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    Pepsico

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    Yingying Ye
    PepsiCo is a global leader in food and beverages with major brands like Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade. However, processed foods remove nutrition and add ingredients to increase revenue, with half of U.S. and Canadian food being processed. This leads to public health and environmental issues. Additionally, consumer behavior is changing with increasing demand for healthier options and sustainability. Facing constraints, PepsiCo must establish a role in a sustainable society through addressing these problems in its marketing.

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    Pepsico

    Uploaded by

    Yingying Ye
    565 views8 pages
    PepsiCo is a global leader in food and beverages with major brands like Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade. However, processed foods remove nutrition and add ingredients to increase revenue, with half of U.S. and Canadian food being processed. This leads to public health and environmental issues. Additionally, consumer behavior is changing with increasing demand for healthier options and sustainability. Facing constraints, PepsiCo must establish a role in a sustainable society through addressing these problems in its marketing.

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    PepsiCo is a global leader in food and beverages with major brands like Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade. However, processed foods remove nutrition and add ingredients to increase revenue, with half of U.S. and Canadian food being processed. This leads to public health and environmental issues. Additionally, consumer behavior is changing with increasing demand for healthier options and sustainability. Facing constraints, PepsiCo must establish a role in a sustainable society through addressing these problems in its marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    565 views8 pages

    Pepsico

    Uploaded by

    Yingying Ye
    PepsiCo is a global leader in food and beverages with major brands like Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade. However, processed foods remove nutrition and add ingredients to increase revenue, with half of U.S. and Canadian food being processed. This leads to public health and environmental issues. Additionally, consumer behavior is changing with increasing demand for healthier options and sustainability. Facing constraints, PepsiCo must establish a role in a sustainable society through addressing these problems in its marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    17.

    SUSTAINABLE MARKETING

    PEPSICOS TURNING POINT-ESTABLISH A ROLE IN A SUSTAINABLE SOCIETY Yingying Ye

    COMPANY HISTORY
    PEPSICO PepsiCo is a world leader in convenient snacks, foods and beverages. Brands: Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade

    COMPANY HISTORY
    PepsiCo was founded in 1965, when Pepsi-Cola, originally established in 1898, merged with Frito-Lay.
    Tropicana was acquired in 1998, and PepsiCo merged with the Quaker Oats Company, including Gatorade.

    2001.3 The companys five major brands could be found in nearly 200 countries around the globe.
    In 2009, PepsiCos estimated worldwide retail sales amounted to US$108 billion4, US$43.2 billion of which represented total net revenue of PepsiCo Inc.

    PROBLEMS
    Processed food
    1. Remove nutrition & Vitamins

    2.
    3. 4.

    Add ingredients to increase revenue


    Half of the food in U.S and Canada are processed food Distribution: grocers, quick-service restaurants, casual or up-scale restaurants.

    PROBLEMS
    Industry Growth Constraints
    How to make customers spend more money on FOOD
    Demand and supply has increased for supersized portions and bulk packaging of processed foods. mammals are attracted to food rich in salt, sugar and saturated fats, just add more nutrient density has decreased add value to their products through food fortification

    Criticism
    The industry responsible for some social and ecological issues evident in society today.

    PROBLEMS
    Industry Growth Constraints
    Ecological cost Social and heath cost

    Causes of negative externalities

    PROBLEMS
    Change in consumer behavior

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