Papers by Molly M Hardy (nee Greenwood)
This study draws attention to presidential primary debates, and particularly those in which women... more This study draws attention to presidential primary debates, and particularly those in which women candidates are beginning to play a more pivotal role. In this content analysis we compared debate performances of Hillary Clinton and Michele Bachmann. Gendered communication strategies were examined to see if women and men candidates differed in their performances during primary presidential debates. The study found party superseded gender in determining references to war, and Representative Bachmann employed personal experience more than Clinton, Democratic men, and Republican men. The lack of uniform influence on rhetorical choices suggests confounding factors that dictate candidate message construction, such as battles over political party identity. The potential implications for rhetorical strategies and gender within United States presidentiality are discussed.
American Behavioral Scientist, 2014
Argumentation and Advocacy, Mar 22, 2013
In 2014, media outlets deemed political satirist John Oliver's show the best of the year. Describ... more In 2014, media outlets deemed political satirist John Oliver's show the best of the year. Described as " the online water-cooler, " his show has become a talking point for many on social media. In this study, we tested the effects of such political comedy and the influence of social pressure in a simulated Facebook environment (N ¼ 189). Participants in this experiment were asked to view a video clip from Oliver's show (high or low salience topic) and in two of the four conditions, a series of Facebook comments contradicting Oliver's views (as a form of social pressure) were provided. Results support a message-consistent persuasive effect of political comedy for both high and low salience issues but finds that message-incongruent commentary reduces this persuasive effect. Thus, the current study provides further insight regarding persuasive effects of sharing political information on social media and new opportunities for exposing entertainment seekers to politics.
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Papers by Molly M Hardy (nee Greenwood)