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    3G Technology - A Large Opportunity For India

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    Pinky Mehta
    The document discusses three scenarios for the growth of 3G technology in India between 2012-2020: 1) "Low price, Voice-dominated Growth" where voice volumes increase but pricing falls, reducing industry revenues. 2) "Balanced, Broad-based Growth" where mobile networks provide new customized services, integrating with businesses and converging other industries. 3) "Pervasive Data-driven Growth" where wireless networks take on significant traffic, though consumers face multiple options without consistency. The key predictions are that traffic will increase 23-fold, internet access will drive growth, voice will remain important, relationships and personalized services will expand through greater individual control of sensors and location-based services.

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    3G Technology - A Large Opportunity For India

    Uploaded by

    Pinky Mehta
    33 views10 pages
    The document discusses three scenarios for the growth of 3G technology in India between 2012-2020: 1) "Low price, Voice-dominated Growth" where voice volumes increase but pricing falls, reducing industry revenues. 2) "Balanced, Broad-based Growth" where mobile networks provide new customized services, integrating with businesses and converging other industries. 3) "Pervasive Data-driven Growth" where wireless networks take on significant traffic, though consumers face multiple options without consistency. The key predictions are that traffic will increase 23-fold, internet access will drive growth, voice will remain important, relationships and personalized services will expand through greater individual control of sensors and location-based services.

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    The document discusses three scenarios for the growth of 3G technology in India between 2012-2020: 1) "Low price, Voice-dominated Growth" where voice volumes increase but pricing falls, reducing industry revenues. 2) "Balanced, Broad-based Growth" where mobile networks provide new customized services, integrating with businesses and converging other industries. 3) "Pervasive Data-driven Growth" where wireless networks take on significant traffic, though consumers face multiple options without consistency. The key predictions are that traffic will increase 23-fold, internet access will drive growth, voice will remain important, relationships and personalized services will expand through greater individual control of sensors and location-based services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    33 views10 pages

    3G Technology - A Large Opportunity For India

    Uploaded by

    Pinky Mehta
    The document discusses three scenarios for the growth of 3G technology in India between 2012-2020: 1) "Low price, Voice-dominated Growth" where voice volumes increase but pricing falls, reducing industry revenues. 2) "Balanced, Broad-based Growth" where mobile networks provide new customized services, integrating with businesses and converging other industries. 3) "Pervasive Data-driven Growth" where wireless networks take on significant traffic, though consumers face multiple options without consistency. The key predictions are that traffic will increase 23-fold, internet access will drive growth, voice will remain important, relationships and personalized services will expand through greater individual control of sensors and location-based services.

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    3G technology a large opportunity for India

    Rapid wireless subscribers ramp-up

    Scenario 1: Low price, Voicedominated Growth is a pessimistic scenario that describes a mobile industry evolving to bigger volumes rather than enhanced capabilities. Consumer and business voice increase in volumes but revenue flows diminish, and are not replenished with robust adoption of new applications. Communication industry revenues decline as pricing levels fall, and consumers spend their discretionary money on alternative activities. Preservation of wireless access may require the intervention of government authorities.

    Scenario 2: Balanced, Broad-based Growth describes an environment where mobile networks deliver compelling new services customised to the needs of users, stationary or otherwise. Businesses integrate mobile deeply into their operational practices as quality and interoperability concerns no longer prevail. Other service providers are effectively converged into mobileled companies, while content and application providers find a healthy, growing marketplace.

    Scenario 3: Pervasive Data-driven Growth is a disruptive scenario where ad-hoc broadband wireless networks start to take significant part of the traffic. In highly populated areas costs are low and many services are close to, if not, free. Traffic volumes increase as the cost of providing access falls dramatically. Despite multiple connectivity options, consumers must cope with a patchwork of options. Larger mobile networks ensure complementary coverage on a national level

    Traffic forecast 2012-2020 Key Predictions

    Traffic will increase by a factor of 23x 2505750 Tbytes total average daily traffic Internet access will be the driver Voice will stay a key service: In 2012, voice (simple and rich) is still the first service category in terms of daily traffic volumes. Simple voice duration will remain flat in both consumer and business segments. However, total call duration will be higher in 2020 than in 2012 Relations between people will expand More personalised services from entertainment to life coaching A world under individuals own control via sensors and location based services

    Future changes will not be limited to the introduction of new entrants. Convergence between different sectors of the communications environment has already taken place and is expected to accelerate in the near future. At the Consumer Electronic Show (CES) in Las Vegas, Jan.07, Convergence, Mobility and Digital Home were dominant. Innovations tend to abolish borders between telephones, MP3 terminals, Internet, TV, photo pictures, video, These innovations will push content providers, operators and Internet portals to multiply partnerships 3G/UMTS and its evolution will enable true integration and interaction between different services and applications

    Cable TV

    Consumer Electronics

    Satellite

    Media and Content

    Mobile

    Wireline Telecommunications

    Broadcast Radio Internet Broadband Wireless Broadcast TV

    Benefits of convergence for customers

    Convergence and substitution solutions offer value for customers via a single handset: Convenience and simplification, particularly for enterprises that manage both fixed and mobile telephony systems Cost savings, for both operators and customers Advanced services, contentbased services that customers cannot find for free on the Internet

    Convergence and substitution in emerging markets

    Conclusion: Convergence has a bright future ahead of it Operators are offering two forms of convergence: - Price convergence, with substitution offerings which enable customers to make calls from home on their mobiles at rates wich are similar to fixed lines rates - Convergence of services and handsets, with the launch of single handsets capable of linking up with both the mobile network outside and a WLAN at home for VoIP calls Some critical factors of success: - Availability of handsets: UMA and SIP-compatible handsets - Users perception of the benefits of convergent solutions: mind not to complexify the offerings Single handset solutions have a bright future ahead of them: - By 2015, VoIP on mobile should account for 23% of fixed and mobile calls in Western Europe (Analysis) - UMA access technology and implementation of SIP are the first step towards fixed-mobile convergence, before migrating towards an IMS architecture, designed to support a whole range of new combined services on an all-IP network, such as voice, video, videoconference, IM and presence indicators

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