Un it 7

M ed ia
MEMBERS AND TASK ASSIGNMENT
MEMBERS TASK ASSIGNMENT
VOCABULARY
• CRT = Cathode Ray Tube /ˌkæθəʊd ˈreɪ tuːb/

□ The light source inside older TV sets

• DRM = Digital Rights Management /ˈdɪdʒɪtl raɪt ˈmænɪdʒmənt/

□ Similar to copyright for electronic content

• EPG = Electronic Programme Guide /ɪˌlekˈtrɑːnɪk ˈprəʊɡræm ɡaɪd/

□ An electronic list of programmes available on TV,cable, satellite, or the internet

• IPTV = Internet Protocol Television /ˈɪntərnet ˈprəʊtəkɑːl ˈtelɪvɪʒn/

□ Digital TV over a network
VOCABULARY

• LCD = Liquid Crystal Display /ˌlɪkwɪd ˌkrɪstl dɪˈspleɪ/

□ The technology used in flat TVs and monitors

•MPEG = Moving Picture Experts Group /ˈmuːvɪŋ ˈpɪktʃər ˈekspɜːrt ɡruːp/

□ A file format for audio and video

• VOD = Video On Demand /ˈvɪdiəʊ ɑːn dɪˈmænd/

□ Playback of video at request of user
READING
1. Complete the table with details about you and your country.

Who are the TV broadcasters? VTV1, VTV2, VTV3, VTV4, VTV5, VTV6, VTV7,
…
Who are the IPTV providers ? FPT TV, MyTV, Viettel TV

Postal : VNPost
What’s the name of the TV service from the national PTT ?
Telephone: viettel, mobifone, vinaphone, vietnamobile

How do you receive television ? Antenna

How many channels can you get ? 152 channels

How do you pay for television- annual license / monthly

Use payment card
subscription/pay-per-view?

How much do you pay (e.g.monthly TV costs compared to Monthly TV costs is 155.000 vnd.
monthly telephone costs) ? Monthly TV costs is more expensive than monthly telephone
costs

How have / will these amounts change ? Increase every year

READING
2.You are going to read a text about changes in television. Before you read, try to
complete the notes on some of these changes. Complete the table with the pairs of
expressions.

• Broadcast to all/ Download on demand

• All scheduled/ Time-shifted
• Antenna/ Broadband
• TV license or advertising/ Pay per view
• CRT/ LCD From To
To receive Antenna Broadband
To view CRT LCD
Transmission Broadcast to all Download on demand
Business model TV license or advertising Pay per view
Schedule All scheduled Time-shifted
READING

4. Look through the text and find words that mean:

.
1. an aerial: 1. An antenna
(1 – 6) Trong Sách

2. the full range of radio frequencies: (1 – 5) 2. Spectrum

3. a piece of equipment that can decode 3. Set top box
digital signals for a TV set : (2 – 9)

4. a piece of software for playing audio and 4. Media player

(3 – 10)

video files :
5. a method of based charging viewers based on 5. Pay per view

what they watch: (4-2)

6. a fixed annual fee for owning a television set: 6. License free

(4 - 4)
 READING PLAYING CATCH-UP
Until very recently television broadcasting had been mostly unchanged
since the 1950s. Broadcasting has long used antennae to transmit images
5.Answer the following questions using some and sound using the radio spectrum. A receiving antenna, usually on the
roof of homes, receives the signal and demodulates it to provide the sound
of the words above. and images to a cathode ray tube (CRT). Viewers had to watch
programmers according to the transmission schedule set by the TV
1. How does a traditional analogue TV signal get to a viewer’s
broadcaster and use a video tape recorder to view programmers that they
set? missed. But the rapid increase in digitization and broadband networking has
□-> The signal comes over the radio spectrum to a
changed all that. Now content makers large and small, old and new, can use
rooftop antenna, then it is demodulated and sent to a CRT. the internet or IP networks to distribute content. IPTV can provide live
2. How does a digital signal get to a user? multicast TV services to a number of users, normally subscribers to a
service. A unicast VOD service provides the playback of video to the
-> A digital signal can be compressed into MPEG 2 or
viewer’s set-top box or computer. The key advance that has enabled these
MPEG 4 formats, broken into IP packets and streamed services is the massive increase in low-cost broadband services into homes.
across the Internet In the past, lack of bandwidth restricted the use of video over the internet,
3.How can viewers record programmers or see what they but now content can be compressed into MPEG-2 or MPEG-4 formats,
broken into IP packets
have missed?
-> They can use their PVR (Personal Video Recorder) or use a VOD and streamed across the networks into people’s homes. Here it is decoded
(Video On Demand) service. by a set-top box or played back with a media player on a PC. This is all
having an impact on viewing habits. Presented with an EPG containing not
4. How can content providers or broadcasters make money from
only today’s programmes but last month’s, viewers can now watch things
viewers? when they want to watch them, not when broadcasters want to transmit
them. Even during a programme viewers can pause or rewind to see the
-> Via a licence fee, subscription or pay per view.
goal they just missed or listen again to the point made in a documentary.
And if they do still miss a whole programme, they can record and store the
data on the hard disk of their PVR ( Personal Video Recorder). Even the
business models are changing, pay per view is already common and may
yet replace the income from advertising or licence fees. Viewers are now
watching
READING

6. Match the mean of transmission to the definition. Then match them

to an example of a leading provider from Britain
1 closed transmission a
a unicast to a group of users

2 open transmission
b multicast to anyone b

3 transmission to a
c broadcast single user
c
READING

7. Look at these examples of words that can be used with the word
signal or content. Complete the diagrams with words from the text on
page 58
1
1 receive

A signal
Transmit…

2
2 demodulate

3 distribute
3 7 play7 back
11 provider
11
4 compress
4 8 8watch
Content
12 Maker
5 stream
5 9 9coppy
6 decode 10 protect
10
6
READING
8. Complete these sentences using some of the expression from exercise 7.
1. A lot of Contents makes are concerned that their programmes are being copied illegally.
Transmit a signal
2. It is important for a national broadcaster to be able to to

every part of the country.

Compress content
decode to
3. MPEG technologies make it possible the content into much smaller
4. files.
A PC media player can in MPEG, wmv and MP3 files.

5. Digital rights management allows film-makers to Protect content a certain extent.

6. Most TV viewers still need an aerial pointing in the right direction to Receive a signal

from the national broadcaster.

Demodulated signal
7. A CRT creates images from the from the antenna.
8. As broadband capacities have increased, it has become easier to Stream content
Across networks in IP packets.
READING
12. Complete the questions that an investor might ask with words form the box

• account • banner • domain • E-commerce • hosting

• mailing • messageboard • monetize • prototype • socical

1. Are there any other socical networking sites for pet owners on the
met ? prototype
2. Who built the that you are using to test out the idea?
messageboard
3.
4. How doelseyou access
could youthe monetize to make
this and arrange walksmore
it even withprofitable?
other local
5. users?
How easy is it to register and create an account ?
6. What other products will you sell in the E-commerce section?
7. How much are you planning to charge for your advertising banner
? mailing
8. Who are you planning to sell the domain list to?
9. How much did it cost to buy the hosting name ?
READING
15. Complete this email from one of the venture capitalists to a colleague

consoles controllers graphics joysticks keyborads networked open source streamed

Hi Jason
We‘ve just had some people in to sell us an idea and I thought I’d run it past you as this is
more your field. Basically they’ve put together a team of open source (1) video game
developers to create a globally- networked (2) war game that will be streamed (3) across
the internet. This aimed not just at people with games
graphics
consoles(4) but also at PC users with a reasonable (5) card, making the potenial audience
a lot bigger. My worry is that most PC users won’t have
joysticks (6) or game controllers (7) to move around the screen, but I’m not sure how
important that is keyborads (8) are fine for tying, but how easy is it control avatars with
them?
Best, Alan
READING
17. Match the word with the definitions.
1. Jpeg/gif a. A word, symbol, or image representing a
company
2. A tab b. A area that take users to separate page when it is
clicked
3. Block of text c. An area of the screen with an
advertisement
4. Row d. A vertical section of the
screen
5. Mock-up e. A horizontal section of the
screen
6. Banner f. Commonly used formats for
photographs
7. Logo g. An area of the screen filled with
words
8. Column h. A working model of demonstration or
testing
OUTPUT read the article about news and answer the question below

1 How has technology changed the size of teams of reports?

They have become smaller

2 Apart from its own reporters, what sources does the newspaper use?

It is scaled down and shortened

3 How does the prints version of the paper differ from the online version?

Outside agencies

4 To what extent is Mr Sanchez worried about the effects of new technplogy on the new industry?

He is not worried
OUTPUT

Are printed, daily newspapers going to disappear?What

are your reasons?

What will the media landscape look like in five or ten

years time in your country?

Should music or other digital content be free?

LISTENING
11. AdventureUS are venture capital company that speacialize in funding international
technology start ups. You are going to hear three companies pitch for inverstment. Listen
to the first pitch. Compelete the notes about the company and its business model.
Name Lamppost.com (1)
Main area of business :
social networking for dogs and their owners (2)

Revenue streams
Registration pee (3) Registered users after year 1: 2m (7)
E-commerce section (4) Registered users after year 2: 5m Registered
advertising (5) users after year 3: 15m (8)
mailing list (6) have built prototype and have had discussions
Current stage of development:
with hosting company (9)
LISTENING
18. Listen to Juan from

Lamppost.com talking to a

designer. Match the features a-e

with the correct blanks 1-5 on the

screen.

1a 2e 3b 4d 5c
LISTENING
19. Listen to the dialogue again. Say if the following statement are

TRUE(T) or FALSE(F).
1. The designer has placed the logo at the top of the screen on the left
T
2. Juan does not want advertisements on the home
page F
3. The ‘Resources’ tab will take user to the
blog F
4. Relugar user will have to sign up every time they
use F
5. The site will have an e-commerce facility for
subscriber T
6. Users can send an email if they forget their
password F
7. JPEGs work better than
GIFs T
8. Users will be able to upload their profile details to the
site
T
LISTENING

Look at the words and phrases we can use to describe the positions of items on
a screen.
In the top left hand corner At the top In the top right hand corner
Top left Top right
At the top on the left At the top on the right
In the middle
On the left In the centre On the right
Centre screen
In the bottom left hand corner In the bottom right hand corner
Bottom left Bottom right
At the bottom
SPEAKING PART
1

1. What is CRT?
( Cathode Ray
Tube )
-> The light source
inside older TV
sets.
3. What is VOD? ( Video On Demand )
2.What is LCD?
-> Playback of video at request of user.
( Liquid
4. What is license fee?
Crystal Display )
-> An amount of money that you pay to use products and services.
-> The technology
used in flat screen
SPEAKING PART
2
These are four types of media used in advertising.

The first is TV advertising. The advantage is that TV covers a wide region, so

it attracts a lot of viewers. The disadvantage is that the goods are not of the
same quality as advertised.

The second is direct mail. The advantage is that direct mail enables
businesses to promote their products and services to a specific customer
group. The disadvantage is that some people dislike marketing mail and will
discard it.

The third is pay-per-click. The advantage is that you only pay when a user
actually reaches your website and clicks on advertisements. The
disadvantage is that you need to spend a lot of time improving your
pay-per-click campaign.

The last is billboard advertising. The advantage is that billboards can be

seen by everyone every day. The disadvantages are that billboards can be
damaged by the weather, and people don't spend much time looking at
them.
SPEAKING PART
3
These are four ways to finance a new business.

The first is using all your own money. The advantage is that you remain in full
control of the business. The disadvantages are that it has a much higher risk and
limited resources.

The second is raising money from your family and friends. The advantage is that
you still maintain good control over the company. The disadvantages are that it
puts family and friends at risk, has personal consequences in case of failure, and
has limited resources.

The third is borrowing money from a bank. The advantage is that you have a
chance of receiving considerable funding. The disadvantages are that it has a high
rate of interest, and money can be recalled from the bank.

The last is raising money from venture capitalists. The advantage is that you can
receive advice and help based on their own experience. The disadvantage is that
you give away a large amount of equity in the business to secure funding.
MATCHING
1. HTML (stands for Hyper Text Markup Language):
- The standard markup language for creating Web pages
2. Consoles:
- A flat surface that contains all the controls and switches for a machine, a piece of
electronic equipment, etc.
3. A controller:
- A device controls a machine or part of a machine.
4. Graphics:
- Designs, drawings or pictures that are used especially in the production of books,
magazines, websites, etc.
5. A joystick:
- A stick with a handle used with some video games to move images on the
screen.
MATCHING
6. Open source software:
- A free software with source code that anyone can inspect, modify, and enhance.
7. Firewall:
- A part of a computer system prevents people from reaching information without
permission, but still allows them to receive information that is sent to them.
8. 3G is:
- The third generation of wireless mobile telecommunications technology.
9. Pharming:
- The practice of secretly changing computer files or software.
10. Identity theft:
- Any crime in which someone steals personal information about another person.
MATCHING
11. Spectrum is:
- A band of colored lights in order of their wavelengths.
12. GSM:
- A worldwide standard for mobile phones making phones from one operator
compatible with a different operator in another country
13. Wi-fi:
- Is a technology providing wireless transmission of data over a short range.
14. GPS:
- A system by which signals are sent from satellites to a device, show the position
of a person or thing on the surface of the earth very accurately.

15. CRT:
- The light source inside older TV sets
MATCHING
16. IPTV = Internet Protocol Television
- Digital TV over a network
17. License fee
- An amount of money that you pay to use products and services.

18. LCD = Liquid Crystal Display

- The technology used in flat screen TVs and monitors.
19. PVR = Personal Video Recorder
- A device records video onto a hard disk or other memory device, using digital
technology.
20. A unicast VOD service
- A service playback of video at the request of a single user.
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Thank you so much
Thank you for
listening!