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    TV Lec 1 & 2

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    TV Lec 1 & 2

    Uploaded by

    anniech77777
    6 views14 pages

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    6 views14 pages

    TV Lec 1 & 2

    Uploaded by

    anniech77777

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Definition, History and Functions of Television

    Lecture #1

    Fundamentals of Broadcasting Media

    By

    Zirva Azmat
    Lecturer
    Definition
    • A system for converting visual images (with sound) into
    electrical signals and displaying them electronically on a
    screen.

    • Television is defined as a technology used for broadcasting


    visual images of stationary or moving objects.
    Introduction
    • Television is an important audio-visual electronic medium.
    Though it is comparatively younger in age, it has far reaching
    impact on the audience in every walk of life. As regards
    effectiveness, it has taken over the other media owning to its
    audio-visual quality, which creates a great sense of
    participation.
    History of Television in World
    • Vladimir Zworykin was an inventor and pioneer of television
    technology.
    • He firstly introduced the TV in 1920, experimentally
    broadcasting from 1925 and commercially from 1930s.
    • By 1928, the world’s first television station launched in New
    York.
    History of Television in Pakistan
    • In Ayub Khan’s Era:
    On 26 November 1964, Pakistan Television Corporation came
    into being. It was the first official transmission from Lahore.
    • In Zia ul Haq’s Era:
    Television was brought under the Islamalization campaign,
    Heavy censorship was exercised on the media to safeguard the
    glory of Islam.
    In Pervaiz Musharraf’s Era:
    The government issued the Pakistan Electronic Media
    Regulatory Authority (PEMRA) Ordinance in March 2002.
    • PEMRA:
    PEMRA stands for Pakistan Electronic Media Regulatory
    Authority. It is an independent and constitutionally established.
    Federal institution responsible for regulating and issuing
    channel licenses for establishment of the mass media culture,
    print and electronic media.
    • First Private TV Channel: The first semi government TV
    cannel launched with the name of People Television Network
    (PTV) later named as STN.
    • In 1990 STN started his first ever private TV channel of
    Pakistan, Network Television Marketing (NTM).
    Functions of Television Broadcasting
    • Apart from the general functions of broadcasting which are to inform,
    educate and entertain, radio and television stations perform six main
    functions.
    • They are: the news, opinion, education, propaganda, commercial and
    entertainment functions.
    Television as a Propaganda Tool
    • Television, like other media, gives small doses of persuasion
    masquerading as information. In the third world, where this
    electronic medium is almost in government control, this
    phenomenon is more common. So, it also plays a role as a
    propaganda tool.
    Television as a Cultural Transmitter
    • It also performs as cultural transmitter. With television in our
    homes we are no longer in our home or communities alone
    but are exposed to the cultures of so many other people.
    Types, Scope of TV Broadcasting
    Lecture #2

    Fundamentals of Broadcasting Media

    By

    Zirva Azmat
    Lecturer
    Types of TV Broadcasting
    • Satellite TV
    • Web TV
    Satellite TV Web TV
     Satellite TV relies on the signals for  Web TV relies on the internet for
    content delivery. content delivery.
     It requires a satellite dish and a set-top  It requires an internet connection.
    box for signal reception.  Viewers can choose what they want to
     The content is broadcasted in real- watch and when they want to watch it.
    time, and viewers tune in to specific  Interactivity is high compared to
    channels at scheduled times. satellite TV.
     Interactivity is more limited compared  It works independently, not controlled
    to web TV. by PEMRA.
     It controlled by PEMRA.  Mostly content is fake.
     Content is authentic.  It has limited audience.
     The audience of satellite TV is  Individually, any one can run the web
    massive. TV.
     Proper organization is required.  Web TV can be handle by small group.
     Satellite TV handle by large group of
    employs.
    Scope of TV Broadcasting
    • Though this field of television broadcasting has been facing many
    challenges, still you can make a great and competitive career in this
    field. In this broadcasting field, you can choose the option to become a
    news anchor, you can be in the productive staff of any TV or radio
    news channel.
    • This industry of broadcasting generally aims at the five categories and
    in these five categories, you can get great job options for yourself.
    • Their department of production and department of news, then their
    department of sales and engineering and finally their department of
    administration- these categories constantly looking for the
    competitive people who have degree in television and radio
    broadcasting field.

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