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    Etisalat Strategic Plan

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    Israr Ali
    Etisalat Strategic Planning presentation

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    Etisalat Strategic Plan

    Uploaded by

    Israr Ali
    19 views11 pages
    Etisalat Strategic Planning presentation

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    Etisalat Strategic plan

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    Etisalat Strategic Planning presentation

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views11 pages

    Etisalat Strategic Plan

    Uploaded by

    Israr Ali
    Etisalat Strategic Planning presentation

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Etisalat

    Presented by:
    To provide a best-in-class total
    Date: customer experience domestically
    and internationally
    Introduction
    Etisalat is the largest telecommunication corporation in GCC that is based in Abu
    Dhabi UAE. It has customers all over the world and it serves more than 10
    million customers worldwide.

     Founded in 1976
     Operates in the Middle East and Africa.
     Company deals with 300,000 small, medium, and large enterprises as well as
    government customers in UAE.
     Consolidated net profit of 8.7 billion AED for the year 2019.
     Fastest mobile network as well as declared by Ookla

    Etisalat Group's mission


    “to provide a best-in-class total customer experience domestically and internationally,
    deliver attractive returns to shareholders while investing in the long-term future of the
    company, and supporting economic development in all the markets we operate in.”
    Leadership and HRM
     A vibrant leadership always helps the organization to progress
    rapidly.

     Over 40000 employees in different countries.

    Eng. Hatem Dowidar Khalifa AlShamsi Dena Al Mansoori Karim Bennis


    CEO, Etisalat Group Chief Strategy & Chief Human Chief Financial
    Corporate Governance Resources Officer, Officer, Etisalat
    Officer, Etisalat Group Etisalat Group Group
    SWOT Analysis
    Strengths Weaknesses
     Skilled workforce  Having more inventory than that of competitors
     Successful training system  Inefficient financial planning.
     Good returns on capital expenditure  Gaps in the product
     Excellent performance in new markets  Weak product demand forecasting
     Sound dealer community and Automation  Not enough investment in new technologies.

    Opportunities Threats
     Kicking off new markets due to agreement by the  Exposure to the currency fluctuation in different markets
    government globally
     New trends can open up new markets for the company  Profitability can be threatened by rising raw materials
     New technology makes the company adopt a  Changing consumer behavior
    differentiated pricing strategy  Limitation of counterfeit and low-quality product
     The company can increase profitability due to the new  Intense competition
    taxation policy.  Liabilities laws in different countries
    PESTLE Analysis
    Political  The environmental concern due to radio-active emission.
     UAE government provides different corporation incentives for
    ensuring quality industrial facilities.
     Restriction from the government for the protection of Etisalat that
    restricts any new player to enter the market.

    Economical  Consolidated net profit of 8.7 billion AED for the year 2019
     Capital injections of the company were boosted by many
    stakeholders who are aware of the potential of the company.
    Social  Connecting people having integrated 160 subscribers for this
    purpose throughout the Middle East.
     Social Responsibility initiatives are taken by the company to help
    maximize social well-being.
     Milestone of introducing 5G LTE internet connectivity.
    PESTLE Analysis
    Technological  Upgraded services in the technology sector and advancement in
    the telecom industry.
     Application of IT to combat major diseases like HIV/AIDS etc.
     Etisalat has just competed for the trail of VoWifi (Voice over Wi-Fi
    that has ensured it to grab a competitive advantage.
    Ecological  The machine-to-machine initiative has helped it to ensure
    sustainability.
     Protect the environment to ensure environmental sustainability.
    Legal  Liaison with legal authorities
     Complying with constitution and newly enacted laws
     Compliance with privacy rules for customers
    VIRO Analysis
    Strategic Valuable Rare Costly to Supported Competitive
    Capabilities imitate by Advantage
    organization

    HRM Yes Yes Yes Yes Yes


    Replication Yes Yes Yes Yes Yes
    Market Position Yes No Yes Yes Yes
    Low-Cost Strategy Yes Yes Yes Yes No
    Purchasing Yes No Yes Yes No
    Innovation and Yes No Yes Yes No
    Creativity

    Technological Yes Yes Yes Yes Yes


    Finance Yes No Yes Yes No
    Recommended Strategic Objectives
     Etisalat should aim to develop alliances and partnerships with important
    companies in the telecom industry to increase its economies of scale.

     Increase Etisalat's local and international consumer base.

     Another important ambition of Etisalat is to penetrate the Australian and


    European markets despite heavy opposition from existing players. This
    will increase the company's market share.

     In order to effectively serve clients from various economic backgrounds,


    the corporation should develop a fair pricing strategy. The corporation may
    reduce operating costs to lower prices.
    Implementation Plan
    Action item Resources Timeline Evaluation
    Formation of alliances with  Ability of employees Three years Profitability in
    key players of telecom  Will and trust of allies shares
    industry  Capital and assets
    Penetration in Australian  Sheer experience Five Years Numbers of
    and European Market  Local Expertise users who
     Market Survey prefer using
     Human Resource Etisalat in the
    given region

    Fair Pricing Mechanism  Quality management One year Through


     Good Marketing team feedback from
    clients.
    Conclusion
    To conclude in order to achieve the organization objectives;

     Works towards the objectives of the company


     The organization need to have clear polices, rules and regulation which are
    implemented strictly and being monitored.
     Highlight the company objectives.
     Work towards initiative in the industry.
     Make early measures to avail the growth opportunities in the economic recovery
    period after Covid-19 pandemic.
     The organization also have to spend on research and innovation and lead the market.
     The services of the organization can also be improved by procuring advance
    technology, training of employees and their professional development.
     The organization also have contingency plans for the any uncertain condition.
    Thanks
    Any Questions

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