Since the day mankind met the world, he took the first steps in the formation of art by painting on cave and rock surfaces in the sense of expressing himself. Sculptures and cave paintings produced with the very limited technology of that...
moreSince the day mankind met the world, he took the first steps in the formation of art by painting on cave and rock surfaces in the sense of expressing himself. Sculptures and cave paintings produced with the very limited technology of that time were replaced by works of art created using today's technological tools and equipment in parallel with the development of technology in the following centuries. Especially after the invention of the camera, photography was also seen as a work of art, therefore, with the development of technology in art, new alternative tools emerged. Today, of course, traditional methods are still used in art, but even if these methods are used, it is inevitable that they will be affected by the constantly developing and renewing technology. In this period when we enter the computer age, a virtual world is often mentioned. In this world where everything is digitized in the computer environment, art has also taken its place. This book has tried to briefly and succinctly address the ways of the evolution of art, especially from the 1960s to the present, in the journey of transition to digital. Since art is a phenomenon that requires communication in the artist-workaudience triangle, the aesthetics of communication is primarily included in this book. Therefore, the interaction between the viewer and the artistic object is explained. Because today, regardless of the environment in which the work of art is created and exhibited, the work of art is in communication and interaction with the audience. Conceptual Art transcends the material boundary and transforms the real world into abstract Digital Art. Conceptual Art is a step into the virtual and digital world. For this reason, in this book, information about the formations and developments in Conceptual Art is given in order to understand the transition of art to digital, then an introduction to Digital Art is made and this transition process is explained. In this respect, the book is a resource that provides enlightening information to academics, students, and individuals interested in art. V 1 1. COMMUNICATION AESTHETICS The communication established with the knowledge that has gained aesthetic data values, which depends on the relations and contradictions of a man with man, a man with interiority, and nature, is aesthetic. On the other hand, visual aesthetic communication is understanding and comprehending the developments, contradictions, and conflicts in every dimension in an aesthetic way. The dominant sensation in this communication is the sense of sight and perception. Communication aesthetics is a kind of "general" communication. Because it affects more than one person. There is an audience that gets the impact. In other words, "the focus is communication." Because the individual's influence occurs as a result of being locked into the work of art. 1.1. Aesthetics, Art, and Communication To better understand communication aesthetics, it is necessary to explain concepts such as aesthetics, art, and communication. 1.1.1. Aesthetics Aesthetics was founded as a science in the 18th century by A.G. Baumgarten (German thinker, 1714/1762). It is derived from the Greek word Aisthesis. Aisthesis means "sensible perception". Aesthetics is the science that talks about the essence of art, beauty, and types of art. "Aesthetics is the science of sensory knowledge." The philosopher who first brought philosophical solutions to beauty is Plato (Plato). According to Plato, "beauty is an idea. Since beauty is an idea, it is "absolute", that is, it does not change. The world is a world of dreams." On the other hand, Aristotle defined beauty in terms of "greatness and mathematical" values. "Order that includes symmetry, proportion, and a certain size is beauty." Hegel, on the other hand, defines beauty as the transformation of the "absolute spirit (ide)" into appearance in objects. The knowledge produced and used in fine arts is perceptual aesthetic knowledge. His "view" and "beliefs", in which the perceptual knowing process does not participate in thought and consciousness, cause him to be despised. On the other hand, art contains all the elements that glorify perception. It is an objective fact that "creative thinking" is impossible without perceptual knowing processes. Aesthetic beauty does not carry a character by itself. It is a value concept of the human soul, consciousness. Aesthetic beauty is produced by a special "self". 4 and communication are processes that are not independent of each other. One cannot exist without others. 1.2. Communication Aesthetics The communication established with the knowledge that has gained aesthetic data values, which depends on the relations and contradictions of a man with man, a man with interiority, and nature, is aesthetic vision the other hand, visual aesthetic communication derstanding and comprehends the developments, contradictions, and conflicts in every dimension in an aesthetic way. The dominant sensation in this communication is the sense of sight and perception. Communication aesthetics is a kind of "general" communication. Because it affects more than one person. There is an audience that gets the impact. In other words, "the focus is communication." Because the individual's influence occurs as a result of being locked into the work of art. Visual arts stem from a basic impulse to understand and grasp the world visually. This is true for both the artist and the audience. The communication power and effects of visual arts are an indisputable fact. Even if we accumulate scientific knowledge in the brain by brainwashing human beings, individuals will still resort to both spiritual and intellectual evaluations, behaviors, and assimilations based on visual perception. Knowledge is sought, created, and communicated to ensure the continuity and development of aesthetic and artistic life. Visual communication is the transmission of "aesthetic" information about the essence of existence and life, the necessities of living, and maintaining the generation. Human beings are not sensitive to every effect and the way each message is evaluated differs from person to person. The physiological and psychological structure of man has a developed communication system with his ability to receive, evaluate and transmit. The human chooses and receives what he needs from the effects and the information from the transmitter. This process is valid for verbal communication between people. There are three basic elements of aesthetic communication established in the visual arts: 1) Transmitter (artist, person who encodes aesthetic knowledge), 2) Message (object, work of art, that carries encoded information), 3) There is the receiver (individual who perceives the aesthetic effect visually, the audience).
