[SHARED] 202402 - THG Beauty_ Ramadan Insights

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Proprietary + Confidential

THG Beauty
LookFantastic
Ramadan Insights

February, 2024

1
Beauty in the
01 Middle East

Opportunity Overview

2 Proprietary + Confidential
THG Beauty | Ramadan Insights

The Beauty & Pers. Care categ. in the ME is


attractive and is expected to continue to grow
over the next
Beauty & Personal few Size
Care: Opportunity years
(2023)

Retail YoY 2023 -2027 ● Saudi Arabia's beauty


Value (M£)1 Growth (%) CAGR (%)2 market is the largest
in the Middle East.
It's fueled by a
5,607 M£ +10% +7% young population,
rising disposable
income, and a
strong interest in
personal
2,214 M£ +7% +3% appearance

● The UAE has a well-


developed beauty
market, catering to a
multicultural
14,796M£ +8% +2% population with diverse
preferences

1
Data for KSA and the UAE at fixed 2022 exchange rates. 2 CAGR calculated at constant 2022 prices. Source: Euromonitor, 2019 -2028

3 Proprietary + Confidential
THG Beauty | Ramadan Insights

Online demand represents 30% of the demand


in the UK, with Hair Care being the most
searched subcategory
Online Search Volume and YoY Growth (2023)
Search Volume & YoY Growth by Search Volume & YoY Growth by
Country Subcategory
+ 6%

+
19%
+
14%
+
15%
+
19%
+
23%
+
33%
+
22%

Source: Google Internal Data, Categories: Beauty & Personal Care, Hair Care, Make-Up & Cosmetics, Perfumes & Fragrances and Skin Care, 2023

4 Proprietary + Confidential
Ramadan
02 Opportunity

Understanding the importance of


this event in the region

5 Proprietary + Confidential
Proprietary + Confidential

96%
of MENA consumers agree that
'Ramadan is the the most
awaited season of the year'

Source: TGM Ramadan Global Study


6
THG Beauty | Ramadan Insights

Ramadan is also a prime retail moment. In


MENA, Ramadan retail reached a market size of
$66Bn
Retail Market in 2023
Size in Ramadan ($B, MENA, 2019-2023F)

+8%
2023 YoY
66
61 Bn
57 Bn
Bn
48 46 56 64
Bn Bn % %
people who observe said
they would spend more
Ramadan 2023 vs. 2022

2019 2020 2021 2022 2023

Source: Redseer analysis, Ramadan Retail Renewal, March 2023


Source: TGM Ramadan Global Survey 2023
7 Proprietary + Confidential
THG Beauty | Ramadan Insights

Ramadan is the paramount in beauty demand


for the region, outpacing the Holiday period
Seasonality of Demand (2021 - 2023)

Ramadan’2 Ramadan’2 Ramadan’2


1 2 3

Note: Values are indexed separately to their respective maximum volume, with key focus being on seasonal movement rather than
relative volume

Source: Google Internal Data, Categories: Beauty & Personal Care, 2021 - 2023

8 Proprietary + Confidential
THG Beauty | Ramadan Insights

Despite the peak in demand, industry CPCs


tend to be lower than in Q4
Demand vs CPCs (2023)
SAUDI ARABIA UNITED ARAB EMIRATES

Source: Google Internal Data, Categories: Beauty & Personal Care, 2023

9 Proprietary + Confidential
The
03 Ramadan
of Beauty
Seasonal Insights & Trends

10 Proprietary + Confidential
THG Beauty | Ramadan Insights

Phases: As Ramadan unfolds, consumers


experience 3 different stages, with crucial
implications for retailers
01
Ramadan 2023 Phases:

1. Pre-ramadan: as consumers
started to be excited about
Ramadan, demand showed
more sustained dynamics
2. Ramadan: marked by an
initial dip in searches and
followed by a gradual
acceleration of demand
3. Eid: demand reached its
maximum during Eid Prep., 1 2 3
exhibiting a dramatic
deceleration during Eid as
consumers spent time
celebrating with their loved
ones
Source: Google Internal Data, Categories: Hair Care, Make-Up & Cosmetics, Perfumes & Fragrances and Skin Care, 2023

11 Proprietary + Confidential
THG Beauty | Ramadan Insights

Categories: Hair Care remained the largest


category, along with Perfumes & Fragrances in
Saudi
02 SAUDI ARABIA UAE

During Ramadan, Hair Care


remained the largest category,
along with Perfumes &
Fragrances in Saudi.

Traditional scents like oud and


musk are among the most
popular (e.g. terms containing
‘oud’ & ‘perfume’ show a 75% YoY
Growth in 2024), with terms
related to brands such as Tom
Ford, Lattafa, Ahmed Al
Maghribi, Assaf and Armani
being among the fastest growing
queries in the region in 2024 YTD
(vs 2023)
Source: Google Internal Data, Categories: Hair Care, Make-Up & Cosmetics, Perfumes & Fragrances and Skin Care, 2023

12 Proprietary + Confidential
THG Beauty | Ramadan Insights

Categories: Within Skin Care, Face Lotions &


Moisturizers gained relevance during the
Ramadan period
02 SAUDI ARABIA UAE

Within Skin Care, the demand for


Face Lotions & Moisturizers
spiked during Ramadan. In fact,
the dehydrating effects of
fasting spur a need for deeply
nourishing and hydrating skincare
solutions.

It’s worth noting that ME beauty


consumers know what they are
looking for, with searches for
specific beauty ingredients being
on the rise in 2024 (YoY) - e.g.
UAE: terms containing 'c' &
'vitamin' (+35%), 'acid' & 'salicylic'
(+55%), 'acid' & 'hyaluronic'
(+50%),
Source: 'niacinamide'
Google Internal & 'serum'
Data, Categories: Skin Care, 2023

13
(+225%)
Proprietary + Confidential
THG Beauty | Ramadan Insights

Categories: Despite the smaller volume, several


subcat. within Make-up & Cosmetics peaked
during Ramadan
02 SAUDI ARABIA UAE

Despite being the smallest


category in terms of search
volume, several subcategories
within Make-Up & Cosmetics
saw a surge in demand during
Ramadan, with this period
representing the peak of
searches in the region for Eye
Make-Up, Lipstick & Lip Glosses,
Foundation, Blush and Concealer.

Within this category, in 2024,


consumers show a growing interest
in brands such as Hourglass, Huda
Beauty and Maybelline and in
products such as skin tints and lip
tints.
Source: Google Internal Data, Categories: Make-Up & Cosmetics, 2023

14 Proprietary + Confidential
THG Beauty | Ramadan Insights

Audience: Beauty is also highly relevant for


men during Ramadan
Beauty x Men Queries 2023 (KSA
& UAE)
03
Male consumers represent a big
portion of the beauty audience
in the region (69% in the UAE vs
42% in the UK) and Ramadan is
also a key period for these
consumers. Shaving & Grooming 2023 (KSA &
UAE)
Common topics are perfume,
hairstyle & hair loss, beard style &
oils, waxing, grooming & shaving
body hair.

Source: Insights Finder, Google Internal Data, Categories: Beauty & Personal Care, Shaving & Grooming, 2023

15 Proprietary + Confidential
THG Beauty | Ramadan Insights

Gifts: Ramadan is a relevant gifting period, and


in 2023 we saw a 23% increase in gifting
searches in the region
Gifting Searches
04 (KSA, UAE, EG, 2021 -2023)

Gifting beauty products during


+23%
YoY

Ramadan and Eid is common,


creating opportunities for beauty
sets and curated collections.

2023
Develop your gifting section to
help users navigate beauty
products during Ramadan. 2022

2021

Source: Google Internal Data, 2023

16 Proprietary + Confidential
THG Beauty | Ramadan Insights

Beauty & Ramadan: Consumers are also


increasingly looking for Ramadan-specific ideas

05
In 2023, consumers were also
increasingly looking for ideas
within their beauty journey, that
are specific to the latest
Ramadan trends

+21% +45%
Beauty & Personal Care x Ramadan-specific searches

on Google Platforms

Source: Google internal data, Google Search & YouTube, Ramadan x Beauty & Personal Care Category, W-4 to W+2, KSA, AE

17 Proprietary + Confidential
How to
04 succeed
in the region?
Operational Recommendations

18 Proprietary + Confidential
THG Beauty | Ramadan Insights

To win in the region it is important to have your


campaigns available in English and Arabic
Beauty & Personal Care: Search Language Breakdown (2023)

Example: Sephora

Example: Beauty Bay

Source: Google Internal Data, Categories: Beauty & Personal Care, 2023; Google Ads Transparency Center

19 Proprietary + Confidential
THG Beauty | Ramadan Insights

Consider developing a video presence, since it


plays a key role in the research stage of beauty
consumers
Beauty: Online Touchpoints for Product Research (2023)

Beauty buyers have


researched online at the below
touchpoints to inform their SAUDI ARABIA UNITED ARAB EMIRATES
purchase(s)
Online video about this topic

Search engine

Social media

Retailer website or app

Source: Google Smart Shopper Research, 2023

20 Proprietary + Confidential
THG Beauty | Ramadan Insights

Although loyalty has increased, beauty shoppers


are open to switch for better prices, quality and
experience
Beauty: Loyalty & Reasons for trying new brands/retailers/ (2023)

65% / The product was


available
(31%)
It was cheaper
(26%)

66% It was cheaper


Retailer/brand is
available online and
Of beauty consumers in offers a good offline
KSA/ UAE made a recent (30%)
experience
purchase from a retailer, (23%)
at a platform or a brand
they have never Better quality Better quality
shopped with before (27%) (23%)

(vs. 70% / 73% in 2022)


Source: Google Smart Shopper Research, 2023

21 Proprietary + Confidential
THG Beauty | Ramadan Insights

Monitor your prices to ensure they are


competitive as consumers in the region are
increasingly
2023 YoY Growth in Price xseeking
Category Queries value
Insights from your Google Merchant
(KSA, UAE, EG, 2022-2023)
Center

In 2024, your prices in the UAE / KSA have


been 42% / 32% of the times above
benchmark price

Your price competitiveness* by SKU can


be assessed via Google Merchant
Centre!

Source: Google internal data, Google Search, KSA, AE, EG, Retail x Category, W-10 till W+2, YoY growth 2023 vs. 2022. *The price competitiveness report shows how other retailers are pricing the same products that
you sell. Above benchmark = This percentage indicates how often your products were more than 1% above the benchmark price when they were ranked against other products in shopping results | Source: Google
22 Proprietary
Merchant Center, + Confidential
1st of Jan - 11th of Feb 2024
THG Beauty | Ramadan Insights

Make sure your website and operations address


top pain points in KSA & UAE
Top 5 Online Pain Points for Beauty Shoppers (2023)

● Clearly display your


delivery options and
cost, as well as your
return policy in your
homepage and product
pages

● Incentivize and share


customer reviews/
recommendations

● Provide accurate and


complete product
descriptions

● Work towards speedy


customer support

Source: Google Smart Shopper Research, 2023

23 Proprietary + Confidential
THG Beauty | Ramadan Insights

Consider adding more payment methods &


providers, in line with consumer preferences in
these markets
Payment Methods

KSA: eCommerce Payment Methods 1 UAE: Preferred Payment Methods 2


*preferences add up to more than 100%

● Card payments are the preferred payment method. The local ● Card is the most popular payment method in the UAE but
debit scheme called Mada, comprises 47% of all card there are numerous local card schemes, such as erdirham which
transactions should be accepted
● Buy now, pay later is also growing in popularity with Tamara ● The UAE has witnessed the growing popularity of eWallets,
being the most popular provider, followed by Tabby and Spotii offering users a diverse selection of both global and local wallet
● For e-Wallets, PayPal is the leading solution used by 59% of
brands to choose from
users
● BNPL has grown significantly in this market, with Tabby and
Spotii being the most preferred
Source: 1 WorldPlay from FIS 2022 e-com payment methods- estimated share of transaction value; 2 Google Commissioned Data - Euromonitor (2023)

24 Proprietary + Confidential
Proprietary + Confidential

Thank You!

25
Proprietary + Confidential

Appendix
Skincare: Aiming for a glowing skin within a comprehensive Proprietary + Confidential

Ramadan routine
Insights:
Skincare queries ● Skincare is more and more at the center of Ramadan routine, with skincare content
(W-4 till W+2)
44M 17M
often part of a larger routine and self-preparation video
● Face masks are most associated with Ramadan or Eid-specific searches; skin whitening
YoY Growth
in Skincare +7% +20% & ASMR are still big
queries ● A new set of natural ingredients are becoming popular in the skincare routine; Curcuma
(W-4 till W+2) and licorice root
PoP Growth ● Some new brands are making it to rising searches; relatively less than in other CPG
in Skincare +12% +7% categories
queries
(W-4 till W+2)

Top Ramadan x
Top Skincare Rising Skincare
Skincare*
bath and body drunk elephant
dior eid bronzing drops
works
eid facial at home institut esthederm ‫جربت اغلى وارخص صالون لتنظيف‬ | ‫تجهيزاتي واستعداداتي بالكامل للعيد‬
dior | ‫البشره في مدينتي قبل العيد‬ ‫✨💗 عناية بالشعر و الجسم و البشرة‬
‫غسول‬
eid glow mask ‫😲 صدموني بالمعامله‬
‫اكرتين‬
licorice root cream
eid special facial at ho
me ‫ديور‬
skin care routıne
face mask for eid
‫سكينورين‬ ‫كينتا تجربتي مع كريم‬
facial at home for eid ‫للمنطقه الحساسة‬
‫الكركم صابونة‬
‫ماسكات عيد‬ ‫اكتوبر كريم‬
‫غسول وجه‬
‫ماسكات للوجه في رمضان‬ ‫للوجة بيبانثين كريم‬
‫فازلين‬
‫عرق السوس كيفية استعمال‬ ‫تحضروا معي 🥰 عناية بالبشرة 🧴عناية‬ ASMR skincare🧴‫تعالي اعملك‬
‫مسكات رمضان‬
‫مخازن العناية‬ ‫️♀‍🏻💇 بالجسم و االظافر 💅 عناية بالشعر‬ ‫سكين كير روتين قبل النوم‬
‫للبشرة‬
‫هل مرطب الشعر يفطر في‬
‫رمضان‬ ‫هاي كوين‬ ‫الفي كاتشي‬
Source: Google internal data, Google Search, Images & Youtube, Top & Top
‫النهدي‬ rising terms - Skincare, in SA, W-4 till W+2
‫تريتمنت‬
Skincare: Skin cleansing has become polarized Proprietary + Confidential

Cleansing
queries
6M 3M Insights:
(W-4 till W+2) ● In this category, a majority of brands that are either at the top of rising and emerging are
YoY Growth parapharmaceutical brands, with specific skin concerns to address
in Cleansing +13% +17% ● Skin and mostly face cleansing highlight 3 top brands in KSA: Bioderma, Cerave and
queries
(W-4 till W+2) Neutrogena
● Consumers seem to be categorical: Either opt for a pharmacy soap or for a natural soap
PoP Growth
in Cleansing +9% +3% preparation (African soap, Moroccan soap) or with favorite trendy ingredients (curcuma &
queries licorice root mainly)
(W-4 till W+2)

Top Cleansing Rising Cleansing Emerging


bath and body work ‫كوجي سان صابون‬ Cleansing
s a derma ‫غسول‬
‫صابون‬ ‫صابون يد‬
‫مغربي صابون‬ ‫الكركم صابونه‬ oil cleanser ‫ستتوقفين فورًا عن استخدام الصابون في‬
‫افضل صابون طبيعي وامن لجميع‬
‫ اليِك البديل | العناية‬... ‫غسل وجهك‬
‫👍 انواع البشرة وروعه للتفتيح‬
‫لكركمصابونة ا‬ ‫بانوكسيل غسول‬ ‫كوجي سان تجارب صابونة‬ ‫ غسول وجه‬+ ‫بالبشرة‬

‫غسول‬ ‫بيوديرما غسول‬ ‫صابون االفريقي االسود‬

‫بيوديرما غسول‬ ‫سيرافي غسول‬ ‫االصليه كركم صابونة‬

‫سيرافي غسول‬ ‫سيرافي غسول‬ ‫ غسول‬la roche posay


‫للبشرة الدهنية‬ ‫غسول الرؤوس السوداء‬
‫نيتروجينا غسول‬
‫الروش غسول‬ ‫عرق السوس غسول‬
‫غسول وجه‬
‫الروش بوزيه غسول‬ ‫االصفر غارنيه غسول‬
‫مزيل مكياج‬ my 18 y/o sister PICKY skincare ramadan vlog (day 1)
‫الكركم فوائد صابونة‬ ‫الروش بوزيه غسول‬ routine 🫣😯 (sensitive, dry, &
Source: Google internal data, Google Search, Images & Youtube -Top, Rising
‫المختلطة‬ eczema prone)
(>1K), Emerging (<1K) - Cleansing categories,
‫للبشرة‬ in SA, W-4 till W+2
Skincare: Lotion & moisturizers - a brand first search Proprietary + Confidential

Lotion & 6M 3M
Insights:
Moisturizing ● In this category, the vast majority of searches are branded, except for few category
queries (W-4 till names (moisturizer, toner)
W+2)Growth
YoY
● Consumers often associate the brand with a specific usage or concern; special
in Lotion & +21% +31%
Moisturizing queries attention is given to the eyes skincare
(W-4 till W+2) ● On YouTube, an increasing number of local ‘storytelling’ videos in which the creator
PoP Growth shares (personal) story, while doing one’s own routine or watching someone else’s
in Lotion & +13% +8% routine. K-pop skincare & ASMR are still very present in the videos that local consumers
Moisturizing queries
(W-4 till W+2) watch. Men routine most often comes in vertical videos. Overall the music element in
the video is increasingly elevated.

Top Lotion & Rising Lotion & Emerging Lotion &


Moisturizer Moisturizer Moisturizer
cerave bluethin aestura atobarrier
cerave tone up cream 365 cream
moisturizing cream
cetaphil kozimax cream review
la mer eye gel cream ‫سلسله العيد✨ العنايه بالبشره بعد‬ Alien skincare routine 😂 and a
u lac cream ‫تعب رمضان✨ نورس ستار‬ telling story
‫تونر‬ clinique
moisture surge barcode vince vitamin c serum
‫سيتافيل‬
kahi multi balm ‫للوجة بيبانثين أضرار مرطب‬
‫كريم كيو في‬
lipobase ‫ كريم‬lipobase ‫النهدي‬
‫كيوفي‬
‫أفضل كريم طبي مرطب ومفتح‬ ‫سيتافيل كريم العين‬
‫مرطب‬ ‫للوجة‬
‫للعين سيتافيل‬ ‫للوجه جيفنشي كريم‬
‫بيبانثين مرطب‬ Mens grooming routine before Funny Korean Makeup challenge
‫نيفيا‬ ‫دريم كريم‬ ‫تحت العين سيتافيل كريم‬ a date 🧴🧼🪒🪥 #mensgrooming #shorts #makeup
#shorts #skincare #koreanmakeup #missgarg
‫ماسك للهاالت السوداء‬ ‫ الروش بوزيه‬cicaplast #skincareroutine
Source: Google internal data, Google Search, Images & Youtube -Top, Rising (>1K), Emerging (<1K) - Cleansing categories, in SA & AE, W-4 till W+2
‫امبريوليس مرطب‬
MakeUp: A brand-heavy vehicle for beauty, creativity, self- Proprietary + Confidential

expression and fun


MakeUp queries
(W-4 till W+2)
27M 10M Insights:
● Consumers look for 2 things in relation to makeup and Ramadan: First, ideas and inspiration,
YoY Growth second, practical information on beauty stores during Ramadan
in MakeUp +4% +21% ● Top non-Ramadan specific queries are brand-heavy, similarly for top rising. One difference
queries
compared to other categories is that top rising terms are less detailed, concern-oriented, and
(W-4 till W+2)
more brand-oriented
PoP Growth
in MakeUp +20% +7% ● On YouTube, transformation videos are becoming trendy, the use of filters (or replicating them)
queries as well, and beauty videos elevated with music or comedy. Finally, ASMR and Ramadan beauty
(W-4 till W+2) series are still trending. Many local videos are shot vertically to serve on YouTube Shorts

RamadanxMake Top MakeUp Rising MakeUp


Up ‫بنفت‬ findation
eid makeup ‫فور ايفر بودرة‬ ‫ايلف‬
eid makeup tutorial ‫بيوتي باي‬ ‫بيوتي باي باليت‬
‫سيفورا اوقات عمل‬ ‫سيفورا‬ ‫فور ايفر بودره‬ Ehm did someone say… Kassie asked her brother to Salama's Makeup & Beauty
‫في رمضان‬ TRANSFORMATION?! 👀 try do her makeup. We think Look for Ramadan - part 1
‫كونسيلر‬ ‫تو فيسد‬ #makeup transformation he did great! #Shorts
‫رمضان بنفت‬
#makeupshorts #same person
‫توفيسد كونسيلر‬ ‫سارا ميك اب‬
‫في رمضان سيفورا دوام‬
‫كيكو‬ ‫البريطاني سيفورا‬
‫مكياج رمضان‬
‫ماك‬ ‫فكس بلس ماك‬
‫مكياج عيد‬
‫مكياج‬ ‫سيفورا قلوس‬
‫سيفورا مواعيد‬
‫في رمضان‬ ‫نايس ون‬ ‫مكياج يوم التأسيس‬ ‫اربعه ألوان روج‬
‫يال لوك ميكب بطريقه البيبي💕 تعالوا‬ ‫مكياج شفاف! للناس الي تكره‬
‫ميكب رمضان‬ ‫القناه و شوفوا اخر فديو اسكن كير‬ ‫ المكياج‬#shorts
Source: Google internal data, Google Search, Images & Youtube -Top, Rising (>1K) - Makeup category,
‫ميكب عيد‬ in SA
‫تحفه‬ ♥️🫶🏻& AE, W-4 till W+2
Hair care: The largest category during Ramadan makes it hard Proprietary + Confidential

to conquer
Hair care queries
(W-4 till W+2)
61M 24M Insights:
● In this category, consumers look for inspiration on Google and YouTube, with few branded
YoY Growth terms making it to the top 10: they look for guidance on style, routine, treatment and
in Hair care +2% +15% coloration. Keep in mind that search volumes are extremely large; this is the largest
queries
(W-4 till W+2) Beauty & Personal Care category during Ramadan season, and among the largest all
categories too during that time frame)
PoP Growth
in Hair care +13% +8% ● Two most prominent themes are: hair styles (and importantly, Ramadan style for adults
queries and kids) and hair coloration, with indie coloration brands showing up in the rising terms
(W-4 till W+2) ● Limited of ingredients make it to the top; the one that comes back on search and in
videos is rosemary oil
Ramadan x Hair
Care Top Hair Care Rising Hair Care
‫اكسسوارات شعر رمضان‬ ‫استشوار‬ butterfly haircut
‫تساريح رمضان‬ ‫بلسم‬ color lover
‫تسريحات رمضان‬ ‫تسريحات شعر‬ color wow | 😍 ‫ درجه‬180 ‫غيرت شكلي‬ Fluffy HEATLESS curls☁️ ‫شعري تقطع فرحت عالصالون‬
) ‫🔥😱 !! زبطو ( الجزء األول‬
‫️♀‍🏻💆تنظيف بشره عنايه بالشعر‬
‫تسريحات رمضان لالطفال‬ ‫دار االميرات‬ greyverse
‫تسريحات شعر رمضان‬ ‫زيت اكليل الجبل‬ types of curls
‫تسريحات عيد‬ ‫شامبو‬ ‫العجايب زيت‬
‫تسريحة رمضان‬ ‫صبغات شعر‬ ‫شامبو بار‬
‫حناء رمضان خفيف‬ ‫صبغة شعر‬ 2023 ‫صبغات شعر‬
‫ستايل رمضان‬ ‫قصات شعر‬ 2023 ‫قصات شعر‬ ‫أجمل فيديوهات رهيبة تسبيل‬ ‫سر تطويل الشعر ومنع التساقط‬ ‫😱😱☕ حطيت قهوه في شعري‬
‫ الشعر مادة‬VELVET ‫مع الكوافير‬ ‫نهائيا‬
‫غبقات تسريحات رمضان‬ ‫قصات شعر قصير‬ ‫قصات شعر رجالي محترمة‬ ‫محمد نور‬
Source: Google internal data, Google Search, Images & Youtube -Top, Rising (>1K) - Hair care category, in SA & AE, W-4 till W+2
Fragrances: In Saudi, local scents dominate Ramadan searches Proprietary + Confidential

Fragrances 61M 14M Insights:


queries
(W-4 till W+2)
● Perfumes and fragrances category is exactly as large as the hair care category in KSA
YoY Growth during Ramadan season, yet it is growing extremely fast still
in Fragrances +24% +33% ● The Saudi consumer has a very specific taste when it comes to perfumes, favoring
queries local and familiar scents of oud and musk. They also search for local shops and brands
(W-4 till W+2)
during Ramadan. Most commercial/foreign brands do not make it to the top 10 nor in
PoP Growth
+38% top rising list, highlighting a consequent opportunity in growing awareness and
in Fragrances +6%
queries affinity, especially during Ramadan time
(W-4 till W+2) ● DIY perfume videos is trendy locally and internationally

Ramadan x
Perfume Top Perfume Rising Perfume
‫اوقات دوام درعه في رمضان‬ ‫العربية للعود‬ ‫امبريال فالي‬
‫اوقات عمل ذي بيوتي سيكرتس في رم‬ ‫الماجد للعود‬ ‫بلو الفيرن‬
‫ضان‬
‫بخور رمضان‬ ‫درعه‬ ‫عساف للعطور‬ 2023 ‫تجهيزات رمضان‬
| ‫حفلة اطالق براند الشاقي للعطور‬ ‫ روتيني الصباحي للدراسة‬Morning
‫دوام ابراهيم القرشي في رمضان‬ ‫ريف‬ ‫عطر جورجينا‬ ‫!!!رأينا فيه بكل صراحة‬ routine 7:00AM☀️💘

‫دوام العربية للعود في رمضان‬ ‫عبدالصمد القرشي‬ ‫عطر قصه االخضر‬


‫دوام نخبة العود في رمضان‬ ‫عطر قصه‬ ‫عطر الفيرن االزرق‬
‫عروض رمضان للعطور‬ ‫عطور عساف‬ ‫عطور ستيفانو‬
‫عروض عبدالصمد القرشي في رم‬ ‫قولدن سنت‬ ‫عطور عساف‬
‫ضان‬
‫عطر رمضان‬ ‫ناتشورال تاتش‬ ‫قصة عط‬
‫عيد الصمد القرشي‬ ‫نخبة العود‬ ‫الفيرن بلو‬ ‫صنعت عطري الخاص و حاولت ابيعه‬ ‫ عطور من درعه‬5 ‫افضل‬
How to make Dior Sauvage by Chez
Pierre! #shorts #perfume
Source: Google internal data, Google Search, Images & Youtube -Top, Rising (>1K) - Perfumes & Fragrances category, in SA & AE, W-4 till W+2
#fragrance #fyp

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