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CHAPTER 1

INTRODUCTION TO PRESENTATION

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Most people fear public
speaking FIRST and
death second.

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UNDERSTANDING COMMUNICATION

A communication model is a simplified representation of


the key elements involved in a communication process.
The key components in a communication model are:
a) Source/sender f) Feedback
b) Message g) Context
c) Channel h) Noise
d) Receiver

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Similarities Between Public Speaking and
Conversation
• Organizing thoughts logically
• Tailoring the message to the audience
• Telling a story for maximum impact
• Adapting to listener feedback

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ORAL PRESENTATION VS CONVERSATION

Oral presentation (Public speaking) Conversation


• requires more • Mix of formal language and
formal language informal language
• requires a • Speaking to one person or more
different method of delivery
• Speaking to a small/large
audience

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TYPES OF PRESENTATION
INFORMATIVE PRESENTATION

DEMONSTRATIVE PRESENTATION

PERSUASIVE PRESENTATION

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INFORMATIVE PRESENTATION

Purpose is to:
• Highlight something new, be it a new product or service
• Increase the knowledge of your audience
• Provide the audience with a better understanding on a
particular topic.

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INFORMATIVE PRESENTATION

• Does not have any personal opinions and should only


contain factual information supported by evidence.
• Usually informative presentations are not trying to sell a
product or service or influence the audience’s beliefs or
attitudes.
• It is strictly used as a method of data or information
transfer.

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EXAMPL
E:
• A BUSINESS MEETING
- presenting statistics or facts.

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• Informative presentations are very effective for
highlighting sales data;
presenting the results of market research;
charting your business development through a
graph;

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INFORMATIVE PRESENTATION

STRATEGIES FOR MAKING YOUR INFORMATIVE


PRESENTATIONS CLEAR:
• Simplify ideas
• Pace your information flow
• Relate new information to old

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DEMONSTRATIVE PRESENTATION

Purpose is to:
• show the audience how to do something, how something is
made, or how something works.
• As the speaker, you should be familiar with the subject
and have prepared your props in advance. You should also
try to involve the audience in the demonstration at some
point.

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EXAMPL
E:

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PERSUASIVE PRESENTATION

TYPES OF PERSUASIVE PROPOSITIONS


• Proposition of Fact
• Proposition of Value
• Proposition of Policy

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PERSUASIVE PRESENTATION

SUPPORT YOUR PRESENTATION WITH:-

ETHOS: establishing your credibility

LOGOS: using evidence and reasoning

PATHOS: using emotion


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PERSUASIVE PRESENTATION
ADAPTING IDEAS TO PEOPLE AND PEOPLE TO IDEAS
The Receptive The Unreceptive
The Neutral Audience
Audience Audience
• Emphasize common • Refer to beliefs and • Present your
interest concerns that are strongest arguments
• Provide a clear important to first.
objective; tell your listeners. • Acknowledge
listeners what you • Show how the topic opposing points of
want them to do affects people your view.
listeners care about.

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EXAMPL
E: PRESENTATION
• A MARKETING
You are trying to persuade a
prospective buyer that your
product or service is more
useful than the competitors
(usually on ethical grounds).
.

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Four keys to effective presentations
Bradbury, 2006

1. Know your audience


2. Keep it simple
3. Keep to the point
4. Have confidence in yourself and in your message

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Why are these important?

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To avoid ANXIETY

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AUDIENCE will feel BORED
If …
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TASK
SHORT SCRIPTED PRESENTATION

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