CORPORATE SOCIAL RESPONSIBILITY

WATER
CONSERVATION

GROUP 9
23P005- AKARSH JAIN
23P009- ANTAS PALASH
23P021- KARTIK JAIN
23P028- NAKSHTRA
GUPTA
23P039- RAHUL MISHRA
23P059- VASU GUPTA
 COMPANY OVERVIEW
• FOUNDED IN 1886 IN ATLANTA, • FOUNDED IN 1910 IN KOLKATA, INDIA.
GEORGIA, USA. • CURRENT CHAIRMAN & MANAGING
• SPECIALIZES IN BEVERAGES LIKE DIRECTOR IS SANJIV PURI.
SOFT DRINKS, WATERS, AND • OPERATES IN FMCG, HOTELS,
ENERGY DRINKS. PACKAGING, AGRIBUSINESS, AND IT,
• THE BRAND EMPHASIZES EMPHASIZING SUSTAINABILITY AND
SUSTAINABLE PRACTICES IN INNOVATION.
PRODUCTION AND PACKAGING.

• FOUNDED IN 1929
• ORIGINATED FROM MERGER • COCA-COLA, UNILEVER, AND ITC
BETWEEN DUTCH MARGARINE HAVE ROBUST WATER
PRODUCER MARGARINE UNIE AND CONSERVATION INITIATIVES
THE BRITISH SOAPMAKER LEVER FOCUSED ON REPLENISHING
BROTHERS GROUNDWATER, DESILTING PONDS,
• LEADING GLOBAL FMCG COMPANY AND PROMOTING RESPONSIBLE
WITH A DIVERSE PORTFOLIO IN WATER USE IN COMMUNITIES.
FOOD, PERSONAL CARE, AND
HOUSEHOLD PRODUCTS
 WATER SCARCITY IN INDIA
India has only 4% of the world's fresh water resources despite a population of over 1.4
billion people, close to 18% of the world’s population.

Factors:
Unequal Distribution: Water resources in India are unevenly distributed geographically and
temporally.
Groundwater Depletion: Excessive extraction of groundwater for irrigation, industrial, and
domestic purposes has led to rapid depletion.
Pollution: Pollution of water bodies, including rivers, lakes, and groundwater, due to
industrial effluents, untreated sewage, and agricultural runoff, has degraded water quality.
Agricultural Water Use: Agriculture accounts for the majority of water consumption in
India, and inefficient irrigation practices, coupled with water-intensive crops and lack of
water management strategies, contribute to the crisis.
Water Stress in Urban Areas: Rapid urbanization and population growth have strained
urban water supply systems, leading to water stress in many cities and towns, compounded
by aging infrastructure and inefficient management practices.
Socio-Economic Impacts: The water crisis disproportionately affects marginalized
communities, exacerbating poverty, food insecurity, and health issues, and hindering socio-
economic development efforts.
Climate Change: Climate change is exacerbating India's water crisis, with altered
precipitation patterns, increased frequency of extreme weather events, and rising
temperatures affecting water availability and demand.
 COCA COLA INITIATIVES
Jaldhara Water Stewardship
• The Jaldhara Water Project is an initiative focused on replenishing • Coca-Cola surpassed their goal of water neutrality by replenishing
groundwater levels in water-stressed regions of India. more water than they use.
• Coca-Cola India partnered with the SM Sehgal Foundation to
execute this project. • They achieved 124.5% water replenishment compared to water
• Their contributions included: used in 2018.
-Desilting water tanks in Kolar, Karnataka.
-Building check dams in Anantapur, Andhra Pradesh. • The company continuously works to reduce water usage, currently
• These activities aimed to improve water availability and overall crop needing 1.78 liters to produce one liter of beverage.
productivity in the targeted regions.
• The Jaldhara project's success led Coca-Cola India to win the Jal • Their bottling partners created nearly 300 water replenishment
Shakti National Award, recognizing their efforts in water projects, benefiting over 800,000 villagers across 600+ villages.
conservation.
• Coca-Cola collaborates with NGOs and communities to create
lasting water solutions in areas facing water scarcity.
 Water Replenishment Project
(2017-18)
• Pirangut, Pune: Building rainwater harvesting structures to
replenish 186,000 cubic meters of rainwater, benefiting over
6,000 families.

• Jaspalon & Madiala Kalan, Ludhiana: Deepening ponds and

constructing recharge pits to harvest 22,200 cubic meters of
rainwater, benefiting over 4,000 people.

• Amritsar: Deepening ponds and constructing recharge pits to

replenish 47,700 cubic meters of rainwater, benefiting over 3,500
families.
UNILEVER'S WATER STEWARDSHIP EFFORTS
• Unilever's Sustainable Living Plan (USLP) addresses water scarcity caused by climate change.
• HUL's "Water for Public Good" program empowers rural communities to improve water management and livelihoods
through sustainable practices.

• Achievements and Recognition

• Achievements as of 2022:
• Over 980 billion liters of water conserved.
• Over 960,000 tonnes of additional agricultural production.
• Over 10 million employment days created.
• HUF has won awards for its water stewardship efforts, including the United Nations Innovative Practices Award, Confederation of Indian
Industries Award, and the FICCI CSR Award.

• HUF's Goal and Impact • Specific Initiatives and Results

• HUF aims to create an additional 1.5 trillion liters of water potential for India • 33 out of 38 sites becoming zero-discharge facilities.
by 2024. • Implementation of rainwater harvesting at 28 sites, creating a
• HUL's initiatives to reduce fresh water use at manufacturing sites: potential of 371,000 kiloliters of water per year.
• Over 86,000 kiloliters of reduced fresh water abstraction.
• Recycling treated wastewater for gardening.
• Examples of rainwater harvesting and RO use include Amli,
• Installing reverse osmosis (RO) technology.
Doom Dooma, and Goa factories.
• Collecting and recycling rainwater.
• Fixing leaks and water loss.
 ITC'S WATER STEWARDSHIP APPROACH
Focus Areas:
• ITC prioritizes improving water security for farming communities involved in its agricultural value chains and ensuring
water security for local communities living near its production units.

Three-Pronged Approach:
• Supply Augmentation: Enhancing soil moisture, building rainwater harvesting structures, and promoting biodiversity for
better water holding.
• Demand Management: Promoting water-efficient agriculture practices and collaborating with research institutions.
• Maximizing Water Efficiency: Reducing net water consumption, maximizing rainwater harvesting, and achieving zero
effluent discharge.

Partnerships and Recognition:

• ITC engages in public-private partnerships to scale up its water stewardship initiatives and has been recognized for its efforts
with awards like the National Water Awards.
• The company's commitment to sustainability is evident through certifications like AWS Platinum and LEED Zero Water for
select facilities.

Impact and Future Goals:

• Over the past 21 years, ITC has maintained water positivity and saved an estimated 850 million kiloliters of water through
effective demand management.
• Looking ahead, the company is committed to achieving even more ambitious water stewardship targets by 2030, aligning
with its broader sustainability goals.
BUSINESS JUSTIFICATION FOR SOCIAL INVESTMENT
I

Resource Security Cost Reduction Reputation & Brand Image

Water is a critical resource for FMCG Water conservation measures, such as By investing in water conservation, FMCG
companies, especially those involved in improving water use efficiency and reducing companies can enhance their reputation as
beverage production (like Coca-Cola). water wastage, can lead to significant cost responsible corporate citizens, which can
Investing in water conservation ensures a savings in terms of reduced water strengthen brand loyalty and attract
stable and secure water supply for their consumption and lower operational environmentally-conscious consumers who
operations, reducing the risk of water scarcity expenses. This can positively impact the are more likely to support companies that
impacting production and supply chains.
bottom line for these companies. are commitment to sustainability.

Regulatory Compliance Supply Chain Resilience Innovation & Differentiation

Compliance with water regulations and Water scarcity and quality issues can disrupt Investing in water conservation can drive
standards is essential for FMCG companies supply chains, impacting the availability of innovation within companies, leading to the
to operate legally and avoid fines or raw materials and production processes. development of more water-efficient
penalties. Investing in water conservation Investing in water conservation measures technologies, processes, and products. This
helps ensure compliance with regulations can enhance supply chain resilience by innovation can provide a competitive
related to water usage and discharge, reducing dependence on water-intensive advantage and differentiate these companies
reducing regulatory risks. processes . in the market.
SOCIAL RETURN ON INVESTMENT
Livelihood Community Relience
Through collaborative efforts with local stakeholders,
ITC's Integrated Watershed Development Program has
ITC has implemented rainwater harvesting systems and
provided training and resources to farmers in water-
constructed check dams to replenish groundwater levels
stressed regions, enabling them to adopt sustainable
in drought-prone regions. These initiatives have
agricultural practices. It has helped many farmers in
improved water availability during dry seasons, and
improved crop yield and find diversified income sources.
strengthened the resilience of communities to climate
change-induced water challenges.

Health Outcomes Ecosystem and Biodiversity

"Water for Public Good" initiative from HUL focuses on Reforesting degraded lands, preventing soil erosion, and
providing access to clean drinking water and sanitation promoting sustainable land management practices, the
facilities in rural communities. It has significantly projects have enhanced ecosystem health, restored
reduced waterborne diseases, leading to improved health biodiversity, and preserved critical habitats for
outcomes. indigenous flora and fauna.
 CONCLUSION
The collective efforts of ITC, HUL, and Coca-Cola towards water conservation in India have been significant. Through their CSR initiatives, they have
addressed the pressing issue of water scarcity, contributing to sustainable development in the country. These initiatives have not only had a positive
impact on the environment but have also benefited individuals, communities and ecosystems, and enhanced the companies' reputation as responsible
corporate citizens and won them accolades.

THE WAY FORWARD

Innovation Community Engagement
Investing in R&D to explore innovative technologies and solutions for water Fostering partnerships with local communities to raise awareness about water
conservation, such as water-efficient agricultural practices, rainwater harvesting, and conservation, providing access to clean water and sanitation facilities, and empower
wastewater treatment and reuse. communities

Transparency and Reporting Collaboration and Knowledge Sharing

Enhancing transparency and accountability in water management practices by Collaborating with industry peers, government agencies, civil society organizations to
regularly monitoring and reporting water usage, conservation efforts, and the impact share best practices, lessons learned, resources for collective action on water
on local communities. conservation & sustainable development.
THANK YOU