This study aims to investigate the effects of customer value, service quality, trust and commitme... more This study aims to investigate the effects of customer value, service quality, trust and commitment on customer loyalty in the context of business-to-business. Moreover, this study examines the mediating role of commitment and trust between service quality, customer value and customer loyalty. This study is informed by a sample of 350 managers and employees working for two Iranian automotive industries. The results reveal a significant effect for service quality, customer value, commitment and trust on customer loyalty. In addition, the findings confirm a mediating role for commitment and trust between service quality, customer value and customer loyalty. This study makes a significant theoretical contribution to the B2B literature by examining the effects service quality and customer value on customer loyalty in a single model, and by exploring the meditating role of commitment and trust between these constructs. Moreover, the findings of this study have a number of practical implications.
This study aims to investigate the role of service quality in tourists' revisit and the developme... more This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
Vital role of exporting to the world and countless benefits of export for firms and countries cau... more Vital role of exporting to the world and countless benefits of export for firms and countries cause the increasing attention to the determinants of firm export performance. However, despite numerous published works on determinants of firm export performance, the literatures are characterized by the inaccuracy in measurement of export performance determinants that led to inconsistent and opposing findings. The future research should attention the previous problems in evaluating determinants of firm export performance to facilitate theory development. This paper evaluates many studies concerning measurement of export performance determinants. This study organized into two sections: first, recognition the determinants of export performance that led to confuse and conflicting findings. Second, methods to evaluate export performance determinants are analyzed. In the end, the finding is discussed and direction for future research is mentioned.
This study aims to investigate the impact of service quality on tourists' revisit and the
develop... more This study aims to investigate the impact of service quality on tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
This research aims to study marketing mix and its elements – especially the Four Ps including
pro... more This research aims to study marketing mix and its elements – especially the Four Ps including product, price, place and promotion- in the industrial market. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of industrial market. The research showed that industrial marketing is different from marketing for final consumer goods and services in that it is a business-to-business marketing and the number of buyers is limited. Therefore, it is even more sensitive to attract other companies to buy from the seller industry and keep them satisfied for a continuous business relationship.
ABSTRACT
Vital role of exporting to the world and countless benefits of export for firms and cou... more ABSTRACT
Vital role of exporting to the world and countless benefits of export for firms and countries cause the increasing
attention to the determinants of firm export performance. However, despite numerous published works on
determinants of firm export performance, the literatures are characterized by the inaccuracy in measurement of
export performance determinants that led to inconsistent and opposing findings. The future research should
attention the previous problems in evaluating determinants of firm export performance to facilitate theory
development. This paper evaluates many studies concerning measurement of export performance determinants.
This study organized into two sections: first, recognition the determinants of export performance that led to
confuse and conflicting findings. Second, methods to evaluate export performance determinants are analyzed.
In the end, the finding is discussed and direction for future research is mentioned.
KEY WORDS: determinants, export performance, internal factor, external factor, export marketing strategy.
ABSTRACT
As a significant contribution to a bank’s long-term success, market orientation (MO) an... more ABSTRACT
As a significant contribution to a bank’s long-term success, market orientation (MO) and service orientation (SO)
have emerged as significant antecedents of bank performance. Many banks are obligated to market and service
orientation as the fundamental philosophy for their strategic development. Market orientation has to be coordinated
with a service orientation in order that accomplish the bank’s mission. In the current paper, the authors investigate
the different factors which influence market orientation and service orientation on bank’s prosperity. The following
paper explains the relationship between market orientation and service orientation by investigating relevant theories
and past studies. This paper uncovers that the literature proffers a affluent, yet fragmented, photograph of what
market and service orientation is, and how it can be improved and help managers and employees in banking
industry. The outcomes must lead managers to take into account the significant of emphasizing those banks cues that
help make a market and service orientation culture and climate in their banks.
KEYWORDS: Market Orientation, Service Orientation, Banking Industry.
Abstract:
This study aims to investigate the role of service quality in tourists' revisit ... more Abstract:
This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
European Journal of Business and Management, Aug 31, 2013
"Abstract
Understanding what makes business-to-business (B2B) relationships lasting and stable... more "Abstract
Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. Customers should identify groups of suppliers based on develop strategies that are appropriate for further increasing loyalty under the conditions that exist for the product and service. In the current paper, the authors investigate the different factors, which influence commitment and customer loyalty on B2B context. The following paper explains the relationship between commitment and customer loyalty by investigating relevant theories and past studies. This paper uncovers that the literature proffer a affluent, yet fragmented, photograph of which variable or key success factor is, and how it can be increased and profitable to customer loyalty in automotive industry. The outcomes must lead management with the ability to map out a typology of loyalty using the available composite measures of loyalty, purchase intentions and attitudinal loyalty. The classification system can be useful to industrial customers as they try to increase their loyalty."
This study aims to investigate the effects of customer value, service quality, trust and commitme... more This study aims to investigate the effects of customer value, service quality, trust and commitment on customer loyalty in the context of business-to-business. Moreover, this study examines the mediating role of commitment and trust between service quality, customer value and customer loyalty. This study is informed by a sample of 350 managers and employees working for two Iranian automotive industries. The results reveal a significant effect for service quality, customer value, commitment and trust on customer loyalty. In addition, the findings confirm a mediating role for commitment and trust between service quality, customer value and customer loyalty. This study makes a significant theoretical contribution to the B2B literature by examining the effects service quality and customer value on customer loyalty in a single model, and by exploring the meditating role of commitment and trust between these constructs. Moreover, the findings of this study have a number of practical implications.
This study aims to investigate the role of service quality in tourists' revisit and the developme... more This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
Vital role of exporting to the world and countless benefits of export for firms and countries cau... more Vital role of exporting to the world and countless benefits of export for firms and countries cause the increasing attention to the determinants of firm export performance. However, despite numerous published works on determinants of firm export performance, the literatures are characterized by the inaccuracy in measurement of export performance determinants that led to inconsistent and opposing findings. The future research should attention the previous problems in evaluating determinants of firm export performance to facilitate theory development. This paper evaluates many studies concerning measurement of export performance determinants. This study organized into two sections: first, recognition the determinants of export performance that led to confuse and conflicting findings. Second, methods to evaluate export performance determinants are analyzed. In the end, the finding is discussed and direction for future research is mentioned.
This study aims to investigate the impact of service quality on tourists' revisit and the
develop... more This study aims to investigate the impact of service quality on tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
This research aims to study marketing mix and its elements – especially the Four Ps including
pro... more This research aims to study marketing mix and its elements – especially the Four Ps including product, price, place and promotion- in the industrial market. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of industrial market. The research showed that industrial marketing is different from marketing for final consumer goods and services in that it is a business-to-business marketing and the number of buyers is limited. Therefore, it is even more sensitive to attract other companies to buy from the seller industry and keep them satisfied for a continuous business relationship.
ABSTRACT
Vital role of exporting to the world and countless benefits of export for firms and cou... more ABSTRACT
Vital role of exporting to the world and countless benefits of export for firms and countries cause the increasing
attention to the determinants of firm export performance. However, despite numerous published works on
determinants of firm export performance, the literatures are characterized by the inaccuracy in measurement of
export performance determinants that led to inconsistent and opposing findings. The future research should
attention the previous problems in evaluating determinants of firm export performance to facilitate theory
development. This paper evaluates many studies concerning measurement of export performance determinants.
This study organized into two sections: first, recognition the determinants of export performance that led to
confuse and conflicting findings. Second, methods to evaluate export performance determinants are analyzed.
In the end, the finding is discussed and direction for future research is mentioned.
KEY WORDS: determinants, export performance, internal factor, external factor, export marketing strategy.
ABSTRACT
As a significant contribution to a bank’s long-term success, market orientation (MO) an... more ABSTRACT
As a significant contribution to a bank’s long-term success, market orientation (MO) and service orientation (SO)
have emerged as significant antecedents of bank performance. Many banks are obligated to market and service
orientation as the fundamental philosophy for their strategic development. Market orientation has to be coordinated
with a service orientation in order that accomplish the bank’s mission. In the current paper, the authors investigate
the different factors which influence market orientation and service orientation on bank’s prosperity. The following
paper explains the relationship between market orientation and service orientation by investigating relevant theories
and past studies. This paper uncovers that the literature proffers a affluent, yet fragmented, photograph of what
market and service orientation is, and how it can be improved and help managers and employees in banking
industry. The outcomes must lead managers to take into account the significant of emphasizing those banks cues that
help make a market and service orientation culture and climate in their banks.
KEYWORDS: Market Orientation, Service Orientation, Banking Industry.
Abstract:
This study aims to investigate the role of service quality in tourists' revisit ... more Abstract:
This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
European Journal of Business and Management, Aug 31, 2013
"Abstract
Understanding what makes business-to-business (B2B) relationships lasting and stable... more "Abstract
Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. Customers should identify groups of suppliers based on develop strategies that are appropriate for further increasing loyalty under the conditions that exist for the product and service. In the current paper, the authors investigate the different factors, which influence commitment and customer loyalty on B2B context. The following paper explains the relationship between commitment and customer loyalty by investigating relevant theories and past studies. This paper uncovers that the literature proffer a affluent, yet fragmented, photograph of which variable or key success factor is, and how it can be increased and profitable to customer loyalty in automotive industry. The outcomes must lead management with the ability to map out a typology of loyalty using the available composite measures of loyalty, purchase intentions and attitudinal loyalty. The classification system can be useful to industrial customers as they try to increase their loyalty."
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Papers by Azam Haghkhah
development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
product, price, place and promotion- in the industrial market. It reviews the concept of
marketing mix and deals with its elements and then, studies in brief the impact of each
element on the success of industrial market.
The research showed that industrial marketing is different from marketing for final consumer
goods and services in that it is a business-to-business marketing and the number of buyers is
limited. Therefore, it is even more sensitive to attract other companies to buy from the seller
industry and keep them satisfied for a continuous business relationship.
Vital role of exporting to the world and countless benefits of export for firms and countries cause the increasing
attention to the determinants of firm export performance. However, despite numerous published works on
determinants of firm export performance, the literatures are characterized by the inaccuracy in measurement of
export performance determinants that led to inconsistent and opposing findings. The future research should
attention the previous problems in evaluating determinants of firm export performance to facilitate theory
development. This paper evaluates many studies concerning measurement of export performance determinants.
This study organized into two sections: first, recognition the determinants of export performance that led to
confuse and conflicting findings. Second, methods to evaluate export performance determinants are analyzed.
In the end, the finding is discussed and direction for future research is mentioned.
KEY WORDS: determinants, export performance, internal factor, external factor, export marketing strategy.
As a significant contribution to a bank’s long-term success, market orientation (MO) and service orientation (SO)
have emerged as significant antecedents of bank performance. Many banks are obligated to market and service
orientation as the fundamental philosophy for their strategic development. Market orientation has to be coordinated
with a service orientation in order that accomplish the bank’s mission. In the current paper, the authors investigate
the different factors which influence market orientation and service orientation on bank’s prosperity. The following
paper explains the relationship between market orientation and service orientation by investigating relevant theories
and past studies. This paper uncovers that the literature proffers a affluent, yet fragmented, photograph of what
market and service orientation is, and how it can be improved and help managers and employees in banking
industry. The outcomes must lead managers to take into account the significant of emphasizing those banks cues that
help make a market and service orientation culture and climate in their banks.
KEYWORDS: Market Orientation, Service Orientation, Banking Industry.
This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. Customers should identify groups of suppliers based on develop strategies that are appropriate for further increasing loyalty under the conditions that exist for the product and service. In the current paper, the authors investigate the different factors, which influence commitment and customer loyalty on B2B context. The following paper explains the relationship between commitment and customer loyalty by investigating relevant theories and past studies. This paper uncovers that the literature proffer a affluent, yet fragmented, photograph of which variable or key success factor is, and how it can be increased and profitable to customer loyalty in automotive industry. The outcomes must lead management with the ability to map out a typology of loyalty using the available composite measures of loyalty, purchase intentions and attitudinal loyalty. The classification system can be useful to industrial customers as they try to increase their loyalty."
development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
product, price, place and promotion- in the industrial market. It reviews the concept of
marketing mix and deals with its elements and then, studies in brief the impact of each
element on the success of industrial market.
The research showed that industrial marketing is different from marketing for final consumer
goods and services in that it is a business-to-business marketing and the number of buyers is
limited. Therefore, it is even more sensitive to attract other companies to buy from the seller
industry and keep them satisfied for a continuous business relationship.
Vital role of exporting to the world and countless benefits of export for firms and countries cause the increasing
attention to the determinants of firm export performance. However, despite numerous published works on
determinants of firm export performance, the literatures are characterized by the inaccuracy in measurement of
export performance determinants that led to inconsistent and opposing findings. The future research should
attention the previous problems in evaluating determinants of firm export performance to facilitate theory
development. This paper evaluates many studies concerning measurement of export performance determinants.
This study organized into two sections: first, recognition the determinants of export performance that led to
confuse and conflicting findings. Second, methods to evaluate export performance determinants are analyzed.
In the end, the finding is discussed and direction for future research is mentioned.
KEY WORDS: determinants, export performance, internal factor, external factor, export marketing strategy.
As a significant contribution to a bank’s long-term success, market orientation (MO) and service orientation (SO)
have emerged as significant antecedents of bank performance. Many banks are obligated to market and service
orientation as the fundamental philosophy for their strategic development. Market orientation has to be coordinated
with a service orientation in order that accomplish the bank’s mission. In the current paper, the authors investigate
the different factors which influence market orientation and service orientation on bank’s prosperity. The following
paper explains the relationship between market orientation and service orientation by investigating relevant theories
and past studies. This paper uncovers that the literature proffers a affluent, yet fragmented, photograph of what
market and service orientation is, and how it can be improved and help managers and employees in banking
industry. The outcomes must lead managers to take into account the significant of emphasizing those banks cues that
help make a market and service orientation culture and climate in their banks.
KEYWORDS: Market Orientation, Service Orientation, Banking Industry.
This study aims to investigate the role of service quality in tourists' revisit and the development of tourism industry. It initially reviews the importance of tourism industry and the concept and dimensions of service quality, and then it deals with the impact of service quality in tourism and customer satisfaction. Finally, it presents the theoretical model of the research indicating the dimensions of quality in tourism. The results from the research showed that such dimensions as Quality of accessibility, accommodation, venue and their components contribute directly in satisfaction of tourists, their intend to return and eventually development of tourism industry in a region.
Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. Customers should identify groups of suppliers based on develop strategies that are appropriate for further increasing loyalty under the conditions that exist for the product and service. In the current paper, the authors investigate the different factors, which influence commitment and customer loyalty on B2B context. The following paper explains the relationship between commitment and customer loyalty by investigating relevant theories and past studies. This paper uncovers that the literature proffer a affluent, yet fragmented, photograph of which variable or key success factor is, and how it can be increased and profitable to customer loyalty in automotive industry. The outcomes must lead management with the ability to map out a typology of loyalty using the available composite measures of loyalty, purchase intentions and attitudinal loyalty. The classification system can be useful to industrial customers as they try to increase their loyalty."