Global Strategic Management (GSM)

GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration (International Business), 3rd Semester from academic
Subject Name: Global Strategic Management (GSM) year 2018-19
Subject Code: 1539302
1. Learning Outcomes:
Learning Outcome Component Learning Outcome

Business Environment and  Understand the concept of strategic management and
Domain Knowledge (BEDK) its significance in managing international business
successfully
Critical thinking, Business  Understand the strategies at corporate, business and
Analysis, Problem Solving and functional levels.
Innovative Solutions (CBPI)
Global Exposure and Cross-  Understand and analyze a firm’s external
Cultural Understanding (GECCU) environment, its resources and SWOT analysis for
strategy formulation to compete with rivals
Effective Communication (EC)  Understand the process of strategy implementation
and the challenges of managing change.
2. Course Duration: The course duration is of 40 sessions of 60 minutes each.
3. Modules
Module Module Content No. of 70 Marks

No Session (External
s Evaluation)
Nature of Strategic Management
-Introduction to Strategic management with
global outlook
I - I/O model
- Vision and Mission for a company 12 21
- SWOT & PESTEL Analysis
- Competitive advantage & its importance for
strategic management
Creating value and internal analysis
- Type of strategies
Business and Corporate level strategies
II - Value chain analysis 9 14
- Strategic leadership
Global Strategies
- International Drivers
- Geographic source of advantage
- Porter’s Diamond model
- Market selection and entry
- Internationalization and performance
- Roles in an international firm
- Risk in international environment
III 12 21
Collaborations and Implications
- Strategic alliance
IV - Mergers and Acquisitions 7 14
- Organizational Structure, system and
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performance
- Strategic choice
- Strategic implementation
- Strategy evaluation
Practical Application with reference to strategic

perspective: A project report based on Industry and
Company comprehensive (dealing with international (50 Marks
V business analysis) based on General, Industry, ------ of CEC
Competitor and Internal Environment, SWOT summary Internal
and Implementation. It can be done as a group project Evaluation)
which should also include suggestions based on
problem identification and solution/s (alternatives).
4. Pedagogy:
 ICT enabled Classroom teaching
 Case study
 Practical / live assignment
 Interactive class room discussions
5. Evaluation: Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)

A  Continuous Evaluation Component 30 marks
 Class Presence & Participation 10 marks
 Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)
6. Reference Books:
Sr. Author Name of the Book Publisher Year of

No. Publication
Hitt, Ireland, Hoskisson &
1 Strategic Management Cengage Latest Edition
Manikutty
Jay Barney & William Strategic Management &
2 Pearson Latest Edition
Hesterly Competitive Advantage
Carpenter, sanders & Prasant Concept & Cases-
Salwan Strategic Management
4 Fred David & Forest David Strategic Management Pearson Latest Edition
Johnson, Whittington, Exploring Strategy: text &
Scholes, Angwin & Regner cases
Note: Wherever the standard books are not available for the topic appropriate print and online
resources, journals and books published by different authors may be prescribed.
7. List of Journals / Periodicals / Magazines / Newspapers, etc.

1. Strategic Management Journal
2. Harvard Business Review
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3. Vikalpa – A Journal for Decision Makers

4. Management Review
5. Business Standard/Economic Times/Financial Times/ Financial Express
6. https://www.strategicmanagementinsight.com/
7. https://www.blueoceanstrategy.com/
8. https://www.huffingtonpost.in/
9. www.businessinsider.com/
10. https://www.mckinsey.com/.../strategy-and.../the-strategy-and-corporate-finance-blog
11. http://www.mintzberg.org/
12. https://hbr.org/
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GUJARAT TECHNOLOGICAL UNIVERSITY

Learning Outcome Component Learning Outcome

2. Course Duration: The course duration is of 40 sessions of 60 minutes each.

Module Module Content No. of 70 Marks

Practical Application with reference to strategic

5. Evaluation: Students shall be evaluated on the following components:

Internal Evaluation (Internal Assessment- 50 Marks)

Sr. Author Name of the Book Publisher Year of

7. List of Journals / Periodicals / Magazines / Newspapers, etc.

3. Vikalpa – A Journal for Decision Makers

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