Sending memorable messages to the old: age differences in preferences and memory for advertisements (Q28188480)

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scientific article (publication date: July 2003)
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Sending memorable messages to the old: age differences in preferences and memory for advertisements
scientific article (publication date: July 2003)

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    Sending memorable messages to the old: age differences in preferences and memory for advertisements (English)
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    Helene H Fung
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    July 2003
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    85
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    1
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    163-78
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