Papers by Hendy Mustiko Aji
In a review of more than 1,000 self-described " green " or eco-friendly products, one organizatio... more In a review of more than 1,000 self-described " green " or eco-friendly products, one organization [TerraChoice, 2010] found that all but one of the products exhibited some form of greenwashing. " Greenwashing " is a type of spin in which public relations or marketing is used deceptively to promote the perception that a company and its products or services are environmentally safe or " friendly. " This study examined the construct of perceived consumer skepticism as the extended consequence of greenwashing, thus extending the study by Chang and Chen [2013], which examined the link between greenwashing and green trust, with a view to the extended and final consequences. The authors of the current study formulated 10 hypotheses, developed a structural model with six variables, and tested the relationships in the model using a purposive sampling technique that involved an online and offline survey of a sample of green consumers in Yogyakarta, Indonesia. This study found that greenwashing has a positive association with green consumer skepticism (GCC), perceived consumer skepticism (PCS), and green perceived risk (GPR). Furthermore, the study found a surprising link between GCC-PCS-GPR and green trust (GT). The study also discussed the practical implication of these findings and offers suggestions for future research.
The growing concern of environmental issues worldwide has attracted consumer attention. More spec... more The growing concern of environmental issues worldwide has attracted consumer attention. More specific, it is affecting consumer perception of environmentally friendly-claimed products and switching behavior. This study extends Chang and Chen’s (2013) study which examined greenwashing-green trust link by adding construct of perceived consumer skepticism (PCS) as the direct consequence of greenwashing as well as customer switching intention as the final consequences of it. This study found that greenwashing has positive association with green consumer skepticism (GCC), perceived consumer skepticism (PCS), and green perceived risk (GPR). Surprising findings of GCC-PCS-GPR link to green trust (GT) makes this study more interesting. Moreover, suggestion for future research is discussed.
Environmental issue has become an increasingly popular and interesting topic discussed on academi... more Environmental issue has become an increasingly popular and interesting topic discussed on academic literature and industrial sector. Consumer and manufacturer are directed their attention toward an environment friendly product which is termed as ‘green’ product (Bhatia and Jain, 2013), since they (especially consumer) have become more conscious about enviromental issues. Accordingly, they ‘adapt’ by creating an eco-friendly or green claim advertising to target those consumer who lead green lifestyle (Divine and Lepisto, 2005). Consequently, green marketing is chosen and viewed as the best concept and strategy to response to market needs and wants.
Nevertheless, many environmental claims pointing to the green attributes are ambiguous and deceptive (Chen and Chang, 2012). Its practice which is known as ‘greenwashing’ has driven consumer to negatively intent to purchase the products or services (McGrath, 1992; Newell et al, 1998). Relating to the issue, some researchers have found that greenwashing could direct to some consumer’s perceptions, such as perceive deception (Newell et al, 1998), perceive skepticism (Albayrak, Caber, and Moutinho, 2011), perceive inconsistency (Gallicano, 2011), perceive distrust and perceive risk (Chen and Chang, 2012).
This conceptual paper will be more discussing and reviewing some literatures on relatively newest issues of greenwashing practice and its impact on consumer perception, and behavior after purchase. Four theories developed by prior researchers used as a basis of this paper. Therefore, the influence of greenwashing on consumer switching behavior will be the conceptual gaps from previous research this paper trying to close.
Nilai pelanggan merupakan hal yang harus menjadi fokus perusahaan dalam menciptakan sebuah produk... more Nilai pelanggan merupakan hal yang harus menjadi fokus perusahaan dalam menciptakan sebuah produk atau jasa karena pelanggan saat ini menjadi nilai-nilai kegunaan yang mereka dapat sebagai key driver dalam keputusan pembelian. Untuk menciptakan suatu produk yang bernilai, perusahaan harus dapat melakukan efisiensi dan penghematan dari sisi biaya produksi. Penghematan biaya produksi bisa didapatkan dengan mengimplementasikan konsep lean production. Dengan demikian konsep nilai pelanggan berkaitan erat dengan lean production. Makalah ini mengkorelasikan konsep nilai pelanggan dengan konsep lean production
Uploads
Papers by Hendy Mustiko Aji
Nevertheless, many environmental claims pointing to the green attributes are ambiguous and deceptive (Chen and Chang, 2012). Its practice which is known as ‘greenwashing’ has driven consumer to negatively intent to purchase the products or services (McGrath, 1992; Newell et al, 1998). Relating to the issue, some researchers have found that greenwashing could direct to some consumer’s perceptions, such as perceive deception (Newell et al, 1998), perceive skepticism (Albayrak, Caber, and Moutinho, 2011), perceive inconsistency (Gallicano, 2011), perceive distrust and perceive risk (Chen and Chang, 2012).
This conceptual paper will be more discussing and reviewing some literatures on relatively newest issues of greenwashing practice and its impact on consumer perception, and behavior after purchase. Four theories developed by prior researchers used as a basis of this paper. Therefore, the influence of greenwashing on consumer switching behavior will be the conceptual gaps from previous research this paper trying to close.
Nevertheless, many environmental claims pointing to the green attributes are ambiguous and deceptive (Chen and Chang, 2012). Its practice which is known as ‘greenwashing’ has driven consumer to negatively intent to purchase the products or services (McGrath, 1992; Newell et al, 1998). Relating to the issue, some researchers have found that greenwashing could direct to some consumer’s perceptions, such as perceive deception (Newell et al, 1998), perceive skepticism (Albayrak, Caber, and Moutinho, 2011), perceive inconsistency (Gallicano, 2011), perceive distrust and perceive risk (Chen and Chang, 2012).
This conceptual paper will be more discussing and reviewing some literatures on relatively newest issues of greenwashing practice and its impact on consumer perception, and behavior after purchase. Four theories developed by prior researchers used as a basis of this paper. Therefore, the influence of greenwashing on consumer switching behavior will be the conceptual gaps from previous research this paper trying to close.