Media and Information Literacy Grade 12

PRAYE
R
ATTENDAN
CE
MEET
AND
GREET
Welcome to
MIL 12
Media and Information Literacy
MRS. ILONAH JEAN J. NORICO

Subject Teacher
MEDIA AND INFORMATION LITERACY (MIL)
Part 1. Introduction to Media and

Information Literacy
Learning Competencies
The learners will be able to…
 Describe how communication is influenced by media and

information; and
 Identify the similarities and differences of media literacy,

information literacy, and technology literacy (MIL11/12IMIL-IIIa-
2).
Topic Outline:
Introduction to Media and Information Literacy
A. Communication
B. Media
C. Communication Media
D. Media Literacy, Information Literacy, and Technology (Digital)
Literacy
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
the act or process of using words,
sounds, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc., to someone else
(http://www.merriam-webster.com)
Communication
the exchange of information and the

expression of feeling that can result
in understanding
(http://dictionary.cambridge.org)
VERBAL
It can be oral and written

communication.
Two Basic
Types of
Communication
Non-Verbal
Are sign, symbols, colors, gestures,

body language, facial expression
Identify the following:
 Communicator/ Sender?
 Message?
 Medium/ Channel?
 Receiver?
 Effect?
Major Elements of Communication Process
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Source (Sender)
-The source is the person (or thing) attempting to share information
Encoding (Transmitter)
- It is the process of assembling the message into a representative
design with the objective of ensuring that the receiver can
comprehend it.
- Communication is only established when it results in both the

source and the receiver understanding the same information
Channel
- An encoded message is conveyed by the source through a channel.
- There are numerous channel categories, verbal, non-verbal, or non-personal,
etc.
- A channel could be the paper on which words are written, or the Internet
acting in the client-server model that is allowing you to read these words
right now.
- A good communicator is one who understands which channels to use under
different circumstances. Unfortunately, there is no perfect channel. All
channels have strengths and weaknesses (smartphones are great, for example,
but a marriage proposal is best done in person)
Decoding (Reception)
- This is where listening, and reading directions carefully, makes its claim to
fame.
- As we discussed in Encoding, communication is only successful when it
results in both the source and the receiver understanding the same
information
- For this to happen, there can be no errors in processing.
- The most common among there would be, for example, a first-grader sitting
in on a lecture on different equations, i.e. decoding is impossible if the
decoder cannot even understand the message.
Receiver (Destination)
- Ultimately, the message is delivered to the receiver.
- A good communicator takes the receivers preconceptions, and frames
of reference into consideration; how they will react, where common
ground is shared, their sense of humor, their moral conduct, etc.
- All of these things will affect how the receivers decode messages.
Feedback
- A better word might be ‘reaction” or “responses”.
- The source judges its success based on the feedback it receives, so pay
close attention.
- Feedback is moment of reckoning. Whether things go right or wrong it
serves as one of the most important learning opportunities we have.
Media Literacy, Information Literacy, and Technology (Digital) Literacy
MEDIA
 Communication "Media refers to various channels of
Tools communication between a person and their
intended audience. Television, radio,
newspapers, and the Internet are different
types of media. One of the oldest forms of
media is print.
Source of Information
If the media’s use provides

knowledge and information.
Communication
Media
Medium of Communication
If it is used as a channel/ tool to

convey information
EXAMPLES OF COMMUNICATION MEDIA
COMMUNICATION MEDIUM HOW IT WORKS
A person to person interactive conversation using ones'

Conversation
voice as tool.
Using one's voice as the tool for interaction with a larger

Public Speaking
group or audience at a particular time.
Written artifacts such as note, written paper, research

Documents paper, report, minutes of the meeting, usually on paper
and print.
Arts and performance arts are communication forms that

Visual, Arts, Images, Music, signify messages in paintings, drawings, photography,
and Videos videos, images, and the like that conveys specific
emotion, idea, or thought.
COMMUNICATION MEDIUM HOW IT WORKS
Physical things such as tarpaulin billboards, posters, in

Physical Medium package information contained in product packaging,
and the like.
Documents that are distributed to the public such as

Publication
newspapers, book, and magazines.
Can be in interactive media, broadcast media and social

media, virtual reality and mixed reality; digital and
Digital/ Interactive
electronic means to convey messages such as website
or computer application, primarily by using the Internet.
ACTIVITY 1. COMMUNICATION MEDIA USED IN DAILY LIVES
What medium of communication do

you use every day? As a student,
what communication media or tools
do you convey /exchange
information? Complete the concept
map by identifying seven (7)
different media kinds that you use to
communicate information. An
example is given-cellphones. Please
copy and write your answers in your
MIL 12 notebook.
ACTIVITY 2. USES OF COMMUNICATION MEDIA
USES OF COMMUNICATION MEDIA

Copy all your responses from
USE OF COMMUNICATION
Activity 1 and write it under COMMUNICATION MEDIA
MEDIA
Communication Media on the right
Medium of
table. Then, identify the use of each 1. Cellphone
communication
communication media as a medium
of information, source of 2.
information, or both. The first one
has been done for you. Please copy 3.
and write your answers in your MIL
12 notebook.
4.
How communication is influenced by media and information?
MEDIA INFORMATION
 Communication  data, knowledge
Tools derived from
study,
experience, or
instruction,
signals or
symbols
 knowledge of
specific events or
situations
 How does Facebook serve as a tool
for communication?
 How did Facebook affect the way
people communicate with each
other?
 How did Facebook affect the
quantity and quality of information
available to people?
MEDIA AND INFORMATION LITERACY
• refers to physical objects used to communicate

with or mass communication through physical
Media objects such as radio, television, computers, film,
etc. It also refers to any physical object used to
communicate messages.
• This refers to a broad term covering processed

Information data, knowledge derived from study, experience,
instruction, signals, or symbols.
• It pertains to the ability to identify, understand,

interpret, create, communicate, and compute,
Literacy using printed and written materials associated
with varying contexts.
• The ability to access, analyze, response

Media Literacy and produce communication in a variety
of media forms.
• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
Technology • The ability to use digital technology and

communication tools or networks to
(Digital) access, manage, integrate, evaluate,
Literacy create and communicate information.
These refer to essential skills and competencies that

allow individuals to effectively engage with media and other
information providers and develop critical thinking and life-
long learning skills to socialize and become active citizens.
Two factors that can influence you to become
a media and information literate individual:
1. Clarifying your goals and motivations for seeking information. The

greater your need, the more effort you exert to become selective of
the information at your disposal.
2. Acquiring more skills in discerning, appreciating, and filtering

information.
Activity 3. Identify the similarities and differences of media
literacy, information literacy, and technology literacy using the
Venn Diagram. Write your answers in your MIL 12 notebook.
5
FORMATIVE ASSESSMENT:
Directions: Each situation below demonstrates a particular literacy. Read closely and identify Media Literacy, Information
Literacy, or Technology (Digital) Literacy. Please answer in your MIL 12 notebook.
TL
_____1. Mr. Melendrez uses online Quizizz app and Kahoot online games during his class.
ML 2. Every time Martha wants to air her stands and points of view on a certain social issue involving herself and her
_____
friends, she uses her Twitter and Facebook accounts.
TL 3. The G11 HUMSS A shall create a video trailer in promoting awareness toward cyberbullying. They will use
_____
Filmora, Powtoon, Vegas, or Kinemaster for video editing.
ML 4. The Grade 12- STEM B class have registered themselves to an online portal called Google Classroom to connect
_____
themselves periodically, share assignments, and even collaboratively work on a project without meeting face-to-face.
ML 5. Shara constantly purchases load credits for her mobile phone to send emails and messages to her teacher in Media
_____
and Information Literacy.
IL 6. Maya periodically shares national news from credible online sources and then tags her friends who may be
_____
interested in the information.
TL 7. Bert, a Grade 11 student at Zamboanga City High School, is well-versed in the latest computer software. He always
_____
integrates the use of creative PowerPoint presentations during the class performance.
IL
_____ 8. To add related literature to his Practical Research project, Dillan accesses Google Scholar, Merlot, and other
credible websites. He also makes sure that he reads through various journals and studies that may help him in his
research.
Thank You for listening!
listening!
Nice meeting you all.
Have a great day.
MRS. ILONAH JEAN J. NORICO

Subject Teacher

Media and Information Literacy Grade 12

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PRAYE

MRS. ILONAH JEAN J. NORICO

Part 1. Introduction to Media and

The learners will be able to…

 Describe how communication is influenced by media and

 Identify the similarities and differences of media literacy,

Introduction to Media and Information Literacy

the exchange of information and the

It can be oral and written

Are sign, symbols, colors, gestures,

Shannon-Weaver’s Communication Model (1948)

- Communication is only established when it results in both the

If the media’s use provides

If it is used as a channel/ tool to

COMMUNICATION MEDIUM HOW IT WORKS

A person to person interactive conversation using ones'

Using one's voice as the tool for interaction with a larger

Written artifacts such as note, written paper, research

Arts and performance arts are communication forms that

Physical things such as tarpaulin billboards, posters, in

Documents that are distributed to the public such as

Can be in interactive media, broadcast media and social

What medium of communication do

USES OF COMMUNICATION MEDIA

• refers to physical objects used to communicate

• This refers to a broad term covering processed

• It pertains to the ability to identify, understand,

• The ability to access, analyze, response

• The ability to recognize when information

Technology • The ability to use digital technology and

These refer to essential skills and competencies that

1. Clarifying your goals and motivations for seeking information. The

2. Acquiring more skills in discerning, appreciating, and filtering

MRS. ILONAH JEAN J. NORICO

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