Colgate-Palmolive Company: Companies Description

Colgate-PalmoliveCompany
Companiesdescription
Whatbusinessweare?
Colgate-Palmolive Company is an American diversified multinational corporation focused on the 1. Production, 2. Distribution, & 3. Provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).
Information
Industry: Personal products Founded: 1806 Headquarters: New York City, New York ,U.S . Key people: Ian M. Cook, CEO Revenue: US$15.3 billion (FY 2009) Employees: 36,002 Website: www.colgate.com
History
In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name. Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.
Awards&Achievements
Colgate has been ranked as Indias #1 Most Trusted Brand across all categories from 2003 to 2007 51% market share in the toothpaste segment 48% market share in the toothpowder market 30% share in the toothbrush market On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.
Futurestrategieson4Ps:1.Product
They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive Focusing toward rural rich and consuming class by endorsing the development of Colgate Ayurvedic Toothpowder They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots
For Urban population, they would come up with the products suiting to young generation For Urban rich and consuming class, they would come up with the products on the basis of functional benefits Eg: 1.They launch different toothbrushes for different age groups. 2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years.
2.Price
Based on the competitor's price Charging higher premium which focused on consuming and lower income classes Pricing done on the basis of price points Packaging would be customized on the basis of price points.
3.Promotion
They positioning Colgate dental white crme and toothpowder towards rural rich segment For rural consuming class they endorsing Cibaca toothpaste Advertisement through T.V. media, Print media FM Radio for Urban population & MW and SW radio for Rural population Hoarding on National highways
4.Place
They would try to increase product penetration to rural population They would try to increase the wholesalers to smaller towns They would track the distribution path so that they are covering all the village areas around the towns
SWOTAnalysis
SWOT analysis for Colgate
Strengths
Strong financial performance Focus on innovation and new product launches Colgate business planning initiative
Weakness
Product research
Highly leveraged
Opportunities
Emerging markets growth
Deploying advance technologies
Growing Hispanic population in the US
Threats
Competitive landscape from other Private label growth
Increasing commodity prices
Falling consumer confidence in the US
Promotiontools
Increasing circumference of toothpaste tube Free Dental Check-up in mobile vans
Free Dental Check-up by sending a SMS Scholarship offers like Learn & earn offer
Advertisement
In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth The 1960s onwards, the slogan was "The Colgate ring of confidence In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay .
VariousProductCategories
Oral Care Personal Care Home Care Professional Oral care
OralCare Colgate Dental Cream Colgate Active Salt Colgate Max Fresh Colgate Total 12 Colgate Plax Colgate 360 ActiFlex Colgate Extra Clean Gum Care Colgate Sensitive Toothbrush Colgate 360 Toothbrush Colgate Zig Zag
PersonalCare
Palmolive Thermal Spa Palmolive Aroma Shower Gel - Relaxing Palmolive Naturals Liquid Hand Wash Family Health Palmolive Naturals Moisturizing Body Wash - Milk and Honey
HomeCare
Axion - Dish Washing Paste Palmolive dish washing Paste
ProfessionalOralCare
Colgate PerioGard Colgate Sensitive Colgate Gel Kam Colgate Visible White
MarketShare
Productcategory-(OralCare)
Colgate Palmolive increased its oral care market share from 26% in 2005 to 33% in 2009 Colgate Palmolive the largest player in the oral care business globally. Colgate is the world leader in oral care with a 33% market share We expect Colgates oral care business to generate $25.5 billion in annual revenue by the end of this year
FinancialReport (In 000)

Total Revenue: Sales: Other Income: Profit before Taxation: Provision for Taxation: Profit after Taxation: Balance brought forward: Profit for appropriation: Appropriation: Dividend: Dividend Tax: General Reserve: Balance c/f: 2,060.92 1,802.57 1,962.46 1,694.81 98.46 107.76 484.80 345.31 61.54 55.09 423.26 290.22 28.84 5.77 452.10 295.99 271.98 203.99 45.84 34.14 42.33 29.02 91.95 28.84452.10 295.99
COMPETITORS Hindustan Unilever Ltd. Procter & Gamble Church & Dwight Co., Inc. The Clorox Company Kimberly-Clark Corporation
COLGATEPALMOLIVECOTop Competitors
Symbol Company's name
COLGATE PALMOLIVE CO
Last
Change
% Change -0.23
Volume
CL
78.01
-0.18
584,643
CLX
CLOROX CO DEL
62.27
-0.03
-0.05
274,795
PG
PROCTER & GAMBLE CO
63.41
0.54
0.86
5.03 M
CHD
CHURCH & DWIGHT INC
67.05
0.01
0.01
152,756
HindustanUnileverLtd. Hindustan Unilever Ltd. Stock Quote (In $)
Procter&Gamble P & G Stock Quote (In $)

Latest 12/10/10 EST $63.35 0.480 0.764 $63.79 $63.21 Change ($) Change (%) High Low
Church&DwightCo.,Inc. Church & Dwight Co., Inc. Stock Quote (In $)

Latest 12/10/10 13:33:49 EST $67.08 0.040 0.060 $67.45 $66.95 Change ($) Change High (%) Low
TheCloroxCompany The Clorox Company Stock Quote (In $)

Latest 12/10/10 13:34:10 EST $62.49 0.185 0.297 $62.51 $62.16 Change ($) Change (%) High Low
Kimberly-ClarkCorporation Kimberly-Clark Corporation Stock Quote (In $)

Latest Change ($) 12/10/10 14:07:19 EST $61.83 -0.145 Change (%) High Low
-0.235
$62.24
$61.70
Submitted By :Shweta Sharma (M100700054)

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Colgate-PalmoliveCompany

SWOT analysis for Colgate

Deploying advance technologies

Growing Hispanic population in the US

Increasing commodity prices

Falling consumer confidence in the US

Oral Care Personal Care Home Care Professional Oral care

Axion - Dish Washing Paste Palmolive dish washing Paste

FinancialReport (In 000)

PROCTER & GAMBLE CO

CHURCH & DWIGHT INC

HindustanUnileverLtd. Hindustan Unilever Ltd. Stock Quote (In $)

Procter&Gamble P & G Stock Quote (In $)

Church&DwightCo.,Inc. Church & Dwight Co., Inc. Stock Quote (In $)

TheCloroxCompany The Clorox Company Stock Quote (In $)

Kimberly-ClarkCorporation Kimberly-Clark Corporation Stock Quote (In $)

Submitted By :Shweta Sharma (M100700054)

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