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    King of Kings - Q

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    Hustle & Execute

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    © All Rights Reserved
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    King of Kings - Q

    Uploaded by

    Hustle & Execute
    4 views14 pages

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    King of Kings _ Q

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    Copyright:

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    4 views14 pages

    King of Kings - Q

    Uploaded by

    Hustle & Execute

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    KING OF KINGS

    Digital
    MARKETING
    Proposal
    2024

    Presented by: SOCIAL IGNITE

    Presented to: BK Entertainment & Yes Boss Events

    TNHB Colony, APK Main Rd,


    Villapuram, Madurai - 12
    Introduction

    Dear BK Entertainment & Yes Boss Events Team,

    Thank you for considering Social Ignite for your upcoming "King of
    Kings" musical concert in Coimbatore. We are thrilled about the
    opportunity to collaborate with you to create a buzz around this
    exciting event. Our goal is to ensure that the entire city of
    Coimbatore is aware of the concert, engages with the event, and
    eagerly anticipates the performance.
    Our Team
    Empowering brands with innovative digital strategies, crafted by
    experts to ignite your growth and success

    DAKSHNA
    FOUNDER & CEO

    SURYA
    PERFORMANCE MARKETER

    KADAMBA
    SOCIAL MEDIA MARKETING EXPERT

    KAMAL
    MARKETING STRATEGIST
    Event Overview
    Event Name : King of Kings

    Date : August 17, 2024

    Location : Coimbatore, Tamil Nadu

    Objective : Create widespread awareness and engagement

    Campaign Goals
    Awareness: Ensure every resident of Coimbatore is aware of the

    "King of Kings" concert.

    Engagement: Generate excitement and conversations around the

    event.

    Conversion: Drive ticket sales through effective ad campaigns.

    Target Audience
    College Students

    IT Professionals

    Music Enthusiasts

    General Public of Coimbatore


    Proposed Digital Marketing Strategy
    Pre-Event Campaign (Staring Date - August 16)
    Social Media Advertising:
    Platforms: Facebook, Instagram, Youtube
    Objective: Build awareness and excitement through visually appealing
    and engaging posts.
    Strategy: Daily posts, interactive stories, polls, contests, and
    countdowns.
    Details:
    Content Calendar: A detailed calendar with scheduled posts, themes
    (e.g., artist highlights, event details, countdowns).
    Visuals: Eye-catching graphics, videos, and GIFs.
    Engagement Tactics: Polls, quizzes, and contests to increase
    interaction.
    Artist Spotlights: Highlight each singer with dedicated posts, videos,
    and stories.
    Video CampaignsSocial Media Advertising:
    Platforms: YouTube, Instagram Reels, Facebook Videos.
    Objective: Engage audiences with dynamic content.
    Strategy: Teasers, artist interviews, behind-the-scenes footage.
    Details:
    Video Types: Short teasers, artist introductions, event preparation
    clips.
    Release Schedule: Regular releases leading up to the event.
    2. Event Week Campaign (August 10 - August 16)
    High-Frequency Social Media Posts:
    Strategy: Increase posting frequency with daily updates and engaging
    content.
    Details:
    Content: Final reminders, exciting announcements, artist spotlights,
    and interactive posts.
    Live Updates and Stories:
    Strategy: Live Q&A sessions, behind-the-scenes stories, and final
    countdown.
    Details:
    Engagement: Real-time interactions with potential attendees,
    answering questions, and sharing excitement.

    Targeted Ad Blitz:
    Objective: Drive last-minute ticket sales.
    Strategy: Intensive ad campaigns targeting Coimbatore residents with
    reminders and last-minute ticket offers.
    Details:
    Ad Formats: Carousel ads, video ads, and story ads.
    Targeting: Focused targeting on demographics, interests, and
    behaviors relevant to the event.
    3. Event Day Coverage (August 17)
    Live Streaming:
    Platforms: Social media platforms.
    Objective: Engage both attendees and those who couldn't attend.
    Details:
    Content: Key highlights, artist performances, crowd reactions.
    Real-Time Engagement:
    Strategy: Live tweets, stories, and posts from the event.
    Details:
    Interaction: Engage with the audience through comments, shares, and
    likes.

    4. Post-Event Campaign (August 18 - August 24)


    Thank You Messages:
    Objective: Show appreciation to attendees and participants.
    Strategy: Appreciation posts and emails.
    Details:
    Content: Personalized thank you messages, highlights from the event.

    Feedback Collection:
    Objective: Gather insights to improve future events.
    Strategy: Surveys and feedback forms.
    .
    Timeline

    Phase Date Range Objective

    Finalize campaign
    Initial
    Start Date - June 10 strategy, design content
    Planning & Strategy
    plan

    Pre-Event Build awareness and


    June 10 - August 16
    Campaign excitement

    Event Week Intensify engagement


    August 10 - August 16
    Campaign and drive ticket sales

    Event Day Real-time engagement


    17-Aug
    Coverage and coverage

    Thank attendees,
    Post-Event
    August 18 - August 24 collect feedback, and
    Campaign
    share highlights
    BILLED TO: Really Great Company

    DATE: 02 June, 2023

    DESCRIPTION RATE DURATION AMOUNT

    Meta Ads Cost 3K- 6 K /Day 45 Days 225000.00

    Youtube Ads Cost 2K- 3 K /Day 45 Days 113000.00

    Tools 8K One time 8000.00


    Purchase

    Landing Page 9K One time


    9000.00
    Purchase

    Agency Charges 55K/Month 60 Days 110000.00

    TOTAL 465,000.00

    *Please note that the prices provided are exclusive of GST.


    The applicable GST will be added during billing

    Ad Cost Variation:
    The advertised costs for Meta Ads and YouTube Ads are estimates based on current
    market rates and typical campaign requirements.
    Actual costs may vary based on specific business requirements, including but not limited
    to target audience, campaign objectives, and ad performance.
    Any changes in ad costs will be communicated and agreed upon before implementation.
    Client approval will be sought for any adjustments exceeding 10% of the initially quoted
    amount.

    Cancellation and Refunds:


    Should the client decide to cancel the services after commencement, a cancellation fee
    may apply based on the work completed up to that point.
    No refunds will be provided for services rendered, including but not limited to ad
    placement costs, agency charges, and tool purchases.
    Meta Ads Reach

    Reach/1000

    Reach/6000
    Youtube Ads Reach

    Weekly Reach
    Agency Works
    At Social Ignite, we are committed to delivering a comprehensive digital
    marketing strategy tailored to maximize the success of the "King of Kings"
    musical concert. Our team's expertise and dedication ensure that every
    aspect of the campaign is meticulously planned and executed, focusing on
    achieving your objectives of creating awareness, engagement, and ticket
    sales.

    Our Tasks Include :


    We at Social Ignite are excited about the potential collaboration and are
    committed to making "King of Kings" a resounding success. We look
    forward to discussing this proposal further and customizing our approach
    to perfectly fit your needs

    Our Tasks Include:


    1. Campaign Planning and Strategy:
    Define campaign objectives based on the event's goals and target
    audience.
    Develop a strategic roadmap outlining key milestones and
    deliverables.
    2. Social Media Advertising:
    Create and manage targeted ad campaigns on Facebook, Instagram,
    and YouTube.
    Design compelling ad creatives and copy to capture audience
    attention.
    Monitor ad performance and optimize campaigns for maximum ROI.
    3 .Content Creation:
    Produce engaging content such as blog posts, press releases, and
    promotional articles.
    Develop video campaigns including teasers, artist interviews, and
    behind-the-scenes footage.
    4. Audience Engagement:
    Implement strategies to foster interaction and dialogue among the
    audience.
    Conduct live Q&A sessions, polls, and interactive stories to enhance
    engagement.
    5. Conversion Optimization:
    Strategize and execute campaigns to drive ticket sales and event
    registrations.
    Implement retargeting strategies to convert engaged users into
    attendees.
    6. Post-Event Activities:
    Publish thank you messages and appreciation posts across social
    media platforms.
    Collect and analyze attendee feedback through surveys and
    feedback forms.
    Create highlight reels and post-event content to maintain post-
    event engagement.
    7. Performance Monitoring and Reporting:
    Monitor key performance metrics including impressions, clicks, and
    conversions.
    Provide detailed performance reports with insights and
    recommendations for future campaigns.
    Customization and Flexibility
    Our strategy is entirely customizable to meet your specific needs and
    goals. We will work closely with your team to tailor each element of the
    campaign, ensuring maximum impact and alignment with your vision.

    Conclusion
    We at Social Ignite are excited about the potential collaboration and are
    committed to making "King of Kings" a resounding success. We look
    forward to discussing this proposal further and customizing our approach
    to perfectly fit your needs

    .
    Thank you for considering our services.

    Warm regards,
    Social Ignite Madurai, Tamil Nadu
    [8124050516/9994468075]

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