SUMMER

INTERNSHIP
REPORT
Name : Gaurav Agrawal

College : International School of

Business & Media, Pune

Project Title : Market Research On

TATA CONSUMER
PRODUCTS(TETLEY TEA &
CHINGS SAUCES)
 SYNOPSIS

PROJECT
DESCRIPTION,
ABOUT THE OBJECTIVE,
TETLEY & WORKING, OUTCOME KEY
CHINGS & RECOMMENDATION LEARNINGS
 HORECA INDUSTRY IN INDIA

India has about 53,000 hotels and 7 million restaurants in the organized category, along with 23 million restaurants in the unorganized sector.
The organized sector includes hotels, restaurants, cafes, and clubs. In contrast, the unorganized sector comprises street vendors, dhabas, food
stalls, roadside food courts, food streets, and similar establishments.
The HoReCa (hotels, restaurants, catering) industry contributes approximately $78 billion annually to the Indian economy, accounting for
roughly 7% of the country's GDP. The HoReCa sector is projected to reach Rs 341,877 crore by the end of 2023 and surpass $280 billion by 2025.
Over the next five years, India's hospitality industry is expected to grow at a compound annual growth rate (CAGR) of 4.73%. By 2025, the typical
Indian household is predicted to allocate 35.4% of their food budget to the HoReCa sector, indicating a promising future for the industry in India.
 INDIAN RETAIL
INDUSTRY Market Size(in
Consumer 2000 dollars)

Spending in
2024
1500

Direct Selling 6.7 1000

Industry by
2025
63rd %
500

$7.7 Rank
0
World Bank’s
Billion
2019 2023 2026 2030
5th Ease of Doing
Business 2023
Rank
Global Key Points:
Destination
Retail Space FMCG- 55% ($660 Billion)
Apparel & footwear-12%($144 Billion)
Consumer electronics -8%($96
Billion)
3
 TATA CONSUMER PRODUCTS
CHANNELPARTNERS INSIGHTS
10,000+ TURN OVER
13,783 Cr Founded In- 1 9 6 2
Key Person – Sunil D’Souza
Industry- FMCG
REVENUE CUSTOMER BASE Parent : TATA Group
15,452 Cr > 201 Million
FY2024 Company Type- Public

N e t Income- Rs 11,101 Crores

Products : Tea, Coffee, Water,

lentils, Spices, Ready-to-eat
NUMBER OF NEW TOTAL EMPLOYEES Sweeteners
LAUNCHES PER 4,517
YEAR
46 (FY 23-24)
Tata Consumer Products is the largest Salt brand in the India.
Tata Consumer Products is the 2nd largest branded tea company in the world.
Tata Consumer Products to acquire Capital Foods, owner of 'Ching’s Secret' and 'Smith & Jones' brands.
 PROJECT DESCRIPTION &
OBJECTIVE
PROJECT DESCRIPTION
Our project aims to Identify the Tea & Vending machine Supplier Distributors to Increase the
demand and sale of Tetley tea bags in Pune & Also to understand, Identify customers of Chings
Sauces.

OBJECTIVE

4
 PROJECT METHODOLOGY /
WORKING TOTAL ISSUES-
70
2186 Others
0 9.7%
No. of Issues Login Issue
60 IP Particulars Update
3.8%
0 31.9%
Approval Required
50 6.9%
0

40
0

30
0
20 Mobile No. Update
0 17.5%
10
0

0 E-Pehchan Card Required

28.8%
d
s

ire
er
th

qu
O

e p
su in
Re

su U
Is og
rs

e
e No

Is ign
d
la

TOP 3 ISSUES
L
va
ar
e cu

S
at e
d nC

ro
pd il
at rti

U ob

pp
ire ha
pd a

A
U PP

qu hc

IP Particulars Update- 697 (31.9%)

I

Re Pe
E-

E-Pehchan Card Required- 629(28.8%)

Mobile No. Update- 383(17.5%)
 PROJECT METHODOLOGY /
WORKING
PRIMARY DATA ANALYSIS
Visited Reliance Retail stores across formats (Reliance Smart Point, Reliance
Trends, Reliance Digital) of Pune and Navi Mumbai.
Assessing awareness levels and processes followed by store employees for ESIC-
related matters

OBSERVATIONS
Significant knowledge gap among store-level employees.
Employees were heavily reliant on store managers and the central support team for resolving
ESIC-related queries through email.
Lack of awareness about independent resolution options contributed to increased ticket
volumes and workload for the support team

7
 PROJECT OUTCOME

Posters successfully sent to 7000 Store managers and 800 Regional HR Managers
A feedback survey form is circulated for our understanding of the information provided in the
posters and to collect valuable feedback.
 RECOMMENDATIONS

01 02 03 04
Implement a system Prioritize displaying Mandatory ESIC Mandatory Courses for
for automatic ticket Trail mails Sign- Up during new store level employees
categorization for chronologically and employee onboarding to assess their
efficient routing, eliminate duplicates and incorporating it understanding on ESIC
including a multi-file into compulsory purpose, benefits and
attachment capability training programs eligibility
 •Adaptability: Learning to adapt to different sales scenarios and customer needs.

KEY LEARNINGS

Market Research and Analysis Handling Rejections

0 02
Understanding the Market : Learning how to Resilience : Developing resilience and learning
how to handle rejection gracefully.
analyze market trends and customer
Feedback : Learning to seek and use feedback to
behavior.

1
improve sales techniques.

Adaptability and Learning Product Knowledge

03 Continuous Learning : Understanding the Acquiring detailed knowledge about the

importance of continuous learning and
staying updated with industry trends. 04 company's products or services. Learning
how to compare the company's offerings
with competitors'.
THANK
YOU