Global Media Culture

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GLOBAL MEDIA

CULTURE
MEMBERS

BALMES, EDDA MAE VICTORIA


BAUTISTA, MARY GRACE
MANALO, JULEMAR
TIMON, JOHN MARK
CULTURE

 The customary beliefs, social forma and material traits of a racial , religious or
social group

 The characteristic features of everyday existence (such as diversions or a way of


life) shared by people in a place or time.
MEDIA

 The term media which is the plural of medium, refers to the communication
channels through which we disseminate news, music, movies, education,
promotional message and other data.

 It includes physical and online newspapers and magazines, television, radio,


billboards, telephone, the internet, fax and billboards.

 It describes the various way through which we communicate in society. Because it


refers to all  means of communication. Everything ranging from a telephone call to
the evening news on television can be called media.
MEDIA CULTURE

 Refers to the culture created under the influence of mass media. The concept of
media culture infers its impact on society’s information consumption and
intellectual guidance.

 Media culture tend to be a major factor in the formation of mainstream culture


since it affects society’s opinions, values, tastes, attitudes, and informational
availability.
ROLE OF MEDIA

 Everyday language “globalization” usually refers to economic and political


integration on a world scale, it also has a crucial cultural dimension in which the
media have a central role.
FIVE TIME PERIODS IN THE STUDY
OF GLOBALIZATION AND MEDIA
 Oral Communication - all forms of media, human speech is the oldest and most enduring.

 Script - writing is humankind’s principal technology for collecting, manipulating, storing, retrieving,
communicating and disseminating information.
 Printing Press - is a device that allows for the mass production of uniform
printed matter, mainly text in the form of books, pamphlets and newspapers. It
revolutionized society in China where it was created.
Consequences of Printing Press
The printing press Print encouraged the
changed the very nature of challenge of political and
knowledge. It preserved religious authority
knowledge which had because of its ability to
been more malleable in circulate competing
oral cultures. It also views. Printing press
standardized knowledge. encouraged the literacy of
the public and the growth
of schools.
 Electronic Media - refers to the broadcast or storage media that take advantage of electronic
technology
Television, radio, internet, fax, CD-ROMs, DVD, and any other medium that requires electricity or digital
encoding of information.

 Digital Media -  the computer is considered the most important media influencing globalization

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