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    CSR Activity by Coca Cola

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    abcd33

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    CSR Activity by Coca Cola

    Uploaded by

    abcd33
    2 views12 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    2 views12 pages

    CSR Activity by Coca Cola

    Uploaded by

    abcd33

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    CSR Activity

    by Coca Cola

    Ajay Ambaliya
    2 11/02/2024 Add a footer
    Content
    • Introduction
    • Coca-Cola CSR Model
    • CSR Initiatives
    • Obstacle
    • Response

    4 11/02/2024 Add a footer


    What is CSR
    Corporate Social Responsibility (CSR):- It is about how company manage the
    business processes to produce an overall positive impact on society.

    CSR takes into account the 3P’s :-


    • People
    • Planet
    • Profit

    5 11/02/2024 Add a footer


    Coca Cola
    • Coca-Cola India was established as the Indian subsidiary of the
    US – based Coca-Cola Company in 1993.
    • Coca-Cola was one of the largest beverage companies in India,
    Coca-Cola India said it had made CSR an integral part of its
    corporate agenda.
    • The company used largest amount of water and energy in its
    beverages production and tons of packaging materials for its
    products, it had taken up several initiatives to act as a
    responsible company and reduce its environmental impact.
    • In addition to water, energy, and sustainable packaging, Coca-
    Cola India as part of its social responsibility initiatives.

    6 11/02/2024 Add a footer


    Coca-Cola CSR Model
    • PEOPLE : To commit to fair and dignified treatment of all people
    who work for the Coca-Cola Company, 90% of more production
    by local people with local resources.
    • PARTNERS: The company strives to engage effectively and
    cooperatively with our partners and stakeholders.
    • PORTFOLIO: Offers the highest quality beverages starting with
    Coca-Cola ad more than 2,600 beverages products.
    • PROFIT: Maximize long-term return to share owners while being
    mindful of our overall responsibilities.
    • PLANET: Be a responsible citizen that makes a difference b
    helping build and support sustainable communities.

    7 11/02/2024 Add a footer


    CSR Initiatives
    WATER:
    • Conserve Water.
    • Watershed protection, rainwater harvesting projects
    • 110 recharge shafts that collected rainwater. Reverse filter
    system.
    • The company initiated drinking water projects in Maharashtra
    and Gujarat to provide potable water to the local communities.
    • ENERGY: Reducing energy consumption and emission of GHGs
    by such as refrigeration.
    • GHG emission reduced by three-fourths.
    • Increase the energy efficiency of its equipment by 40 to 50%.

    8 11/02/2024 Add a footer


    CONTINUED...
    PACKAGING AND RECYCLING:
    • Packaging framework that aimed at recycling
    • A PET recycling project in Mumbai in partnership with Brihan Mumbai
    Municipal Corporation
    • Collected the company's packaging material consisting of glass
    bottles, cans, etc. after they were disposed
    HEALTH:
    • Provided health checkups, medicine, and education to rural
    communities on health-related topics
    • Also funded polio eradication camps Company conducted blood
    donation camps and supported a 24-hour emergency service for
    children
    • In a few districts of Andhra Pradesh, conducted camps for Hepatitis B
    vaccinations, eye checkups, and malaria eradication

    9 11/02/2024 Add a footer


    CONTINUED...
    ECONOMIC RESPONSIBILITIES:
    • Played an active role in providing employment and giving the
    community opportunities to expand and grow.
    • For every job in the Coca-Cola system, 10 more jobs were created
    indirectly.
    • In 2007, launched an initiative called Parivartan (Change) for training
    small retailers in India.
    COMMUNITIES:
    • A commitment to the community was part of Coca-Cola India's CSR.
    • In 2003, launched Jagriti Learning Centers to provide education to
    more than 1,800 children residing near its bottling facilities in Pune.
    • The initiative aimed to curb waterborne diseases
    • It set up around 2,000 schools for children

    10 11/02/2024 Add a footer


    OBSTACLES
    • The groundwater levels had dropped in the firsts even years of
    the company's operations, from 1999 to 2006
    • Even in 2008, the company continued to face mass
    demonstrations from local communities who demanded that
    the company shut down its bottling operations
    • There were also allegations that the company had seized land
    from farmers and that it had discharged hazardous material
    • A few critics came down heavily on Coca-Cola's much
    acclaimed TCCC standards for waste management

    11 11/02/2024 Add a footer


    RESPONSE
    • Coca-Cola opened an exclusive website, www.cokefacts.org,
    which addressed the allegations related to India and other
    countries
    • The National Geophysical ResearchInstitute78 (NGRI), which
    had concluded that there was no field evidence of
    overexploitation of the groundwater reserves in the area
    surrounding the plant
    • Coca-Cola stated that the technology used for waste water
    treatment at the plant was among the most advanced in the
    world.
    • Coca-Cola India had carried out its CSR activities across 45
    bottling plants at an annual spend of Rs. 70 to 80 million.

    12 11/02/2024 Add a footer

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