Nicola Giusto
10 years of experience in developing digital strategies, communication campaigns, SEO / SEM, digital advertising, cross-channel media solutions.
☞ As project manager, I managed communication and marketing campaigns for several brands both abroad and in Italy. As consultant and trainer I deal with digital transformation, knowledge management and business development for private and and public bodies.
☞ I graduated in Philosophy at Università Ca' Foscari di Venezia presenting a thesis on critical thinking and network theory, I hold a scholarship in Digital Communication and Cultures at the University of Sydney and studied Cultural Management in Turin with the artist Michelangelo Pistoletto. I'm currently a researcher at Fondazione Ca' Foscari University and Contract Professor at IUSVE University.
Areas of competence: digital transformation, open innovation, business development, management, digital cultures, digital strategy, web marketing, social media, technology, IoT, service development, communication, network theory, online advertising, SEO, SEM, online advertising, campaign analyst.
[ITA version]
10 anni di esperienza nello sviluppo di strategie digitali, campagne di comunicazione, SEO / SEM, digital advertising, ricerca di soluzioni integrate sui diversi canali media.
☞ Come project manager, ho gestito campagne di comunicazione e marketing per diversi brand sia all’estero che in Italia. Come consulente e formatore mi occupo di trasformazione digitale, knowledge management e business innovation per enti pubblici e privati.
☞Dopo la Laurea in Filosofia all' Università Ca' Foscari di Venezia, ho conseguito una scholarship in Digital Communication and Cultures presso University of Sydney e studiato Management Culturale a Torino con l’artista Michelangelo Pistoletto. Attualmente svolgo attività di ricerca per Fondazione Ca' Foscari di Venezia e insegno all'Università IUSVE di Venezia e Verona.
☞ As project manager, I managed communication and marketing campaigns for several brands both abroad and in Italy. As consultant and trainer I deal with digital transformation, knowledge management and business development for private and and public bodies.
☞ I graduated in Philosophy at Università Ca' Foscari di Venezia presenting a thesis on critical thinking and network theory, I hold a scholarship in Digital Communication and Cultures at the University of Sydney and studied Cultural Management in Turin with the artist Michelangelo Pistoletto. I'm currently a researcher at Fondazione Ca' Foscari University and Contract Professor at IUSVE University.
Areas of competence: digital transformation, open innovation, business development, management, digital cultures, digital strategy, web marketing, social media, technology, IoT, service development, communication, network theory, online advertising, SEO, SEM, online advertising, campaign analyst.
[ITA version]
10 anni di esperienza nello sviluppo di strategie digitali, campagne di comunicazione, SEO / SEM, digital advertising, ricerca di soluzioni integrate sui diversi canali media.
☞ Come project manager, ho gestito campagne di comunicazione e marketing per diversi brand sia all’estero che in Italia. Come consulente e formatore mi occupo di trasformazione digitale, knowledge management e business innovation per enti pubblici e privati.
☞Dopo la Laurea in Filosofia all' Università Ca' Foscari di Venezia, ho conseguito una scholarship in Digital Communication and Cultures presso University of Sydney e studiato Management Culturale a Torino con l’artista Michelangelo Pistoletto. Attualmente svolgo attività di ricerca per Fondazione Ca' Foscari di Venezia e insegno all'Università IUSVE di Venezia e Verona.
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Papers by Nicola Giusto
In particolare, cosa significa pensiero complesso? Perché il paradigma della complessità è comparso solo recentemente? Quale relazione intrattiene con la società contemporanea?
For instance, modernity as an historical period may not coincide with the date of composition of a modern paint. Thus it is possible to question when modernity starts and if it is already ended. In a similar way, the experience of an European student attending a class of ‘History of Modern Philosophy’ in Germany is probably different from the one of a student engaging the same argument in Australia. Nevertheless, the idea of modernity, in Weber’s terminology its existentialism, its weltanschauung, still plays a crucial role in understanding the present age.
In the second part of the paper, I address the consequence of the lack of a theory of art in relation to the self. Which is the social role of contemporary art practices? What happens to me when I’m consuming art? The neowittgestein approach developed by Cavell (1971) seems to be a good candidate to explore this topic. The art piece is the particular social object that, not presuming (and often not involving) a rational agreement in the common judgment, allows participants, in the social relation opened by the artwork, to temporary de-situated themselves from the social norm.
In this paper, I try to argue that a new form of governance (Foucault, M. 1997, 2010) is needed since we are entering an age in which power is hold by who create and manage striated spaces (Deleuze, G. 1990). This kind of power is today privately managed by Google in the Internet domain and by other apparatuses sharing similar features in other social contexts. When data and information become active, not only a new science of recording is needed (Ferraris , M. 2009) but also a new social ontology of reality to investigate further the technical protocological limitations of the possibility of choice - due to Google and other standard bodies: browser, keyboards, screen, desktop, social bookmarks, online stores.
Being not able to look to and locate social network platform, blog and email as we are used to do with natural objects (city, building, newspaper and paper mails) seems to present a big gap between online and offline worlds, as late 90s dot.com companies, first geek communities and popular opinion thought (Ferraris, 2005). As Lovink Geert states only “Once a location or behavior has become transparent, there is little chance to detect deviance.”
Books by Nicola Giusto
In Post n. 3 - Spazio. Immagini, prospettive e mappe dell’abitare.
160 pagine
Mimesis (27 novembre 2012)
Italiano
ISBN-10: 8857513580
ISBN-13: 978-8857513584
[ENG version]
Understanding the nature of space in the network society
In this paper I show how the network paradigm, as developed by Social Network Analysis (SNA), is an essential tool to analyse the contemporary social space and how it is possible to apply it to the research fields of social theory and ontology. In the first part, the work provides an historical and conceptual synthesis of “social network” referring in particular to The Small World Theory or Six degrees separation theory stated by M. Granovetter and further elaborated by A. Barabàsi and D. Watts. Latter on I propose a new topology of space based on the epistemological and pragmatical implications proceeded in recent studies of this topic.
In particolare, cosa significa pensiero complesso? Perché il paradigma della complessità è comparso solo recentemente? Quale relazione intrattiene con la società contemporanea?
For instance, modernity as an historical period may not coincide with the date of composition of a modern paint. Thus it is possible to question when modernity starts and if it is already ended. In a similar way, the experience of an European student attending a class of ‘History of Modern Philosophy’ in Germany is probably different from the one of a student engaging the same argument in Australia. Nevertheless, the idea of modernity, in Weber’s terminology its existentialism, its weltanschauung, still plays a crucial role in understanding the present age.
In the second part of the paper, I address the consequence of the lack of a theory of art in relation to the self. Which is the social role of contemporary art practices? What happens to me when I’m consuming art? The neowittgestein approach developed by Cavell (1971) seems to be a good candidate to explore this topic. The art piece is the particular social object that, not presuming (and often not involving) a rational agreement in the common judgment, allows participants, in the social relation opened by the artwork, to temporary de-situated themselves from the social norm.
In this paper, I try to argue that a new form of governance (Foucault, M. 1997, 2010) is needed since we are entering an age in which power is hold by who create and manage striated spaces (Deleuze, G. 1990). This kind of power is today privately managed by Google in the Internet domain and by other apparatuses sharing similar features in other social contexts. When data and information become active, not only a new science of recording is needed (Ferraris , M. 2009) but also a new social ontology of reality to investigate further the technical protocological limitations of the possibility of choice - due to Google and other standard bodies: browser, keyboards, screen, desktop, social bookmarks, online stores.
Being not able to look to and locate social network platform, blog and email as we are used to do with natural objects (city, building, newspaper and paper mails) seems to present a big gap between online and offline worlds, as late 90s dot.com companies, first geek communities and popular opinion thought (Ferraris, 2005). As Lovink Geert states only “Once a location or behavior has become transparent, there is little chance to detect deviance.”
In Post n. 3 - Spazio. Immagini, prospettive e mappe dell’abitare.
160 pagine
Mimesis (27 novembre 2012)
Italiano
ISBN-10: 8857513580
ISBN-13: 978-8857513584
[ENG version]
Understanding the nature of space in the network society
In this paper I show how the network paradigm, as developed by Social Network Analysis (SNA), is an essential tool to analyse the contemporary social space and how it is possible to apply it to the research fields of social theory and ontology. In the first part, the work provides an historical and conceptual synthesis of “social network” referring in particular to The Small World Theory or Six degrees separation theory stated by M. Granovetter and further elaborated by A. Barabàsi and D. Watts. Latter on I propose a new topology of space based on the epistemological and pragmatical implications proceeded in recent studies of this topic.