ACADEMIC RESEARCH

UNITEDWORLD SCHOOL OF BUSINESS (17TH MAY 2012)

Dr Kishor Bhanushali Director Global Institute of Management Gandhinagar [email protected]

Research
Search and Research Scientific Investigation Systematic Investigation New knowledge Academic activity

Objective of Research
To discover answer to questions through the application of scientific procedure To find out undiscovered truth Gaining familiarity with the phenomenon exploratory research Study the characteristics of variable descriptive

research Study the relationship/association causal research Test the causal relationship between variable hypothesis testing

Research Problem defined

Assumptions

Types of Research
Descriptive & Analytical Research Applied & Fundamental Research Quantitative & Qualitative Research Conceptual & Empirical Research One Time & Longitudinal Research Field setting & Simulation Research &

Laboratory Research

Research Process
Define Research Problem Review of Literature : Review Concepts and

Theories , Review Previous Research Findings Formulate Hypothesis Prepare research design Designing Research : including sampling Data Collection Data Analysis: Hypothesis Testing Interpret and report

Good Research
Clearly defined purpose Well defined research process Planned research procedure Frank reporting Adequate and relevant analysis Conclusions based on research findings Ethical standards

Sampling

Probability and Non Probability Sampling Purposive sampling Simple random sampling Systematic sampling Stratified sampling Quota sampling Cluster sampling Multi stage sampling Snowball sampling

Good Sample
Representativeness Small sampling error Consistent with financial availability Controlling systematic biases Generalization of results

Sampling
Need for sampling Statistics and parameters Sampling error Confidence and significant level Sampling distribution CENTRAL LIMIT THEOREM Concept of Standard Error

Estimation

Sample Size Determination

confidence level Availability of Financial Resources Availability of human resource

Data Collection
By observation Through personal interview Through telephonic interview By mailing questionnaire In depth interview Case study Focus Group Discussion

Secondary Data
Reliability of data Suitability of data Adequacy of data

Data Processing
Editing Coding Classification Tabulation Percentages

Analysis
Univariate analysis: Measures of central

tendency and measure of dispersion Bivariate analysis : Measure of association and causality Multivariate analysis : Simultaneous analysis of more than two variables Index number Time series

Hypothesis
Research hypothesis is predictive statement ,

capable of being tested by scientific methods, that relates an independent variables to some dependent variable Specific Precise Testable Consistent with known facts Explain the facts

Hypothesis Testing
Null and Alternate Hypothesis The level of significance Decision rule or test of hypothesis Type I and Type II error Tow tailed and one tailed tests

Procedure for Hypothesis Testing

appropriate value Calculating the probability Comparing probability

Test of Hypothesis
Hypothesis testing helps to decide on the

basis of sample data, whether the hypothesis about population is likely to be true of false Test of hypothesis: (a) Parametric tests or standard test of hypothesis and (b) Non parametric tests or distribution free test of hypothesis

Parametric Test
Parametric test usually assume certain

properties of the parent population from which we draw sample Assumption like observations come from normal population, sample size is large, assumptions about population parameters like mean, variance etc. must hold good before parametric test can be used

Non-parametric tests
In certain situation when the researcher cannot of does not want to make such assumptions. In

such situation we use statistical methods for testing hypothesis which are called nonparametric tests because such test do not depends on any assumptions about the parameter of the parent population Most non-parametric tests assumes only nominal or ordinal data, where as parametric test require measurements equivalent to at least interval scale

Z-test
Z-test is based on the normal probability distribution and

used for judging the significance of several statistical measures ,particularly the mean Z-test is generally used for comparing the mean of sample to some hypothesized mean of population in case of large sample or when the population variance is known Z-test is also used for judging the significance of difference between means of two independent samples in case of large samples or when population variances are known Z-test is also used for comparing the sample proportion to a theoretical value of population proportion or judging the difference in proportion of tow independent sample when n happens to be very large Z-test is also used for judging the significance of median, mode, coefficient of correlation and several other measures

t-test
T-test is considered an appropriate for judging the significance of the sample mean or for judging the significance of difference between the means of two samples in case of small samples when population variance is not known In the case two samples are related, we use paired t-test for judging the significance if the means of differences between the two related samples It can also be used for judging the significance of the coefficient of simple and partial correlations T-test is applied only in the case of small samples when population variance is not known

Chi-Square test
Chi-square test is based on chi-square

distribution and as a parametric test is used for comparing a sample variance to a theoretical population variance

F-test
F-test is based on F distribution Used to compare the variance of the two

independent samples Also used in the context of ANOVA for judging the significance of more than two sample means at one and the same time Also used for judging the significance of multiple correlation coefficients

Nonparametric Tests
Test of a hypothesis concerning some single

value for the given data : One Sample Sign Test Test of hypothesis concerning no difference among two or more set of data: Two Sample Sing Test, Fisher-Irwin test, Rank Sum Test Test of hypothesis of a relationship between variables: Rank Correlation Kendalls Coefficient of Concordance etc.

Cont
Test of a hypothesis concerning variations in

the given data: Kruskal-Wallis Test Test of randomness of a sample based in the theory of runs: One Sample Run Test Test of hypothesis to determine if categorical data shows dependence or if two classifications are independent: Chi square Test

To be continue..