Havayolu işletmeleri faaliyet gösterdikleri karmaşık ve rekabetçi çevrede varlıklarını ve karlılı... more Havayolu işletmeleri faaliyet gösterdikleri karmaşık ve rekabetçi çevrede varlıklarını ve karlılıklarını sürdürmek için bu çevreyi iyi anlamalı ve analiz etmelidirler. Ayrıca, havayolu işletmelerinin iç çevreleri de oldukça karmaşık bir yapıdadır. Tüm havayolu faaliyetlerinin emniyeti sağlayacak şekilde eşgüdüm içerisinde, istenen kalitede ve en az maliyetle yerine getirilmesi gerekmektedir. Değer zinciri analizi, bu bakımdan havayolu işletmelerine bakış açısı sağlayan bir araçtır. Bu çalışmada öncelikle, genel olarak değer zinciri analizi ele alınmış ve ardından havayolu işletmeleri için endüstri ve işletme seviyesinde değer zinciri analizi çerçevesi oluşturulmuştur. Buna ek olarak, havayolu işletmeleri için değer zinciri analizinin yararları üzerinde durulmuştur. Havayolu işletmelerine bu çerçeveden bakıldığında, her havayolu işletmesinin rekabetçi durumunu keskinleştirmek için değer zincirini anlaması ve değer zinciri içerisindeki bağlantıları iyi bir şekilde yönetmesi gereği ortaya çıkmaktadır.
Havayolu isletmeleri faaliyet gosterdikleri karmasik ve rekabetci cevrede varliklarini ve karlili... more Havayolu isletmeleri faaliyet gosterdikleri karmasik ve rekabetci cevrede varliklarini ve karliliklarini surdurmek icin bu cevreyi iyi anlamali ve analiz etmelidirler. Ayrica, havayolu isletmelerinin ic cevreleri de oldukca karmasik bir yapidadir. Tum havayolu faaliyetlerinin emniyeti saglayacak sekilde esgudum icerisinde, istenen kalitede ve en az maliyetle yerine getirilmesi gerekmektedir. Deger zinciri analizi, bu bakimdan havayolu isletmelerine bakis acisi saglayan bir aractir. Bu calismada oncelikle, genel olarak deger zinciri analizi ele alinmis ve ardindan havayolu isletmeleri icin endustri ve isletme seviyesinde deger zinciri analizi cercevesi olusturulmustur. Buna ek olarak, havayolu isletmeleri icin deger zinciri analizinin yararlari uzerinde durulmustur. Havayolu isletmelerine bu cerceveden bakildiginda, her havayolu isletmesinin rekabetci durumunu keskinlestirmek icin deger zincirini anlamasi ve deger zinciri icerisindeki baglantilari iyi bir sekilde yonetmesi geregi ort...
The airline industry has changed tremendously in recent years. New airline business models have e... more The airline industry has changed tremendously in recent years. New airline business models have emerged in different markets since the middle of the 90s, for example, low-cost and hybrid airlines. In the airline industry, many different business models can be defined according to each airline’s business design. There are five business models that are used by the majority of airlines around the world. Today, the distinction between the different business models has changed and is no longer as clear as in the past. Competition has led many low-cost carriers to adopt attributes of network operators, including frequent flyer programs and most commonly the ability to connect with other airlines’ services. As a result, hybrid carriers have appeared recently. This categorization of business models stems from operational attributes as well as strategic choices such as business model components. This study explores both common characteristics and business model components of airline business...
The airline industry has changed tremendously in recent years. New airline business models have e... more The airline industry has changed tremendously in recent years. New airline business models have emerged in different markets since the middle of the 90s, for example, low-cost and hybrid airlines. In the airline industry, many different business models can be defined according to each airline’s business design. There are five business models that are used by the majority of airlines around the world. Today, the distinction between the different business models has changed and is no longer as clear as in the past. Competition has led many low-cost carriers to adopt attributes of network operators, including frequent flyer programs and most commonly the ability to connect with other airlines’ services. As a result, hybrid carriers have appeared recently. This categorization of business models stems from operational attributes as well as strategic choices such as business model components. This study explores both common characteristics and business model components of airline business...
Airlines define their business models: a content analysis, 2017
Business model is not a new concept; however, it has been recently studied in business management... more Business model is not a new concept; however, it has been recently studied in business management literature. On the other hand, business model concept has not been studied in terms of its components in airline business. The purpose of this study is to see how airlines define their business models based on business model components. In this study business model concept is introduced and business model components are discussed as they have been explained in literature. Research part aims to explore how airlines describe their business models. To clarify this, a content analysis has been done in the strategic statements and in 'about us' parts of the websites of 50 biggest airlines worldwide. Our study shows that there are four components that airlines mention in their strategic statements and in 'about us' parts of their websites. These components are: 1) the value proposition; 2) the market segmentation; 3) the value chain; 4) the profit structure.
Purpose This study aims to investigate what Turkish Airlines as a global airline company reports ... more Purpose This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices. Design/methodology/approach Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017. Findings The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area. Practical implications The study provides a model and data-driven analyzes for decision-makers and policymakers. Originality/value As one of the first study in the field, this research examines CSR reporting ef...
World Review of Intermodal Transportation Research, 2017
Business model is not a new concept; however, it has been recently studied in business management... more Business model is not a new concept; however, it has been recently studied in business management literature. On the other hand, business model concept has not been studied in terms of its components in airline business. The purpose of this study is to see how airlines define their business models based on business model components. In this study business model concept is introduced and business model components are discussed as they have been explained in literature. Research part aims to explore how airlines describe their business models. To clarify this, a content analysis has been done in the strategic statements and in 'about us' parts of the websites of 50 biggest airlines worldwide. Our study shows that there are four components that airlines mention in their strategic statements and in 'about us' parts of their websites. These components are: 1) the value proposition; 2) the market segmentation; 3) the value chain; 4) the profit structure.
Havayolu işletmeleri faaliyet gösterdikleri karmaşık ve rekabetçi çevrede varlıklarını ve karlılı... more Havayolu işletmeleri faaliyet gösterdikleri karmaşık ve rekabetçi çevrede varlıklarını ve karlılıklarını sürdürmek için bu çevreyi iyi anlamalı ve analiz etmelidirler. Ayrıca, havayolu işletmelerinin iç çevreleri de oldukça karmaşık bir yapıdadır. Tüm havayolu faaliyetlerinin emniyeti sağlayacak şekilde eşgüdüm içerisinde, istenen kalitede ve en az maliyetle yerine getirilmesi gerekmektedir. Değer zinciri analizi, bu bakımdan havayolu işletmelerine bakış açısı sağlayan bir araçtır. Bu çalışmada öncelikle, genel olarak değer zinciri analizi ele alınmış ve ardından havayolu işletmeleri için endüstri ve işletme seviyesinde değer zinciri analizi çerçevesi oluşturulmuştur. Buna ek olarak, havayolu işletmeleri için değer zinciri analizinin yararları üzerinde durulmuştur. Havayolu işletmelerine bu çerçeveden bakıldığında, her havayolu işletmesinin rekabetçi durumunu keskinleştirmek için değer zincirini anlaması ve değer zinciri içerisindeki bağlantıları iyi bir şekilde yönetmesi gereği ortaya çıkmaktadır.
Havayolu isletmeleri faaliyet gosterdikleri karmasik ve rekabetci cevrede varliklarini ve karlili... more Havayolu isletmeleri faaliyet gosterdikleri karmasik ve rekabetci cevrede varliklarini ve karliliklarini surdurmek icin bu cevreyi iyi anlamali ve analiz etmelidirler. Ayrica, havayolu isletmelerinin ic cevreleri de oldukca karmasik bir yapidadir. Tum havayolu faaliyetlerinin emniyeti saglayacak sekilde esgudum icerisinde, istenen kalitede ve en az maliyetle yerine getirilmesi gerekmektedir. Deger zinciri analizi, bu bakimdan havayolu isletmelerine bakis acisi saglayan bir aractir. Bu calismada oncelikle, genel olarak deger zinciri analizi ele alinmis ve ardindan havayolu isletmeleri icin endustri ve isletme seviyesinde deger zinciri analizi cercevesi olusturulmustur. Buna ek olarak, havayolu isletmeleri icin deger zinciri analizinin yararlari uzerinde durulmustur. Havayolu isletmelerine bu cerceveden bakildiginda, her havayolu isletmesinin rekabetci durumunu keskinlestirmek icin deger zincirini anlamasi ve deger zinciri icerisindeki baglantilari iyi bir sekilde yonetmesi geregi ort...
The airline industry has changed tremendously in recent years. New airline business models have e... more The airline industry has changed tremendously in recent years. New airline business models have emerged in different markets since the middle of the 90s, for example, low-cost and hybrid airlines. In the airline industry, many different business models can be defined according to each airline’s business design. There are five business models that are used by the majority of airlines around the world. Today, the distinction between the different business models has changed and is no longer as clear as in the past. Competition has led many low-cost carriers to adopt attributes of network operators, including frequent flyer programs and most commonly the ability to connect with other airlines’ services. As a result, hybrid carriers have appeared recently. This categorization of business models stems from operational attributes as well as strategic choices such as business model components. This study explores both common characteristics and business model components of airline business...
The airline industry has changed tremendously in recent years. New airline business models have e... more The airline industry has changed tremendously in recent years. New airline business models have emerged in different markets since the middle of the 90s, for example, low-cost and hybrid airlines. In the airline industry, many different business models can be defined according to each airline’s business design. There are five business models that are used by the majority of airlines around the world. Today, the distinction between the different business models has changed and is no longer as clear as in the past. Competition has led many low-cost carriers to adopt attributes of network operators, including frequent flyer programs and most commonly the ability to connect with other airlines’ services. As a result, hybrid carriers have appeared recently. This categorization of business models stems from operational attributes as well as strategic choices such as business model components. This study explores both common characteristics and business model components of airline business...
Airlines define their business models: a content analysis, 2017
Business model is not a new concept; however, it has been recently studied in business management... more Business model is not a new concept; however, it has been recently studied in business management literature. On the other hand, business model concept has not been studied in terms of its components in airline business. The purpose of this study is to see how airlines define their business models based on business model components. In this study business model concept is introduced and business model components are discussed as they have been explained in literature. Research part aims to explore how airlines describe their business models. To clarify this, a content analysis has been done in the strategic statements and in 'about us' parts of the websites of 50 biggest airlines worldwide. Our study shows that there are four components that airlines mention in their strategic statements and in 'about us' parts of their websites. These components are: 1) the value proposition; 2) the market segmentation; 3) the value chain; 4) the profit structure.
Purpose This study aims to investigate what Turkish Airlines as a global airline company reports ... more Purpose This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices. Design/methodology/approach Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017. Findings The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area. Practical implications The study provides a model and data-driven analyzes for decision-makers and policymakers. Originality/value As one of the first study in the field, this research examines CSR reporting ef...
World Review of Intermodal Transportation Research, 2017
Business model is not a new concept; however, it has been recently studied in business management... more Business model is not a new concept; however, it has been recently studied in business management literature. On the other hand, business model concept has not been studied in terms of its components in airline business. The purpose of this study is to see how airlines define their business models based on business model components. In this study business model concept is introduced and business model components are discussed as they have been explained in literature. Research part aims to explore how airlines describe their business models. To clarify this, a content analysis has been done in the strategic statements and in 'about us' parts of the websites of 50 biggest airlines worldwide. Our study shows that there are four components that airlines mention in their strategic statements and in 'about us' parts of their websites. These components are: 1) the value proposition; 2) the market segmentation; 3) the value chain; 4) the profit structure.
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Papers by Yusuf Sengur