Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (Q56016758)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement |
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (English)
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September 1983
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10
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2
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135
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