DT Methods 5 Why

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DT- Methods – 5 Why?

 About: The “5 Whys” method is a dead simple – ask 5 why to explore the root cause of a problem

 Why: Used to dig deep into your users and uncover useful insights about their behavior.

 How to apply? Quite literally, it involves asking your users “Why?” whenever they explain something to
you. When you ask “Why?”, you will prompt someone to re-evaluate their position in order to dig a little
deeper into their own reasoning.

 Benefits:
 This process bring great insights while allowing you to dig deeper in order to find the root cause(s) of
their behaviors.

 Practicing the “5 Whys” method is also useful to get you used to the idea of asking your interviewees
or users “Why?”, even though you think you already know the answer.

© 2018 DXC Technology Company. All rights reserved. November 29, 2024 1
DT-Methods – 5 Why? example
Issue: Customer satisfaction score decreased from 4 to 2 due to the issues with the billing.

Why the customer provided this evaluation ?


There are billing issues which were not responded by the DXC Billing SMEs a long time ago.

Why the issues are not responded by the Billing SMEs?


There was a change in the process of managing Billing disputes between DXC and the customer. The number of Billing SMEs reduced from 3 to 1 on the
account and have a different role.

Why the new process is not working as the customer gets feedback on their issues on time?
The new agreed process is not know by the local site representative in terms of how to raise an issue about the monthly billing and who to address. Even the
local DXC representative not knowledgeable about the new process.

Why the new process is not known by the local representatives?


DXC Billing SME assumed that the communication about the changed process has been communicated internally by the customer, providing the new SME
contact for raising issues. DXC Billing SME communicates according to he new process. DXC local representatives not informed about the changed process.

Why the DXC local representatives are not informed about the process changes on account level?
There is no e-mail communications about the account related changes incl. the processes (asset management, billing, invoicing) to the local site
representatives. Meetings if such organized, are not attended by all site managers. Notification about the porcess changes not communicated when the monthly
invoice sent.
© 2018 DXC Technology Company. All rights reserved. November 29, 2024 2

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