Papers by Bayu Sutikno, SE MSM PhD
This correlational study explored the psychological antecedents of Indonesian bodybuilders' inten... more This correlational study explored the psychological antecedents of Indonesian bodybuilders' intentions to use anabolic–androgenic steroids (AAS), based on the Theory of Planned Behavior (TPB). The purpose of this research was to identify factors that influence an Indonesian bodybuilder's intention to use AAS and offer a better understanding of AAS use behavior based on the extended Theory of Planned Behavior (TPB). The three predictor variables of (1) attitude, (2) subjective norms, and (3) perceived behavioral control accounted for the variation in the outcome measure of the intention to reuse the AAS. Likewise, (1) attitude and (2) intention accounted for of the variation in the outcome measure of the reuse of AAS. This research combined two methods which are qualitative and quantitative. The respondents who were used in this research are professional bodybuilders located in Jakarta, Bandung, Surabaya, and Yogyakarta. The result of this research shows that the attitude of bodybuilders in using AAS tends to have values that are adopted by themselves. The result of this research differs from Bagozzi et al (1989) who stated that attitude influenced behavior directly as a nonpurposeful reaction or indirectly through intention as an aimed response. The result of this research clearly shows that attitude can influence behavior directly as a purposeful reaction, because the bodybuilders consume AAS to achieve a particular purpose and it is strengthened by achievement value in themselves. This research suggests also that attitude and subjective norms are not causally independent. They appear to reflect similar beliefs and to influence each other. These results differ from Titah and Barki (2009), as suggested by Chang (1998) and Aarts et al. (1998), who stated that a person whose positive subjective norms move them toward overt behavior, it will lead to a positive attitude toward the behavior. Future research directions are suggested regarding several areas.
Asian Journal of Communication, 2012
... a model to measure a relationship between a variable with a complexs relationship that can no... more ... a model to measure a relationship between a variable with a complexs relationship that can not be treasure with an ... beberapa dimensi pemasaran dengan menggunakan metode Structural Equation Modelling (SEM), yaitu suatu model yang digunakan untuk melihat hubungan ...
Asia Pacific Journal of Marketing and Logistics, 2009
Purpose -The hybrid convenience store, a convenient shopping as well as dining environment, is an... more Purpose -The hybrid convenience store, a convenient shopping as well as dining environment, is an innovative concept in both the convenience store sector and the food service industry in Taiwan. As Taiwan has taken the lead in the development of the convenience store sector, this phenomenon deserves further investigation so as to assist convenience store operators and restaurateurs in Taiwan in formulating strategies to cope with this trend. The purpose of this paper is to investigate the facilitators of the hybrid convenience store concept accepted by consumers within the framework of Rogers' diffusion of innovation (DOI) theory. Design/methodology/approach -The data in the form of self-completion survey are collected in MRT stations in Taipei. In total of 289 questionnaires are collected and used for data analysis. Findings -It is found that the higher the levels of ''compatibility'', ''observability'' and ''trialability'' are, the higher the likelihood that potential consumers will dine in hybrid convenience stores. It is also found that lower levels of ''complexity'' also increase the likelihood that potential consumers will dine in hybrid convenience stores. However, the findings do not support ''relative advantage'' as a facilitator. Practical implications -The research findings reveal that consumers in urban areas of Taiwan have gradually accepted the innovative concept of dining in hybrid convenience stores. According to the findings, a number of strategies might be applied in order to facilitate the adoption of the dining concept in hybrid convenience stores by potential consumers in Taiwan. For example, the dining process of fast food restaurants can be possible to emulate; having meals on a trial basis can be applied; TV commercials and word of mouth marketing strategies can also be employed. Originality/value -This paper extends/validates the DOI theory in the Taiwanese convenience store sector and as a consequence, this paper serves as a basic building block in the formulation of pertinent marketing strategies geared toward sustaining and/or increasing consumer patronage in hybrid convenience stores.
In a review of more than 1,000 self-described " green " or eco-friendly products, one organizatio... more In a review of more than 1,000 self-described " green " or eco-friendly products, one organization [TerraChoice, 2010] found that all but one of the products exhibited some form of greenwashing. " Greenwashing " is a type of spin in which public relations or marketing is used deceptively to promote the perception that a company and its products or services are environmentally safe or " friendly. " This study examined the construct of perceived consumer skepticism as the extended consequence of greenwashing, thus extending the study by Chang and Chen [2013], which examined the link between greenwashing and green trust, with a view to the extended and final consequences. The authors of the current study formulated 10 hypotheses, developed a structural model with six variables, and tested the relationships in the model using a purposive sampling technique that involved an online and offline survey of a sample of green consumers in Yogyakarta, Indonesia. This study found that greenwashing has a positive association with green consumer skepticism (GCC), perceived consumer skepticism (PCS), and green perceived risk (GPR). Furthermore, the study found a surprising link between GCC-PCS-GPR and green trust (GT). The study also discussed the practical implication of these findings and offers suggestions for future research.
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Papers by Bayu Sutikno, SE MSM PhD