Scribd Logo
Upload

Welcome to Scribd!

  • 258 views

    Case Study Marketing PPT Bec Bagalkot Mba

    Uploaded by

    Babasab Patil (Karrisatte)
    Satish Sehajpal purchased a meat processing plant and slaughterhouse after returning to his native Hyderabad. He realized the company's main markets in the Middle East were facing increased competition from other countries. One manager, Dastidar, suggested focusing on the growing domestic markets in India. After analyzing the options, they decided concentrating sales to hotels, restaurants, and other institutions in Maharashtra and Andhra Pradesh would be the best alternative. This institutional market allows for bulk sales and packaging at lower prices without much advertising. It also absorbs extra production without the high costs and time needed to target retail markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Case Study Marketing PPT Bec Bagalkot Mba

    Uploaded by

    Babasab Patil (Karrisatte)
    258 views15 pages
    Satish Sehajpal purchased a meat processing plant and slaughterhouse after returning to his native Hyderabad. He realized the company's main markets in the Middle East were facing increased competition from other countries. One manager, Dastidar, suggested focusing on the growing domestic markets in India. After analyzing the options, they decided concentrating sales to hotels, restaurants, and other institutions in Maharashtra and Andhra Pradesh would be the best alternative. This institutional market allows for bulk sales and packaging at lower prices without much advertising. It also absorbs extra production without the high costs and time needed to target retail markets.

    Original Description:

    Case Study Marketing Ppt Bec Bagalkot Mba

    Original Title

    Case Study Marketing Ppt Bec Bagalkot Mba

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Satish Sehajpal purchased a meat processing plant and slaughterhouse after returning to his native Hyderabad. He realized the company's main markets in the Middle East were facing increased competition from other countries. One manager, Dastidar, suggested focusing on the growing domestic markets in India. After analyzing the options, they decided concentrating sales to hotels, restaurants, and other institutions in Maharashtra and Andhra Pradesh would be the best alternative. This institutional market allows for bulk sales and packaging at lower prices without much advertising. It also absorbs extra production without the high costs and time needed to target retail markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    258 views15 pages

    Case Study Marketing PPT Bec Bagalkot Mba

    Uploaded by

    Babasab Patil (Karrisatte)
    Satish Sehajpal purchased a meat processing plant and slaughterhouse after returning to his native Hyderabad. He realized the company's main markets in the Middle East were facing increased competition from other countries. One manager, Dastidar, suggested focusing on the growing domestic markets in India. After analyzing the options, they decided concentrating sales to hotels, restaurants, and other institutions in Maharashtra and Andhra Pradesh would be the best alternative. This institutional market allows for bulk sales and packaging at lower prices without much advertising. It also absorbs extra production without the high costs and time needed to target retail markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15
    At a glance
    Powered by AI
    Satish Sehajpal took over a meat processing plant and slaughterhouse after retiring from the air force and returning to his hometown of Hyderabad. He faced several challenges with the business including competition from other countries and managing quality control issues.

    Some of the main problems Satish faced included kickbacks, issues with timely transportation and purchasing supplies, and managing quality control of shipments. Competition from other countries was also affecting their exports to the Middle East.

    The managers suggested focusing on the growing domestic market and specifically targeting the states of Maharashtra and Andhra Pradesh initially. They also proposed targeting different market segments like the upper segment willing to pay more for quality or selling bulk quantities to institutions.

    Subject : Marketing management

    Case study Submitted by BABASAB PATIL

    FACTS

    Satish sehajpal was specialized in catering who has 20 years work experience in air force.

    After his father death he return back his native place Hyderabad. Satish was searching for good occupation. He observed advertisement that is sale of meat processing plant and slaughter house.

    That plant name is M/s Bindu & Gautam. The company earning profit from the time it started.

    Satish sehajpal could ready to spend to buy a plant The deal went thoroughly, quickly & he was happy because of being an industrialist.

    CONT

    Satish Slowly start to understanding what are the problems in that


    company.

    Other Asian & African countries are entering the most market of the middle East.

    His three of managers Jyoti ,samir, Dastidar who are belongs to

    finance, production marketing respectively, they are approached


    one day satish.

    Dastidar suggested that M/s Bindu & Gautam company should look at the growing domestic market.

    Cont

    Satish felt that the local meat market was too wide to be covered at ones it will turn to luck. The directions

    of directions of sehajpal, the detailed study conducted


    by dastidar.

    After collecting the details he suggested that initially M/s Bindu & Gautama Should concentrate on selling their product in the states of Maharashtra & Andhra

    Pradesh.

    Problems

    The problem was most difficult area of working was Kickbacks, speed money, tips etc

    Secondly there was the problem of purchasing proper inputs and


    organizing timely transportation.

    Third & most important was quality control. Arrangements of non accepted consignment or those returned from abroad or not sent there at the least moment was a real

    problem.

    The products which are exporting being reduced or orders being cancelled sometimes.

    And competition of Asia and African countries had been viewing the meat markets in the middle east.

    core problem

    And actual the problem was after deciding to do business in domestic market. And choose segment of market for their product.

    Alternatives solutions

    Upper segment of the market where the customer are willing to pay additional prices of high quality and packed meat. This segment would like fat free. Institutional sale to hotels, restaurants, hospitals, hostels it to take up the whole attention to increased not only the output but a portion of the meat being exported. To sale the product to middle level bazaar it require.

    Evaluation of alternatives
    Upper segment Market Advantage This meat is contain fat free. High quality Low investment. Time saving This segment could consume all the additional production being planned.

    Disadvantage: Customer have to pay additional price. This product is not suitable for domestic market. The little chances for returning the consignment.

    Institutional of sales
    Advantages: Bulk sale. Lower prices Not much advertising would be needed. Disadvantages: Change in bulk of packaging. Here the product have to be changed to suit Indian cuisine. So time is consuming here.

    Middle level bazaar


    Advantages Low price may increase the size of market. Whole market will be covered.

    Disadvantages More time required. More Advertisement expenses. High cost of production.

    justification
    Here we selected second alternative because Institutional markets are characterized by low budgets and captive patrons. Here zero level distribution channel is adapting, Manufacturer Customers It absorbs not only the increased output but a substantial portion of the meat being exported.

    Cont..

    Bulk packaging, it helps to reduce the cost of packaging. Not much advertise would be needed.

    conclusion

    Based on evaluation of all alternatives we came to know the institutional segment is more suitable for the M/s Bindu & Gautama's company.

    You might also like