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    Colgate Project

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    dhingrastore
    Colgate-Palmolive is an American consumer products company that was founded in 1806 and is one of the largest manufacturers of toothpaste and toothbrushes in the world. It has numerous brands and products spanning oral care, personal care, home care, and pet nutrition. Colgate maintains its #1 market share in India for toothpaste and toothpowder and has a wide range of oral care products targeted at different age groups and needs. The company focuses on innovation and rural expansion through various promotional activities like mobile dental vans and educational scholarships.

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    Colgate Project

    Uploaded by

    dhingrastore
    220 views19 pages
    Colgate-Palmolive is an American consumer products company that was founded in 1806 and is one of the largest manufacturers of toothpaste and toothbrushes in the world. It has numerous brands and products spanning oral care, personal care, home care, and pet nutrition. Colgate maintains its #1 market share in India for toothpaste and toothpowder and has a wide range of oral care products targeted at different age groups and needs. The company focuses on innovation and rural expansion through various promotional activities like mobile dental vans and educational scholarships.

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    colgate project

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    Colgate-Palmolive is an American consumer products company that was founded in 1806 and is one of the largest manufacturers of toothpaste and toothbrushes in the world. It has numerous brands and products spanning oral care, personal care, home care, and pet nutrition. Colgate maintains its #1 market share in India for toothpaste and toothpowder and has a wide range of oral care products targeted at different age groups and needs. The company focuses on innovation and rural expansion through various promotional activities like mobile dental vans and educational scholarships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    220 views19 pages

    Colgate Project

    Uploaded by

    dhingrastore
    Colgate-Palmolive is an American consumer products company that was founded in 1806 and is one of the largest manufacturers of toothpaste and toothbrushes in the world. It has numerous brands and products spanning oral care, personal care, home care, and pet nutrition. Colgate maintains its #1 market share in India for toothpaste and toothpowder and has a wide range of oral care products targeted at different age groups and needs. The company focuses on innovation and rural expansion through various promotional activities like mobile dental vans and educational scholarships.

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    You are on page 1of 19

    BY

    V.UMA

    CONTENTS
    HISTORY
    AWARDS AND ACHIVEMENTS
    PRODUCTS
    TARGET MARKETING
    ADVERTISEMENT
    CONCLUSION

    HISTORY
    In

    1806, William Colgate introduced starch, soap


    and candle factory on Dutch Street in New York
    City under the name of "William Colgate &
    Company".
    In 1857, William Colgate died and the company
    was reorganized as "Colgate & Company" under the
    management of Samuel Colgate, his son.

    In

    1873, the firm introduced its first toothpaste, an


    aromatic toothpaste sold in jars.

    His

    company sold the first toothpaste in a tube, Colgate


    Ribbon Dental Cream, in 1896.

    In

    1928, Palmolive-Peet bought the Colgate Company to


    create the Colgate-Palmolive-Peet Company.

    In 1953 "Peet" was dropped from the title, leaving only


    "Colgate-Palmolive Company", the current name.

    Today

    Colgate has numerous subsidiary organizations


    spanning 200 countries, but it is publicly listed in only
    two, the United States and India.

    AWARDS & ACHIEVEMENTS

    Colgate has been ranked as Indias #1 Most


    Trusted Brand across all categories for four
    consecutive years from 2003 to 2007
    51% market share in the toothpaste segment.
    48% market share in the toothpowder
    market.
    30% share in the toothbrush market.
    On 4Sept.2009,Colgate-Palmolive signed
    SRK as its Brand ambassador.

    WILLIAM COLGATE
    1783-1857

    PRODUCTS

    COLGATE

    ORAL CARE

    PROFESSIONAL
    ORALCARE

    HOME CARE

    PRODUCT LINE
    Oral Care

    Personal Care

    Fabric Care

    Surface
    Care

    Max Bar
    Azadi Dish Bar
    Max Scourers
    Max Liquid
    Max Antibacterial
    Beauty Soap ~ Palmolive Naturals
    Carbolic Soap~ Azadi
    Skin Germ Protection Soap ~ Protex

    Sparkle Toothpaste Colgate


    Colgate
    Colgate
    Colgate
    Colgate
    Colgate

    Maximum Cavity Protection


    Total Fresh Stripe
    Herbal
    Herbal White
    Whitening
    Fresh Energy Gel

    Colgate
    Colgate
    Colgate
    Colgate
    Colgate

    Brite
    Maximum
    Power
    Express
    Power
    Bonus
    Softlan

    Navigator Plus
    Plus
    Premier
    Extra Clean
    Super Flexible

    STRATEGY
    They try to position some innovative toothpaste with a
    brand name other than Colgate but under the umbrella of
    Colgate Palmolive.
    Focusing toward rural rich and consuming class by
    endorsing the development of Colgate Ayurvedic
    Toothpowder.
    They would come up sachets of these tooth powder and
    position toward rural population who buy in smaller lots.

    TOOTHPASTE
    Colgate total
    Colgate total advanced
    Colgate optic white
    Colgate sensitive pro relief
    Colgate max fresh
    Colgate cavity protection
    Colgate sensitive
    Colgate sparkling white
    Colgate triple action

    BRUSHES
    1.They launch different toothbrushes for different age groups.
    2.They launch a special toothpaste and toothbrush for kids in the
    age group from 4-10 years

    TARGET MARKET:
    Colgate is targeted at middle income and upper
    income families.
    Colgate has had a consistent target market.
    Colgate has never altered its target market
    segment.
    Colgate was introduced in the semi urban and rural
    areas.

    STRENGTHS

    Strong financial performance

    Focus on innovation and new


    product launches

    Colgate business planning


    initiative

    ADVERTISEMENT
    In 1940,the Colgate Company used
    Slogan was "It cleans your breath
    while it cleans your teeth " .
    The 1960s onwards, the slogan was
    "The Colgate ring of confidence" .
    In the late 1950's and early 1960's,
    Colgate stressed the fact their
    "Dental Cream" contained Gardol,
    a formula that helped protect teeth
    from cavities and tooth decay .

    PROMOTIONAL TOOLS
    Increasing circumference of toothpaste tube.
    Free Dental Check-up in mobile vans

    Free Dental Check-up by sending a SMS


    Scholarship offers like Learn & earn offer

    CONCLUSION

    Our company: Colgate people are all part of a


    team, committed to working together throughout the
    world to achieve success.

    THANK YOU

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