Eric Ward

University of Tennessee Knoxville, College of Communication and Information, Alumnus

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Natural linking strategist and content publicist Eric Ward founded the Web's first online content awareness building service, called NetPOST, in 1994. Eric then helped Jeff Bezos announce Amazon.com's launch, and subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the industry's "Oscar" back then. Since then Eric and his methods have been written about in hundreds of publications and been featured in college courses about online marketing.
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Michael Fischer

University of Kent

Julita Vassileva

University of Saskatchewan

Sebastián Ventura

Universidad de Córdoba

Kevin G Barnhurst

University of Illinois at Chicago

Peter Brusilovsky

University of Pittsburgh

Nuning Kurniasih

Universitas Padjadjaran

Bashar Tahayna

Birzeit University

Nikola Milosevic

The University of Manchester

Alfredo Gutiérrez Borrero

University of Bogotá Jorge Tadeo Lozano

Alison Hearn

Western University Canada

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Papers by Eric Ward

What Makes a Web Site Link-Worthy?

LinkMoses - Content Linking Strategies, Jul 18, 2009

What is the motivation for one web site owner to link to another web site? The fundamental princi... more What is the motivation for one web site owner to link to another web site? The fundamental principle of the web is to allow any document to link to and to be linked from any other document. This is how Tim Berners-Lee intended it when he first proposed the hypertext protocol in 1989, before most of us had ever heard of the Internet. Initially developed as a way to help researchers interlink related documents from computers all over the world, the web was soon discovered by those more interested in commerce, and several years later, here we are.

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Books by Eric Ward

Ultimate Guide to Link Building

The web today is comprised of trillions of links. Who links to your site and how they link to it ... more The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is—how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank.

Strategic Internet Marketing

With the increasing number of companies doing business on the Internet, marketing professionals a... more With the increasing number of companies doing business on the Internet, marketing professionals are looking for cutting-edge Internet marketing strategies. This complete guide provides expert advice on how to plan and implement an Internet marketing strategy. It covers business uses in both North America and internationally, focusing on specific techniques for communications, customer support, marketing, market research, and competitive advantage. This book features a world-renown expert who shares the secrets behind the most successful Internet sites. It provides case studies and specific advice for making marketing decisions and implementing a marketing plan. And it offers strategies for advanced and interactive Web site design and implementation issues.