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    Longos - Group 7

    Uploaded by

    Avinash Chander
    Group 7's marketing plan proposes a "Fresh Fest" event to celebrate the opening of a new Longo's grocery store location in Port Credit, Mississauga. The multi-activity event would feature a local food showcase, cooking workshops led by renowned chefs using Longo's ingredients, food and beverage pairings, and live music. The goal is to engage the local community, support local vendors, generate positive brand exposure for Longo's commitment to fresh local products, and drive increased foot traffic to the new store. Out-of-home advertising creatives are designed to promote the event and remind local residents to visit Longo's.

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    © All Rights Reserved
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    Longos - Group 7

    Uploaded by

    Avinash Chander
    59 views9 pages
    Group 7's marketing plan proposes a "Fresh Fest" event to celebrate the opening of a new Longo's grocery store location in Port Credit, Mississauga. The multi-activity event would feature a local food showcase, cooking workshops led by renowned chefs using Longo's ingredients, food and beverage pairings, and live music. The goal is to engage the local community, support local vendors, generate positive brand exposure for Longo's commitment to fresh local products, and drive increased foot traffic to the new store. Out-of-home advertising creatives are designed to promote the event and remind local residents to visit Longo's.

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    Longos- Group 7

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    Group 7's marketing plan proposes a "Fresh Fest" event to celebrate the opening of a new Longo's grocery store location in Port Credit, Mississauga. The multi-activity event would feature a local food showcase, cooking workshops led by renowned chefs using Longo's ingredients, food and beverage pairings, and live music. The goal is to engage the local community, support local vendors, generate positive brand exposure for Longo's commitment to fresh local products, and drive increased foot traffic to the new store. Out-of-home advertising creatives are designed to promote the event and remind local residents to visit Longo's.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views9 pages

    Longos - Group 7

    Uploaded by

    Avinash Chander
    Group 7's marketing plan proposes a "Fresh Fest" event to celebrate the opening of a new Longo's grocery store location in Port Credit, Mississauga. The multi-activity event would feature a local food showcase, cooking workshops led by renowned chefs using Longo's ingredients, food and beverage pairings, and live music. The goal is to engage the local community, support local vendors, generate positive brand exposure for Longo's commitment to fresh local products, and drive increased foot traffic to the new store. Out-of-home advertising creatives are designed to promote the event and remind local residents to visit Longo's.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Group Number: 7

    Group Members: Saurabh Goswami, Anubhav


    Praveen Jain, Zarlash Joya, Anushka
    Lamkhade, Avinash Chander, Mihiri
    About Longos
    Longo’s is a Canadian grocery store chain
    founded in 1956. They offer high-quality
    products like fresh produce, meats, seafood,
    bakery items, and international foods. Operating
    mainly in the Greater Toronto Area, Longo’s is
    popular for its premium groceries and focus on
    excellent customer service.
    Key Competition
    1. Loblaws: One of Canada’s largest grocery
    retailers, offering groceries, household items,
    and pharmacy services under banners like
    Loblaws, Real Canadian Superstore, and No
    Frills.
    2. Metro: Well-known grocery chain in Canada
    with various food products, including fresh
    produce, bakery items, and deli products. They
    operate under banners like Metro, Food Basics,
    and Super C.
    3. Walmart: While known for general
    merchandise, Walmart also offers groceries,
    including fresh produce, packaged foods, and
    household items in its Canadian stores.
    Target Audience
    Geographic: Port Credit, Mississauga

    Demographic: Ages 14-65, spanning from


    children to seniors

    Gender: Both males and females

    Income: Middle to upper middle class

    Psychographic: Price conscious, quality


    conscious, convenience-driven shoppers,
    health conscious

    Behavioral: Online shoppers, brand-specific


    preferences
    Why OOH Media?
    1. OOH ads reach a wide audience outside
    their homes.
    2. They target locals in Port Credit, increasing
    store awareness and foot traffic.
    3. OOH ads have bold visuals and concise
    messages, leaving a lasting impression.
    4. They complement the physical store
    presence, reminding people to visit.
    5. OOH ads amplify brand visibility and recall.
    6. They integrate with other marketing channels
    for a cohesive campaign.
    Events/ Collaborations
    Concept: “Fresh Fest: Celebrating Flavours”
    “Fresh Fest: A Celebration of Flavours,”
    celebrates Longo’s new store opening in Port
    Credit. Through activities like a local food
    showcase, cooking workshops, and live
    entertainment, the campaign brings the
    community together. It emphasizes Longo’s
    commitment to fresh, local ingredients and
    supports local vendors. The event aims to
    generate positive brand exposure, engage the
    target audience, and drive foot traffic to the
    new store.
    Events/ Collaborations
    Activities:
    1. Local Food Showcase: Sampling and purchasing fresh, locally sourced products from vendors.
    2. Cooking Workshops: Interactive sessions led by renowned chefs using Longo’s ingredients.
    3. Food Pairing Experiences: Showcasing local food and beverage pairings.
    4. Live Music and Entertainment: Enjoying live performances by local artists.
    5. Family-Friendly Activities: Engaging activities for all ages.
    Location:
    Select a suitable Port Credit location which is in close proximity for the store for a vibrant event
    experience.

    Benefits:
    1- Showcases Longo’s commitment to fresh and local products.
    2- Engages the community and supports local vendors.
    3- Generates positive brand exposure and enhances Longo’s reputation.
    4- Can be created into a long form IP hosted by brand all over Country,
    Creatives (you can scan the link)

    OOH Creative- Billboard


    OOH Creative- Newspaper Mockup
    Creatives (you can scan the link)

    OOH Creative- Billboard

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