Our coffee shop, Coffee Mountain, will offer a variety of high-quality coffee drinks and breakfast items in a friendly atmosphere. The management team is led by General Manager Calixtus Mckenzie and includes specialists in marketing, operations, and finance. Our target customers are people aged 18 and older, especially students and local residents, and we aim to become known as the best new coffee bar in Malaysia. We will promote through social media, signage, business cards, and sales promotions.
Our coffee shop, Coffee Mountain, will offer a variety of high-quality coffee drinks and breakfast items in a friendly atmosphere. The management team is led by General Manager Calixtus Mckenzie and includes specialists in marketing, operations, and finance. Our target customers are people aged 18 and older, especially students and local residents, and we aim to become known as the best new coffee bar in Malaysia. We will promote through social media, signage, business cards, and sales promotions.
Our coffee shop, Coffee Mountain, will offer a variety of high-quality coffee drinks and breakfast items in a friendly atmosphere. The management team is led by General Manager Calixtus Mckenzie and includes specialists in marketing, operations, and finance. Our target customers are people aged 18 and older, especially students and local residents, and we aim to become known as the best new coffee bar in Malaysia. We will promote through social media, signage, business cards, and sales promotions.
Our coffee shop, Coffee Mountain, will offer a variety of high-quality coffee drinks and breakfast items in a friendly atmosphere. The management team is led by General Manager Calixtus Mckenzie and includes specialists in marketing, operations, and finance. Our target customers are people aged 18 and older, especially students and local residents, and we aim to become known as the best new coffee bar in Malaysia. We will promote through social media, signage, business cards, and sales promotions.
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Business
Plan WIZARDS Daybreak
Mywizardsdaybreak.com 1 Types of company: Coffee Shop
2 Product: Coffee
3 Name of company: Coffee
Mountain Organizational Structure Function Calixtus Mckenzie Stanley Norhanafi Nelson Guang General Manager Marketing Manager Operation Manager Financial Manager
Complete management To set strategic Manage the quality of Manage and control the responsibilities in marketing plan for the products and ensure overall budget, ensuring the company company and identity problems are handled expenses and profits of objective and mission new marketing efficiently. the company. can be achieved. opportunities. Mission: We are committed to introduce the new taste and variety flavour in our coffee to the world. 40%
30%
20%
10% INTRODUCTION Almost everyone loves coffee.
It has been said that some 330 million cup of coffee are consumed everyday in Malaysia.
Coffee business is very appealing is that even though
it is food service and has highest gnawing away rate than any other business.
This is a lot of coffee, what makes it so attractive to
enter into the coffee business is the low starting cost in comparison with other businesses.
We Make The Best
Coffee OBJECTIVES Become selected as the “best new coffee bar” in Malaysia.
Turn in profits from the first month of operations.
Store design that will be both visually and
attractive to customers and designed for fast and efficient operations.
Employee training to insure the best coffee
preparation techniques.
Marketing strategies aimed to build a solid base of
loyal customers as well as maximizing the sales of high margin products such as espresso drinks.
We Create Quality
COFFEE TIME Our Location 1. The location of our business will be at 11, Jalan Telawi 5, Bangsar, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. They have built a small room towards the front of the building where my coffee shop will be.
LOCATION Executive Summary No. 1
Our mission is to provide a friendly,
comfortable atmosphere where the customers can receive quality of the coffee drinks and service at a reasonable price.
No. 2
Our coffee shop will offer a variety of
choices drinks to the customers.
No. 3
Our coffee shop will also serve a
breakfast such as sandwiches with the freshest ingredients, muffins, croissants, coffee cake and other tasty treats. We Create Quality Coffee Drinks Market Analysis
Target Market: Competition: Market Trends:
Our target market will be Our major competitor Coffee is the drink of to anyone who enjoys would be the Raihan’s choice for many people coffee. But, we will mainly Bookstore which is located across the world. Every target people of age 18 near to our coffee shop. morning millions of people and older. relly on their morning fix to get going for the day. Market Size
NUMBER OF TARGET MARKET MARKET SIZE
TARGET MARKET (MONTHLY) (RM)
Weekend getaway customers 10% 160 000.00
Students 34% 210 000.00
Residents of Kuala Lumpur 56% 260 000.00
Total 100% 630 000.00
Promotion Strategy
01 03
Social Business Card
Networking
02 04
Signboard Sales Promotion Products
Bakery
• Croissants
Espresso Drinks • Muffins
• Pie and Cakes • Americano Coffees by the slice • Breve Other Drinks • Daily Brew- • Breakfast • Cappuccino • Hot Chocolate Reg Sandwiches • Latte • Hot Tea • Organic • Scones • Mocha • Chai Tea Latte French Roast • Bagels • Macchiato • Kid’s Hot • World Tour
Cocoa Blend
• Fountain Chia Products
Iced Drinks
Smoothies • Iced Coffee
• Fruit • Jumping Lava
• Blended Ice • Iced Tea
Coffee Drinks Financial Plan The coffee shop will be capitalized based on the strong demand for high-quality coffee.
The owners have provided the company with
sufficient start-up capital.
The coffee shop will maintain a healthy 65% gross
margin, which combined with reasonable operating expenses will provide enough cash to finance further growth. CONCLUSION This plan is so useful and this will definitely lead to profit. If we workout this plan our Wizards Daybreaks will be the best coffee café in Malaysia. Coffee is always a good idea THANK YOU If I were a wizard, I am pretty sure my Patronus would be coffee
