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    Sip Ppt 19bba1354

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    ashishdamseth10

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    Sip Ppt 19bba1354

    Uploaded by

    ashishdamseth10
    1 views19 pages

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    1 views19 pages

    Sip Ppt 19bba1354

    Uploaded by

    ashishdamseth10

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    PRESENTATION ON

    AMBUJA CEMENT

    PRESENTED BY : ASHISH DAMSETH


    UID : 19BBA1354
    INDUSTRY OVERVIEW

    • INDIA IS THE SECOND LARGEST PRODUCER OF CEMENT IN T


    WORLD.
    • CEMENT PRODUCTION INCREASED AT A COMPOUND ANNUA
    GROWTH RATE (CAGR) OF 9.7 PER CENT IN THE PERIOD 2006–
    2013
    • PRODUCING 272 MILLION TONES (MT).
    MAJOR PLAYERS IN INDIAN CEMENT
    INDUSTRY
    % Share

    13.3
    24.4

    ACC
    GUJRAT AMBUJA
    GRASIM IND.
    11.7
    L&T
    INDIA CEMENTS
    OTHERS

    5.1 10.1
    10.2
    PEST
    ANALYSIS
    POLITICAL
    Coal Cast,
    Limestone

    TECHNOLOY ECONOMICL
    PEST
    New ANALYSIS Industry is
    technology Booming

    SOCIAL
    Organized &
    unorganized
    OVERVIEW OF ACL

    • THE GUJARAT AMBUJA CEMENT LTD, IS A COMPANY WHICH HAS BEEN


    PROMOTED
    BY THE GUJRAT INDUSTRIAL & INVESTMENT CORPORATION LTD. COORDINATION
    WITH THE SHEKHSARIA GROUP
    • ORIGINALLY THE PROJECT WAS PLANNED TO BE LOCATED BHAVNAGAR
    DISTRICT
    • BUT DUE TO NON COOPERATION COULD NOT TAKE THE POSSESSION OF THE
    PLANNED PROJECT. DUE TO THIS MANAGEMENT DECIDED TO LOCATED THE
    PROJECT AT JUNAGADH DISTRICT
    • COMPANY ESTABLISHED IN SEPTEMBER IN 1986 & STARTED THE PRODUCTION IN
    OCTOBER IN 1986
    CONTD.

    • COMPANY SETUP 2ND PLANT IN KODINAR IN 1998.


    • AMBUJA CEMENT LTD(ACL) WAS EARLIER KNOWN GACL
    • NOW IT IS KNOWN AS AMBUJA CEMENT LTD. AFTER
    TAKEN OVER BY HOLCIM GROUP
    • PRESENTLY, THE TOTAL CEMENT PRODUCTION CAPACITY
    OF THE COMPANY IS 18.5 MILLION TONES
    VISION AND MISSION OF ACL
    • VISION OF THE COMPANY IS TO BE
    RECOGNIZED AT THE BEST COMPANY IN
    THE CEMENT INDUSTRY. WE CAN
    ACHIEVE THIS ONLY THROUGH OUR
    PEOPLE.
    • TO STRIVE FOR AN ENVIRONMENT
    BEYOND COMPLIANCE. TO ADOPT
    ENVIRONMENT SOUND TECHNOLOGIES &
    MANAGEMENT PRACTICES FOR OPTIMUM
    UTILIZATION & CONSERVATION OF
    NATURAL RESOURCES
    STP

    Segment Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

    Customers and Builders in both Public and private sector in all


    Target Group tier cities

    Positioning Providing Strength to your buildings


    PACKAGING
    PROMOTION

    • ADVERTISEMENT PROMOTION
    • SALES PROMOTION
    ONLINE SALES OF CEMENT
    SWOT

    STRENGTH
    1. IT HAS AN INSTALLED CAPACITY OF AROUND 15+
    MILLION TONS PER YEAR
    2. IT IS ONE OF THE MOST POPULAR BRANDS IN
    INDIA.
    3. IT DEALS IN CEMENT, CONCRETE, DRY MIX AND
    SUPERFAST PRODUCT VARIANTS.
    WEAKNESS
    1. ITS CYCLICAL INDUSTRY
    2. HIGH TRANSPORT COST
    CONT..

    OPPORTUNITIES
    1. IT SHOULD ENTER INTO PAN INDIA OPERATIONS TO
    EXPAND ITS BUSINESS.
    2. BRAND AWARENESS.
    3. IT CAN INITIALLY START EXPORTING CEMENT INTO OTHER
    STATES AND LATER ON START IN STATE PRODUCTION ONCE
    IT HAS A CONSIDERABLE CUSTOMER BASE.
    THREATS
    1. IT FACE TOUGH PRICE COMPETITION FROM MANY
    REGIONAL PLAYERS.
    2. INCREASING DIESEL PRICE
    PARTICULARS 2013-14 (CR) 2012-2013(CR) 2011-2012(CR)
    % % %

    G.P RATIO 81.69 86.31 86.58

    N.P RATIO 3.65 10.42 11.82

    DEBT EQUITY .61 .59 .73


    ORGANAZATION STRUCTURE
    JOB DESCRIPTION
    CONCLUSION
    WE HAVE ONE GOAL: TO WIN OVER CUSTOMERS, TO
    TRULY PLEASE THEM BY DELIVERING PRODUCTS AND
    SERVICE BEYOND THEIR EXPECTATIONS, TO EARN THEIR
    FRIENDSHIP AND BUILD RELATIONSHIPS THAT WILL
    ENDURE.

    WE OFFER PRODUCTS THAT ARE NEEDED, WELL-


    DESIGNED, WELL-MADE AND REASONABLY PRICED. WE
    CONTINUALLY STRIVE TO IMPROVE OUR PRODUCTS AND
    CUSTOMER SERVICE.

    PLEASING CUSTOMERS IS OUR LIVELIHOOD AND OUR


    VOCATION. IT IS THE BEST WAY WE HAVE OF FULFILLING
    THE EXPECTATIONS OF SHAREHOLDERS, EMPLOYEES,
    VENDORS AND OTHER ASSOCIATES. OUR SINGLE-MINDED
    DETERMINATION TO PLEASE CUSTOMERS DRIVES THE
    KIND OF PEOPLE WE EMPLOY AND PROMOTE, THE
    INVESTMENTS WE MAKE AND THE RESULTS WE PRODUCE.
    BIBLIOGRAPHY

    • WWW.AMBUJA CEMENT.COM
    • WWW.FORBES.COM
    • WWW.WORDPRESS.COM
    • WWW.MONEY CONTROL.COM
    THANK YOU

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