Papers by eman Abdulraheem
The Academic Journal of Contemporary Commerical Research, Mar 31, 2024
Management & Sustainability: An Arab Review, 2023
Purpose-This study seeks to investigate the interrelationships among sector reputation, purchasin... more Purpose-This study seeks to investigate the interrelationships among sector reputation, purchasing stock intention, sector engagement and attitude toward the sector. Moreover, it aims to explore the moderating role of sector knowledge in the indirect relationship between sector reputation and purchasing stock intention, mediated by sector engagement and/or attitude toward the sector. Design/methodology/approach-Drawing upon the theory of planned behavior, the research framework is empirically tested. A survey involving 300 potential and actual investors was conducted, representing individuals investing in tourism brands within the Egyptian stock market. The validity and reliability of the constructs were assessed using AMOS, while Hayes's PROCESS macro was employed to examine the mediation and moderated mediation effects. Findings-The findings reveal that sector reputation significantly influences sector engagement, attitude toward the sector and purchasing stock intention. Furthermore, the attitude toward the sector serves as an explanatory factor for investors' propensity to purchase stocks of tourism brands. The study confirms the serial mediation effect of sector engagement and attitude toward the sector, respectively, in the relationship between sector reputation and purchasing stock intention. Additionally, it confirms the moderated mediation role of sector knowledge in the relationship between sector reputation and purchasing stock intention, mediated by attitude toward the sector. Practical implications-The research outcomes suggest that executives in the tourism industry should identify key determinants to enhance purchasing stock intention by fostering greater sector engagement and fostering positive attitudes toward the tourism sector. Originality/value-This study contributes to the existing literature by shedding light on the importance of maintaining a positive brand reputation and emphasizing the influential role of investors' knowledge, engagement and attitude in shaping investment decisions in the stock market. These insights contribute to the understanding of investor behavior and have practical implications for organizations in managing their brand reputation and fostering positive customer-brand interactions in the stock market context, thus the current study was conducted.
Future Business Journal
Purpose This study aims to investigate the impact of corporate reputation on investors and whethe... more Purpose This study aims to investigate the impact of corporate reputation on investors and whether it influences company investment returns. While previous research has focused on specific components of reputation, neglected risks associated with the analyzed firms, and relied on accounting performance metrics, this study takes into account both return and risk factors to examine how they affect corporate reputation and investment decision-making. Design/methodology/approach Data were collected from 300 active investors in the Egyptian exchange stock market, and the seven-paradigm RepTrak model was used to assess reputation structures and expected return and risk. Structural equation modeling was employed to confirm the theories. Findings The findings highlight that investors demonstrate a primary focus on the financial performance of organizations when making stock market decisions, while also considering non-financial factors such as products, innovation, citizenship, governance, ...
springer , 2023
This study aims to investigate the impact of corporate reputation on investors and whether it inf... more This study aims to investigate the impact of corporate reputation on investors and whether it influences company investment returns. While previous research has focused on specific components of reputation, neglected risks associated with the analyzed firms, and relied on accounting performance metrics, this study takes into account both return and risk factors to examine how they affect corporate reputation and investment decision-making. Design/methodology/approach Data were collected from 300 active investors in the Egyptian exchange stock market, and the seven-paradigm RepTrak model was used to assess reputation structures and expected return and risk. Structural equation modeling was employed to confirm the theories. Findings The findings highlight that investors demonstrate a primary focus on the financial performance of organizations when making stock market decisions, while also considering non-financial factors such as products, innovation, citizenship, governance, and emotional appeal. Their prioritization of investment returns and risks takes precedence over evaluating workplace practices. Originality/value This study's originality lies in its incorporation of return and risk measurements as crucial investment choice variables, contributing to the financial markets' research on corporate reputation. By managing their reputation, corporations can enhance investors' demand for their stocks and optimize their investment opportunities.
المجلة العلمیة للدراسات التجاریة والبیئیة
This study provides insights into the relationship between studying the differences among Cultura... more This study provides insights into the relationship between studying the differences among Cultural Values and customization of Services or Packages' offerings by hotels or by Travel agents. Studying the variations of Cultural values among top visitors (nationalities) to Egypt provides better understanding of the needs and habits of the tourists so that both Travel & Hospitality can provide targeted valuable services to tourists from different cultural backgrounds. A questionnaire addressed to managers and workers in hotels and travel agents in Egypt, to gather information on the impact of providing customized services according to the changes in the cultural values on customer satisfaction, and to measure the effectiveness of the application of a proposed model to the Egyptian hotels and travel agents. The data were analyzed using the Statistical Package for Social Sciences (SPSS), by using a variety of techniques, including descriptive statistics, confirmatory factor analysis. The results showed acceptance of all the hypotheses of the study.
This study provides insights into the relationship between studying the differences among Cultura... more This study provides insights into the relationship between studying the differences among Cultural Values and customization of Services or Packages' offerings by hotels or by Travel agents. Studying the variations of Cultural values among top visitors (nationalities) to Egypt provides better understanding of the needs and habits of the tourists so that both Travel & Hospitality can provide targeted valuable services to tourists from different cultural backgrounds. A questionnaire addressed to managers and workers in hotels and travel agents in Egypt, to gather information on the impact of providing customized services according to the changes in the cultural values on customer satisfaction, and to measure the effectiveness of the application of a proposed model to the Egyptian hotels and travel agents. The data were analyzed using the Statistical Package for Social Sciences (SPSS), by using a variety of techniques, including descriptive statistics, confirmatory factor analysis. The results showed acceptance of all the hypotheses of the study.
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Papers by eman Abdulraheem