Session 4 - HRM

Strategic Management Process
Strategic Management Process
1. Setting objectives
2. Marking basic planning
forecasts
Planning
Long term strategic goal
3. Reviewing alternative Goal directed
courses of action
4. Evaluating which options Unit heads set
goals
are best accordingly
5. Choosing and implementing

plan
Policies and procedures
Provide day-to-day guidance for employees to do their jobs in consonance

with company’s goals
Policies are set guidelines for how employees should act
Procedures spell out what “Any employee who believes this policy has been violated
must report this belief to the employee’s immediate supervisor.
is to be done is a situation If that is not practical, the employee should file a written report
with the Director of Human Resources. There is to be no
arises: retaliation in any form.”
Why do we need HR Policies?
HR Policies are basically a course of action embraced by a business Purpose solved by HR policies
(Reason a business need them)
1. They are one of the means of communication 6. Prevent misunderstanding which can arise
between the employer and employee. between the employer and employee.
2. Conveys various guidelines which are to be 7. Business with policies in place succeeds in the
followed within the company. long run than the ones who do not have any policy
3. Create benchmark to treat all employees in place.
equally and fairly. 8. HR Policies when placed well result in risk
4. Help senior management towards better reduction.
decision making. 9. HR Policies gives a strategic direction to the
5. Make work process more transparent. company.
10. It makes employees more productive.
What does a human resource policy comprise of?
• Absenteeism and Tardiness Policy • Benefits Options

• Access to Personnel Records • Benefits Package: Comprehensive Components
• Amendments to Handbook Policy Sample • Bereavement Leave Policy
• The Americans With Disabilities Act Requirements • Blogging and Social Media Policy Sample
• Application for Internal Job Opportunities • Breaks and Lunch Requirements
• An Applicant for Jobs: Job Candidate Evaluation Form • Breast Feeding Accommodation Policy
• Armed Services Leave Policy • Business Casual Dress Code
• Attendance Policy Samples for Hourly Employees • Business Casual Dress Code: Manufacturing and Office
• At-Will Employment Sample Policy
• Award Letter Samples
• Late coming policy • Job Rotation policy
• Transfer policy • Reward and recognition policy
• Mobile / Laptop policy • Leave policy
• Code of conduct policy • Employee referral policy
• Travel policy • Recruitment policy
• Attendance policy • Probation and confirmation
• Internet policy policy
• Performance appraisal policy • Dress code policy
• Leave policy
• Promotion policy
What is strategic planning?
• Strategic plan is the company’s overall plan for how it will match the
internal strengths and weaknesses with its external opportunities and
threats in order to maintain a competitive position
• Examples of strategic planning

• Smart watches with phones
• Bank tie ups with travel agencies and E-commerce websites
Business model and strategic plan?
• Business model – company’s method for making money in current

business environment
• Example – google makes money through advertisements and not
google searches
• Strategy – course of action

• Problem faced by Pepsi and Coca-Cola – people avoid sugared drinks
• How do the two companies deal with this?
Seven-step process
Types of strategies
• Corporate level
Companies with multiple product lines
Amul
Pepsico – Frito-Lay, Quaker Oats
Consolidation ; geographic expansion
Factors that differentiate a company to gain an

advantage over other company’s
Strategic HRM
• Strategy map
• A strategy map is a simple graphic that shows a logical, cause-and-
effect connection between strategic objectives (shown as ovals on
the map).
• It is one of the most powerful elements in the balanced scorecard

methodology, as it is used to quickly communicate how value is
created by the organization.
HR Scorecard
• An HR scorecard is a visual representation of key measures

of human resource department achievements, productivity and other
factors important to the organization.
• Factors measured include costs, hiring, turnover, training, performance

management and alignment with corporate goals.
Digital Dashboard
• A Digital Dashboard is an electronic
interface that aggregates and visualizes data
from multiple sources, such as databases,
locally hosted files, and web services.
• Dashboards allow you to monitor your

business performance by displaying
historical trends, actionable data, and real-
time information.
HR Metrics, Benchmarking and Data Analytics
• Read up for next class.

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Strategic Management Process

Strategic Management Process

5. Choosing and implementing

Provide day-to-day guidance for employees to do their jobs in consonance

Policies are set guidelines for how employees should act

• Absenteeism and Tardiness Policy • Benefits Options

• Examples of strategic planning

• Business model – company’s method for making money in current

• Strategy – course of action

Factors that differentiate a company to gain an

• It is one of the most powerful elements in the balanced scorecard

• An HR scorecard is a visual representation of key measures

• Factors measured include costs, hiring, turnover, training, performance

• Dashboards allow you to monitor your

• Read up for next class.

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