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    Presentation Caravane Tartina Internal Agency

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    c.mbiadjeu
    Comment conquerir le monde avec une caravane

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    Presentation Caravane Tartina Internal Agency

    Uploaded by

    c.mbiadjeu
    3 views12 pages
    Comment conquerir le monde avec une caravane

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    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Comment conquerir le monde avec une caravane

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3 views12 pages

    Presentation Caravane Tartina Internal Agency

    Uploaded by

    c.mbiadjeu
    Comment conquerir le monde avec une caravane

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    CARAVANE

    TARTINA DU
    BONHEUR
    (Edition 2)
    VISION DE TEAM INTERNE
    BM, DMA, DMS
    OBJECTIFS

     Renforcer l’amour des consommateurs pour la marque TARTINA

     Faire de TARTINA la marque principale des familles

     Faire de TARTINA la marque la plus aimée par les enfants

     Créer une communauté d’ « adorers » de TARTINA sur les différents réseaux sociaux

     Augmenter la consommation de TARTINA


    II. PRINCIPE DE L’ACTIVITE

    La caravane se déroulera dans les


    villes de Douala, Yaoundé, - jeux pour adultes et enfants
    Bafoussam, Dschang, Edéa et Kribi (tobogans, trampoline…)
    soit 09 activations par ville.

    L’objectif principal sera de


    rassembler des familles (mères et
    enfants…), (1200 personnes en -Ateliers de dessins et coloriage
    majorité les familles) afin de pour enfants
    participer aux programmes prévus
    pour l’occasion :

    - Dégustations de TARTINA
    (prévoir du pain, des
    crêpes,beignets,baton de
    manioc, Mitoumba…), le
    contenant le plus original sera
    primé.
    III. MISSIONS
    • Les activités qui seront faites avant la caravane : il est question ici de créer le buzz sur les réseaux.

    • Autour des différentes caravanes, proposer des idées originales d’amplification qui pourraient
    être relayées sur les différentes plates formes digitales afin de de créer une communauté
    d’adorers de TARTINA (avant, pendant, après)

    • Proposer des actions sur le digital afin de rendre l’évènement viral et augmenter la consommation
    de TARTINA.
    PRE-CAMPAIGN 1

    Tease with a main visual for Use User Generated Content Make a countdown for social Message those who attended Add memes to create hype
    the event to tease with memories of media. the previous event, around the event.
    the past event. informing them of the
    + upcoming one.
    Pastry Contest with
    professionals with an
    audience. Have them invite
    their audience to vote for
    them.
    PRE-CAMPAIGN 2

    Have those who were there Encourage the participants of Create a WhatsApp group for Have the online audience
    last time make a video and the previous edition to the attendees of the event, propose recipes for the event
    share on social media with a advocate for the event, by where in the advocacy will be date (per location)
    hashtag and a lens of the sharing the materials to their monitored.
    event. If they do so, they get friend group.
    a reward. (Use the User
    generated content as a part
    of the announcement
    campaign)
    Create a Lens Filter for the
    HASH TAG IDEAS: campaign.
    #CaravaneDuBonheur
    #TartinaBonheur(location)
    #CaravaneTartina2024
    CAMPAIGN

    Influencer activation Livestream event Comments from Live viewers Live voting Share Experience from the site
    #CaravaneTartina2024

    Have the people at the event share


    Boost engagement and Have participation from Share the online comments The watchers live will vote for their experience in real time with a
    overall memorability via viewers at home, with a live with the participants at the the best: hashtag and give prices to those
    collaboration with influencer. voting of the recipes on the site on the car podium Recipe, Paint, Face Mask etc who have the most likes before the
    site. end of the event.
    POST-CAMPAIGN

    Animated Photo Contest Recap Video (Publi Reportage) + Thank You Message

    Let the attendees share their photos and the ones A video summary of the event published.
    voted the most, will will points and get prizes.
    Timeline
    Action Responsible Feb Mar Apr May
    Sem Sem Sem Sem Sem Sem Sem Sem Sem Sem Sem Sem Sem
    Sem3 4 1 2 3 4 1 2 3 4 5 6 7 8
    Setup and test of streaming
    Creation and setup of live interaction system (comments
    online with the hashtag showing on live )
    Creation & test of SnapChat Lenses
    Pre-pre-campaign

    Creation of whatsapp Group for attendees


    Setup of photo contest tool
    Creation of visual pattern for this edition
    Creation of teaser video with previous years’ images and
    videos
    Creation of main visual
    Creation of Tease (4 visuals)
    Creation of Tease 2 (Countdown animation)
    Creation of Tease 3
    Creation of Announcement video
    Creation of memes
    Selection & Contracting of influencer
    Creation of landing page for event tartinaspreads.com

    SMS to previous participants


    Launch of Photo Contest
    Pre-Campaign

    Tease Ad 1 (4 visuals)
    Tease Ad 2 (Countdown)
    Tease Ad 3 (Just logo with bread flying around it)
    Dressing of the social media profiles
    Event announce ment (reveal)
    Collection and publication of UGC (previous attendees
    advocacy)
    Previous attendants advocacy
    Collection of recipes for the event

    Animated photo contest


    Post

    Creation of animated photo gallery


    Creation and publishing of animated thank you message
    Publish video summary of the event after each site
    QUELQUES IMAGES

    ATELIER PHOTO DE ESPACE AIRE DE JEUX ANIMATION CAR


    FAMILLE PODIUM

    ATELIER DE COLORIAGE ESPACE DE SAMPLING ESPACE DE CRÊPE


    TABLEAU D’ATTENTES
    Periode Résultat clé KPI Métrique
    Précampagne Sensibilisation à l'événement Awareness Impressions
    Engagement Portée

    Campagne Rendez l'événement aussi interactif que Engagement Likes, Partages, Comments
    possible, en suscitant beaucoup d'émotion
    autour de l'événement. Awareness Taux d'engagement
    Vues
    Impression

    L'après-campagne Racontez ce qui s'est passé pendant l’activité. Awareness Vues


    Créer une communauté d’adorers qui Portée
    deviendrons de véritables ambassadeurs de
    Impressions
    la marque autour de leur environnement
    Merci

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