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    Sociology Presentation

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    sociology Power Point Presentation

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    Sociology Presentation

    Uploaded by

    manzoorking3142829
    3 views15 pages
    sociology Power Point Presentation

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    sociology presentation

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    sociology Power Point Presentation

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3 views15 pages

    Sociology Presentation

    Uploaded by

    manzoorking3142829
    sociology Power Point Presentation

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Topic:Mass

    Communication

    JAFFAR ALI (22F 3011)


    BILAL MUNEER (22F 3045)
    Presentation
    Outline
     Definition of mass communication
     Importance of mass
    communication
     Evolution of mass communication
     Elements of mass communication
     Model of mass communication
     Types of mass communication
     Challenges in mass
    communication
     Future trends
    Mass Communication
    The process of transmitting information to a
    large and diverse audience through various
    channels of communication.
    It involves the creation, production, and
    distribution of messages on a broad scale to
    reach a vast and often anonymous audience.
    Importance in the Modern World

    Information Public Opinion Cultural Entertainment


    Dissemination Formation Transmission
    Importance in the Modern World

    EDUCATION AND GLOBAL POLITICAL


    AWARENESS CONNECTIVITY INFLUENCE
    Evolution of Mass Communication

    ORAL AND WRITTEN PRINT REVOLUTION RISE OF RADIO


    COMMUNICATION (15TH CENTURY) NEWSPAPERS (17TH BROADCASTING
    CENTURY ONWARD) (EARLY 20TH
    CENTURY)
    Evolution of Mass Communication

    Television (Mid-20th Century) Internet and Digital Mobile Communication and


    Communication (Late 20th Smartphones
    Century Onward)
    Elements of Mass Communication

     Sender (Source)
     Message
     Encoding
     Channel
     Decoding
     Receiver
     Feedback
    Models of Mass
    Communication
     Linear Model
     simple and traditional representation
     one-way flow of information
     it does not account for feedback
     Transactional Model
     proposed by communication scholar
    Barnlund
     communication is a continuous exchange of
    messages
     Feedback is constant
    Types of Mass Communication

    Print Media (Newspapers, Magazines)

    Broadcast Media (Radio, Television)

    Digital Media (Internet, Social Media)


    Types of Mass Communication

    ADVERTISING (PRINT, PUBLIC RELATIONS (PRESS DIGITAL COMMUNICATION


    BROADCAST AND ONLINE RELEASES, EVENTS) (EMAIL MARKETING,
    ADVERTISING) PODCASTING)
    Functions of Mass Communication

    Facilitating
    Informing and Creating Public
    Entertaining Public Debate
    Educating Awareness
    and Discourse

    Building and
    Providing a
    Advertising and Maintaining
    Platform for
    Promotion Social
    Expression
    Relationships
    Challenges in Mass
    Communication

     Fake News and Misinformation


     Media Bias
     Technological Disruptions
     Crisis Communication
     Globalization and Cultural
    Sensitivity
     Privacy Concerns
    Future Trends

     Digital Transformation and Convergence


     Augmented and Virtual Reality
     Personalization and Artificial Intelligence
     5G Technology
    THANKS
    ANY QUESTIONS

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