Chapter 2 MSC

MSC
D I K S H YA N TA D H U N G A N A
Full Form
• KBUD= Knowledge Based Urban Development
• MSC= Multimedia Super Corridor
• SMEs= Small and Medium Enterprises
• MDeC= Multimedia Development Corporation
• GFC= Global financial crisis
About MSC
• It is largest KBUD initiative.
• Covers Area 750km2.
• It was started as the vision of laying the foundation of K-Economy and aspired to
become
“Asian Silicon Valley”.
• Aims to create world-class urban knowledge corridor with state-of-the-art infrastructure
and vibrant environment to attract international talent and investment.
• An airport city, which serves as a service center to support Kuala Lumpur International
Airport and aeronautical services center.
• Two knowledge Hub cities i.e.
◦ Putrajaya (new federal administrative center and electronic government)
◦ Cyberjaya (a development hub of ICT and multimedia companies, professional and students)
Putrajaya
• Introduce in 1990s.
• Malaysian Federal Government conceived of a new federal administrative capital for
building a former oil palm and rubber plantation from scratch.
• Was designed to be new home for Malaysia’s Federal Government ministries.
• Emblematic of the trend of former colonies to reject the colonial capital and to replace it
with a city that symbolizes the state’s national ideology and aspirations
Cyberjaya
• Officially launched in May 1997
• Designed to provide infrastructure and facilities to support multimedia industries in MSC
• Planned to accommodate approximately 240,000 residents and a working population of
10,000 foreign knowledge workers.
• Aims to create a multimedia catalyst center for global R&D and design, with the capacity
to be the operational headquarters for multinational firms.
• Cyberjaya was particularly planned to provide the best resources for smart families is
easy access to greenery and open space, and allowing relaxation from the mental
strains of cerebral knowledge work.
Policy of MSC
• First policy was focusing on the development of physical infrastructure including Kuala
Lumpur city center, international airport and integrated logistics hubs, rapid rail link to
Kuala Lumpur, a smart highway and two knowledge hub cities.
• Involves the execution of laws, policies and practices, which are purposely designed to
encourage electronic commerce, facilitate the development of multimedia applications.
• development of high-capacity telecom and logistic infrastructure, which is built on up to
10-gigabit digital optical fiber backbone, and using the ATM switches to provide optic
fiber connections to buildings.
• 5-gigabit international gateway with direct links to the USA, Europe and Japan as well as
the other nations in South East Asia.
• Highlights the need for a high-powered one-stop-shop, Multimedia Development
Corporation (MDeC), to monitor the operation of MSC.
Development
• MSC has not yet achieved its aim in developing a leading ICT hub for R&D.
• It has been more successful in developing lower value-added business support services,
which are less likely to boost the overall incomes across society
• Malaysia has had mixed success in facilitating technology transfers from multinational
companies and in multiplying domestic linkages with them.
• Malaysian firms had to compete for this overseas talent with Singapore, where wages for
ICT workers were significantly higher than those paid in Malaysia.
• Global financial crisis (GFC) the economy was negatively affected when it recorded the
highest negative growth in 2009 of the middle-income countries of East Asia.
• Mew restructuring and development programmes have been put into action to further
boost the progress of the MSC project and the country.
• Development Program includes:
Digital Malaysia Strategy, Economic Transformation Programme, and Government
Transformation Programme.
Digital Malaysia Strategy
• Digital Malaysia Strategy targets to foster an ecosystem driven by ICT in targeted
aspects of the economy, governance and social interaction, and aims to establish a
climate that intensifies innovation, investment and talent growth for both MSC and the
rest of Malaysia
• By 2020 Malaysia aims to increase the: Digital economy contribution to gross domestic
product (GDP) from 12% to 17% by increasing gross national income (GNI); World
Economic Forum (WEF) Global IT Report ranking from top 30 to top 20 by enhancing
productivity, and; IMD World Competitiveness Yearbook ranking from 16 to top 10 by
improving the standard of living.
• This strategy is especially underpinned by three strategic thrusts that have been
identified as critical game changers:
• Supply to demand-focused
• Consumption to production-centric &
• Low Knowledge-added to high knowledge added
Economic Transformation
Programme
• Aim of not only to help Malaysia achieve its ambitions for developed nation status by
2020, but also in response to the shift in the global economic order.
• Programme focuses on both MSC and the rest of Malaysia, and incorporates two crucial
elements:
• The 12 National Key Economic Areas in which growth is encouraged, and; The six Strategic Reform Initiatives,
which comprise the policies and procedures implemented to create a vibrant business environment
• This new programme builds upon and further develop previous initiatives such as MSC
and aims to raise Malaysia’s GNI per capita to US$15,000, creating 3.3 million new
employment opportunities, and attracting US$444 billion in investments by 2020.
Government Transformation
Programme
• Fundamental and important one amongst the relatively newly introduced strategy and
programmes as the Government and governance have a highly critical role as the enabler of all
socioeconomic activities and their outcomes.
• This programme aims to radically transform the way the Government worked in order to better
serve for the nation and bring prosperity.
• The programme is an effort by Malaysia’s current Government to address seven key areas
concerning the people of the country in order to achieve a prosperous development, and receive
the developed nation status.
• Reducing crime;
• Fighting corruption;
• Improving students outcomes;
• Raising living standards of low-income households;
• Improving rural basic infrastructure;
• Improving urban public transport &
• Addressing cost of living

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