The study was conducted to investigate the causal relationship among the components of service qu... more The study was conducted to investigate the causal relationship among the components of service quality (destination image, destination support services and security, destination cleanliness and destination facilities) and tourist satisfaction. A series of multiple regressions were applied to determine the relationship between service quality and tourist satisfaction. The results of the analysis confirmed that destination image, support services and security, cleanliness and facilities directly influenced tourist satisfaction. The results also indicated that service quality has a significant and positive impact on turist satisfactions. Thus, to ensure tourists' satisfaction, aggressive and sustained efforts should be undertaken to improve service quality.
ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend i... more ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS’s suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favorable attitudes towards advertising on SNS’s, especially Facebook.
Public universities face competitive environment that makes them to be more responsive to the nee... more Public universities face competitive environment that makes them to be more responsive to the needs of stakeholders. Therefore, through innovation, service delivery needs to be enhanced in order to meet as per their expectation. The implementation of Innovative and Creative Circle (ICC) is aimed to build human capital in the public service in order to realize the government's aspiration to improve organizational efficiency and effectiveness in delivering services to the people. As suggested by de Jong and Den Hartog (2010), this paper is aimed to explore the dimensions of innovative work behavior (IWB) engaged by ICC which comprised of opportunity exploration, idea generation, idea promotion and idea implementation. The study is based on current literature of IWB and public sector and matching these two to find out how the dimensions of IWB of ICC should be explained. The paper describes the concept of IWB for ICC in the context of Malaysia public universities in four dimensions...
International Journal of Mental Health Nursing, 2014
The shortage of nurses has become a worldwide issue. It is even a critical issue in that the dema... more The shortage of nurses has become a worldwide issue. It is even a critical issue in that the demand for nurses is expected to increase in the next few decades while the supply of nurses is expected to decrease. Consequently, nurses' intention to leave has become a topic of great importance to researchers. Therefore this study of intention to leave among nurses in Malaysian public hospitals was conducted with two main objectives: 1) to investigate the relationship between job satisfaction and intention to leave among nurses in Malaysian public hospital, and 2) to determine the role of moral obligation as a mediator on the relationship between job satisfaction and intention to leave. The study focused on permanent nurses working in public hospitals in Peninsular Malaysia. Results of analysis supported that job satisfaction was significantly and negatively related to intention to leave. The most important finding is the significant mediating effect of moral obligation on the relationship between job satisfaction and intention to leave. The findings therefore were crucial to be looked into so that management and employers could have ample understanding and guidelines if they were to draft retention strategies.
ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend i... more ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS’s suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favorable attitudes towards advertising on SNS’s, especially Facebook.
Issues like advertising credibility and privacy trust have become the hot topics for social netwo... more Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs) of late. In spite of the critiques, the trend of employing SNS's as advertising platform by marketing practitioners is still on the rise. This approach of adopting SNS's probably suits marketers' objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. Besides, this approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS's and how they are perceived by its users are relatively limited, especially how online factors influence users' perceptions and attitudes towards advertising on SNS's. This paper aims to examine the online factors that influence consumers' perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers' attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer' attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers' favourable attitudes towards advertising on SNS's, especially Facebook.
Present environmental problems can be associated with consumers' conspicuous consumption and mate... more Present environmental problems can be associated with consumers' conspicuous consumption and materialistic lifestyle. Environment can be sustained if consumer considers the impact of their consumption on the environment by practicing socially responsible consumption. This study is exploratory in nature and it tries to investigate the role of values in socially responsible consumption. Values have been suggested to affect various aspects of consumption attitudes and behavior. A value-attitude-behavior model was applied in order to investigate the roles of religiosity in socially responsible behavior. The socially responsible behavior was examined using intention to purchase cause-related products. Surveys were conducted on consumers from several big malls in three cities of Malaysia. The data were analyzed using an independent sample T-test and a simple regression. The results demonstrated that there is a significant relationship between religiosity and socially responsible consumption. More specifically, the findings indicate that highly religious consumers have higher intention to purchase cause-related products.
The study was conducted to investigate the causal relationship among the components of service qu... more The study was conducted to investigate the causal relationship among the components of service quality (destination image, destination support services and security, destination cleanliness and destination facilities) and tourist satisfaction. A series of multiple regressions were applied to determine the relationship between service quality and tourist satisfaction. The results of the analysis confirmed that destination image, support services and security, cleanliness and facilities directly influenced tourist satisfaction. The results also indicated that service quality has a significant and positive impact on turist satisfactions. Thus, to ensure tourists' satisfaction, aggressive and sustained efforts should be undertaken to improve service quality.
ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend i... more ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS’s suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favorable attitudes towards advertising on SNS’s, especially Facebook.
Public universities face competitive environment that makes them to be more responsive to the nee... more Public universities face competitive environment that makes them to be more responsive to the needs of stakeholders. Therefore, through innovation, service delivery needs to be enhanced in order to meet as per their expectation. The implementation of Innovative and Creative Circle (ICC) is aimed to build human capital in the public service in order to realize the government's aspiration to improve organizational efficiency and effectiveness in delivering services to the people. As suggested by de Jong and Den Hartog (2010), this paper is aimed to explore the dimensions of innovative work behavior (IWB) engaged by ICC which comprised of opportunity exploration, idea generation, idea promotion and idea implementation. The study is based on current literature of IWB and public sector and matching these two to find out how the dimensions of IWB of ICC should be explained. The paper describes the concept of IWB for ICC in the context of Malaysia public universities in four dimensions...
International Journal of Mental Health Nursing, 2014
The shortage of nurses has become a worldwide issue. It is even a critical issue in that the dema... more The shortage of nurses has become a worldwide issue. It is even a critical issue in that the demand for nurses is expected to increase in the next few decades while the supply of nurses is expected to decrease. Consequently, nurses' intention to leave has become a topic of great importance to researchers. Therefore this study of intention to leave among nurses in Malaysian public hospitals was conducted with two main objectives: 1) to investigate the relationship between job satisfaction and intention to leave among nurses in Malaysian public hospital, and 2) to determine the role of moral obligation as a mediator on the relationship between job satisfaction and intention to leave. The study focused on permanent nurses working in public hospitals in Peninsular Malaysia. Results of analysis supported that job satisfaction was significantly and negatively related to intention to leave. The most important finding is the significant mediating effect of moral obligation on the relationship between job satisfaction and intention to leave. The findings therefore were crucial to be looked into so that management and employers could have ample understanding and guidelines if they were to draft retention strategies.
ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend i... more ABSTRACT The usage of social networking sites (SNS’s) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS’s suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favorable attitudes towards advertising on SNS’s, especially Facebook.
Issues like advertising credibility and privacy trust have become the hot topics for social netwo... more Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs) of late. In spite of the critiques, the trend of employing SNS's as advertising platform by marketing practitioners is still on the rise. This approach of adopting SNS's probably suits marketers' objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. Besides, this approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS's and how they are perceived by its users are relatively limited, especially how online factors influence users' perceptions and attitudes towards advertising on SNS's. This paper aims to examine the online factors that influence consumers' perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers' attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer' attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers' favourable attitudes towards advertising on SNS's, especially Facebook.
Present environmental problems can be associated with consumers' conspicuous consumption and mate... more Present environmental problems can be associated with consumers' conspicuous consumption and materialistic lifestyle. Environment can be sustained if consumer considers the impact of their consumption on the environment by practicing socially responsible consumption. This study is exploratory in nature and it tries to investigate the role of values in socially responsible consumption. Values have been suggested to affect various aspects of consumption attitudes and behavior. A value-attitude-behavior model was applied in order to investigate the roles of religiosity in socially responsible behavior. The socially responsible behavior was examined using intention to purchase cause-related products. Surveys were conducted on consumers from several big malls in three cities of Malaysia. The data were analyzed using an independent sample T-test and a simple regression. The results demonstrated that there is a significant relationship between religiosity and socially responsible consumption. More specifically, the findings indicate that highly religious consumers have higher intention to purchase cause-related products.
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