MAKE

IN
INDIA
By-
Prakhar Singhal
11th C
Business Studies
MAKE IN INDIA SCHEME

 The Make in India initiative was launched by Prime Minister in

September 2014 as part of a wider set of nation-building initiatives.
 Make in India was to create and encourage companies to
develop, manufacture and assemble products made in India.
 It’s aimed was to transform India into a global design and
manufacturing export hub.
 By 2013, the much-hyped emerging markets bubble had burst, and
India’s growth rate had fallen to its lowest level in a decade. So this
scheme was a response for this critical situation.
Functions/Objectives of Make In
India
 It stated some objectives such as:
1. Boost Manufacturing Sector: Increase the manufacturing sector's growth
rate to 12-14% per annum to enhance the sector’s share in the economy.
2. Job Creation: Generate employment opportunities by creating 100 million
additional manufacturing jobs in the economy by 2022.
3. Increase Manufacturing GDP Contribution: Increase the share of
manufacturing in the country's Gross Domestic Product (GDP) from the
current 16-17% to 25% by 2025.
4. Attract Foreign Direct Investment (FDI): Promote India as a top
investment destination and attract foreign companies to invest in
manufacturing in India.
 After the launch, India gave investment commitments worth ₹16.40 lakh crore and
investment inquiries worth of ₹1.5 lakh crore between September 2014 to February
2016.
 The Make in India initiative focuses on 27 key industries under
the manufacturing and services sector including automotive, electronics
system design manufacturing, pharmaceuticals, roads, food processing and
 Advantages and disadvantages of
Make In India Scheme
ADVANTAGES DISADVANTAGES
• Creating new job opportunities.  Negligence of Agriculture: With the introduction of
• Increasing GDP via accelerating industrial sectors, the agriculture in India will be
economic growth. neglected somewhat.
 Depletion of Natural Resources: projects consume
• The rupee will rise as FDI inflows
the natural resources such as water, land etc. on a large
increase. scale.
• Small manufacturers will benefit,  Loss for Small Entrepreneurs: If no foreign investment
mainly if foreign investors invest is not done in to them.
in them.  Interest in International Brands: the brand value of
Indian merchandise will definitely increase, then the
• When countries invest in India,
Indian upper class will get addicted to the foreign label.
they bring with them cutting-edge
 Pollution: This scheme might be economically but it will
technology in a variety of
have an inverse effect ecologically.
industries.
 Bad Relations with China: it is possible for the
• Setting up manufacturing centers situation to become worse among the two economically
and companies in rural areas can growing countries because India has the advantage of
also help these communities young and skilled workforce over China which will
expectedly take make in India to new heights in the near
thrive.
Make In India Scheme
 Make in India is a major national programme of the Government of
India designed to facilitate investment, foster innovation, enhance
skill development, protect intellectual property and build best in class
manufacturing infrastructure in the country.
 There are some companies which comes under this Make In India
concept:
• Adani Group: Involved in sectors such as infrastructure energy (Adani Power),
ports, and logistics.
• Maruti Suzuki: India's largest automobile manufacturer, known for producing
cars in collaboration with Suzuki of Japan.
• Tata Group: A diversified conglomerate with significant interests in automobiles
(Tata Motors), steel (Tata Steel), IT services (TCS), and more.
• Mahindra Group: Known for automobiles (Mahindra & Mahindra), IT services
(Tech Mahindra), aerospace, and agribusiness.
• Infosys: A multinational corporation providing business consulting, information
technology, and outsourcing services.
• Maruti Suzuki: India's largest automobile manufacturer, known for producing
cars in collaboration with Suzuki of Japan.
Case study- Flipkart
 Issues and underlying issues:
1. Operational Challenges: Flipkart faced difficulties during its Big Billion Sale due to site traffic
management and supply chain issues, which resulted in customer dissatisfaction.
2. Customer Satisfaction: While Flipkart initially focused on customer satisfaction through prompt
issue resolution and innovative payment options, its reputation suffered after the Big Billion
Sale due to execution failures.
3. Trust and Reputation: The incident during the Big Billion Sale jeopardized Flipkart's goodwill,
necessitating damage control measures such as apologies and explanations to regain
customer trust.
4. Capacity Planning: Flipkart failed to anticipate and manage the surge in demand effectively
during the Big Billion Sale, leading to technical glitches and inventory shortages.
5. Execution and Logistics: Despite having robust backend systems, including warehouse and
inventory management, operational execution during peak periods proved inadequate.
6. Innovate in Payment and Delivery Options: Expand payment options beyond cash-on-delivery
and credit cards to include digital wallets, UPI, and other emerging payment methods to cater
to diverse customer preferences. Introduce faster delivery options and improve shipment
tracking capabilities to enhance transparency and reliability in the delivery process.
7. Establish a proactive crisis management plan to quickly address any issues like website
crashes during high-demand periods. Communicate transparently with customers during
 Case Study- Flipkart
 Solutions:
1. Strengthen Capacity Planning and Logistics: Detailed Demand Forecasting Implement advanced analytics to
forecast demand accurately based on historical data and market trends.
2. Scalable Infrastructure: Invest in scalable IT infrastructure to handle peak loads and prevent website crashes.
Enhanced Inventory Management Improve coordination with suppliers and enhance inventory visibility to
mitigate stockouts.
3. Enhance Customer Experience: Continuous Improvement in Service Focus on service excellence beyond
discounts, ensuring timely delivery and quick resolution of customer issues. Personalized Offers and
Communication Leverage customer data to tailor promotions and offers, enhancing the "surprise and delight"
factor while ensuring clear and transparent communication.
4. Rebuild Trust and Reputation: Proactive Communication: Develop a crisis communication plan to address
potential issues in real-time, keeping customers informed and reassured during high-demand events. Customer
Feedback Mechanism: Implement robust feedback mechanisms to gather insights and address pain points
proactively.
5. Implementation Plan: Technology and Infrastructure Upgrades
o Allocate budget for IT upgrades, conduct feasibility studies, and implement scalable solutions. Enhanced
Customer Service Initiatives
o Continuous improvement with immediate action on feedback. Train customer service teams, integrate feedback
loops into operations, and refine service protocols.
 By addressing these critical issues through strategic investments in infrastructure, demand forecasting, customer
communication, operational efficiency, and proactive public relations, Flipkart can continue to enhance its market
position and maintain customer trust. These solutions not only address the immediate challenges but also lay a