School of Management & Commerce.

The United Nations Global Compact is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The UN Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labour, the environment and anti-corruption. Whereas Corporate Social Responsibility (CSR) refers to business practices involving initiatives that benefits the society. This papers attempts to highlight the crucial roles of the Government, the Corporate and their social responsibility in relation with the UN Global compact.

CSR in India is mandatory on the companies under section 135 of the Companies act 2013. Various activities that a company can undertakes while discharging their mandatory CSR duties as per schedule VII of the company act 2013 towards the business and the society are discussed. The method of calculation of net profit of the company, for the purpose of mandatory CSR spending is also highlighted. The process and method of formation, execution and reporting of companies CSR activities as mandated under the company law has also been discussed. 

Keywords: Corporate Social Responsibility, Society, Ministry of Corporate Affairs, Company Act 2013, Schedule VII, Net Profits, CSR Committee, CSR Activities and reporting.

CSR in India is mandatory on the companies under section 135 of the Companies act 2013. Various activities that a company can undertakes while discharging their mandatory CSR duties as per schedule VII of the company act 2013 towards the business and the society are discussed. The method of calculation of net profit of the company, for the purpose of mandatory CSR spending is also highlighted. The process and method of formation, execution and reporting of companies CSR activities as mandated under the company law has also been discussed.

The United Nations Global Compact is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The UN Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labour, the environment and anti-corruption. Whereas Corporate Social Responsibility (CSR) refers to business practices involving initiatives that benefits the society. This papers attempts to highlight the crucial roles of the Government, the Corporate and their social responsibility in relation with the UN Global compact.

The consumer shopping is to select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants.Mainly in which shopping is about acquiring needed goods and service. However, modern shoppers buy this to reward themselves, to satisfy psychological needs or to make themselves feel good. Modern shoppers purchase things to make a statement, to show off their personality or to boost their self-esteem. Purchased item have become an affirmation of the psyche. The study was conducted to focus on how the selection of retail chain and the social economic status of the consumer influence the buying behaviorin retail segment.Five behavioral variables namely quality, product criterion, product performance, price and promotions were examined in selected retail garment outlet to retain the customer. A survey questionnaire was developed using adaptation from earlier study done on the similar topic. Survey question was administered to 480 respondents via mass mailing o...

Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about digital marketing among customers and the level of satisfaction towards digital advertisement on consumer goods. For this study 120 respondents from south-west Delhi were considered and surveyed using structured questionnaire. The data collected is analyzed using SPSS 25. The results of the survey are analyzed using chi square test.

Today, companies are going green and buying green. ‘Green’ marketing has gone from a trend to a way of doing business. Time has come where businesses that sell to other businesses (B2B) should recognise the value of going green, and incorporate this message into their marketing programme to ensure its perpetual succession. Customers are conscious about PPP (people, planet and profit), and it has become the social responsibility of the corporates to go green in order to stay in the business with its customers. A clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product; as such, green marketing has facilitated many organisations to do so. This paper attempts to review the emergence and development of green marketing as a concept and also to see its significant applications in today’s business organisations. As environmental issues have gained importance in business as well as in public life throughout the world, it has compell...

ABSTRACT
In the ever-evolving realm of financial markets, understanding the underlying psychological dynamics shaping investor behavior is paramount. Financial behavior refers to the choices and actions people make when managing their own cash across a range of investment vehicles, including stocks, bonds, mutual funds, and real estate. It includes components that are vital in determining the results of investments, including risk tolerance, investment objectives, decision biases, emotions, and financial literacy. Achieving long-term investment success and financial security requires an understanding of and ability to control one's own financial behavior. An extensive research model has been painstakingly built to clarify the complex connections between these psychological variables and the process of making investing decisions. This study examines the impact of three psychological aspects on investment decisions made by 220 investors who trade on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE): information asymmetry, problem framing, and risk propensity. Effective investing strategies necessitate an awareness of the interplay between psychological biases and cognitive processes, as these aspects influence personal investment decisions. By using a quantitative research methodology, information was gathered by sending surveys to investors who were actively trading stocks on the BSE and NSE platforms. Regression analysis and correlation studies are two statistical analytic approaches that were used to investigate the connections between investing decisions and psychological aspects. The study's conclusions add to the corpus of knowledge by illuminating the complex dynamics of financial decision-making and the part played by psychological variables. Furthermore, the knowledge gained from this study has important ramifications for financial advisors, investors, and legislators that aim to improve investor welfare and encourage well-informed stock market decision-making.

Keywords: Financial Behavior, Personal Investment, Psychological Factors, Investment Decision

Abstract
United states of America being the biggest giant of financial world took special care to sail through this economic disruption, but the covid pandemic followed by Russia- Ukraine war and Israel-Palestine war, made wide opened the pores of global financial systems. The economic recession which was affecting Europe and US spill over to other countries of the world. The primary medium of spillover of recession was exchange rate and stock markets, which were connected to one another. Dollar being the most commonly accepted currency across globe, affects the global trade more sensitively. Even a minor change in circulation of dollar by USA federal reserve can lead to change in
economic parameters among other trading partners. We have studied the interconnectedness of US market with Chinese, Indian ,and French capital markets and tested the spill over of US market sensitivity to these markets through interest rates, exchange rates and stock market indices. we can conclude that there is strong inter connectedness among NSE and S&P100 which subsequently goes lower when we check this with SSE100 and CAC 40. We can conclude that there is high chances of spill over from US Stock exchanges to Indian Stock  exchanges than Chinese and French markets during crisis like this of Covid Crisis.

Key words:- Covid, Spillover, Stock exchange interconnectedness, Economic Crisis,

Abstract
The BRIC group, consisting of Brazil, Russia, India, and China, was formally established in 2001 as a response to addressing global economic challenges and fostering collaborative financial relationships among its member nations. The inception of the group occurred during an initial meeting in New York in 2006, with the official formation taking place at the inaugural summit held in Yekaterinburg, Russia, in 2009. The primary objective of BRIC was to enhance trade, commerce, and political progress through strategic collaboration and synchronization among its members. In 2010, South Africa joined BRIC, resulting in a name change to BRICS. The BRICS+ forum, functioning as an independent organization, was established in 2011 with the purpose of promoting collaboration among member nations. The NDB, commonly referred to as the BRICS+ bank, was established in 2014 as a means to provide financial support to developing nations and facilitate infrastructure and sustainable development. The NDB has emerged as a significant player in the global financial landscape, serving as an alternative to major international financial institutions. The objectives of this paper are ,To find out key sectors in which NDB has invested and analyse the distribution of investment among countries. Along with analysing projects which are completed by NDB The projects of NDB are very unevenly distributed where people’s republic China got maximum amount, countries like south Africa has none. Also it has not provided assistance to all its key areas equally, most of funding is provided in clean and green energy sector whereas social and digital infra got none. This shows un uniformity in the loan disbursal of NDB.

Key words :-
New Development bank , BRICS, BRICS Bank, International Finance

Today’s consumers are highly influenced and attracted towards e-marketing rather than the traditional purchase. Social media marketing helps companies to sell the product in the digital platform and the customer can able to identify the different variety of products at a single click. In a single platform, the marketer can attract mass customers. The customers are able to buy or search the products at their own convenience. Due to Globalization, Privatization and Liberalization of the world economies along with the rapid development and expansion of business and consumer centric information technologies has changed the entire marketing scenario during the Covid-19 pandemic. The restrictions imposed on the trade and commerce due to Covid-19 pandemic and the lockdowns in different parts of the world has completely changed the world market and as a result a new mode of buying and selling have emerged in different parts of the world. Consumers' intention, their buying behaviour and ...

Income tax is levied on the taxable income of an assessee. Direct taxation is a tax that an assessee pays directly to the entity that imposes it. Direct taxes cannot be passed on by an assessee to a different person or entity. The assessee on whom the tax is levied is mainly responsible for paying it. Some of the major examples of direct tax include income tax and corporate tax. This research paper attempts to make an analytical review of Direct Taxation in India and accordingly three major research questions are raised. What is the quantum of direct tax collection? What is the contribution of direct tax collection towards the total tax revenue collection? And what is the cost of direct tax collection incurred by the government of India? This research is primarily based on secondary data and the duration for this research works is for a period of five years starting from the year 2013-14 to 2017-18. Analytical review has been made to understand the quantum of direct tax collection, ...