Gerald Munyoro

Zimbabwe Open University, Graduate School of Business, Prof of Entrepreneurship

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Prof Gerald Munyoro is a Prof of Entrepreneurship in the Graduate School of Business under the Faculty of Commerce. He holds a PhD degree in Regional Economics and Post Graduate Certificate in Higher Education from the University of Dundee; MSc in International Marketing and Post Graduate Diploma in Economic Management and Policy from the University of Strathclyde; MSc in Entrepreneurship and Economic Development and BA (Hons) in Business Administration from University of Paisley (now University of West of Scotland) UK. Gerald has extensive academic and research experience having worked in leading universities in United Kingdom (Universities of Dundee, Bradford School of Management, Edge Hill, Hertfordshire and Leeds Trinity). As a lecturer, he has taught both postgraduate and undergraduate programmes in Economics, Entrepreneurship, HRM, International Business and Marketing as well as supervising Research Projects mainly at postgraduate level. Beyond further education, Gerald’s experience extends to the Public and Private sectors, where he worked as an administration officer in the departments of Social Welfare and Agriculture as well as local government in both Zimbabwe and UK. Dr Gerald Munyoro’s research interests are in the areas of International Business, Marketing Management, Local Authorities, Economic Development, Entrepreneurship and Enterprise Development. Gerald has written a number of papers (published and unpublished) in the areas of regional economic development, Local Authorities, International Business, Entrepreneurship and Enterprise Development. He has also attended a number of conferences and seminars mainly in UK and Zimbabwe. He has also been involved in supervising students from various countries mainly in the areas mentioned above. Dr Munyoro is a member of a number of Regional Science Association: British and Irish (RSA:B & I), Regional Studies Association (RSA), Chartered Institute of Personnel and Development (CIPD) and Associate Member of Chartered Institute of Marketing (CIM).

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University of Leicester

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University of Copenhagen

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Papers by Gerald Munyoro

The Role of Brand Recognition in Enhancing Customer Retention in the Pharmaceutical Retail Sector of Zimbabwe: A Case Study of Pharmacies in Chinhoyi, Mash West, Zimbabwe

Journal of Biomedical Engineering and Medical Imaging, Jan 21, 2024

This study was based on the role of brand recognition in enhancing customer retention in the phar... more This study was based on the role of brand recognition in enhancing customer retention in the pharmaceutical retail sector of Zimbabwe because brand recognition and customer retention have become popular subjects in recent years since it is believed that customers are the life blood of any business. Accordingly, the study made use of self-administered questionnaires in collecting data from customers and employees of retail pharmacies in Chinhoyi, Mash West province in Zimbabwe and the respondents were selected through stratified random sampling. Consequently, the data was analysed qualitatively using thematic analysis supported by quantitative analysis to make sure the results were genuine. Therefore, the research findings show that brand recognition does not exist in the pharmaceutical retail sector in Zimbabwe even though the majority of respondents agreed that branding especially brand recognition plays a significant role in shaping customer loyalty as well as customer retention. Furthermore, the study also shows that the attributes of branding include familiarity with brand, relevance of pharmacy brand, differentiation of pharmacy brand, perceived quality of a brand, reliability and esteem of a brand are positive influencers of customer loyalty by so doing enhancing customer retention.

The Role of Branding on Customer Loyalty in the Pharmaceutical Retail Sector of Zimbabwe: A Case Study of Pharmacies in Marondera

Journal of Biomedical Engineering and Medical Imaging, Dec 22, 2023

This study was based on the role of branding on customer loyalty in the pharmaceutical retail sec... more This study was based on the role of branding on customer loyalty in the pharmaceutical retail sector of Zimbabwe because branding and customer loyalty have become popular subjects in recent years since it is believed that customers are the life blood of any business. Accordingly, the study made use of self-administered questionnaires in collecting data from customers and employees of retail pharmacies in Marondera, Mash East province and the respondents were selected through stratified random sampling. Consequently, the data was analysed using Statistical Package for Social sciences (SPSS). Therefore, the research findings show that branding exists in the pharmaceutical retail sector of Zimbabwe and the majority of respondents agreed that branding plays a role in shaping customer loyalty as well as customer retention. The study also shows that the attributes of branding include familiarity with brand, relevance of pharmacy brand, differentiation of pharmacy brand, perceived quality of a brand, reliability and esteem of a brand are positive influencers of customer loyalty.

The Role of Branding on Customer Loyalty in the Pharmaceutical Retail Sector of Zimbabwe: A Case Study of Pharmacies in Marondera

by Santana Mapfunde and Gerald Munyoro

Journal of Biomedical Engineering and Medical Imaging, Dec 22, 2023

Evaluating the Existence of Entrepreneurship Prerequisite Skills Sets in the Small-Scale Horticulture Farming Sector in Zimbabwe: A Case Study of Mutoko Rural District, Mashomalamd East Province in Zimbabwe

IRJEMS International Research Journal of Economics and Management Studies, 2024

The research sought to evaluate the existence of entrepreneurship prerequisite skill sets in the ... more The research sought to evaluate the existence of entrepreneurship prerequisite skill sets in the small-scale horticulture farming sector in Mutoko District in Mashonaland East province in Zimbabwe. Thus, this was achieved through phenomenological philosophy, and the sample was made of 50 persons comprising 30 women, 5 bank officials, 5 Agritex, 5 Village heads and 5 spouses. Consequently, the findings from the study show that entrepreneurship prerequisite skills are significant to the growth of the small-scale horticulture farming sector in Mutoko District in Mashonaland East province. Furthermore, the findings show that entrepreneurship prerequisite skills exist in the small-scale horticulture farming sector in Mutoko District. Equally, entrepreneurship prerequisite skills are significant to the growth of the small-scale horticulture farming sector in Mutoko District in particular and Zimbabwe at large. However, there is also a need for the government to equip small-scale horticulture farmers with more sophisticated entrepreneurship prerequisite skill sets through incessant pieces of training.

Gerald Munyoro

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