seem to contradict each other (left, Figure 2). For example, some young
drivers are thrilled by speed and the roar of the engine. The enjoyment of risk taking
behaviour such as racing or loud music has been shown to increase crash risks, particularly
in adolescent peer groups. Safe driving behaviours are often seen as a boring activity,
restricting the freedom of a driver and take away the fun. Furthermore, the tasks that may
bring joy to a driver could have unwanted effects and compromise safety by distracting the
driver. The use of social media is a task that brings joy to the user, but driving is a critical and
complex task, which cannot easily accommodate the use of social media.
Figure 2: Bringing joy and safety together
At the heart of overcoming this conundrum lies the question as to how a driver can safely
interface (output/input) with various types of data or information (cf. Figure 1 and Figure 2),
without causing driver distraction. The question how to safely output or input information
pushes the technological advancements of in-car human-machine (HMI) and humancomputer interfaces (HCI). As a result, head-up displays, which are widely considered a safer
way how visual information is displayed to the driver (Weinberg, Medenica, & Harsham,
2
2011), are becoming increasingly available, e.g., Pioneers augmented reality Cyber Navi
product, an aftermarket head-up display system that can be retrofitted into any existing car,
will go on sale in the Japanese market in July 20121. Other information may be safer to
convey to the driver via audio (e.g., warning sounds) or haptic feedback (e.g., vibrating
steering wheel or seats and seat-belts (A. Riener, Ferscha, Frech, Hackl, & Kaltenberger,
2010)). Recommender (Bader, Siegmund, & Woerndl, 2011), summarizing, or context-aware
systems (Tchankue, Wesson, & Vogts, 2011) aim to understand how the driver can be
provided with the appropriate amount of information at the right (safe) time. Lastly,
improvements in input technologies such as speech (J Cuřín et al., 2011) or gesture
recognition (Andreas Riener & Wintersberger, 2011) or more driver-friendly controllers
(Kujala, 2009) offer safer techniques how to create, select or interacted with the presented
information.
The actual information or applications that form the basis of human-machine interface (HMI)
research for in-vehicular information systems (IVIS) have not changed much in recent years.
They generally include: writing/reading communication texts such as SMS, emails, or more
recently tweets and social media status updates (J Cuřín et al., 2011); dialling or making
phone calls; selecting from lists of the in-car entertainment system (Weinberg et al., 2011);
operating the navigation system; and more recently, exploring points of interest (Kujala,
2009).
Little attention has been given to new types of content and applications. In fact, in our review
of past research papers presented at Auto-UI conferences, we only identified one paper that
investigated “which types of content are considered to be useful for in-car entertainment by
drivers” (Alt et al., 2010), but this exploration was limited by the selected survey
methodology, which offered pre-selected answers such as news, weather, cartoons, etc.
The road safety research community, on the other hand, have mainly focused on safety
impacts of new technologies after they have invaded our cars: the mobile phone, or
navigation systems for example, which cause safety concerns with regards to driver
distraction. To our knowledge, the road safety community have not investigated how future
technology trends such as social media could affect driving behaviour. Urban Informatics and
Auto-UI have made significant advances in the use of future technologies. However there is a
lack of dialogue between the disciplines of Urban Informatics, Auto-UI and Road Safety to
collaborate towards the safe integration of these emerging technologies and opportunities.
2. Research approach
This project attempts to fill such a gap by posing the following research questions from two
different perspectives:
RQ1 – The Urban Informatics perspective: What urban informatics data/information or
applications can offer new opportunities to our future cars, in particular with
regards to balancing joy and safety? (Cf. 4. Results)
RQ2 – The safety perspective: What potential, new benefits do urban informatics
data/information or applications offer to road safety? (Cf. 5. Discussion)
We argue that the advancements in mobile and Auto-UI technologies over the past years
turn the above into timely questions. Revisiting the question about the “what” in RQ1 may
unlock new opportunities of bringing the concepts of joy and safety together (cf. Figure 2).
This paper presents the initial step towards answering this question, focusing on available
data and possible futuristic applications. Their potentials towards enabling joy and safety
need to be further explored in the future. Overall, the paper also aims to encourage a fruitful
dialogue between the disciplines of urban informatics, road safety, and Auto-UI towards a
common research goal.
1
http://pioneer.jp/press/2012/0508-1.html
3
3. Methodology
N=14 urban informatics research experts (4 academic staff and 10 PhD students) with drivers
licenses between 25-45 years of age and early adopters of mobile technologies and locationbased services were recruited through the university‟s research lab in that area. They were
grouped into seven pairs of two to participate in a guided, 1-hour ideation (idea creation)
workshop inside an advanced driving simulator. One of the two participants was seated in the
driver‟s seat; the other participant was seated in the front passenger seat, with one of the
authors as facilitator seated on the backseat, as well as a research assistant operating the
simulator.
Real-world driving videos were displayed on the projection screen in front of the windscreen
to simulate common driving scenarios. The videos were specifically recorded for this purpose
and featured inner city, inner-city bypass and highway routes familiar to the participants, as
well as a typical suburban and scenic route of the surrounding area. Participants were not
asked to drive the simulator, they were only asked to watch the videos through the front
windscreen, and immerse and imagine themselves in different driving scenarios (e.g., going
shopping, driving home from work, a weekend trip with the family). The goal was to allow
participants to focus on a brainstorm activity about urban informatics type of applications
specific to the driving context.
The questions and tasks that guided the ideation workshop were the following: If there would
be no constraints about what is technically possible and safe, what kind of information (data,
text, images, video, sound, etc.) would you personally like to be conveyed to you in these
different driving contexts? And from your professional perspective, what kind of urban
informatics types of data could you envisage to be conveyed to future drivers?
The ideas were recorded, summarised and categorised. The summary of the results were
then presented back to 10 of the previous participants in a 2-hour focus group two weeks
after the initial ideation workshop for further in-depth discussions. The focus group was
facilitated by the same researcher as the ideation workshop and assisted through note taking
by another researcher and author of this paper.
4. Results
A rich list of ideas emerged from the ideation workshop with the Urban Informatics
researchers. Reflecting upon the methodology, the immersive environment appeared
extremely helpful for participants, as did the selection of familiar routes. This is cemented by
the fact that the focus group discussion that followed did not reveal any additional ideas, but
it did provide further insight.
The purposefully broad research question of this study led to a wide range of in-car
application ideas, including:
safety related applications already being explored within co-operative systems or
advanced driving assistant systems (ADAS) research (cf. technology layer in Figure 1).
points of interest (POI) applications that retrieve geo-coded information from the
internet, allowing drivers to a) find locations or businesses of particular interest more
easily, e.g., toilets, vegan restaurants, the cheapest petrol station, or b) retrieve additional
information about local landmarks, shops, restaurants, events, etc., similar to the mobile
phone applications Wikitude2, Urbanspoon3 or Yelp4 (cf. place layer in Figure 1).
social location-based applications similar to Google Latitude5, allowing drivers to find
friends or family more easily, e.g., when picking them up from unfamiliar locations.
2
http://www.wikitude.com
http://www.urbanspoon.com
4
http://www.yelp.com
5
https://www.google.com/latitude
3
4
entertainment and games, which included creative ideas such as SingStar on Wheels, a
singing competition application played with surrounding drivers, or a music application
that automatically selects music tailored to specific driving scenarios or contexts, e.g., a
song that suits a specific scenic drive or calming music when the driver seems stressed
or aroused.
civic applications allowing drivers to a) easily report road maintenance requests similar
to mobile phone applications like FixVegas (Foth, Schroeter, & Anastasiu, 2011) or b)
allowing drivers to gather/bookmark information and optionally provide feedback about
local construction sites or proposed developments that affect driving in a particular area.
In addition to the ideas above, the following caused the most discussion amongst
participants:
4.1
Life organisation, management and automation
Location-based reminder applications have been around on GPS enabled smartphone
platforms for many years (Sohn et al., 2005) . They allow users to get reminders on their
mobile based on their physical (geographic) location, e.g., remember to pick up flowers when
leaving work.
More recently, apps like Locale6, Tasker7 or on{x}8 allow users to define more sophisticated
“recipes” that automate one‟s life by automatically carrying out specific tasks or actions
based on specific contexts (e.g., time, date, location, event, gesture). These applications will
allow scenarios such as automatically ordering a coffee when approaching the cafe at one‟s
workplace in the morning, or automatically sending apologies to meeting participants when
running late for a meeting. While these ideas are not particularly innovative anymore, they
are becoming increasingly user-friendly and widespread.
4.2
Connecting with nearby drivers
Social scientists have long lamented about the effect of cars on today‟s urban social fabric:
"Cars have removed people from the public side-walk and the possibility of chance
encounters with friends and strangers alike. Encased in semiprivate metal containers, few of
us have the opportunity to physically interact with others in our day-to-day travels" (Leckie &
Hopkins, 2002, p. 329).
In recent years, the Internet has developed into an increasingly social as well as placespecific medium (Gordon & de Souza e Silva, 2011). Similarly, the following examples will
illustrate a trend that may parallel automotive user interfaces and interactive vehicular
applications design. The car of the future will not only be safe, but also socially embedded
and geo-aware.
The urban informatics researchers saw untapped potential in the communicative opportunity
presented by the drivers and passengers in nearby cars. The brainstormed applications that
the participants felt were the most innovative, were about sharing spoken words, text,
pictures, music, videos, tips, knowledge, reminders, games, experiences, destinations, etc.,
with people surrounding the car. A selection of examples that we identified as opportunities
particularly for bringing the concepts of joy and safety together is now discussed in more
detail in turn.
4.2.1
Driver(s) to driver(s) communication
During the study in the simulator, it became very apparent that the Urban Informatics
researchers, who are all early adopters of mobile technologies as well as licensed drivers,
felt very restricted in the way they could communicate and connect to other drivers. The way
6
http://www.twofortyfouram.com/
http://tasker.dinglisch.net/
8
https://www.onx.ms
7
5
we communicate today is often limited to honking the horn, flashing the lights or various hand
gestures. For them, the notion of the car being a “semiprivate metal container” (Leckie &
Hopkins, 2002, p. 329) does not need to hold true in the future. Today, mobile apps such as
Yobongo9, HeyTell10 and Twitter11 already allow hyperlocal texting with nearby strangers. All
participants wanted to see similar ad hoc chat functionalities within the car that enables them
to a) communicate with one specific driver (note: not only negatively to tell others that they
are an idiot, but also positively to thank them, to apologise after a mistake, or remind them
that their tyres are flat) or b) with a community of drivers, e.g., to discuss or inform others of
the reasons for being stuck in traffic.
4.2.2
Rewarding achievements
Typical urban informatics type of applications for mobile phones include Facebook‟s location
services or foursquare12. These applications are usually used on the go. They allow users to
virtually check-in to real-world places and leave tips for others. In addition, gamification
techniques are used to motivate users to come back and continue to use the system in a
joyful way. User can claim mayorships, unlock badges, or receive special offers and rewards
from retailers while also tracking against friends via a leader board.
13
Figure 3: Rating other drivers and the crowd-sourced achievements (badges )
Gamification is not only used to increase engagement and fun, but also to motivate desired
user behaviours in online platforms. Online Q&A forums such as Stack Overflow14
successfully reward users with points or different badges when positively contributing to the
ideal of the site, e.g., helping other users.
Exploring well-executed gamification techniques could lead to innovative applications that
motivate drivers to drive more friendly and hence safely, while having fun doing it: e.g.,
drivers could be allowed to rate the behaviour of other drivers. These crowd-sourced ratings
could then be used to reward drivers with badges for friendly or consistent driving, courteous
way-giving, good parking, minimal breaking, etc., which in turn could be displayed to other
drivers (Figure 3).
4.2.3
Allowing social expression
Many social web users of today willingly and joyfully share personal information such as
current mood, trip destinations, etc., on web 2.0 platforms such as Facebook, Google+ or
Twitter (the latter providing more anonymity). It makes them feel more connected (Köbler et
al., 2010). This information can be useful to drivers in many different ways.
The SENSEable City Lab at MIT, for example, analyses the aggregate data originating from
geo-tagged tweets to evaluate the overall driver sentiment on a particular road, which,
combined with weather, incident and traffic data, forms part of a Road Frustration Index15.
9
http://www.yobongo.com/
http://www.heytell.com/front.html
11
http://www.geochirp.com/
12
https://foursquare.com/about/new
13
Example badges are from foursquare http://www.4squarebadges.com/foursquare-badge-list/
14
http://stackoverflow.com/faq#reputation
15
http://www.roadintel.com/
10
6
The goal of this index is to help motorists gain a better sense of the driving conditions
surrounding them in major metropolitan areas.
Future research should design and trial in-car systems that convey and understand social
cues/context in order to figure out the impact of such systems on improving collective
decision-making. E.g., personalised, individually designed, digital „boot stickers‟ could allow
public expression towards those sharing the road, conveying cues such as “in a hurry”,
“relaxing family road trip”, “exploring the city”, “had a bad/good day”, “driving kids to school”,
“on my way to party”, etc. (Figure 4).
Figure 4: Public, social expression on the road
4.2.4
Visualizing degrees of separation
Investigating the people layer could provide novel ways to personalise and “humanise” cars.
E.g., through the analysis of each driver‟s social graph, the degrees of separation to each
driver can be calculated. An augmented-reality type of application could then display the
calculated degrees of separation in a fun way, e.g., through an image to the closest person
establishing this link, which would also evoke the strongest emotional response from drivers
(Figure 5).
Figure 5: Degrees of separation to surrounding road users
5. Discussion
The following evaluation is based on the assumption that futuristic, highly context aware
technologies are available to present the appropriate amount of information at the right time,
in the safest and most ergonomic way. It is important to note that the focus in this evaluation
is exclusively on the actual data, applications or core concepts (cf. what? Figure 2) and not
how they would be implemented or conveyed. This is a deliberate choice in order to not
constrain this research. Nevertheless, the question about the “how?” is important and
necessary, and is envisaged to follow as the next step.
5.1
Impact on individual level
Research has shown that negative emotion (mood) such as stress or depression can
contribute to driver distraction, speeding or other risk taking behaviour or driver aggression.
All three are common contributing factors to crashes. The following group of applications can
reduce individual stress or anxiety levels:
POI applications that support finding particular points of interest more
easily/automatically, e.g., toilets, petrol stations, vegan restaurants, parking spaces.
Life organisation, management and automation applications (cf. section 4.1) automate
tasks that the driver has to otherwise carry out manually (e.g., apologising for a late
7
meeting). This reduces distraction directly, because the manual task does not require to
be carried out manually or illegally on a mobile phone. Furthermore, knowing that these
tasks are being taken care of provide peace of mind, reduce stress and cognitive load.
However, they need to be better integrated and tailored towards their in-car use.
Applications that support sharing of text, photos or videos amongst drivers can provide
more contextual information about the current driving condition, e.g., the cause of being
held up by traffic or a construction site or the cause of another driver‟s behaviour.
Knowing the causality of events that impede one‟s driving reduces the level of uncertainty
or anxiety while driving. Furthermore, these media rich communication channels between
drivers can also have a more direct benefit on driver distraction: Individuals driving in the
opposite direction of an accident are often distracted by the incident, called
rubbernecking. The curiosity of the incident leads to distraction, which in turn can cause
unnecessary breaking, congestion and further accidents. Although a significant part of
rubbernecking is attributed to various human factors, there are other factors such as
presence of barriers that influence the form of rubbernecking (Masinick & Teng, 2004).
Enabling access to rich visual information about the incident through other road users or
other road infrastructure systems (e.g., CTV) could therefore reduce distraction through
rubbernecking if conveyed in a safe(r) way, e.g., through a head up display.
5.2
Impact on social level
The Intelligent Transport Systems (ITS) research community has carried out extensive
research to enable vehicle-to-vehicle (V2V) communication in the future. However, the focus
here has been solely on vehicles (machines) communicating with each other, rather than
drivers, ignoring the social level. Very little is known about the effects that the ability of this
new and better driver communication channels could provide. The possibilities are endless
and difficult to predict, similar to how the effects of SMS on the way we communicate today
were unpredictable and even unintended.
The lack of being able to communicate or express appropriate social interactions with other
drivers more decisively in order to avoid confusion can be a potential underlying factor
towards driver frustration and aggression (Deffenbacher, Lynch, Oetting, & Swaim, 2002).
Allowing drivers to communicate in better ways could avoid some misunderstandings, but
human factors dictate that even richer communication channels can eventually lead to
aggression.
Applications that aim towards roads of greater mutual support and peace are worth exploring.
However, how can this be achieved? In regards to the rating idea depicted in Figure 3, where
drivers can collect badges or achievements, the actor-observer bias found in drivers (Baxter,
Macrae, Manstead, Stradling, & Parker, 1990) predicts an overwhelming amount of negative
ratings, highly subjective and inaccurate. The actor-observer bias refers to the tendency to
attribute one‟s own actions to external causes such as other drivers‟ behaviour, while
attributing other drivers‟ behaviours to internal causes, e.g., them being an idiot. The
hypothesis is that this bias would gradually undermine the goal of this application to promote
friendly driving. However, if the application would exclusively focus on positive ratings, e.g.,
to thank other drivers, there could indeed be a potential benefit. This benefit would probably
be strongest within young drivers, especially when combined with motivational gamification
techniques or positive peer pressure, e.g., by making these positive achievements available
to other drivers or a young driver‟s social network. Alternatively, the “friendly driving”
achievements could be evaluated based on a more objective, unbiased systems rather than
other drivers, e.g., hi-tech computer telematics sensing speed, acceleration, breaking, Gforce, etc., similar to those found in smart box insurance schemes16.
16
e.g., http://www.comparethebox.com/
8
The limitations associated with subjective, user-generated data also affect the application
idea that allows social expression (cf. Figure 4). In Australia, the display of L- and P-plates
tell other drivers that one is a learner or on a provisional license. They (more or less
accurately) provide clues about the driver‟s confidence or experience to drive, which in turn
can lead to fellow drivers being more considerate towards them. However, L- and P-plates
are provided by an unbiased, objective authority. Can user-selected cues have a similar
effect to L- and P-plates? Human behaviour is complex and drivers of different ages or
backgrounds may react differently to the same information. Furthermore, social exchange is
often based on rational choice and cost-benefit analysis (cf. social exchange theory).
Assuming that conveying particular cues (e.g., to be “in a hurry”) does indeed modify other
drivers‟ behaviour that benefits one‟s car trip (e.g., giving way more easily), one could
hypothesise that based on the cost-benefit analysis, individuals would always choose to be
“in a hurry”. As a result, this behaviour would gradually undermine the system.
Overall, the social expression application could provide joy in terms of appeasing some
drivers‟ self-importance, but sharing and displaying a self-selected cue to other drivers would
probably have little impact on safer driving behaviours, and if it did, the effect would likely to
be abused. From a road safety perspective, a more objective, unbiased system would be
preferred.
Sitting in today‟s cars can be an isolating and gloomy experience. Cars appear as machines,
lacking any anthropomorphic (human-like) features. This lack has also been shown to
contribute towards aggressive, selfish and anti-social driving behaviour (Rakotonirainy,
Feller, & Haworth, 2008).
However, triggering a stronger social and emotional connection towards surrounding cars by
displaying people we know (cf. Figure 5) needs to be evaluated more carefully. Human
relationships are complex and the emotional response from drivers may not always be
positive, e.g., if the driver had a recent argument with the person that is being displayed. In a
safety context, applications should avoid triggering negative emotions. Further, both, positive
and negative emotions can be distracting, so influencing a human‟s emotions is not only
challenging, but may bear unforseen risks. However, one aspect of such an application has a
potential safety benefit: reduced anonymity.
Perceived anonymity can contribute towards aggressive driving behaviour. Therefore,
applications that aim at slightly reducing the level of anonymity, without breaching the
individual‟s privacy, can have a potential safety benefit.
6. Conclusion
We have only briefly touched upon the potentials benefits of some of the future urban
informatics concepts. They need to be further explored and articulated from the road safety
perspective. This paper only marks the beginning of this conversation. It raises more
questions than it answers, but it raises important questions with a view to invite the road
safety community to chime in.
In the immediate future we plan to evaluate these initial results further. Once we have
determined a core set of applications building upon the emerging digital layers of the city
discussed above (cf. “what” in Figure 1 and Figure 2), we will bring back the discussion to the
core of the Auto-UI community, which is how (cf. Figure 1 and Figure 2) this information can
be displayed or conveyed to city drivers in an intuitive, innovative, convincing, and safe way?
The exploration of this question will then inform the development of concrete prototypes that
are evaluated within our advanced driving simulator, towards testing some of the hypotheses
raised in this paper and towards answering the following questions with appropriate rigour:
Which urban informatics data/information could potentially lead to a) an increased joy of
driving; and b) an increase of road safety?
9
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