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    Digital Marketing

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    senapatialok29
    Media planning

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    Digital Marketing

    Uploaded by

    senapatialok29
    6 views10 pages
    Media planning

    Original Title

    Digital Marketing PPT

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    © © All Rights Reserved

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    Media planning

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    6 views10 pages

    Digital Marketing

    Uploaded by

    senapatialok29
    Media planning

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    SUBJECT – DIGITAL MARKETING & MARKETING COMMUNICATIONS

    TOPIC – BROADCAST MEDIA


    PRESENTED BY – MITA RANI SAHU
    (230402100057)
    SACHIN AHWAN BEHERA
    (230402100059)
    PRITAM JENA
    (230402100062)
    GYANA RANJAN PRUSETH
    (230402100063)
    ASHOK KUMAR JENA
    (230402100064)
    CONTENT
    • Introduction
    • Radio as a Medium
    • Television as a Medium
    • Comparison of Radio and Television
    • Conclusion
    Introduction

    • Broadcast media refers to a means of communication


    that reaches a large audience through electronic
    transmission.
    • The two primary types of broadcast media are radio and
    television.
    Radio as a Medium
    History: Radio broadcasting emerged in the late 19th and
    early 20th centuries, with pioneers like Guglielmo Marconi
    and Nikola Tesla contributing significantly to its
    development.
    Characteristics:
    • Sound-based: Radio primarily relies on audio signals for
    communication.
    • Portability: Radio devices are often portable, allowing for
    easy listening on the go.
    • Reach: Radio broadcasts can cover vast geographical areas,
    reaching a wide audience.
    • Niche Audiences: Radio stations can cater to specific target
    groups, such as music genres, age demographics, or interests.
    Types of Radio
    • AM/FM: AM (Amplitude Modulation) and FM (Frequency Modulation) are the
    traditional radio broadcasting methods.
    • Satellite Radio: Satellite radio offers a subscription-based service with a wide
    variety of channels .
    • Internet Radio: Online streaming services allow for listening to radio stations
    from around the world.
    Television as a Medium
    History: Television broadcasting began in the mid-20th
    century, with the first regular broadcasts taking place in
    the 1930s.
    Characteristics:
    • Visual and Audio: Television combines both visual and
    audio elements for a more immersive experience.
    • Accessibility: Television sets are widely available, making
    them easily accessible to a large audience .
    • Impact: Television has had a profound influence on
    society, shaping culture, news, and entertainment.
    Types of Television:
    • Broadcast Television: Traditional over-the-air television signals.
    • Cable Television: Television channels distributed through a cable network.
    • Satellite Television: Television channels delivered via satellite .
    • Streaming Television: Online platforms that offer on-demand video content.
    Comparison of Radio and Television
    Feature Radio Television

    Wide geographical coverage, but


    Reach Wide geographical coverage
    often limited to specific areas

    Higher cost of equipment and


    Generally lower cost of equipment
    Cost operation, especially for high-
    and operation
    definition content

    Less portable, typically requiring


    Portability Highly portable devices
    larger screens

    Primarily audio-based (music, news, Audio-visual content (movies, TV


    Content
    talk shows) shows, news, sports)

    Significant influence on shaping Significant influence on shaping


    Impact
    culture and society culture, society, and advertising
    Conclusion
    • Broadcast media has played a crucial role in shaping communication
    and entertainment. Both radio and television continue to evolve,
    adapting to new technologies and audience preferences. While radio
    offers portability and niche targeting, television provides a more
    immersive experience with visual and audio content.

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