Tea Time

Business Plan
Tea Time
Introduction
• Name: Tea Time
Tea Time is a Coffee shop, founded to produce different & unique
flavors of coffee and tea which are not familiar in Oman.
• Location: Al Khoudh Souq

• Opening Date: 01/01/2018
• Owners: ( Nabil – Nadir – Niyaz – Asad – Ilham – Salah ).
• Initial Capital: 10,000 OMR

( Shared by each one from owners 1,666 )
Environmental Analysis
Before (5) Years:

- People were familiar only with the
only Original Type of coffee

Less demand.
- Not provided every where.
At Present:
People interested more by coffeebecause of Media adds
& Social Media Advertisements.
• Increased in demand different flavors.
• All Shops, Restaurants & Hotels Request large orders.
• Tea Time will become the first & most effective
producers in Oman
Tea Time Product
Weight (Kg) Flavor Type of Cookies
gm 400 Latte
gm 450 Mochas
gm 400 Cappuccino
gm 480 Simple tea

Customer Demographics
Shops , Restaurants & Hotels.

- Serving in different Occasions:
Parties (Birthday, Eids, Weddings,

Diwali, Christmas etc.)
- Family gathering (Children, Adults)
- School (Students and Teachers)
- Companies & Governments.(Employees)
Competition
• Tea Time is new in business. Our mission is to become
Oman’s No. 1 producers locally. On the other hand,
there are many local coffee shops which produce a
typical flavor of coffee which are started before years
ago such as:
• Starbucks
• Costa coffee
• CAFFÈ VERGNANO
Competition
Competitors Strengths Weaknesses
StarBuck All Over Oman High Prices
Costa Coffee Famous Limited Flavor
CAFFÈ VERGNANO Low Prices Limited branches

NAISN Competitive
Advantage
1. Special flavors.
2. Free delivery.
3. Unique package.
4. Unforgettable taste.
5. Affordable price.
6. Easy location.
7. Special offers & Gifts.
8. call open 24 hours.
9. Fresh made daily.
Price Strategy of Tea Time
& Competitive Prices
Monkey Sokara
Naisn Price Cookies Factory
Item No. Description Cookies Cookies
OMR OMR
In our project for coffee shop , we are now in the continue
OMR OMRto the fullest
to get satisfactory and profitable results at the same time.
1 4.000 6.000 4.000 4.000

Latte
2 5.000 NA NA NA
Mochas
3 2.000 NA NA NA
Cappuccino
4 4.000 5.500 4.500 4.500

Simple Tea
Price Strategy of Tea
Time
Economy pricing is a familiar pricing

strategy for organizations that include
Wal-Mart, whose brand is based on this
strategy. Aldi, a food store, is another
example of economy pricing strategy.
Companies take a very basic, low-cost
approach to marketing--nothing fancy,
just the bare minimum to keep prices
low and attract a specific segment of
the market that is very price sensitive.
Advertising and
promotional Strategy
• Budget about 1,000 OMR

Chanel of Advertising Price OMR
Business cards 1200 120
Social Media Management 300
(Third Party - Agency)
Banners 150
Brochures 130
Radio Campaign(HI FM, Hala 200
FM)
Weekly Newspaper (The 100

Week)
Advertising
Chanel of Advertising Price OMR
Business cards 1200 120
Social Media Management (Third Party - 300

Agency)
Banners 150
Brochures 130
Radio Campaign (HI FM, Hala FM) 200
Weekly Newspaper (The Week) 100

SWOT Analysis
Strengths
• High quality recipes from abroad.
• Free shipment in Muscat only
• Special exclusive flavors.
• Flavors for different ages.
SWOT Analysis
Weaknesses
• New name in the market.
• Only one branch for time being.
• The capital is not high.
• The expenses at the time of start will be
high because due to new facilities.
SWOT Analysis
Opportunities
• Opportunities to increase the orders and demands.

• Quotation of reasonable prices base on demands.
• Multi flavors can increase the demands.
• Healthy ingredients such as low fat.
• Easy to Store.
• Special prices for family packs good deal for big
families.
SWOT Analysis
Threats
• Existing competitors in same line
of business.
Challenging's:
 Increase of more branches
 Increase more varieties.
Market Research
 Why market research is needed ?
• The importance of market research for the

business is to clarify & help to recognize the
demand of the customer in different segments.
• Help to fill-full customer's need and meet their
expectations
Market Research
1- How Many cups pf coffee or tea you may consume in a day?
A) 1 to 3. B) 4 to 6. C) 9 & more.
2- Which flavor of coffee would you like to consume, as per the
following:
A) Latte. B) Mochas. C) cappuccino D)
Simple tea 3- Do you prefer free home delivery?
  Yes  No
4- What is your best time to drink coffee/tea?
A) Morning B) Afternoon. C) Evening.
5- Do you prefer to buy coffee on occasions?
 Yes  No
Percentage
1-How many cookies you 2- which flavor of cook-
may consume in a day? ies would you like to eat?
20% 10% 20% Chocolate
1 to 3 pcs
40 Orio
% 4 to 6 pcs 30% Cramel
20% Red Velvet

9 & more
Cerelac
40% 20%
3- Do you prefer free home de-

livery?
10% Yes
10%
No
Somtime
80%
Percentage
4- What is your best time 5- Do you prefer to buy
to eat cookies? cookies on occasion?
20% Morning
20% Yes
10
50% Afternoon No
%
70%
30% Evening Somtime
Market Target
Tea Time- Monthly Sales Estimates
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Products OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR Total OMR
155 104 72 80 128 400 232 248 232 504 640 544 3430
Latte
180 125 52 56 100 160 164 176 176 376 276 176 2017
Mocha
130 130 96 128 232 600 432 240 176 672 432 360 3628
Cappuccino
138 150 56 96 120 600 368 336 152 552 480 240 3288
Simple Tea
603 12363
489 276 360 580 1760 1196 1000 736 2104 1828 1320
Conclusion
• This project, like other private projects seeks to

achieve the main objective of making a profit, and
besides that seeks to achieve a good reputation in
the market and get the trust of customers.
• Our store influenced significantly with social

occasions like Eid, Religious, Birthdays,
weddings…etc.
Reference:
1. Kavanagh ,J (2005), feasibility study , (Online) Available at
:http://www.doughmakers.com/americancookiejar.asp(Accessed on Nov 20,
2016)
2. Sherry ,E (2001) feasibility study for your project , (Online) Available
http://www.post-gazette.com/food/20011129cookies1129fnp1.asp (Accessed on
Nov 20, 2016)
3.Devi ,N (2012) feasibility study and Job performance, (Online) Available

http://baolam1001.weebly.com/uploads/2/5/8/9/25894503/feasibility_study.pdf
(Accessed on Nov 20, 2016)
4. Ali ,F (2009), cookies shop, (Online) Available at :
http://randomwalker.info/publications/cookie-surveillance.pdf
(Accessed on Nov 20, 2016)
5. http://smallbusiness.chron.com/different-types-pricing-strategy-4688.html
Thank You

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Business Plan

• Location: Al Khoudh Souq

• Initial Capital: 10,000 OMR

Before (5) Years:

only Original Type of coffee

Weight (Kg) Flavor Type of Cookies

gm 480 Simple tea

Shops , Restaurants & Hotels.

Parties (Birthday, Eids, Weddings,

StarBuck All Over Oman High Prices

Costa Coffee Famous Limited Flavor

CAFFÈ VERGNANO Low Prices Limited branches

1 4.000 6.000 4.000 4.000

4 4.000 5.500 4.500 4.500

Economy pricing is a familiar pricing

• Budget about 1,000 OMR

Weekly Newspaper (The 100

Chanel of Advertising Price OMR

Business cards 1200 120

Social Media Management (Third Party - 300

Radio Campaign (HI FM, Hala FM) 200

Weekly Newspaper (The Week) 100

• Opportunities to increase the orders and demands.

 Why market research is needed ?

• The importance of market research for the

% 4 to 6 pcs 30% Cramel

20% Red Velvet

3- Do you prefer free home de-

• This project, like other private projects seeks to

• Our store influenced significantly with social

3.Devi ,N (2012) feasibility study and Job performance, (Online) Available

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