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    Passion 061204

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    Faik Bagirov

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    Passion 061204

    Uploaded by

    Faik Bagirov
    10 views92 pages

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    Passion061204

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    10 views92 pages

    Passion 061204

    Uploaded by

    Faik Bagirov

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 92

    A Passion for

    Passion:
    The Motivational Speech

    Tom Peters/12June04
    “Uncertainty is the only thing to be
    sure of.” —Anthony Muh,
    head of investment in Asia, Citigroup Asset Management

    “If you don’t like change, you’re


    going to like irrelevance even less.” —
    General Eric Shinseki, Chief of Staff,
    U. S. Army
    Forget>“Learn”
    “The problem is never how
    to get new, innovative
    thoughts into your mind,
    but how to get the old
    ones out.”
    Dee Hock
    “I’m not comfortable unless
    I’m uncomfortable.”
    —Jay Chiat
    “If things seem under
    control, you’re just not
    going
    fast enough.”
    Mario Andretti
    A Bias for
    Action
    The Kotler Doctrine:

    1965-1980: R.A.F.
    (Ready.Aim.Fire.)

    1980-1995: R.F.A.
    (Ready.Fire!Aim.)

    1995-????: F.F.F.
    (Fire!Fire!Fire!)
    “We have a
    ‘strategic’ plan. It’s
    called doing things.” —
    Herb Kelleher
    “When assessing candidates, the first
    thing I looked for was energy and
    enthusiasm for execution. Does she
    talk about the thrill of getting things
    done, the obstacles overcome, the role
    her people played—or does she keep
    wandering back to strategy or
    philosophy?” —Larry Bossidy,
    Honeywell/AlliedSignal, in Execution
    Fail.
    Forward.
    Fast.
    “Fail faster.
    Succeed
    sooner.”
    David Kelley/IDEO
    Fail.
    Forward.
    Fast.
    –High-tech Exec
    “Reward
    excellent
    failures. Punish
    mediocre successes.”
    Phil Daniels, Sydney exec (and, de facto, Jack)
    Seek Out
    Weird!
    “To grow, companies need
    to break out of a vicious
    cycle of competitive
    benchmarking and
    imitation.” —W. Chan Kim & Rene Mauborgne,
    “Think for Yourself —Stop Copying a Rival,” Financial
    Times/08.11.03
    “The short road to
    ruin is to emulate
    the methods of
    your adversary.”
    — Winston Churchill
    We become
    who we hang
    out with!
    “Ninety percent of what
    we call ‘management’
    consists of making it
    difficult for people to get
    things done.” – P.D.
    “I start with the premise that
    the function of leadership is to
    produce more leaders, not
    more followers.”—Ralph Nader
    Brand You, Big Time!

    I AM AN
    ARMY OF
    ONE
    “It is no use saying
    ‘We are doing our
    best.’ You have got to
    succeed in doing what
    is necessary.” —WSC
    “To Don’t ”
    List
    Best Talent
    Wins!
    Talent!

    Tina Brown: “The first thing


    to do is to hire enough
    talent that a critical mass
    of excitement starts to
    grow.”
    Source: Business2.0/12.2002-01.2003
    “The leaders of Great
    Groups love talent and know
    where to find it. They revel in
    the talent of others.”
    Warren Bennis & Patricia Ward Biederman,
    Organizing Genius
    Message: Some
    people are
    better than other
    people. Some people
    are a helluva lot
    better than other
    people.
    Talent
    Department
    “AS LEADERS, WOMEN
    RULE: New Studies find
    that female managers
    outshine their male
    counterparts in almost
    every measure”
    Title, Special Report, BusinessWeek, 11.20.00
    Women Rule!
    “AS LEADERS, WOMEN
    RULE: New Studies find
    that female managers
    outshine their male
    counterparts in almost
    every measure”
    Title, Special Report, BusinessWeek, 11.20.00
    “JUST GOT LAID
    OFF? HIRE
    YOURSELF!”—Cover
    story, Forbes, 12 May 2003
    “If there is nothing
    very special about
    your work, no matter how
    hard you apply yourself, you
    won’t get noticed, and that
    increasingly means you won’t
    get paid much either.”
    Michael Goldhaber, Wired
    The Rule of Positioning

    “If you can’t describe


    your position in eight
    words or less, you don’t
    have a position.”
    — Jay Levinson and Seth Godin, Get What You
    Deserve!
    “Nobody gives you
    power. You just
    take it.”—Roseanne
    “You are the storyteller
    of your own life, and you
    can create your own
    legend or not.”
    Isabel Allende
    The greatest danger
    for most of us
    is not that our aim is
    too high
    and we miss it,
    but that it is
    too low
    and we reach it.
    Michelangelo
    It’s in Your
    Hands!
    Bill Parcells’ World/
    Brand You World!

    BLAME NOBODY!
    EXPECT NOTHING!
    DO SOMETHING!
    NY Post (9/99)
    Educate for a
    Creative
    Society
    Make Dreams
    Come True!
    A Sea of Sameness
    “While everything may
    be better, it
    is also
    increasingly
    the same.”
    Paul Goldberger on retail, “The Sameness of Things,”
    The New York Times
    “Companies have defined
    so much ‘best practice’
    that they are now more or
    less identical.”
    Jesper Kunde, Unique Now ... or Never
    “Clients want either the
    best or the least
    expensive; there is no in
    between.” —John Dijulius, Secret Service
    Dream Marketing
    DREAM: “A dream is a complete
    moment in the life of a client.
    Important experiences that tempt
    the client to commit substantial
    resources. The essence of the
    desires of the consumer. The
    opportunity to help clients become
    what they want to be.” —Gian Luigi
    Longinotti-Buitoni
    Furniture vs. Dreams
    “We do not sell ‘furniture’ at Domain. We
    sell dreams. This is accomplished by
    addressing the half-formed needs in our
    customers’ heads. By uncovering these
    needs, we, in essence, fill in the blanks. We
    convert ‘needs’ into ‘dreams.’ Sales are the
    inevitable result.”
    — Judy George, Domain Home Fashions
    “The Ritz-Carlton
    experience enlivens the
    senses, instills well-
    being, and fulfills even
    the unexpressed wishes
    and needs of our guests.”
    — from the Ritz-Carlton Credo
    EVEolution: Truth No. 1

    Connecting Your Female


    Consumers to Each
    Other Connects Them to
    Your Brand
    “Women don’t buy
    They
    brands.

    join them.”
    EVEolution
    Purchasing Patterns

    Women: Harder to convince; more


    loyal once convinced.

    Men: Snap decision; fickle.

    Source: Martha Barletta, Marketing to Women


    1. Men and women are different.
    2. Very different.
    3. VERY, VERY DIFFERENT.
    4. Women & Men have a-b-s-o-l-u-t-e-l-y
    nothing in common.
    5. Women buy lotsa stuff.
    6. WOMEN BUY A-L-L THE STUFF.
    7. Women’s Market = Opportunity No. 1.
    8. Men are (STILL) in charge.
    9. MEN ARE … TOTALLY, HOPELESSLY
    CLUELESS ABOUT WOMEN.
    10. Women’s Market = Opportunity No. 1.
    “You do not merely want to
    be the best of the best. You
    want to be considered
    the only ones who do
    what you do.”
    Jerry Garcia
    “A great company
    is defined by the
    fact that it
    is not compared
    to its peers.”
    Phil Purcell, Morgan Stanley
    Brand = You Must Care!
    “Success means never
    letting the competition
    define you. Instead you have
    to define yourself based on a
    point of view you care deeply
    about.”
    Tom Chappell, Tom’s of Maine
    Rules of “Radical Marketing”
    Love + Respect Your Customers!
    Hire only Passionate Missionaries!
    Create a Community of Customers!
    Celebrate Craziness!
    Be insanely True to the Brand!

    Sam Hill & Glenn Rifkin, Radical Marketing


    (e.g., Harley, Virgin, The Dead, HBS, NBA)
    The Vision
    Thing
    G.H.:“Create a
    ‘cause,’ not a
    ‘business.’ ”
    “I never, ever thought of myself
    as a businessman.I was
    interested in creating
    things I would be
    proud of.” —Richard Branson
    “Vision is a love
    affair with an
    idea.” —Boyd Clarke & Ron
    Crossland, The Leader’s Voice
    “Management has a lot to do with answers.
    Leadership is a function of questions. And
    the first question for a leader always is:
    ‘Who do we intend to be?’ Not ‘What
    are we going to do?’ but ‘Who do we
    intend to be?’” —Max De Pree, Herman Miller
    “A key – perhaps the key –
    to leadership is
    the effective
    communication
    of a story.”
    Howard Gardner
    Leading Minds: An Anatomy of Leadership
    Leaders don’t just make products
    and make decisions.

    Leaders make
    meaning. – John Seely Brown
    “Leadership is the
    PROCESS of
    ENGAGING PEOPLE in
    CREATING a LEGACY
    of EXCELLENCE.”
    Leaders Are
    “Dealers in
    Hope”
    BZ: “I am a …
    Dispenser of
    Enthusiasm!”
    Hackneyed but none the less
    LEADERS SEE
    true:
    CUPS AS “HALF
    FULL.”
    “[Ronald
    Half-full Cups:
    Reagan] radiated an
    almost transcendent
    happiness.”
    Lou Cannon, George (08.2000)
    “I’m not sure about his politics,
    but that’s not what made him
    great. He inspired people. He
    made us all feel better about
    ourselves.” —bystander, California, during RR
    funeral
    You Must
    Care!
    “I didn’t have a ‘mission statement’ at
    Burger King. I had a dream. Very
    simple. It was something like, ‘Burger
    King is 250,000 people, every one of
    whom gives a shit.’ Every one.
    Accounting. Systems. Not just the
    drive through. Everyone is ‘in the
    brand.’ That’s what we’re talking
    about, nothing less.”
    — Barry Gibbons
    “The deepest human
    need to
    need is the
    be appreciated.”
    William James
    “The two most powerful things
    a kind
    in existence:
    word and a
    thoughtful
    gesture.”
    Ken Langone, CEO, Invemed Associates [from Ronna
    Lichtenberg, It’s Not Business, It’s Personal]
    “We look for ...

    “... listening, caring,


    smiling, saying ‘Thank
    you,’ being warm.”
    — Colleen Barrett, President, Southwest Airlines
    “Soft” Is
    “Hard”
    - ISOE
    Message: Leadership is
    all about love! [Passion,
    Enthusiasms, Appetite for Life,
    Engagement, Commitment, Great
    Causes & Determination to Make a
    Damn Difference, Shared Adventures,
    Bizarre Failures, Growth, Insatiable
    Appetite for Change.] [Otherwise, why bother?
    Just read Dilbert. TP’s final words: CYNICISM SUCKS.]
    “Ph.D. in leadership. Short
    course: Make a short list of all
    things done to you that you
    abhorred. Don’t do them to
    others. Ever. Make another list
    of things done to you that you
    loved. Do them to others.
    Always.”
    — Dee Hock
    “Wealth in this new regime flows
    directly from innovation, not
    optimization. That is, wealth is not
    gained by perfecting the known,
    but by imperfectly seizing the
    unknown.”
    Kevin Kelly, New Rules for the New Economy
    No Wiggle Room!

    “Incrementalism
    is innovation’s
    worst enemy.”
    Nicholas Negroponte
    “It’s no longer enough to be a
    ‘change agent.’ You must be a
    change insurgent—provoking,
    prodding, warning everyone in sight
    that complacency is death.”
    —Bob Reich
    “You can’t behave in a calm,
    rational manner. You’ve got
    to be out there on the lunatic
    fringe.” — Jack Welch
    “In Tom’s world, it’s always better
    to try a swan
    dive and deliver a colossal belly
    flop than to step timidly off the
    board while holding your nose.” —
    Fast Company /October2003
    Successful Businesses’ Dozen Truths: TP’s 30-Year Perspective

    1. Insanely Great & Quirky Talent.


    2. Disrespect for Tradition.
    3. Totally Passionate (to the Point of Irrationality) Belief in What
    We Are Here to Do.
    4. Utter Disbelief at the Bullshit that Marks “Normal Industry Behavior.”
    5. A Maniacal Bias for Execution … and Utter Contempt
    for Those Who Don’t “Get It.”
    6. Speed Demons.
    7. Up or Out. (Meritocracy Is Thy Name. Sycophancy Is Thy Scourge.)
    8. Passionate Hatred of Bureaucracy.
    9. Willingness to Lead the Customer … and Take the Heat Associated
    Therewith. (Mantra: Satan Invented Focus Groups to Derail True
    Believers.)
    10. “Reward Excellent Failures. Punish Mediocre Successes.”
    11. Courage to Stand Alone on One’s Record of Accomplishment
    Against All the Forces of Conventional Wisdom.
    12. A Crystal Clear Understanding of Brand Power.
    “Sir Richard’s Rules:
    “Follow your passions.
    “Keep it simple.
    “Get the best people to help you.
    Re-create yourself.
    “Play.”
    Source: Fortune/10.03
    Kevin Roberts’ Credo
    1. Ready. Fire! Aim.
    2. If it ain’t broke ... Break it!
    3. Hire crazies.
    4. Ask dumb questions.
    5. Pursue failure.
    6. Lead, follow ... or get out of the way!
    7. Spread confusion.
    8. Ditch your office.
    9. Read odd stuff.
    10. Avoid moderation!
    Have you changed
    civilization today?
    Source: HP banner ad
    “the wildest
    chimera of a
    moonstruck
    mind” —The Federalist on
    Jefferson’s Louisiana Purchase
    “If you ask me what I
    have come to do in this
    world, I who am an
    artist, I will reply: I am
    here to live my life out
    loud.” — Émile Zola
    HTSH: Engage!
    Commit! Engage! Try! Fail! Get up! Try again!
    Fail again! Try again! But never, ever stop
    moving on! Progress for humanity is
    engendered by those who join and savor the
    fray by giving one hundred percent of
    themselves to their dreams! Not by those timid
    souls who remain glued to the sidelines, stifled
    by tradition, and fearful of losing face or giving
    offense to the reigning authorities.

    Key words: Commit! Engage! Try! Fail! Persist!


    HTSH: You Must Care
    Make the time each day to offer an expression
    of appreciation to just one of your fellow
    human beings. It is the accumulation of such
    “small” kindnesses and acts of recognition
    that add up to a life worth having been lived.
    In short … you must care. You must wear
    your passion and compassion on your sleeve,
    and attend assiduously to the moment. It will
    not come ’round again.

    Key word: Care


    “You must be
    the change you
    wish to see in the
    world.”
    Gandhi
    “Life is not a journey to the
    grave with the intention of
    arriving safely in a pretty and
    well-preserved body—but rather
    a skid in broadside, thoroughly
    used up, totally worn out, and
    loudly proclaiming, ‘Wow, what
    a ride!’ ” —anon.

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