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    Public Relation Power Point Presentation

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    The document discusses public relations (PR) and defines it as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It aims to earn understanding and support and influence opinion and behavior. The document outlines the different types of PR, including marketing PR, corporate PR, and techniques like advertising, publications, lobbying, newsletters, and events. It also discusses functions of PR like press relations, product publicity, corporate communication, and crisis management. Finally, it covers topics like the benefits of PR, perception management versus PR, and how PR can help build a positive image and maintain communications with important audiences.

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    Public Relation Power Point Presentation

    Uploaded by

    mahadeopg
    2K views25 pages
    The document discusses public relations (PR) and defines it as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It aims to earn understanding and support and influence opinion and behavior. The document outlines the different types of PR, including marketing PR, corporate PR, and techniques like advertising, publications, lobbying, newsletters, and events. It also discusses functions of PR like press relations, product publicity, corporate communication, and crisis management. Finally, it covers topics like the benefits of PR, perception management versus PR, and how PR can help build a positive image and maintain communications with important audiences.

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    public relation perception management. crisis management , brand building

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    The document discusses public relations (PR) and defines it as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It aims to earn understanding and support and influence opinion and behavior. The document outlines the different types of PR, including marketing PR, corporate PR, and techniques like advertising, publications, lobbying, newsletters, and events. It also discusses functions of PR like press relations, product publicity, corporate communication, and crisis management. Finally, it covers topics like the benefits of PR, perception management versus PR, and how PR can help build a positive image and maintain communications with important audiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views25 pages

    Public Relation Power Point Presentation

    Uploaded by

    mahadeopg
    The document discusses public relations (PR) and defines it as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It aims to earn understanding and support and influence opinion and behavior. The document outlines the different types of PR, including marketing PR, corporate PR, and techniques like advertising, publications, lobbying, newsletters, and events. It also discusses functions of PR like press relations, product publicity, corporate communication, and crisis management. Finally, it covers topics like the benefits of PR, perception management versus PR, and how PR can help build a positive image and maintain communications with important audiences.

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    DR.

    MAHADEO GHADGE

    WHAT IS P.R?

    The most widely accepted and popular definition of PR is from the Institute of Public Relations (IPR), which defines Public Relations as, the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. PR aims to earn understanding and support, influence opinion and behaviour Public Relations is a dynamic business communication tool which can transform the performance of any company, be it a one-man band or a multinational.

    Publics defined

    PR - marketing and corporate


    Marketing PR: Long-term strategic image building, developing credibility, raising the organisations profile, and enhancing other marketing activities.

    Corporate PR: Long-term relationship building strategy with various publics. Short-term tactical response to an unforeseen crisis.

    To promote goodwill Brands launches &brand promotions To change or neutralize hostile public opinion To crystallize unformed opinion To conserve positive public opinion

    For example Mumbai Indian promote child education(empowering India) ITC created awareness about benefits of sunflower oil compared to peanut oil & mustard oil through effective PR Campaign ,then introduced brand Sundrop.

    PR techniques

    External communication used for PR

    Advertising.
    Publications. Lobbying.

    Internal Communications Used For PR


    Newsletters

    Social Events
    Journals

    Functions of Public Relations Press Relations


    Product Publicity Corporate Communication Public Affairs

    Lobbying
    Employee and Investor Relations Crisis Management

    News releases to create positive publicity effectively (writing a salable news release is perfect art) Press conference-very effective to launch new product or service. Mostly used when news release not able to achieve objectives

    Important PR activity Legal profession in many country. It is used to influence legislation ,put pressure on government Common lobbies in India- Tobacco lobbies, Steel lobbies, liquor lobbies

    To create sense of belonging with respect to company. To create healthy environment & relation between various department & personnel's to inform investor various stakeholders (suppliers ,buyers) on current activities development Now days web newsletters replaced traditional printed newsletters.

    Managing Unfavorable Publicity

    Crisis

    Management

    A coordinated effort to handle the effects of unfavorable publicity or of an unfavorable event.

    Sponsorship

    A business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return some rights and association that may be used for commercial advantage.

    Role of sponsorship To support the broader PR strategy.

    Provide a venue for meeting key customers/suppliers.


    Improve awareness and attitudes towards company or individual brands. Support employee, government and company relations.

    Support wider marketing objectives.


    Capture imagination of publics.

    Factors influencing sponsorship choice

    Perception management Institutional advertising Building corporate image & identity Customer relation management

    PR generates awareness ,while perception management helps to change attitude PR is tactical , while perception management is always strategic. PR do not require research, while perception management is research driven PR is message driven ,while perception management is benefit driven.

    Begins with situation analysis (knowing existing perceptions, detail background, what need to change) Source of the existing perceptions Target segmentation ( analyzing favorable audience who can used to change attitude of selected target audience) Determine what they need to change about current mindset to achieve desired mindset. Pre testing of campaign, constant appraisal ,post testing ( feedback)

    PR advertising known variously as corporate advertising ,institutional advertising & public service advertising It helps in corporate identity & brand Image build up ELEMENTS OF CORPORATE IDENTITY Name of company ; Trade name; corporate mark ; standard colour ;slogan

    CRM is a business strategy that aims to understand, anticipate and manage the needs of an organisations current and potential customers It is a comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology CRM is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived

    What is CRM?

    Benefits - Public Relations

    Benefits
    1. if you dont communicate with your target audiences, you will lose out to competitors who are using public relations. 2. If you dont manage the information by which people form their opinions, their views of your company will be based solely on what they hear from other sources. 3. PR can help in building a positive image and thus helps to minimise damage when something goes wrong. 4. PR helps to maintain communications with your most important business audiences. It is cost-effective and credible. 5. Please remember, PR takes time. It is not an overnight process. It is an on-going endeavour.

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